H&A

What H&A does

H&A (legally Hall & Associates Marketing Ltd.) is a UK-based, privately-held manufacturer of bath, toiletry, and personal-care products founded in York in 1988 by Angela Hall. The company designs and develops products in-house at its York headquarters with a secondary office in Lisburn, Northern Ireland, and sells exclusively to major UK retailers both in-store and online. Its portfolio divides into two pillars: licensed kids' toiletries and seasonal gifting built around third-party character IP (a category H&A entered in 1994 with its first licence, Mr Blobby), and own-label bath, travel, oral-care, fragrance, and false-nail ranges marketed under seven registered sub-brands — Get Up & Glow, The Illustrated Nail, Fizz the Season, Just Add Water, Travel Essentials, Serenity Bath Co., and Bath Occasions. Product formulation emphasises paediatrician-approved, dermatologically tested, hypoallergenic, vegan, and cruelty-free credentials, and since 2018 all secondary packaging has been plastic-free, using glassine paper and recyclable uncoated card.

Name

H&A

Legal name

Hall & Associates Marketing Ltd.

Website

https://handa-uk.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

H&A is a UK-based manufacturer of licensed children's toiletries, bath accessories, oral care, fragrance, and false nails, founded in York in 1988. The company sells exclusively to major UK retailers across physical and online channels under seven proprietary sub-brands and character-licence partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensed Kids' Toiletries and Gifting: H&A creates and manufactures licensed toiletries and seasonal gifting products for children, featuring popular characters and brands. These products are sold through major UK retailers.
2. Bath Accessories and Personal Care: H&A manufactures and sells bath accessories including body puffs, exfoliating sponges, body brushes, and personal care brands. Products are sold to retailers nationwide.
3. Oral Care Products: H&A creates kids' oral care products as part of their personal care portfolio.
4. Fragrance Products: H&A develops and sells fragrance products as part of their health and beauty offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

H&A designs, manufactures, and markets licensed kids' toiletries, seasonal gifting products, bath accessories, oral care, fragrance, and false nails under proprietary sub-brands such as Get Up & Glow, The Illustrated Nail, Fizz the Season, Just Add Water, Travel Essentials, Serenity Bath Co., and Bath Occasions. The company supplies these consumer goods to major UK retailers for sale through both physical stores and online channels, with all product design and development carried out in-house at the York headquarters.

Product overview

H&A is a UK-based health and beauty company offering a portfolio of bath accessories, personal care products, and licensed toiletries. The company operates primarily as a consumer goods manufacturer with multiple sub-brands including Get Up & Glow®, The Illustrated Nail®, Fizz the Season®, Just Add Water®, Travel Essentials®, Serenity Bath Co.®, and Bath Occasions®, which collectively cover categories such as bathing accessories, oral care, fragrance, false nails, and licensed kids' products. H&A positions itself as a multi-category health and beauty provider serving major UK retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Get Up & Glow®: Bath and self-care product range
• The Illustrated Nail®
• Fizz the Season®
• Just Add Water®
• Travel Essentials®
• Serenity Bath Co.®
• Bath Occasions®

Products and services

• Licensed Kids Toiletries and Seasonal Gifting Kids' licensed toiletries and seasonal gifting products featuring popular character brands, with gentle, dermatologically tested and paediatrician-approved formulas suitable for children's delicate skin. Sold through major UK retailers as H&A's flagship category.
• Bathing and Personal Care Accessories Bath and travel accessories including body puffs, exfoliating sponges, body brushes, and related personal care items, sold through major UK retailers nationwide under proprietary brands such as Get Up & Glow, Just Add Water, Travel Essentials, Serenity Bath Co., and Bath Occasions.
• Kids' Oral Care Kids' oral care products with gentle formulations designed for children's teeth and gums, part of H&A's broader personal care portfolio.
• Fragrance Products Fragrance products featuring water-based, alcohol-free formulas for personal care applications, sold as part of H&A's health and beauty range to major UK retailers.
• False Nails (The Illustrated Nail) False nail products including water-based nail paints for children that are free from harsh chemicals, sold under The Illustrated Nail proprietary brand through major UK retailers.

Quantifiable outcome

• 800+ children's personal care gift sets donated to local families in York
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Wellspring CharityminorOthersH&A sponsors Wellspring, a North Yorkshire charity offering affordable psychological support to adults and children in distress, promoting good mental health through education and training. The company regularly supports their work with fundraising activities including a charity sky dive and sponsored hikes.
• York CouncilminorStrategic or Co-development PartnerH&A has partnered with York Council to support local dental health initiatives, helping promote healthy habits in communities that often go underserved.
• International Charity Link – KenyaminorOthersH&A has been supporting children and young people in Kenya for over a decade, beginning with funding for an orphanage and more recently helping with access to further education. Currently supporting four young people with their education and accommodation, plus running hairdressing and sewing workshops for young women.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Character Group plc: UK-listed manufacturer and distributor of licensed character products including toys, gifts and personal care items. Most directly comparable to H&A in combining proprietary brands with licensed character IP and supplying UK retailers across multiple consumer categories.
• AYANDA: UK-based manufacturer specialising in licensed character bath and personal care products. A close small-batch peer to H&A in kids' bath and seasonal gifting.
• Flair Leisure Products: UK-based distributor of licensed character toys, activities and personal care products. Comparable go-to-market via licensed character IP and major UK retail listings.
• Vivid Imaginations: UK-based supplier of licensed character toys and personal care products to major retailers. Comparable to H&A in the licensing-led, multi-category consumer goods model targeting UK retailers.
• Blueprint Collections: UK-based manufacturer of licensed character bath, body and personal care products sold through major UK retailers. Closely matches H&A's licensed kids' toiletries and gifting proposition.

Broad incumbents

• Cole & Wilson: UK-based personal care product manufacturer serving brand owners with formulation, filling and packing. Comparable as a UK-based personal care contract manufacturer competing for similar retailer and brand-owner relationships.
• Stephenson Personal Care: UK-based manufacturer of personal care and toiletry products, including contract manufacturing for brands. A broader UK personal care manufacturer that operates in adjacent categories (soap, bath, body care) and shares H&A's manufacturing/quality orientation.
• Molton Brown: Established UK-based premium bath, body and fragrance brand with broad retail distribution. Comparable end-category (UK bath and fragrance) though positioned at the premium end versus H&A's mass-market and licensed character focus.

Others

• APC Pharmaceuticals & Personal Care: UK-based contract manufacturer for personal care, cosmetics and OTC products. Comparable as a UK-based manufacturing partner in the personal care value chain that competes for similar brand-owner and retailer outsourcing relationships.

Emerging players

• Cosy Cottage Soap Company: UK-based natural bath and body products brand sold through independent and select major retailers. Comparable to H&A's bath and personal care proposition though operating at smaller scale and with a more natural/eco positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&A