GIRA Automation

What GIRA Automation does

GIRA Automation S.L. is a privately-held Spanish industrial automation systems integrator and OEM representative headquartered in Las Rozas (Madrid), founded in 1990 (firmographic record; a 1998 incorporation date also appears in the corporate timeline) and operating with 11–50 employees. The company supplies automated assembly technology to industrial manufacturers — covering automatic screwdriving systems, electric servo presses, linear axes, rotary tables, chain and modular conveyors, palletizing systems, bagging and carton packaging lines, orbital and radial riveting machines, and leak tightness testing equipment — drawn almost entirely from a curated portfolio of nine European OEM partners (IEF-Werner, DSM Messtechnik, FIBRO, Kolver, GUILLEMIN, Tecnimodern Automation, LAMMAS, NC Componenti, JW Froehlich). GIRA positions itself as a turnkey solutions provider rather than a manufacturer: revenue is generated from one-time equipment sales, professional engineering and integration services, and recurring after-sales support and maintenance, with custom quote-based pricing and multi-year project contracts.

GIRA sells primarily via a direct enterprise field-sales motion in Spain, supplemented by a channel of European integrator customers that extends its footprint beyond Iberia without the cost of a direct pan-European salesforce. Its served verticals are diversified across automotive and component supply, pharmaceutical and cosmetics, aerospace, appliances, and broader industrial manufacturing (food and beverage, chemicals, logistics, textiles, electronics). Marketing is concentrated on LinkedIn, a YouTube channel, a Spanish-language blog, and recurring participation in the BIEMH (Bilbao) and Advanced Factories (Barcelona) trade shows. The company has no disclosed external funding, no M&A history, and no publicly named executive leadership beyond a blog author, and it has not articulated any proprietary AI/ML capability — its competitive position rests on channel relationships, 25+ years of domain experience, and the breadth of its OEM partner portfolio rather than on internally-developed technology.

Name

GIRA Automation

Legal name

GIRA AUTOMATION S.L.

Website

https://giraautomation.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GIRA Automation is a privately-held Spanish industrial automation systems integrator based in Madrid that resells and integrates European OEM equipment (screwdriving, servo presses, linear axes, rotary tables, conveyors, palletizing, bagging, riveting, leak testing) for manufacturers in automotive, pharma, aerospace, appliances, and general industrial sectors across Spain and Europe via integrator partners.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569), Misc Industrial & Commercial Machinery & Equipment (3590), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

Keywords

• Industrial automation equipment
• Automatic screw feeding systems
• Electric servo presses
• Assembly line integration
• Palletizing and packaging machinery

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automation Equipment Sales: Sale of industrial automation equipment including screw feeding systems, electric presses, linear axes, rotary tables, conveyors, and other manufacturing automation machinery
2. Technical Consulting and Engineering Services: Professional technical advice and engineering services for automation projects, including process assessment, solution design, and implementation support
3. After-Sales Support and Maintenance: Post-sale technical support, remote assistance, preventive and corrective maintenance services for installed automation systems

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GIRA Automation supplies industrial automation equipment and turnkey solutions for manufacturing and assembly processes. Its offering spans automatic screw driving systems, electric servo presses, precision linear axes, rotary tables, chain and modular conveyors, bagging and packaging systems, orbital and radial riveting machines, palletizing systems, and leak tightness testing equipment — combined with technical consulting, custom engineering integration, and after-sales maintenance services.

Product overview

GIRA Automation is an industrial automation company based in Madrid, Spain, offering a broad portfolio of automation equipment and turnkey solutions for manufacturing and assembly processes. Their product range is organized around core automation categories: automatic screw driving systems (with Husillo screwdrivers, feeding units, and automatic screwdrivers from DSM and Kolver), electric servo presses (QMP, SMP, and XMP series with MultiPro/MultiClassic/MultiPro TA/FL control systems), linear axes (IEF-Werner ProfiLINE, Module, EasyLINE, and EuroLINE series with ball screw, belt, and linear motor options), rotary tables (FIBRO FIBROMAT and FIBROTOR EM/ER/RT/VR.NC series), chain and modular conveyors (LAMMAS LV/LL/VS/VP and NC Componenti Easy-Link® systems), bagging and packaging (Tecnimodern TEC and Tp@ck lines), orbital/radial riveting (GUILLEMIN), palletizing systems (VarioSTACK, EcoSTACK, SmallSTACK, EuroSTACK), manual adjusters (IEF-Werner DomiLINE and MDV series), and leak tightness testing (JW Froehlich SERIES 200–500). The company also provides technical support, remote assistance, and custom engineering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Screw Driving Systems (Sistemas de atornillado automático) Automated screw driving systems with automatic screw feeding for high-precision assembly operations in industrial environments, combining Husillo screwdrivers, feeding units, and automatic screwdrivers.
• Electric Servo Presses (Prensas eléctricas) Electric servo presses (DSM QMP, SMP, XMP series) with MultiPro, MultiClassic, MultiPro TA/FL controls for precise force and displacement control in assembly and pressing operations, with real-time quality verification.
• DSM Electric Screwdrivers (Atornilladores eléctricos DSM) Electric screwdrivers from DSM Messtechnik GmbH for manual and automated torque-controlled fastening in assembly processes.
• Kolver Electric Screwdrivers (Atornilladores eléctricos KOLVER) Electric screwdrivers from Kolver including K-DUCER series, PLUTO, MITO, T&A series, and associated controllers, feeders, and torque testing equipment for torque-controlled assembly.
• Linear Axis Systems (Ejes lineales) Precision linear axes and positioning systems from IEF-Werner including ProfiLINE, Module, EasyLINE, and EuroLINE series with ball screw, belt-driven, and linear motor configurations.
• Palletizing Systems (Sistemas de paletizado) Palletizing systems including VarioSTACK, EcoSTACK, SmallSTACK, EuroSTACK for automated stacking and tray handling in production lines.
• Manual Adjustment Systems (Ajustadores manuales) Manual adjustment systems from IEF-Werner including DomiLINE slides and MDV rotary adjusters for precision positioning and setup tasks.
• Rotary Tables (Mesas giratorias) Rotary tables from FIBRO including FIBROMAT, FIBROTOR EM/ER/RT and FIBROTOR VR.NC series for indexing and positioning in assembly automation.
• LAMMAS Chain Conveyors (Transportadores de cadena LAMMAS) Industrial chain conveyor systems from LAMMAS including LV (up to 20 kg), LL (up to 250 kg), VS (up to 2000 kg), VP Light (up to 5 kg), and VP Heavy (up to 200 kg) series for material movement in production lines.
• EASY-LINK Modular Conveyors (Transportadores EASY-LINK®) Modular conveyor systems from NC Componenti including chain conveyors, polyvertebrate chain conveyors, belt conveyors, and accessories with RK Rose+Krieger compatibility.
• Bagging and Carton Packaging Systems (Sistemas de embolsado) Bagging and packaging systems from Tecnimodern Automation including vertical/inclined baggers (TEC ECO 06, TEC 20, TEC 30, TEC 50) and Tp@ck carton packaging (T20, T30, T50).
• Orbital and Radial Riveting Machines (Remachadoras orbitales y radiales) Orbital and radial riveting machines from GUILLEMIN, including standard models, high-power orbital, CNC riveting centers, and configurations with sliding table and rotary table.
• Leak Tightness Testing Systems (Control de estanqueidad) Leak tightness testing and control systems from JW Froehlich including SERIES 200/300/400/500 and LK 100/800, supporting relative pressure, differential pressure, and mass flow methods.
• XMP BenchPressUnit Compact manual workstation combining DSM XMP 60 or XMP 90 servo press technology with MultiPro 3G control in a single turnkey unit for customized pressing applications.
• expansionKit Solution from IEF-Werner for controlling external servo axes and rotary tables, enabling seventh-axis integration with Universal Robots via URCap.

Quantifiable outcome

• Reduced cycle times through optimized automation
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and standard.

• IEF-WernercoreTechnology or IntegrationGerman manufacturer of precision linear motion systems including ball screw axes, belt-driven modules, linear guides, and manual adjustment systems. IEF-Werner products enable high-precision positioning and motion control in automation applications.
• DSM Messtechnik GmbHcoreTechnology or IntegrationGerman manufacturer of electric servo presses (XMP, QMP, SMP series) and torque measuring systems with integrated process control and quality verification capabilities.
• FIBRO Rundtische GmbHcoreTechnology or IntegrationGerman manufacturer of electromechanical rotary tables (FIBROTOR, FIBROMAT series) known for extremely long service life, short cycle times, excellent precision, and up to five-year warranty.
• Tecnimodern AutomationcoreTechnology or IntegrationManufacturer of packaging and bagging systems (TEC series) and Tp@ck cardboard packaging systems. Products include vertical/inclined bagging machines, counting and weighing systems, and automated packaging lines.
• KolvercoreTechnology or IntegrationItalian manufacturer of electric screwdrivers including K-DUCER series, PLUTO, MITO, T&A series, and associated controllers, feeders, and torque testing equipment.
• GUILLEMINcoreTechnology or IntegrationFrench manufacturer of orbital and radial riveting machines with over 15,000 machines installed worldwide. Products include standard industrial riveters, automated assembly lines, and transfer systems for high-volume production.
• LAMMASstandardTechnology or IntegrationManufacturer of industrial chain conveyor systems including LV (up to 20 kg), LL (up to 250 kg), VP Light (up to 5 kg), VP Heavy (up to 200 kg), and VS (up to 2000 kg) series.
• NC ComponentistandardTechnology or IntegrationItalian manufacturer of Easy-Link conveyor systems including chain conveyors, belt conveyors, and modular transport systems with RK Rose+Krieger compatibility.
• JW FroehlichstandardTechnology or IntegrationManufacturer of leak testing and sealing control equipment (Series 200-500, LK 100/800) using pressure differential, relative pressure, and mass flow methods.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgicpg2L06EpNrEYxS9pqSg
• LinkedInlinkedin.com/company/gira-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIRA Automation