Miss America

What Miss America does

Miss America is a 102-year-old nonprofit organization (founded 1921) that operates the Miss America and Miss America Teen competition platforms as scholarship-driven leadership development programs for women aged 13-28 across the United States. The core product consists of annual national competitions (Miss America and Miss America's Teen) supported by a tiered funnel of local and state competitions in all 50 states plus the District of Columbia, with the national event hosted at venues such as Walt Disney Theater and, beginning in 2026, the Palm Beach County Convention Center and Kravis Center for the Performing Arts. The underlying technology is a modest digital platform for competition management, Club America membership administration, and scholarship processing, with no disclosed proprietary AI, app, or API layer.

The organization distributes over $5 million annually in tuition scholarships through its 501(c)(3) subsidiary, Miss America's Scholarship Foundation (MASF), including national awards exceeding $250,000 in 2024 and $300,000 in 2026, with individual winners receiving $50,000-$89,000. The business model combines several revenue streams: Club America membership (recurring), corporate sponsorships with partners such as Jovani Fashion (Official Fashion Partner), Rebel Athletic (Official Fitness Partner), American Heart Association, USO, and Global Game Changers, merchandise sales via the Miss America Shop and Officially HER storefront, competition registrations, and donations to MASF (which operates with zero administrative fees). Marketing is multi-channel, spanning organic social (Facebook, Instagram, X, YouTube, LinkedIn), email (Sash Report), earned media, the annual MAGIC EXPO event, and year-round ambassador engagements. Legal entity Miss America IP, INC. is incorporated in Florida with headquarters in Wellington, and the company is privately owned by CEO Robin Fleming.

Name

Miss America

Legal name

Miss America IP, INC.

Website

https://missamerica.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss America is a 102-year-old nonprofit operating annual Miss America and Miss America Teen competitions across the U.S., awarding over $5 million annually in tuition scholarships to young women through its 501(c)(3) Scholarship Foundation.

Ownership category

akta.pro rank

Product category

Women's Scholarship Competition and Leadership Development

NAICS

Grantmaking Foundations (813211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Foundation/NGO & Philanthropic Scholarships (EDAIAOAH)

akta.pro secondary industries

Athletic, Arts & Talent-Based Scholarships (EDAIAOAM), Degree-Level Scholarships (Undergrad/Masters/PhD/Postdoc) (EDAIAOAE)

Keywords

• Women's scholarship programs
• National pageant competition
• Women's leadership development
• Community service ambassador program
• Young women empowerment

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Competition and Membership Revenue: Revenue generated through annual competition events, Club America membership fees, merchandise sales through Miss America Shop, and sponsorship partnerships with corporate brands.
2. Corporate Sponsorships: Partnerships with brands including Jovani Fashion (official fashion partner), Rebel Athletic (official fitness partner), and other sponsors supporting competitions and scholarships.
3. Donations and Foundation Support: The Miss America's Scholarship Foundation (MASF), a 501(c)(3) nonprofit, processes scholarships and accepts donations for tuition-only scholarships. MASF operates with zero administrative fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Miss America operates annual national scholarship competitions — Miss America (ages 18-28) and Miss America Teen (ages 13-17) — funneling contestants through local and state competitions to national finals, where over $5 million in tuition-only scholarships is distributed annually through its 501(c)(3) arm, Miss America's Scholarship Foundation (MASF). A year-round Club America membership delivers professional development, networking, and community service programming, while corporate sponsorships and an e-commerce shop (Miss America Shop) support the operating model.

Product overview

Miss America is a 100+ year old organization operating a dual-product platform consisting of the annual Miss America Competition and Miss America's Teen Competition, both serving as scholarship-driven programs for women aged 18-28 and teens respectively. The organization operates through its nonprofit arm, Miss America's Scholarship Foundation (MASF), which administers tuition-only scholarships totaling over $5 million annually across local, state, and national levels. Club America membership provides year-round access to professional development and networking, creating an integrated ecosystem of competition, scholarship, and leadership development centered around empowering women to lead.

Differentiator

Problem solved

Functional benefit

Products and services

• Miss America Competition Annual national competition for women ages 18-28 progressing through local and state competitions to a national finals event; contestants compete for the Miss America title and tuition scholarships.
• Miss America's Teen Competition Annual national competition for teenage girls ages 13-17 progressing through local and state competitions to national finals; offers college-bound scholarships and foundational leadership development.
• Club America Membership Year-round membership program providing professional development, networking, community-service opportunities, scholarship access, and competition progression support for participants.
• Miss America's Scholarship Foundation (MASF) Scholarship Administration Tuition-only scholarship administration operated by Miss America's Scholarship Foundation Inc., a 501(c)(3) nonprofit that processes scholarships for national award recipients with zero administrative fees.

Quantifiable outcome

• Over $5 million in tuition scholarships awarded annually to young women
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• 51 Steps to FreedomflagshipStrategic or Co-development Partner · 27 May 2026National collaboration celebrating America's 250th Anniversary (Semiquincentennial). Supports 'Signing the American Promise' augmented reality initiative for civic education. Partnership includes 51 Steps to Freedom Trail, 50 States One Nation initiative, augmented reality civic storytelling, and community-centered historical engagement efforts.
• America250flagshipStrategic or Co-development Partner · 28 April 2026National alliance with Congressionally-charged organization leading commemoration of Declaration of Independence signing. Includes 'Our American Story' year-long storytelling initiative with stories housed in Library of Congress. Miss America ambassadors will participate in America Gives volunteer initiative for record-setting year of service.
• USOflagshipGTM or Marketing Partner · 23 December 2025Miss America serves as Honorary USO Global Ambassador, participating in programs to support military personnel and their families. Cassie Donegan, Miss America 2026, holds this role and participates in USO Service Member of the Year Gala and other military appreciation events. The role emphasizes USO's commitment to military outreach.
• Jovani Fashion Ltd.coreOEM/ Whitelabel/ Licensing Partner · 14 December 2023Official Fashion Partner providing evening wear designs. Each Miss America and Miss America Teen delegate receives a Jovani dress for opening number on national stage. The partnership emphasizes quality, trendsetting designs and shared commitment to empowering young women. Partnership announced ahead of 2024 competition.
• American Heart AssociationcoreStrategic or Co-development Partner · 7 November 20233-year commitment supporting American Heart Association's Go Red for Women initiative. Raises awareness of women's heart health and brings fitness initiatives back to the national competition stage. Includes Heart Scholarship, Miss America Goes Red programming, and partnership announcements through AHA channels.
• Global Game ChangerscoreStrategic or Co-development Partner · 11 January 2023Formalized scholarship partnership announced at MAGIC EXPO. Mobilizes local and state ambassadors to access educational activities themed around 12 Heart Badges. Launched Global Game Changers scholarship for women entering elementary education. Partnership formalizes ongoing collaboration in women's education initiatives.
• Rebel AthleticcoreOEM/ Whitelabel/ Licensing Partner · 6 January 2023Official Fitness Partner bringing fitness back to competition stage. Multi-year partnership showcases athleticism through sports and athletic attire routines. Sole provider of signature red designs for local to state competitions. Includes Rebel Fitness Awards for top scoring fitness winners and 'REBEL for A Cause' reception.
• Best Buddies InternationalminorGTM or Marketing PartnerNational partnership supporting Best Buddies mission. Includes BB X Miss America collaboration and awareness initiatives.
• Daytona International SpeedwayminorGTM or Marketing PartnerMiss America 2026 Cassie Donegan performed National Anthem at America 250 Florida Duel event. Partnership celebrates American heritage and traditions.
• Fashion Institute of TechnologyminorGTM or Marketing PartnerAttended FIT's annual 'Threads of Impact' gala as notable guest. Event raised nearly $1.9 million for the institution.
• Mississippi State UniversitycoreGTM or Marketing PartnerPartnership to award full-tuition scholarships to every eligible Miss America Teen state titleholder. Creates transformative opportunity for young women dedicated to academic excellence.
• GENYOUthminorGTM or Marketing PartnerOrganization dedicated to helping students thrive through better nutrition and increased physical activity. Miss America participates in Taste of the NFL Draft benefiting GENYOUth's school meal initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Jack Kent Cooke Foundation: Adjacent grantmaking foundation awarding large multi-year scholarships to high-achieving students. While not a competition, it competes for the same scholarship-seeking students and the same philanthropic donor mindshare that Miss America and its MASF foundation rely upon.

Broad incumbents

• Girl Scouts of the USA: Broad incumbent in the girls' and women's leadership development space. While not a pageant, it competes for the same participant mindshare, parent dollars, and corporate sponsorships targeting young women's leadership, scholarship, and community service.
• National Honor Society: Broad incumbent in the high-school student recognition and scholarship ecosystem. Competes for the attention of high-achieving young women seeking college scholarships and leadership credentials, serving as an alternative path that may reduce Miss America Teen participation.
• Boys & Girls Clubs of America: Broad incumbent in the youth membership organization category. While co-ed and broader in mission, it competes for youth engagement, member dues, and corporate sponsorships targeting youth development outcomes similar to those Miss America markets.

Emerging players

• USA World Miss: Emerging pageant competitor in the US scholarship-and-pageant space targeting similar young-women demographics with a state-to-international competition structure. Represents a newer entrant that may divert participation from Miss America's local and state pipelines.
• American Coed Pageants: Emerging player in the US pageant ecosystem running scholarship-oriented competitions for young women and teens. Operates a similar state-to-national structure and competes for delegate and sponsor share with a focus on scholarship awards.

Direct peers

• Distinguished Young Women: Direct peer (formerly Junior Miss) that has historically positioned itself as a scholarship-focused, non-beauty alternative to Miss America. Operates a similar state-to-national competition funnel for high school girls and is a meaningful substitute for scholarship-seeking participants.
• Miss USA / Miss Universe Organization: Direct competitor in the US beauty pageant and women's scholarship space, running the Miss USA and Miss Teen USA competitions. Operates a similar state-to-national competition funnel, corporate sponsorship model, and scholarship awards, and competes for the same pool of young women contestants and brand partners.
• National American Miss: Direct peer running a nationwide pageant system for girls and young women across age divisions, awarding scholarships and operating state-to-national competitions. Targets a similar demographic and competes for the same scholarship-minded participants and sponsors.
• International Junior Miss: Direct peer running a national pageant and scholarship system for young women across multiple age divisions, with a state-to-national competition structure analogous to Miss America's. Targets the same demographic and competes for sponsorship and delegate share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MissAmerica
• YouTubeyoutube.com/@MissAmericaOfficial
• Facebookfacebook.com/missamerica
• LinkedInlinkedin.com/company/missamerica
• Instagraminstagram.com/missamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss America