Travel Market Report

What Travel Market Report does

Travel Market Report (TMR) is a privately held B2B trade media company that publishes daily news, analysis, and educational content targeted at North American travel advisors, reaching a stated audience of 75,000+ advisors. Founded in 2005 and launched in 2009, TMR operates a multi-product platform spanning its flagship website (travelmarketreport.com), a daily email newsletter, the TMR Check-In Podcast, TMR TV video, a travel industry job board (travel.jobs), and a proprietary library of TMR Outlooks and white papers covering cruise, tours, luxury, distribution, and other segments. The company is organized around sub-brands including TMR Canada, TMR Québec (French-language), Luxury Travel Report (launched June 2025), and the Travel Market Place (TMP) trade conference series held in Toronto, Vancouver, Calgary, Montreal, Dominican Republic, and Mexico.

TMR's business model combines subscription revenue (annual subscription to daily advisor coverage), advertising and sponsored content from travel suppliers, paid trade events (TMP conferences), and the sale or sponsorship of proprietary research reports. It is a wholly owned subsidiary of American Marketing Group Inc. (AMG), a diversified marketing group headquartered in Oyster Bay, New York, where TMR's main editorial and operational office is based. A regional headquarters operates in Toronto under TMR Canada Inc. The company is led by Editor-in-Chief & VP Dan McCarthy, SVP & Publisher Brian Israel, and a 20-person-plus editorial, sales, and marketing team spread across the U.S. and Canada.

The company's go-to-market is event-driven and content-led: it monetizes the advisor audience primarily through supplier-side sponsorships and events, while using free daily editorial content as the demand-side acquisition engine. Recent strategic moves (2025-2026) show coordinated expansion into Canadian English and French markets, the launch of a dedicated luxury travel vertical, and a build-out of proprietary research as a standalone revenue line. No public funding, PE/VC backing, or acquisition activity is disclosed, and revenue figures are not publicly available.

Name

Travel Market Report

Legal name

Travel Market Report, Inc

Website

https://travelmarketreport.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Travel Market Report is a B2B trade media company publishing daily news, research, and events for 75,000+ North American travel advisors, with sub-brands covering Canada, Québec, and luxury travel.

Ownership category

akta.pro rank

Product category

Travel Trade Media

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• B2B travel media
• Trade publication
• Travel advisor content
• Travel industry conferences
• Market research reports

Headquarters

HQ city

Oyster Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscriptions: Daily in-depth coverage of travel industry news delivered via subscription to travel advisors and industry professionals
2. Advertising and Sponsorships: Display advertising and sponsored content placements from travel suppliers, cruise lines, hotels, tour operators, and other travel industry advertisers featured on the website and in newsletters
3. Events and Conferences: Hosting Travel Market Place trade conferences across Canada (Toronto, Vancouver, Calgary, Montreal, Dominican Republic, Mexico) that bring together travel advisors and suppliers for education, networking, and business development
4. Research Reports and White Papers: TMR Outlooks series covering expedition cruise, land tours, ocean cruise, river cruise, luxury vacations, distribution, and niche travel segments available for purchase or download

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Travel Market Report is a B2B trade media company that publishes daily news, analysis, research, podcasts, and video content for 75,000+ North American travel advisors, and hosts the Travel Market Place conference series across Canada and the Caribbean. Its revenue is generated primarily through advertising/sponsored content from travel suppliers, subscriptions, proprietary research report sales, and event sponsorships/attendance.

Product overview

Travel Market Report operates as a multi-platform B2B media company serving the travel advisor community. The core offering is the Travel Market Report (TMR) platform—a unified news and analysis resource for 75,000+ North American travel advisors. This core platform is supported by regional editions including TMR Canada (English) and TMR Québec (French-language), a luxury vertical called Luxury Travel Report (LTR), and the Travel Market Place (TMP) event series spanning six international locations. Content products include the TMR Check-In Podcast (audio), TMR TV (video), TMR Outlooks & White Papers (research reports), travel.jobs (job board), and TMR Exclusives (premium content). Together, these platforms and events empower advisors with knowledge, tools, and community for the travel marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Market Report Canada: Dedicated coverage and resources tailored for Canadian travel advisors
• Travel Market Report Québec
• Luxury Travel Report
• Travel Market Place
• TMR Check-In Podcast
• TMR TV

Products and services

• Travel Market Report (TMR) Flagship B2B travel trade news and analysis platform serving 75,000+ North American travel advisors, delivering trusted news, insights, and resources designed to help advisors grow their businesses across tours, cruise, hotels, destinations, retail strategies, air, and river cruise.
• TMR Canada Dedicated coverage and resources tailored for Canadian travel advisors, ensuring Canadian voices are represented across North America with dedicated English-language content.
• TMR Québec French-language platform providing dedicated coverage and resources for Quebec's French-speaking travel advisors.
• Luxury Travel Report (LTR) Exclusive content platform serving luxury-selling advisors and suppliers, spotlighting the products, trends, and insights shaping high-end travel.
• Travel Market Place (TMP) A series of in-person travel trade conferences across Canada, the Dominican Republic, and Mexico (Toronto, Vancouver, Calgary, Montreal, Dominican Republic, Mexico editions), bringing travel advisors and suppliers together for education, networking, and business development.
• TMR Outlooks & White Papers Comprehensive library of proprietary travel industry research reports including Ocean Cruise Outlook, River Cruise Outlook, Land Tour Outlook, Distribution Outlook, Expedition Cruise Outlook, AI in Travel Outlook, and other sector-specific outlooks and destination guides.
• TMR Check-In Podcast Industry-focused podcast featuring interviews and discussions with travel industry leaders, providing insights and education for travel advisors.
• TMR TV Video content platform featuring sponsored video modules, industry updates, and destination content for travel advisors.
• travel.jobs Employment listings and job board specifically for the travel industry, connecting travel professionals with career opportunities.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Skift: Leading digital travel industry media outlet with research, events, and newsletters; comparable business model (B2B trade media + research + events) but broader coverage beyond the advisor channel.
• Phocuswright: Travel industry research and events company whose research subscription, conference, and analyst products closely mirror TMR Outlooks and Travel Market Place; targets a broader travel executive audience rather than purely advisors.
• Travel Weekly: Long-standing Northstar Travel Group flagship B2B travel trade publication covering travel agents; competes directly with TMR for advisor readership and supplier advertising, with a much larger historical archive and broader distribution.

Emerging players

• Cruise Critic: Consumer-facing cruise review and news site where TMR Senior Editor Dori Saltzman previously worked for eight years; partial overlap given TMR's significant cruise vertical coverage and cruise-line advertising base.

Regional players

• Travel Trade Gazette (TTG): UK-based B2B travel trade publication serving travel agents; comparable B2B trade media model but focused on the UK/European advisor market rather than North America.

Direct peers

• Travel Agent Magazine: Direct competitor B2B trade publication serving travel agents; multiple TMR executives (including Chris Coon and Stefani Horowitz) previously worked there, and it targets the same advisor audience with news, education, and supplier content.
• Luxury Travel Advisor: Trade publication focused on luxury travel advisors and suppliers; directly competes with TMR's new Luxury Travel Report vertical and is staffed by former colleagues of TMR's LTR team (e.g., Stefani Horowitz was on its founding team).
• Hotel & Travel Index: Historical B2B travel trade directory and publication serving travel agents and suppliers; Chris Coon (TMR Senior Client Solutions Director) previously worked there, making it a direct comparable in the trade media space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Market Report