I’mU
I'mU is a South Korean POS and kiosk hardware-software vendor selling integrated store-management solutions to retail, food-service, and entertainment operators, with cloud software, AI-based ordering features, and exports to 60+ countries.
- Company typePrivate
- Founded2010
- HeadquartersGeumgok, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What I’mU does
I'mU (IMU Inc.) is a South Korea-based POS and self-service kiosk vendor founded in 2010 that designs, manufactures, and supports an integrated store-management O2O (online-to-offline) platform for retail and food-service operators. The company offers a full hardware portfolio — POS terminals (NOVA POS, ARC POS, 200, 250, 200B/250B), kiosks (RAINBOW, Barrier-free Kiosk, SCO self-checkout, QR CHECK-IN), and peripherals (2nd display, customer display, MSR, Dallas/RFID reader, receipt printer) — alongside a software suite including Integrated Order Management, UP POS, UP CLOUD, UP ORDER, and UP SMART ORDER. Its AI product layer comprises a computer-vision AI Bakery Scanner for item recognition and an AI Voice Kiosk for voice-based ordering, with multilingual support aimed at foreign customers and tourism-heavy venues.
IMU monetises primarily through direct B2B hardware sales of POS terminals and kiosks, supplemented by recurring software revenue from the UP CLOUD and order-management products and AI-system attachments. Go-to-market is sales-led, with direct consultation and demo requests via a multilingual Korean/English/Japanese website, case-study-driven content marketing, and active social channels (Instagram, Facebook, YouTube). The company claims 250,000+ cumulative installations, 100,000+ partner locations, and exports to 60+ countries, with a Seoul headquarters in the Gasan digital complex and a separate Ansan repair center for after-sales service. No venture, private equity, or institutional ownership is disclosed, and the company remains privately held with no public revenue, funding, or headcount trend data available.
I’mU firmographics
Firmographics- Name
- I’mU
- Legal name
- IMU Incorporated
- Website
- https://im-u.co.kr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- I'mU is a South Korean POS and kiosk hardware-software vendor selling integrated store-management solutions to retail, food-service, and entertainment operators, with cloud software, AI-based ordering features, and exports to 60+ countries.
- Ownership category
- akta.pro rank
I’mU industry classification
Industry- Product category
- Point-of-Sale (POS) Systems & Kiosks
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industries
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where I’mU is headquartered
LocationHeadquarters
- HQ city
- Geumgok
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
I’mU business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- POS Hardware Sales: Sale of POS terminals including NOVA POS, ARC POS, 200, 250 models. Hardware includes touch screen terminals, self-service kiosks, and peripherals.
- KIOSK Hardware Sales: Sale of self-service kiosk systems including RAINBOW, Barrier-free KIOSK, SCO, QR CHECK-IN models in various sizes.
- Software Solutions: Integrated Order Management, UP POS, UP CLOUD, UP ORDER, UP SMART ORDER software solutions for store management and order processing.
- AI Systems: AI Scanner for bakery and AI Voice Kiosk solutions as advanced technology offerings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
I’mU product offering
Product offeringCore offering
I’mU manufactures and sells point-of-sale (POS) hardware terminals, self-service kiosks, and complementary peripherals for retail and food service businesses. The company also develops the Integrated Order Management software suite (UP POS, UP CLOUD, UP ORDER, UP SMART ORDER) and AI-powered solutions including the AI Bakery Scanner and AI Voice Kiosk for ordering and checkout automation.
Product overview
I’mU (IMU) is Korea's only integrated store management O2O service company providing end-to-end POS hardware manufacturing, software development, and services. The product portfolio spans hardware (POS terminals including NOVA POS, ARC POS, 200/250 POS systems, and various KIOSK formats such as RAINBOW, Barrier-free, SCO, and QR CHECK-IN) and software solutions (Integrated Order Management, UP POS, UP CLOUD, UP ORDER, UP SMART ORDER). The ecosystem also includes AI-powered systems—AI Scanner for bakery item identification and AI Voice KiosK for voice-based ordering—along with peripherals (displays, MSR, RFID, receipt printers). The hardware and software are designed to work together as a unified store management solution.
Differentiator
Problem solved
Functional benefit
Products and services
- NOVA POS Slim-designed POS terminal aimed at enhancing brand value through modern aesthetics, for retail and food service businesses.
- ARC POS Smart POS terminal with modern design and comprehensive point-of-sale functionality for retail environments.
- 200 POS System Entry-level, user-friendly POS terminal providing essential point-of-sale functionality for retail operations.
- 250 POS System Smart-design POS terminal with advanced features for modern retail operations.
- 200B / 250B POS Variants Variant models of the 200 and 250 POS terminals with enhanced specifications.
- RAINBOW KIOSK Full-featured self-service kiosk system available in various sizes for ordering and payment.
- KIOSK Self-service kiosk terminal enabling customers to order and pay independently, with multilingual support for foreign customers.
- Barrier-free KIOSK Accessible self-service kiosk designed for barrier-free customer interaction across accessibility needs.
- SCO (Self-Checkout) Self-checkout system enabling customers to complete transactions without cashier assistance.
- QR CHECK-IN QR code-based check-in kiosk for customer registration and queue management.
- 2nd Display Peripheral Secondary display peripheral for customer-facing screens at POS terminals.
- Customer Display (CDP) Customer-facing display unit showing transaction details to shoppers at POS terminals.
- MSR (Magnetic Stripe Reader) Magnetic stripe reader peripheral for payment card processing at POS terminals.
- Dallas / RFID Reader Identification reader supporting Dallas key and RFID card technologies for staff access and identification.
- Receipt Printer Printer peripheral for generating transaction receipts at POS locations.
- Integrated Order Management Central software system enabling store visitors to order and pay themselves, supporting multiple ordering methods and multilingual ordering for foreigners.
- UP POS Point-of-sale software application for managing sales transactions and store operations.
- UP CLOUD Cloud-based POS and store management platform enabling centralized control and monitoring of multi-store operations.
- UP ORDER Order management software enabling self-service ordering at kiosks.
- UP SMART ORDER Advanced smart ordering system with enhanced automation and intelligence features.
- AI Scanner (Bakery Scanner) AI-powered scanner using computer vision to identify and process bakery items for automated ordering and checkout.
- AI Voice Kiosk Voice-enabled AI kiosk allowing customers to place orders through voice commands, with multilingual support.
Companies that use I’mU
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
I’mU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
I’mU partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
I’mU competitors and assessment
Company assessmentDirect peers
- Bluebird (Posbank): Korean POS hardware and mobility device maker, a direct domestic competitor to IMU, selling POS terminals and enterprise mobility products to retail and F&B in the same Korean market.
- Posiflex Technology: Taiwan-based POS hardware and peripherals manufacturer with a similar integrated product line of terminals, kiosks, and self-ordering systems aimed at retail and hospitality — directly comparable to IMU's hardware-led, multi-form-factor POS approach.
- Toast: US restaurant-focused POS platform combining hardware, software, and fintech for F&B operators — a close functional analog to IMU's vertically integrated F&B-centric offering, though at much larger scale.
- Elo Touch Solutions: US-based touch computing and POS hardware vendor with a comparable product portfolio of POS terminals, self-service kiosks, and peripherals used by global retail and hospitality chains.
- PAX Global Technology: Hong Kong/China-based manufacturer of ECR/POS hardware and Android smart terminals sold globally to retail and food service — closely matches IMU's export-driven POS hardware model across 60+ countries.
Broad incumbents
- Verifone: Global POS payment hardware and software incumbent with much broader geographic and enterprise footprint; a relevant comparable for IMU's hardware exports and POS software roadmap, though at significantly larger scale.
- Diebold Nixdorf: Large global provider of POS and self-checkout hardware/software to banks and retailers; comparable in hardware manufacturing and enterprise POS, but operates across a much broader portfolio than IMU.
- NCR Voyix: Enterprise POS and self-checkout provider serving global retail and hospitality chains; a comparable in end-market and product scope (POS, SCO, cloud) but operating at substantially larger scale and enterprise tier.
- Square (Block): Cloud-native POS hardware and software suite for SMB retail and F&B; functionally similar to IMU's software-plus-hardware stack but competing in different geographies and customer segments.
Regional players
- Fujitsu Frontech: Japanese POS hardware and self-checkout manufacturer serving the same APAC retail/F&B customer base; comparable in product mix (POS terminals, SCO) and regional focus, but anchored in Japan rather than Korea.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
I’mU social profiles
Digital presenceI’mU financial estimates
Financial estimateRevenue estimate
Valuation estimate
I’mU leadership team
Management profileNumber of profiles
I’mU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I’mU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I’mU
What does I’mU do?
I’mU manufactures and sells point-of-sale (POS) hardware terminals, self-service kiosks, and complementary peripherals for retail and food service businesses. The company also develops the Integrated Order Management software suite (UP POS, UP CLOUD, UP ORDER, UP SMART ORDER) and AI-powered solutions including the AI Bakery Scanner and AI Voice Kiosk for ordering and checkout automation.
Is I’mU a public or private company?
I’mU is a private company. It is classified as unknown and is currently operating.
When was I’mU founded?
I’mU was founded in 2010. It employs 51 to 100 people.
Where is I’mU based?
I’mU is headquartered in Geumgok, South Korea, in the Asia region.
How does I’mU make money?
Four revenue lines are on record. POS Hardware Sales are the primary driver. The others are KIOSK Hardware Sales, software Solutions and AI Systems.
Who are I’mU's main competitors?
Direct peers on record are Bluebird (Posbank), Posiflex Technology, Toast, Elo Touch Solutions and PAX Global Technology. Broad incumbents are Verifone, Diebold Nixdorf, NCR Voyix and Square (Block). Fujitsu Frontech is listed as a regional player.
Does I’mU have an API?
No public API is recorded for I’mU.
What industry is I’mU in?
I’mU's product category is Point-of-Sale (POS) Systems & Kiosks. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals.