Human Engineering Advisory

What Human Engineering Advisory does

Human Engineering Advisory (operating as hea Global) is a privately held AI-native strategy and transformation advisory firm headquartered in Wilmington, Delaware with a Middle East operations and delivery hub in Amman, Jordan. The firm is built around a proprietary methodology called the 5H Framework (Heart, Hustle, Human Systems, Horizons, Harmony) and a portfolio of trademarked diagnostic instruments — most notably SAiGE (Strategic AI Guidance Engine), an intelligence platform that translates organizational AI ambition into board-ready, dependency-aware roadmaps by capturing behavioral signals across seven readiness dimensions. Supporting products include CIR (Capability & Innovation Readiness) for innovation architecture assessment and SIR (Startups Investment Readiness), which has scored over 700 startups across MEA and Europe. MyWorldView, an AI-scored vertical leadership assessment, and Emergenetics, a cognitive-behavioral preferences tool, extend the portfolio into leadership development, while a LlamaIndex integration powers enterprise data onboarding.

hea Global delivers its capabilities through three service lines: AI Transformation, Strategy & Investment, and Innovation & Venturing, with the latter following a Build-Operate-Transfer engagement model. Revenue is generated through three streams: custom-scope enterprise advisory engagements with milestone-based pricing; a tiered SAiGE digital subscription offering (Essentials+ at $999, Essentials Pro at $2,499, Accelerate from $5,999) that enables self-service AI readiness assessment; and a SAiGE Partner Program that licenses the platform per-seat to consultancies and system integrators for white-label delivery. The firm serves enterprise and government clients across 10+ verticals including financial services (with Shariah-board expertise), healthcare, telecommunications, real estate, construction technology, government, and venture ecosystems, with a stated base of 85+ clients and a delivery footprint spanning North America, MEA, and EMEA.

The leadership team is led by Chairman and Founding Partner Yazan Hijazi, PhD (architect of the hea operating system with 25+ years in systems innovation) and Managing Partner Rezeq Asali, IMBA from IE Business School, who leads client delivery and commercial operations. The firm is founder-controlled with no disclosed institutional investors, and is supported by a nine-member global advisory board. No external funding rounds, M&A activity, or ownership changes are disclosed in the source material, and the firm does not publish revenue figures.

Name

Human Engineering Advisory

Legal name

Human Engineering Advisory

Website

https://hea.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Engineering Advisory (hea Global) is an AI-native strategy and transformation advisory firm serving enterprise and government clients across financial services, healthcare, telecoms, and venture ecosystems with proprietary diagnostic platforms (SAiGE, CIR, SIR) and the 5H Framework.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI transformation consulting
• Strategy advisory services
• AI readiness assessment
• Innovation capability diagnostics
• Venture readiness evaluation

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Advisory Engagements: Custom-scope advisory engagements spanning AI Transformation, Strategy & Investment, and Innovation & Venturing. engagements follow Build-Operate-Transfer model with milestone-based pricing.
2. SAiGE Digital Platform Subscriptions: Tiered self-service platform subscriptions: Essentials+ ($999), Essentials Pro ($2,499), Accelerate (starting $5,999). 48-hour to 10-day delivery of AI readiness intelligence dashboards.
3. Partner Program Licensing: Per-seat platform licensing for partner delivery of SAiGE intelligence. Partners set client pricing and retain margin on delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Human Engineering Advisory (hea Global) is an AI-native strategy and transformation advisory firm that diagnoses the gap between AI ambition and organizational readiness, designs operating architectures, and builds client capability through three service lines: AI Transformation, Strategy & Investment, and Innovation & Venturing. Deliverables are powered by a proprietary AI readiness intelligence platform (SAiGE) and a 5H diagnostic framework covering Heart, Hustle, Human Systems, Horizons, and Harmony, delivered through a Build-Operate-Transfer engagement model for enterprise and government clients.

Product overview

hea Global operates as an AI-native strategy and transformation advisory with three core service lines (AI Transformation, Strategy & Investment, and Innovation & Venturing) supported by a proprietary diagnostic product suite. The flagship product is SAiGE™ (Strategic AI Guidance Engine), an AI readiness intelligence platform with three modules (AI Readiness, Strategy, and live Intelligence) that transforms AI ambition into executable roadmaps. Supporting diagnostic tools include CIR™ (Capability & Innovation Readiness) for innovation architecture assessment and SIR™ (Startups Investment Readiness) for venture fundability evaluation. The product portfolio is grounded in the proprietary 5H Framework (Heart, Hustle, Human Systems, Horizons, Harmony) applied across all engagements. Add-on enablement tools include MyWorldView® (AI-scored vertical leadership assessment) and Emergenetics® (cognitive/behavioral preferences), plus a LlamaIndex integration for enterprise data onboarding. Delivery tiers range from self-service (Essentials+ at $999) through enterprise partnerships, all applying the diagnostic-led methodology.

Differentiator

Problem solved

Functional benefit

Brands

• SAiGE: Strategic AI Guidance Engine — an intelligence platform that transforms AI ambition into executable, dependency-aware roadmaps with behavioral signals across the 5H dimensions.
• CIR
• SIR
• MyWorldView
• Emergenetics
• 5H Framework

Products and services

• SAiGE™ (Strategic AI Guidance Engine) AI readiness intelligence platform with three connected modules (AI Readiness, Strategy, Live Intelligence) that transforms scattered AI ambition into board-ready priorities, validated ROI, and executable dependency-aware roadmaps using behavioral signal detection across the 5H Framework dimensions. Sold via self-service tiers ($999 to $5,999+) and embedded in enterprise advisory engagements.
• CIR™ (Capability & Innovation Readiness) Diagnostic tool that maps whether an organization can run innovation by assessing systems, governance, pipeline, and operating capability. Used within Innovation & Venturing engagements to determine whether organizations can sustain innovation programs, not just launch them.
• SIR™ (Startups Investment Readiness) 5-Signal diagnostic for founders, investors, and accelerators scoring Insight, Ability, Proof, Ambition, and Founder Dynamics through the S³ model, stage-calibrated from Pre-Seed to Series B. Used to assess over 700 startups across MEA and Europe.
• MyWorldView® Validated AI-scored vertical leadership assessment that enables leaders to navigate complexity by expanding worldview, strategic adaptability, and decision-making under change. Used to build leadership pipelines, personalize coaching, and equip executives for uncertain environments.
• Emergenetics® Thinking and behavioral preferences assessment with four thinking attributes and three behavioral attributes, providing a practical lens for cognitive diversity, communication, and team effectiveness under transformation engagements.
• AI Transformation Service Diagnostic-led transformation service that maps where an organization stands on AI across strategy, data, talent, and systems, then designs the roadmap, builds the architecture, and activates the capability with the client team. Powered by SAiGE intelligence.
• Strategy & Investment Service Corporate strategy, transaction advisory, and investment structuring service that defines competitive positioning, evaluates capital allocation, and guides strategic decisions from diagnostic data. Includes operating model design and governance structures.
• Innovation & Venturing Service Build-Operate-Transfer model for innovation engines, corporate ventures, and startup programs. Designs and operates innovation ecosystems from strategy through full operational transfer. Includes hea Studio for venture building and investment programs.

Quantifiable outcome

• 48 hours to align divided board on AI strategy (vs. 6 months of internal debate)
• +8 more outcomes

Named customers11 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Consultancies and System IntegratorscoreChannel Partner/ Reseller/ DistributorSAiGE Partner Program enables consultancies, system integrators, and strategic advisors to deliver AI readiness diagnostics under their own brand. Partners access the SAiGE platform, delivery methodology, and partner enablement materials with certification on the assessment framework.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (QuantumBlack): Global management consulting leader; QuantumBlack is McKinsey's AI analytics arm offering strategy, transformation, and AI-readiness services — overlapping with hea's enterprise advisory practice but at substantially larger scale.
• Accenture: Global professional services firm with a large-scale AI transformation practice — competes on multi-million-dollar enterprise AI-readiness and operating-model engagements across all major industries.
• Deloitte (AI & Data practice): Big Four advisory and consulting leader with extensive AI strategy, transformation, and regulatory compliance offerings — competes across the regulated industries where hea positions, particularly financial services, healthcare, and government.
• Infosys (Topaz): Global IT services firm with Topaz AI offerings spanning AI strategy, transformation and managed services — competes at scale for enterprise AI transformation mandates across geographies.
• Boston Consulting Group (BCG X): Top-tier strategy consultancy with BCG X investing in AI, venture building, and corporate innovation — competes head-on with hea's Strategy & Investment and Innovation & Venturing service lines.
• IBM Consulting (watsonx): IBM's consulting arm paired with the watsonx enterprise AI platform — a peer across regulated industries by combining methodology with a proprietary AI tech stack analogous to hea's SAiGE positioning.
• TCS AI.Cloud: Major IT services consultancy with dedicated AI.Cloud and consulting units; covers AI strategy through implementation, similar in scope to hea's transformation service lines.
• Bain & Company: Global strategy consulting firm with deep transformation and AI practices serving Fortune 500 clients across financial services, healthcare, and technology — a direct competitor for enterprise AI transformation mandates.

Direct peers

• Slalom: Mid-market-focused technology and transformation consultancy with a strong AI practice — closer in size and segment to hea, competing for strategy, AI transformation, and operating model design mandates at the mid-market and regional level.

Emerging players

• Fractal Analytics: AI-focused analytics and decision-intelligence firm offering AI strategy, decisioning, and transformation services — closer in AI-first positioning and productized methodology to hea than the Tier-1 generalist consultancies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Engineering Advisory