Caker Street

What Caker Street does

Caker Street is a UK-based direct-to-consumer e-commerce bakery platform operating at cakerstreet.com, selling custom celebration cakes and themed cupcakes with next-day delivery across the United Kingdom. Founded in 2019 and headquartered in the London/Southall area with 11-50 employees, the company operates under the legal entity PoweredbyAI Tech Limited and remains privately held with no disclosed institutional backing. It serves parents and caregivers buying children's birthday cakes, adult consumers purchasing cakes for personal occasions (anniversaries, weddings, engagements, retirements), corporate clients requiring branded cakes for business events, and holiday/seasonal celebrants across religious and secular occasions.

The core product portfolio consists of two categories: custom celebration cakes (birthday, wedding, anniversary, and occasion-specific designs) and an extensive range of themed cupcakes available in multiple flavors (vanilla, chocolate, red velvet, Belgian chocolate, pistachio, butterscotch, blueberry, rainbow) and pack sizes of 6 to 30. Products are navigable by recipient (For Kids, For Him, For Her), occasion, and theme, spanning licensed/branded franchises (Disney, Harry Potter, Minions) and luxury-brand-inspired designs. Differentiation rests on breadth of catalog (cited as 8,163+ cake varieties and 9,381+ cupcake varieties), extensive customization (custom age toppers, personalized messages, handmade decorations, toy toppers, and a customer requirement form for uploading bespoke designs), and next-day UK-wide delivery.

The business monetizes through one-time transactional sales of cakes and cupcakes on a pay-as-you-go unit-pricing basis, with cupcakes ranging from approximately £58 to £175 per pack and single custom cakes ranging from roughly £69.98 to £143. Corporate cake pricing is not publicly disclosed and is quoted individually via a sales team reachable by phone and WhatsApp. Go-to-market is primarily digital and direct-to-consumer: an owned e-commerce storefront supported by SEO-optimized category pages, organic social presence on Facebook and Twitter, and direct order/inquiry channels via phone (0203 900 3100), WhatsApp, and a callback request system.

Name

Caker Street

Legal name

PoweredbyAI Tech Limited

Website

https://cakerstreet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Caker Street is a UK direct-to-consumer e-commerce bakery selling custom celebration cakes and themed cupcakes with next-day delivery, serving parents, adult consumers, corporate clients, and holiday celebrants through its online storefront.

Ownership category

akta.pro rank

Product category

Online Custom Bakery

NAICS

Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Custom celebration cakes
• Themed cupcakes
• Corporate cake service
• Custom cake design
• Next-day cake delivery

Headquarters

HQ city

Southall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Cakes Sales: Sale of custom-themed birthday cakes, occasion cakes, and specialty cakes with personalization options including custom ages, names, and messages
2. Cupcakes Sales: Sale of themed cupcakes available in various flavors and designs, sold individually or in packs (6, 12, 18, 24, 30)
3. Corporate Cakes: Customized corporate cakes for business occasions with design consultation and personalization options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Caker Street is a UK-based online bakery that designs, manufactures, and delivers custom celebration cakes and themed cupcakes to consumers and corporate clients. It offers a catalog of 8,163+ cake varieties and 9,381+ cupcake varieties with personalization options such as custom age toppers, names, messages, and bespoke designs, supported by next-day UK-wide delivery.

Product overview

Caker Street is a UK-based e-commerce bakery offering custom celebration cakes and cupcakes. The core product portfolio consists of two main offerings: custom celebration cakes (including birthday, wedding, anniversary, and occasion-specific designs) and an extensive range of themed cupcakes available in various flavors with extensive customisation options including custom age toppers, personalised messages, and themed decorations. The company also provides corporate cake services and a custom design upload service. Products are categorised by recipient (For Kids, For Him, For Her), occasion (birthdays, weddings, anniversaries, holidays), and theme (Disney, sports, gaming, floral). The business operates with next-day UK delivery and offers options for dietary restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebration Cakes Custom celebration cakes including birthday cakes, wedding cakes, anniversary cakes, and occasion-specific designs for kids and adults. Available across themes such as cartoon and movie characters, animals, fantasy, floral, luxury brands, sports, gaming, and holidays, with multiple sizes and personalization options including custom ages, names, and messages.
• Themed Cupcakes Extensive range of themed cupcakes in flavors such as vanilla, chocolate, red velvet, Belgian chocolate, pistachio, butterscotch, blueberry, strawberry, and rainbow. Sold in packs of 6, 12, 18, 24, or 30 with customization options including custom age toppers, personalized messages, themed decorations, and eggless variants for dietary needs.
• Corporate Cakes Customized cakes designed for businesses for events, office celebrations, branded client gifts, and company milestones. Includes sample designs, design consultation, branding personalization, and personalized service through a dedicated sales team reachable via phone, WhatsApp, and a requirement specification form.
• Custom Design Service Bespoke cake design service that allows customers to upload their desired cake design and specify custom requirements to receive a personalized celebration cake not listed in the standard catalog.

Quantifiable outcome

• Next Day UK Delivery service available for all products

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Etsy: Global online marketplace with a substantial UK base of independent bakers selling custom celebration cakes and cupcakes. Competes with Caker Street for bespoke, themed cake orders, especially for weddings and birthdays.
• Hotel Chocolat: UK premium chocolate gifting brand with strong e-commerce and physical retail. Comparable as a UK D2C premium celebration gifting brand competing for the same corporate and personal gifting occasions.
• Funky Pigeon: UK personalized card, gift, and celebration product retailer (owned by WHSmith). Comparable as a UK D2C personalized-occasion brand with adjacent gift categories, including some custom celebration items.
• Not On The High Street: Major UK curated marketplace for personalized gifts including cakes, flowers, and bespoke hampers from independent makers. Comparable as a UK personalized gifting destination with broader category scope than Caker Street.
• Moonpig: UK-listed personalized greeting card and gift platform that has expanded into cakes, flowers, and plants. Comparable as a UK D2C personalized-occasion gifting business, though much larger and with a primary focus on cards.
• Thorntons (Ferrero): UK heritage chocolate and celebration gifting brand with nationwide retail and online presence. Comparable as a UK established occasion-gifting brand, though focused on chocolate rather than custom cakes.

Regional players

• Interflora: Established UK flower and gifting delivery network that has expanded into hampers, plants, and some celebration cakes. Comparable as a UK-wide same-day/next-day celebration gifting brand, though flowers remain the primary product.

Direct peers

• Prezzybox: UK online gifting retailer with a substantial personalized cake and cupcake range, plus gifts, flowers, and balloons. Comparable as a UK D2C personalized-celebration gifting platform competing for the same occasion-driven purchases.
• Cakes by Post: UK online cake delivery service offering personalized and themed celebration cakes via postal and next-day delivery. Closely matches Caker Street's e-commerce-led custom cake proposition for the UK market.
• Bakerdays: UK-based online bakery specializing in personalized letterbox cakes, cupcakes, and biscuits with nationwide next-day delivery. Directly comparable to Caker Street on D2C model, custom celebration cake focus, and UK-wide shipping.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/caker_street
• Facebookfacebook.com/cakerstreet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caker Street