Family Enrichment and Counselling Services

What Family Enrichment and Counselling Services does

Family Enrichment and Counselling Service, Inc. is a not-for-profit community counselling agency founded in 1974 and headquartered at 356 Queen Street in Fredericton, New Brunswick, Canada. The organization delivers confidential, client-focused counselling services and psychoeducational programs to individuals aged 12 and older, couples, and families (with family sessions available for members aged 16+) in the Greater Fredericton area. Its core service portfolio comprises Individual Counselling, Couples Counselling, and Family Counselling, supplemented by group programs such as Changing Tides (women), Changing Ways (men's anger management), Craving Change (emotional eating), and adolescent peer support groups. Services are delivered in-person at the Fredericton office, by phone, and by video, with limited evening virtual appointments; trilingual capability covers English, Spanish, and French.

The clinical team comprises psychologists, social workers (RSW), and certified counsellors (CCC, LCT-C), supported by supervised Masters-level interns who offer reduced-fee sessions. Pricing is pay-as-you-go: $150 per 50-minute session with a counsellor, $190 with a psychologist, and $165 for couples/family sessions, with intern services priced at $55-$75. Direct billing is available for most Blue Cross plans (including VAC) and NIHB, and a limited number of subsidized sessions are made possible through donations and grants from partners including Bell Let's Talk and United Way. The agency is governed by a volunteer Board of Directors and operates as a registered charity, deriving revenue from a mix of fee-for-service sessions, subsidized-fee intern services, donations (via PayPal and CanadaHelps), and grants. Recent strategic moves—a Bell Let's Talk 2023 grant for family violence support, a partnership with the Military Family Resource Centre for CAF sexual misconduct counselling, and a youth walk-in clinic funded through Capital Winter Club—indicate incremental expansion of service population and delivery modalities rather than a fundamental business model shift.

Name

Family Enrichment and Counselling Services

Legal name

Family Enrichment and Counselling Service, Inc.

Website

https://familyenrichment.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Enrichment and Counselling Services is a not-for-profit community agency in Fredericton, New Brunswick, founded in 1974, providing individual, couples, and family counselling plus group programs to residents of the Greater Fredericton area.

Ownership category

akta.pro rank

Product category

Community Mental Health Counselling Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

Keywords

• Community counselling services
• Individual therapy
• Couples therapy
• Family counselling
• Group support programs

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Counselling Session Fees: Fee-for-service model where clients pay for counselling sessions. Individual counselling with a counsellor costs $150 per session, individual counselling with a psychologist costs $190, and couples/family counselling costs $165 per session. Sessions are 50 minutes in length.
2. Reduced-Fee Intern Services: Reduced fee counselling provided by supervised Masters level interns at $55 per session. These services are not covered by insurance.
3. Donations and Grants: As a registered not-for-profit charity, Family Enrichment receives donations through PayPal and CanadaHelps, as well as grants from organizations such as Bell Let's Talk and United Way to support subsidized services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Family Enrichment delivers fee-based individual, couples, and family counselling sessions (50 minutes each) at its Fredericton office and via phone/video, supported by a clinical team of psychologists, social workers, and counselling therapists. It supplements these core counselling services with psychoeducational group programs (e.g., Changing Tides, Changing Ways, Craving Change), reduced-fee intern counselling, and subsidized sessions funded by donations and grants from Bell Let's Talk and United Way.

Product overview

Family Enrichment and Counselling Service is a not-for-profit community counselling agency offering a portfolio of services centered around individual, couples, and family counselling. The core offerings include Individual Counselling (ages 12+), Couples Counselling, and Family Counselling (ages 16+), all available in-person, by phone, or video. The organization also runs group programs including Changing Tides (for women), Changing Ways (for men), and Craving Change workshops. Reduced-fee services are available through supervised Masters level counselling interns. The organization serves the Greater Fredericton area and operates as a registered charity established in 1974.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one confidential counselling sessions (50 minutes) for individuals aged 12 and up, addressing anxiety, depression, grief, stress, anger, relationship issues, and life transitions; delivered in-person at the Fredericton office or via phone/video.
• Couples Counselling Counselling for couples delivered by clinicians trained in Emotion Focused Therapy and Gottman Method, available in-person or by video, focused on communication, relationship challenges, and conflict resolution.
• Family Counselling Counselling for families with members aged 16 and up, addressing family dynamics, relationships, and conflict; delivered in-person at the Fredericton office or via video.
• Changing Tides Group Weekly support group for women addressing intimate partner violence and related challenges, held Tuesdays from 4-6pm at the Fredericton office.
• Changing Ways Group Program for men focused on anger management and domestic violence issues, facilitated by Sandy Gordon on Thursdays from 3-5pm.
• Craving Change Workshop Weekly workshop on Mondays helping participants change their relationship with food and address emotional eating.
• Masters Level Counselling Intern Services Individual counselling delivered by supervised Masters-level counselling interns at reduced rates ($55 per session, or $75 per Yelena session), not covered by insurance.
• Phone and Video Counselling Remote counselling delivered by phone or video for clients who cannot attend in-person, including limited evening virtual appointments and subsidized pandemic-era access via United Way.

Quantifiable outcome

• Reduced wait times through Bell Let's Talk funding for family violence support services
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Military Family Resource CentrecoreStrategic or Co-development Partner · 1 January 2023Partnership to provide short-term counselling to Canadian Armed Forces members and their families who have been impacted by sexual misconduct.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wellness Together Canada: Federally funded portal providing free e-mental-health services including counselling and group support to Canadians. Comparable as a publicly subsidized, multi-modal (phone, video, text) counselling alternative targeting the same demand pool.
• LifeWorks (formerly Morneau Shepell) / TELUS Health: Largest Canadian provider of employee-assistance and mental-health counselling services, including family/relationship support. Comparable as the dominant incumbent in employer-funded counselling — a likely competitor for the same Fredericton-area EAP contracts Family Enrichment could pursue.
• Canadian Mental Health Association (CMHA) – New Brunswick: Province-wide non-profit delivering community mental health counselling, education, and advocacy. Comparable as a non-profit counselling and psychoeducation provider serving individuals and families across New Brunswick.

Emerging players

• BounceBack (Canadian Mental Health Association): Free guided self-help program with telephone coaching for adults with mild-to-moderate depression/anxiety, operated by CMHA. Comparable as a subsidized, phone-based adjunct to in-person counselling targeting the same low-acuity segment.
• Hope for Wellness Helpline: National Indigenous-culturally-competent mental health counselling helpline offering phone and chat support. Comparable in providing subsidized, culturally-aware counselling with a phone/video delivery model to under-served populations.

Regional players

• Catholic Family Services of Hamilton-Wentworth: Faith-rooted non-profit offering individual, couple and family counselling with sliding-scale fees and group programs. Comparable in mission, non-profit funding model, and counselling modality mix.
• Jewish Family Services (multiple Canadian chapters): Non-profit social services agency providing individual, couple and family counselling on a sliding scale to a broad public. Comparable as a registered charity counselling provider with grant/donation-funded subsidized capacity.
• Family Services of Greater Vancouver: Non-profit counselling and family support agency offering individual, couples, and family counselling on a sliding-scale model. Strong model comparable in service mix (individual/couples/family counselling + group programs) and non-profit fee structure.

Direct peers

• Kids Help Phone: National non-profit providing e-mental-health service including counselling for youth and young adults. Directly comparable as a free/subsidized, multi-modal (phone, text, web) counselling resource for young people — overlapping Family Enrichment's 12+ individual segment.

Others

• 211 Ontario / 211 Canada: Non-profit helpline and referral service connecting callers to community, social, health, and government services. Comparable as a referral channel for Fredericton-area social services and an ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fecsfredericton
• Facebookfacebook.com/familyenrichmentcounselling
• LinkedInlinkedin.com/company/family-enrichment-counselling-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Enrichment and Counselling Services