Allclean Reinigungs- und Umwelt-Technik

What Allclean Reinigungs- und Umwelt-Technik does

Allclean Reinigungs- und Umwelt-Technik GmbH is a Leipzig, Germany-based cleaning and environmental technology company founded in September 1991 by Horst Reschka. Since 2020 it has served as the exclusive General Representative (Generalvertretung) for Lux International AG in Germany, holding sole rights to distribute, consult, supply, and service the 120-year-old Lux brand (originating from the Electrolux group). The company employs approximately 205 people and serves roughly 250,000 customers across Germany, Europe, and worldwide.

The company operates a vertically integrated model with in-house CNC machining (turning, milling, sawing), assembly, and R&D at a 22,000 m² Leipzig-Holzhausen facility. Proprietary products include the award-winning InfinityMop/Allcleaner floor cleaning system and the patented Ryder 660 ride-on cleaning machine, which uses a single-motor, dual-brush gear-driven design that lowers component count and service requirements. It also distributes the full Lux product portfolio: air purifiers (Aeroguard Sense/Mini), humidifiers, vacuum cleaners (S115, Easymove, Powerprof, Handyclean), steam cleaners (Ecolux Neo, Aerostar), water filters (Waterguard Thin/Soft), and sleep systems (welity Matratze, AllDream modules), as well as professional equipment such as the NT 1200 wet/dry vacuums and ROYAL consumables.

Revenue is generated through multiple streams: one-time hardware sales, recurring professional cleaning services (maintenance, special, industrial, construction cleaning, facility management), consumables/accessories via a dedicated webshop, and an optional Super-Garantie extended warranty (2–10 years). Go-to-market is hybrid: a nationwide direct field-sales force conducting on-site product demonstrations (often paired with free water/air analysis or mattress cleaning), an inside-sales call center, a franchise network for building cleaning, a 200 m² pilot retail store, and digital marketing across Meta, Google, and social channels. The company serves enterprise customers such as ALDI, EDEKA, REWE, Total, Aral, Audi, BMW, Mercedes-Benz, and Volkswagen, alongside individual consumers.

Name

Allclean Reinigungs- und Umwelt-Technik

Legal name

Allclean Reinigungs- und Umwelt-Technik GmbH

Website

https://allclean.de

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Allclean Reinigungs- und Umwelt-Technik GmbH is a Leipzig-based cleaning technology company and exclusive German General Representative for Lux International, manufacturing proprietary cleaning machines and distributing air purifiers, vacuums, water filters, sleep systems, and professional cleaning equipment to enterprise and consumer customers.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Household Appliances (3630), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

akta.pro secondary industries

Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Disinfecting All-Purpose Cleaners (CRAJAMAB), All-Purpose Eco Cleaners (CRAJAOAA)

Keywords

• Professional cleaning equipment
• Air purification systems
• Water filtration products
• Industrial cleaning machines
• Commercial cleaning services

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Hardware: Sale of proprietary and branded cleaning equipment including air purifiers, water filters, vacuum cleaners, steam cleaners, professional cleaning machines (Allcleaner/InfinityMop, Ryder 660, NT 1200 series), and sleep products (mattresses, bedding systems). One-time purchase model with optional extended warranties.
2. Professional Cleaning Services: Commercial cleaning services for industrial and commercial clients including: maintenance cleaning (Unterhaltsreinigung), special cleaning, industrial cleaning, deep cleaning, construction cleaning, facility management, machine and equipment rental. Contract-based recurring services.
3. Consumables and Accessories: Sale of accessories, spare parts, consumables, and cleaning agents including ROYAL Reinigungsmittel products. Sold via dedicated webshop (lux-zubehoer.de) and during service visits.
4. Extended Warranties and Super-Garantie: Optional Super-Garantie (extended warranty) offered on purchased products, providing free pickup, repair or replacement, and free delivery of repaired items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Allclean Reinigungs- und Umwelt-Technik GmbH manufactures and sells proprietary professional cleaning machines (notably the patented InfinityMop/Allcleaner and the Ryder 660 dry-ice blaster) as well as environmental technology products such as AEROGUARD air purifiers and WATERGUARD water filters. Since 2020 it also serves as the exclusive German General Representative for LUX International cleaning systems and operates a 16-partner franchise network providing professional cleaning services to commercial clients.

Product overview

Allclean Reinigungs- und Umwelt-Technik GmbH is a cleaning and environmental technology company that serves as the General Representative for LUX products in Germany. The company offers a comprehensive product portfolio organized into several categories: Air products (air purifiers, humidifiers), Vacuum cleaners (premium, easy-move, and brush vacuums), Steam & ironing systems, Water filters (thin and soft water systems), Sleep systems (mattresses, bed modules, plate spring systems, bedding), and Professional cleaning technology (ride-on cleaners, wet/dry vacuums, professional equipment). The flagship product is the Allcleaner (InfinityMop), an award-winning battery-powered floor mop made in Germany. The company also provides professional cleaning services including air measurement, water measurement, sleep consultation, and steam cleaning disinfection. Products range from consumer-focused air purifiers and water filters to industrial-grade cleaning machines.

Differentiator

Problem solved

Functional benefit

Brands

• Allcleaner: Award-winning, innovative cleaning system also known as the InfinityMop, manufactured in-house at the Leipzig facility.
• InfinityMop
• Lux

Products and services

• InfinityMop / Allcleaner

Quantifiable outcome

• Serving approximately 250,000 customers in Germany, Europe, and worldwide
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lux International AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Allclean was appointed as the exclusive General Representative (Generalvertretung) for LUX products in Germany in 2020. They handle distribution, consulting, supply, and all technical service services for the LUX brand in Germany. LUX is a 120-year-old traditional brand, the origin of the Electrolux group. Allclean represents the complete LUX product range including cleaning, hygiene, health, and healthy sleep products.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Bissell: US-based manufacturer of floorcare appliances (vacuums, carpet cleaners, steam mops). Closely comparable product categories to Allclean's consumer vacuum, steam cleaner (Ecolux Neo), and InfinityMop/Allcleaner floor mop lines, with strong consumer retail distribution.
• Tennant Company: US-listed manufacturer of floor cleaning equipment for industrial, commercial, and outdoor environments. Competes head-to-head with Allclean's Ryder 660 ride-on scrubber and professional cleaning machines category; also offers coatings, detergents, and aftermarket parts.
• Nilfisk: Danish global manufacturer of professional cleaning equipment including floor scrubbers, vacuum cleaners, and high-pressure washers. Closely comparable to Allclean on the industrial/professional side (scrubber-driers, wet/dry vacs) and on the consumer vacuum side, with a much larger international footprint.
• Vorwerk (Kobold): German family-owned direct-sales company selling premium household appliances including the Kobold vacuum cleaner line. Highly comparable to Allclean on direct-to-consumer field sales motion and premium German-engineered cleaning appliances, though larger and more internationally distributed.
• Hako (Hako GmbH): German manufacturer of municipal, industrial, and commercial cleaning machines including sweepers, scrubber-driers, and multi-purpose vehicles. Direct competitor in the professional cleaning equipment segment with similar geographic focus on Germany and Europe.

Broad incumbents

• Dyson: Premium consumer brand for vacuums, air purifiers, and hand dryers. Comparable to Allclean's Lux S115, Easymove vacuum line and Aeroguard Sense/Mini air purifiers, with materially larger R&D and brand spend and a global premium positioning.
• Diversey Holdings: Global provider of hygiene, cleaning, and infection-prevention products and services for institutional and commercial customers. Comparable to Allclean in commercial cleaning chemicals, equipment, and integrated service delivery for enterprise accounts (retail, hospitality, healthcare).
• Ecolab: US-listed global leader in water, hygiene, and infection-prevention solutions for industrial, commercial, and consumer customers. Overlaps with Allclean's commercial cleaning services and ROYAL cleaning-agent consumables, plus Allclean's Waterguard water filtration positioning.
• Kärcher (Alfred Kärcher SE & Co. KG): Global market leader in cleaning technology headquartered in Winnenden, Germany. Kärcher manufactures consumer and professional cleaning equipment (high-pressure washers, vacuums, steam cleaners, scrubber driers) — directly comparable product categories to Allclean's Ryder 660, NT 1200, and consumer vacuum/steam lineup, but at materially larger scale and global reach.

Others

• Lux International AG: Swiss-headquartered parent of the LUX brand (with 120+ year heritage tracing to Electrolux origins). Not a direct competitor but a critical upstream partner — Allclean is the exclusive LUX General Representative for Germany — making Lux International the most thematically related entity in the LUX product ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYxLeUd_5tu8c5TUifkF2FQ
• Facebookfacebook.com/lux.offiziell
• Instagraminstagram.com/lux_deutschland
• LinkedInlinkedin.com/company/allcleanluxdeutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allclean Reinigungs- und Umwelt-Technik