1. FC Nurnberg

What 1. FC Nurnberg does

1. FC Nürnberg ('Der Club') is a 125-year-old German professional football club founded in May 1900 and registered as an eingetragener Verein (e.V.) under German law, owned by approximately 41,300 members. The club's core sporting operations comprise the men's first team (Club-Männer) competing in the 2. Bundesliga, the women's first team (ClubFrauen) competing in the Bundesliga, and a comprehensive youth academy (ClubNachwuchs/NLZ) covering U10 through U23. The club's home venue is the 50,000-capacity Max-Morlock-Stadion (13,229 standing, fully covered), built in 1928 and last renovated in 2005-2006 for the FIFA World Cup, with full renovation currently in the planning phase.

The club operates an eSports division (EA Sports FC), a children's membership tier (Mini Cluberer), a youth football school (1. FCN Fußballschule) with camps and school programs, a Club-Museum, stadium tours, and a 'Rot-schwarze Elf' sustainability program with eleven focus areas. Club TV serves as the in-house media platform. No AI/ML capabilities, public APIs, or proprietary technology products are disclosed; the technology footprint is a standard Typo3-based website supporting ticketing, content, membership, and e-commerce.

Revenue is generated across five streams: matchday (tickets, hospitality, F&B at Max-Morlock-Stadion), broadcasting (DFL media rights for 2. Bundesliga and DFB-Pokal), commercial sponsorship (main sponsor toolcraft AG, equipment partner adidas/11teamsports, sleeve partner Helmsauer Gruppe, plus regional partners), merchandising (ClubHaus downtown store, stadium shop, online shop), and membership fees (individual, family, lifetime tiers). Distribution is direct via owned channels: online ticket shop (ticket-onlineshop.com), stadium box office, ClubHaus retail, online fan shop (merchandising-onlineshop.com), and VIP/hospitality packages. The club is governed by a three-member Vorstand (Joti Chatzialexiou — Sport, Niels Rossow — Strategy & Marketing, Stefan Heim — Finance) and an Aufsichtsrat chaired by Peter Meier.

Name

1. FC Nurnberg

Legal name

1. Fußball-Club Nürnberg, Verein für Leibesübungen e.V.

Website

https://fcn.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

1. FC Nürnberg is a 125-year-old German football club operating a men's team in the 2. Bundesliga, a women's team in the Bundesliga, and a full youth academy, serving fans in the Nürnberg/Franconia region through matchday, broadcasting, sponsorship, merchandise, and membership revenue streams.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Stadium matchday operations
• Youth football development
• Sports merchandise retail
• Football membership programs

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales, hospitality, food and beverage concessions at home matches in Max-Morlock-Stadion (50,000 capacity).
2. Broadcasting Rights: Revenue from media broadcasting rights through DFL (Deutsche Fußball Liga) for participation in 2. Bundesliga and cup competitions.
3. Commercial Sponsorship: Revenue from sponsorship deals including main sponsor toolcraft AG, equipment supplier adidas/11teamsports, sleeve partner Helmsauer Gruppe, and additional sponsors (Brauerei SPATEN, N-Ergie, Sparkasse Nürnberg, Lotto Bayern).
4. Merchandising: Revenue from official fan shops (ClubHaus in city center, shop at venue, online shop) and merchandise sales including jerseys, apparel, and collectibles.
5. Membership Fees: Revenue from club membership subscriptions offering benefits including priority ticket access, fan club events, and member-only content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

1. FC Nürnberg operates as a professional football club fielding men's and women's teams in German professional leagues (2. Bundesliga and Bundesliga respectively), supported by a comprehensive youth academy (Nachwuchsleistungszentrum). The club sells matchday tickets, season memberships, hospitality/VIP packages, official merchandise through physical and online stores, and offers fan experiences including stadium tours, museum visits, and a children's football school at its Max-Morlock-Stadion venue in Nuremberg.

Product overview

1. FC Nürnberg is a traditional football club offering a portfolio of sports teams and related services. The core products are Club-Männer (men's team in 2. Bundesliga) and ClubFrauen (women's team in Bundesliga), supported by ClubNachwuchs (comprehensive youth academy from U10 to U23). The club operates Club TV as its media platform for video content, and maintains an eSports division via EA Sports FC. Fan services include membership programs (Mitgliedschaft and Mini Cluberer for children), the 1. FCN Fußballschule for youth camps and training, and CLUB Volunteers for matchday support. The club's venue is the Max-Morlock-Stadion (50,000 capacity) currently undergoing renovation planning. Additional offerings include fan shops (physical and online), Club-Museum for history, and the Rot-schwarze Elf sustainability program with eleven focus areas. The portfolio is completed by ClubTermine calendar service and special events like the 125th anniversary celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club-Männer (Men's First Team) The men's professional football team of 1. FC Nürnberg, competing in the 2. Bundesliga, the second tier of German professional football. Aimed at fans of the club and professional football spectators.
• ClubFrauen (Women's First Team) The women's professional football team of 1. FC Nürnberg, competing in the Frauen-Bundesliga (top tier of German women's football), with dedicated news, fixtures, and team information for supporters.
• ClubNachwuchs (Youth Academy) Comprehensive youth development program covering U10 through U23 teams plus the NachwuchsLeistungsZentrum (NLZ) academy. Targeted at young football players and families seeking professional development pathways.
• Membership Program (Mitgliedschaft) Club membership program offering tiered memberships (individual, family, lifetime) with benefits including priority ticket access, fan club events, and member-only content. Aimed at supporters who want to formally join the registered association.
• Mini Cluberer Children's membership program offering birthday parties, matchday experiences, and mascot interactions. Targeted at young fans and families.
• 1. FCN Fußballschule (Football School) Football school program offering camps, kindergarten sessions, school programs, and girls-specific football schools. Targeted at children and youth seeking football training and development.
• Max-Morlock-Stadion Live Tours Guided stadium tours of the Max-Morlock-Stadion offering visitors behind-the-scenes access. Targeted at fans, tourists, and groups visiting Nuremberg.
• Club-Museum Club museum showcasing 125 years of history, legends, and memorabilia. Targeted at supporters, tourists, and football history enthusiasts.
• Fan Shops (Merchandise) Physical and online merchandise shops selling official club merchandise, jerseys, apparel, and fan articles through the ClubHaus (city center), venue shop, and online storefront.
• eSports Division The club's eSports division participating in EA Sports FC gaming, including a dedicated team, sponsors, and EA Club Cover integration. Targeted at gaming fans and digital sports enthusiasts.

Quantifiable outcome

• Reached 70% completion in sustainability certification progress (equivalent to 70th minute of a match)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• SDN Close Protection GmbHminorGTM or Marketing Partner · 9 July 2026Close protection and security services company expanded partnership with the club for security services at events.
• Saab DeutschlandminorGTM or Marketing Partner · 8 July 2026Swedish automotive company extended partnership with FCN for continued branding presence and joint marketing activities.
• toolcraft AGcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of 1. FC Nürnberg. toolcraft AG is a manufacturing and technology company providing primary commercial partnership and stadium branding presence.
• adidas / 11teamsportscoreGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) providing match kits, training apparel, and footwear for all teams including men's, women's, and youth squads.
• Helmsauer GruppecoreGTM or Marketing PartnerSleeve partner (Ärmelpartner) providing branding on match kit sleeves. Insurance and financial services company.
• Brauerei SpatenminorGTM or Marketing PartnerBrewery sponsor providing beer pouring rights and brand visibility at matches and events.
• N-ErgieminorGTM or Marketing PartnerRegional energy provider sponsor offering branding presence and community energy initiatives.
• Sparkasse NürnbergminorGTM or Marketing PartnerRegional savings bank sponsor with branding presence and financial services partnership. Host of WM-Talk events.
• Lotto BayernminorGTM or Marketing PartnerBavarian state lottery sponsor providing branding presence and community gaming initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hertha BSC: Hertha BSC is a Berlin-based 2. Bundesliga club with a historic Olympiastadion (74,000 capacity) and similar struggles to return to top-flight football. Comparable to 1. FC Nürnberg as a large-city traditional club with a high-capacity stadium, member-driven structure, and significant commercial-vs-sporting gap.
• Fortuna Düsseldorf: Fortuna Düsseldorf is a traditional 2. Bundesliga club with a comparable mid-tier stadium capacity (Merkur Spiel-Arena, ~54,000) and similar standing within the German football pyramid. Directly comparable to 1. FC Nürnberg in size, sporting tier, and member-association governance.
• Hannover 96: Hannover 96 is a regional German 2. Bundesliga club operating from a ~50,000-capacity stadium (HDI-Arena) with a member-owned e.V. structure and comparable revenue mix (matchday, sponsorship, DFL media). Similar tier and traditional-club positioning to 1. FC Nürnberg.
• Hamburger SV: Hamburger SV is a historic German football club currently competing in the 2. Bundesliga, with a comparable 50,000+ capacity stadium (Volksparkstadion), large traditional fan base, and similar membership-association structure. Like 1. FC Nürnberg, HSV is a former German champion seeking to return to the Bundesliga, making it the closest comparable peer in scale, sporting tier, and business model.
• 1. FC Kaiserslautern:
• FC Schalke 04: FC Schalke 04 is another iconic former Bundesliga champion currently in the 2. Bundesliga, operating a 62,000+ capacity stadium (Veltins-Arena) and a registered association (e.V.) with a large traditional supporter base. Comparable to 1. FC Nürnberg in heritage, sporting tier, and the challenges of returning to top-flight status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/user/fcnclubtv
• Xx.com/1_fc_nuernberg
• Facebookfacebook.com/1.FCNuernberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1. FC Nurnberg