Holterman Wapeningsstaal

What Holterman Wapeningsstaal does

Holterman Wapeningsstaal B.V. is a Dutch reinforcement steel service center founded in 1987 and headquartered in Markelo, with a second production site in Hooge Zwaluwe. The company specializes in the processing and prefabrication of reinforcement steel (wapeningsstaal) for the construction and concrete industries, operating as a steel service center that combines cutting, bending, welding (both CO² tack welding and structural kraft welding), and prefabrication of custom meshes and concrete elements. Its technology stack includes a fully automated proprietary ERP system (BFW), 3D modeling in Allplan, an own roll-mesh machine for dynamically loaded structures, and a unique VPH-beveiliging safety feature integrated into custom meshes that is described as unique in the Netherlands. Production capacity stands at 85,000 tons per year with a stated growth target of 100,000 tons, supported by an in-house engineering team of approximately 20 work preparers.

The business operates a full a-to-z service model spanning 2D/3D design, work preparation, production, and own logistics - including a private inlet port at Markelo that enables 85% of steel to arrive via water transport, reducing truck traffic by an estimated 3,500 trucks annually. Customers span four vertical segments (infrastructure, residential, utility, and concrete industry) and include 35 of the Cobouw top-50 Dutch construction companies alongside concrete factories in the Netherlands, Germany, and Belgium. Named enterprise customers include BAM, Heijmans, Ballast Nedam, Visser en Smit, Ten Brinke, and Waal bouw among others.

Holterman has been a subsidiary of Hardeman Groep since February 2022, when it was acquired alongside Holcon and Durison, operating independently within the diversified construction-sector conglomerate. Revenue is generated through one-time product sales (standard reinforcement meshes, bars, concrete steel on roll, support beams) plus professional-services fees for value-added processing (cutting, bending, welding) and engineering (work preparation, drawing, consultation). Pricing is project-based and not publicly disclosed. The company holds multiple KOMO certifications, VCA and Safety Culture Ladder safety credentials, LCA/MKI sustainability certification, and German DIN488 approval. A leadership transition is scheduled for May 1, 2026, with Jeroen Bouwmeester succeeding Maikel Holterman as General Director.

Name

Holterman Wapeningsstaal

Legal name

Holterman Wapeningsstaal B.V.

Website

https://holtermanstaal.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Holterman Wapeningsstaal is a Dutch reinforcement steel service center founded in 1987, processing and prefabricating wapeningsstaal for construction and concrete-factory clients across the Netherlands, Germany, and Belgium. It delivers a full design-to-site service from two production locations and serves 35 of the Dutch Cobouw top-50 contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Markelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Reinforcement Steel Products: Sale of reinforcement steel (wapeningsstaal) including standard commercial formats, processed/cut/bent steel, special meshes, prefabricated reinforcement elements, and support beams for construction and concrete industry. Products include: standard reinforcement nets (B500A, B500B), bars (6-40mm diameter), concrete steel on roll, custom meshes, prefab elements, and coverage materials.
2. Processing Services: Value-added processing services including cutting, bending, welding (hechtlassen and krachtlassen), custom mesh production, and prefabrication of reinforcement elements. Services include engineering support with 2D/3D drawing and work preparation.
3. Engineering Services: Engineering services including work preparation, 2D/3D drawing, and consultation. Approximately 20 work preparers produce bending states from approved reinforcement drawings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holterman Wapeningsstaal is a steel reinforcement service center that supplies and processes reinforcing steel for the construction and concrete industries. The company delivers commercial reinforcement steel formats, processed and prefabricated rebar elements, custom meshes, and covering materials, supplemented by cutting, bending, welding, and 2D/3D engineering services. It operates production facilities in Markelo and Hooge Zwaluwe (Netherlands) with an annual output around 85,000 tons, scaling toward 100,000 tons.

Product overview

Holterman Wapeningsstaal is a steel reinforcement service center (steel service center) offering a comprehensive portfolio of reinforcement steel products and services for the construction and concrete industry. The product portfolio is organized into main categories: (1) Wapeningsstaal op handelsformaat - standard reinforcement steel in commercial formats including reinforcement meshes, bars, concrete steel on rolls, and support beams; (2) Bewerkt Wapeningsstaal - processed reinforcement steel including cutting/bending, welding, custom meshes (pasnetten), and roll meshes; (3) Prefab wapeningsstaal voor betonindustrie - prefabricated reinforcement elements for concrete factories; (4) Dekkingsmateriaal - covering/spacer materials for proper concrete coverage; and (5) Specials - specialty products including shear force systems, Lenton mechanical connections, built-in parts, and VPH safety features. The company operates from Markelo and Hooge Zwaluwe, serving construction and infrastructure projects in the Netherlands, Germany, and Belgium, with capabilities including 2D/3D engineering, work preparation, and own transport logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Reinforcement steel (commercial formats) Standard reinforcing steel products supplied in commercial formats (bars, coils, mats) for direct use by construction companies and concrete factories.
• Processed reinforcement steel Reinforcement steel that has been cut, bent, and shaped to specification at the Holterman service center, ready for installation on construction sites.
• Prefabricated reinforcement (prefab) Pre-assembled reinforcement cages, baskets, and structural reinforcement units produced off-site for the concrete industry and installed directly at construction projects.
• Custom welded meshes Engineered welded reinforcement meshes produced to project specifications, supplied to construction firms and concrete element producers.
• Covering materials (afdekmaterialen) Covering and spacing products used together with reinforcement steel to ensure correct concrete cover, supplied as part of the reinforcement package.
• Specials (custom reinforcement solutions) Bespoke engineered reinforcement components designed and produced for non-standard or complex concrete construction requirements.
• Cutting, bending and welding services Outsourced rebar processing services — cutting to length, bending to shape, and welding — performed at the service center on customer-supplied or Holterman-supplied steel.
• 2D/3D reinforcement engineering and drawing Engineering service in which reinforcement drawings and models are produced in 2D and 3D to drive fabrication, prefabrication, and on-site installation.

Quantifiable outcome

• 85% of steel delivered via water transport, reducing truck traffic by 3500 trucks per year
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nedstaal: Dutch specialty steelmaker producing wire rod and rebar. Comparable as a domestic supplier/processor of reinforcement-grade steel products serving European construction markets.
• Van Merksteijn International: Dutch family-owned steel manufacturer producing rebar, wire, and fencing products. Highly comparable: same Dutch geography, similar B500-grade rebar product focus, and overlapping customer base in construction. (Holterman's incoming CEO Jeroen Bouwmeester also joined from Van Merksteijn.)
• Voortman Steel Group: Dutch steel processing and fabrication group serving construction and infrastructure with CNC-controlled cutting, bending, welding, and prefab capabilities. Directly comparable in service-center model, Dutch geography, and reinforcement/structural steel processing.
• Badische Stahlwerke (BSW): German rebar producer based in Kehl supplying reinforcement steel into the German construction market. Comparable as a European rebar manufacturer with overlapping customer base in Germany, where Holterman already exports prefab elements.

Broad incumbents

• Salzgitter AG / Peiner Träger: German steel group with rebar and structural steel operations. Overlaps with Holterman on European rebar supply; broader incumbent competing in similar B500-grade markets via distribution.
• ArcelorMittal Europe Long Products: Global steel giant with substantial European rebar production and distribution. Overlaps with Holterman as an upstream supplier and large-scale competitor in processed reinforcement steel, though operating at vastly greater scale and vertical integration.
• Tata Steel Netherlands (IJmuiden): Major integrated steelmaker based at IJmuiden supplying rebar and structural steel into the Dutch market. Comparable as a domestic upstream steel supplier and broad incumbent competitor; Holterman sources and competes against Tata's downstream distribution.
• Liberty Steel Group Europe: European steelmaker with rebar and wire rod operations across the continent. Comparable as a broad incumbent producing reinforcement-grade products, supplying similar customer profiles to construction and prefab concrete.

Others

• Durison (Hardeman Groep): Sister company under Hardeman Groep, offering construction-related products. Comparable only as a portfolio sibling within the same parent ecosystem rather than a direct rebar competitor.
• Holcon (Hardeman Groep): Sister company of Holterman under Hardeman Groep, supplying prefab concrete structures to Dutch construction. Comparable as a closely affiliated ecosystem partner (Hardeman portfolio cross-sell) rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holterman Wapeningsstaal