Berger Bullets
Berger Bullets, based in Mesa, Arizona, manufactures precision rifle bullets and factory-loaded ammunition across calibers .17 to .375 for competitive shooters, hunters, and military/law enforcement, leveraging J4 Precision Jackets and proprietary hybrid ogive geometries.
- Company typePrivate
- Founded1955
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Berger Bullets does
Berger Bullets manufactures precision rifle bullets and factory-loaded ammunition at its Mesa, Arizona facility, operating under the Berger, Berger Bullets, and Berger Ammo DBAs of Capstone Precision Group, LLC. The company sells bullets and loaded ammunition across calibers from .17 through .375 in product lines including Hybrid Target, Long Range Hybrid Target (LRHT), VLD Target, VLD Hunting, Elite Hunter, Classic Hybrid Hunter, OTM Tactical (with Juggernaut and AR Hybrid variants), and Varmint, plus 1,500-count bulk Competition Packs for handloaders. Founded by Benchrest Hall of Fame shooter Walt Berger — who originally hand-built bullet jackets with Total Indicated Runout (TIR) tolerances of .0003 or less in his garage — the business serves competitive target shooters, hunters, and military/law enforcement marksmen globally.
The company's core technical differentiator is the proprietary J4 Precision Bullet Jacket, manufactured to a +/- .0001 TIR tolerance — substantially tighter than the .0008-.0015 range typical of competitor jackets, and the same J4 jackets are sold to custom bullet makers, creating a component-level supply position. Additional design IP includes the Hybrid Ogive, which blends tangent and secant profiles to reduce wind drift and seating-depth sensitivity, and the Juggernaut OTM tangent-ogive geometry engineered to maintain stability through the transonic regime. Berger monetizes almost exclusively through unit-priced hardware sales — bullets ranging $40-$250 per box and ammunition $44-$150 per box — with a complementary sponsorship program that distributes product to elite competitive shooters across F-Class, PRS, Highpower, Silhouette, and ELR disciplines, generating brand pull-through and product feedback loops.
Distribution runs through a global authorized dealer network with a North American dealer map and international dealer listings (Germany and UK explicitly referenced), a Shopify-powered direct e-commerce store with age verification for ammunition orders, and authorized dealer webstores. The company is operated by Capstone Precision Group, LLC, an indirect subsidiary of Nammo Group, a Norwegian/Finnish defense and aerospace conglomerate, which provides operational scale while the Berger brand retains its specialty precision-manufacturing identity. Customer education is layered atop the commerce motion via free ballistics and twist-rate calculators, reloading data, podcast appearances by the technical team, and event sponsorships including NRA Annual Meetings, Jagd & Hund (Germany), and IWA Outdoor Classics.
Berger Bullets firmographics
Firmographics- Name
- Berger Bullets
- Legal name
- Capstone Precision Group, LLC.
- Website
- https://bergerbullets.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berger Bullets, based in Mesa, Arizona, manufactures precision rifle bullets and factory-loaded ammunition across calibers .17 to .375 for competitive shooters, hunters, and military/law enforcement, leveraging J4 Precision Jackets and proprietary hybrid ogive geometries.
- Ownership category
- akta.pro rank
Berger Bullets industry classification
Industry- Product category
- Precision Rifle Ammunition
- NAICS
- Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Berger Bullets is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berger Bullets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Rifle Bullets: Sale of precision rifle bullets across multiple product lines (Target, Hunting, Tactical, Varmint) and calibers (17 through 375 caliber). Products sold individually and in bulk quantities including new 1,500 count Competition Packs for handloaders.
- Rifle Ammunition: Factory-loaded rifle ammunition featuring Berger bullets. Includes hunting, tactical, and target ammunition across popular calibers including 223 Remington, 6mm Creedmoor, 6.5 Creedmoor, 308 Winchester, 300 Norma Magnum, 338 Lapua Magnum, and more.
- Sponsorship Program: Berger sponsors individual competitors in all shooting disciplines as well as events. Sponsored athletes receive product support and represent the brand at competitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tactical OTM Bullets - Open Tip Match designed for military, law enforcement, and competitive shooters |
| Unit Pricing | Pay-as-you-go | Target Bullets - Match-grade competition bullets for precision shooting |
| Unit Pricing | Pay-as-you-go | Factory Ammunition - Loaded rifle ammunition with Berger bullets |
| Unit Pricing | Pay-as-you-go | Competition Packs - Bulk packaging for dedicated handloaders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Berger Bullets product offering
Product offeringCore offering
Berger Bullets manufactures precision rifle bullets and factory-loaded rifle ammunition for target shooting, hunting, tactical/military, and varmint applications. Products span calibers from 17 through 375 and include VLD, Hybrid, BT, OTM Tactical (including Juggernaut and AR Hybrid), Elite Hunter, and Classic Hybrid Hunter lines sold individually and in bulk Competition Packs. The company also supplies J4 Precision Bullet Jackets to custom bullet makers and supports customers with ballistics and twist rate calculators plus reloading data.
Product overview
Berger Bullets is a precision rifle bullet and ammunition manufacturer offering a comprehensive product portfolio centered around 'True Match Grade' quality products. The core offerings include rifle bullets (sold individually and in bulk Competition Packs) and factory-loaded rifle ammunition. Bullet product lines include: Long Range Hybrid Target (LRHT) and Hybrid Target for competitive target shooting; VLD Target, VLD Hunting, Elite Hunter, and Classic Hybrid Hunter for hunting applications; and OTM Tactical (including Juggernaut and AR Hybrid variants) for military, law enforcement, and tactical users. Supporting tools include Ballistics Calculator, Twist Rate Stability Calculator, No BS BC educational series, and Reloading Data. The company manufactures in the USA and supports customers through technical specialists and educational resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Rifle Bullets Precision rifle bullets for target shooting, hunting, tactical, and varmint applications across multiple calibers, sold individually and in bulk Competition Packs.
- Rifle Ammunition Factory-loaded rifle ammunition built around Berger bullets, including hunting, tactical, and target ammunition across popular calibers such as 223 Remington, 6mm Creedmoor, 6.5 Creedmoor, 308 Winchester, 300 Norma Magnum, and 338 Lapua Magnum.
- Long Range Hybrid Target (LRHT) Bullets Long Range Hybrid Target bullets combining hybrid ogive design with long-range optimized ballistic coefficients for extreme-distance competitive shooting.
- Hybrid Target Bullets Target bullets with hybrid ogive design for competition and precision shooting applications.
- VLD Target Bullets Very Low Drag target bullets with secant ogive design for maximum ballistic efficiency in competition.
- VLD Hunting Bullets Very Low Drag hunting bullets designed for controlled expansion and extreme hydrostatic shock at both short and long ranges.
- Elite Hunter Bullets Premium hunting bullets with best-in-class ballistic coefficient for controlled expansion and extreme hydrostatic shock at both short and long distances.
- Classic Hybrid Hunter Bullets Hunting bullets combining hybrid ogive design with hunting-appropriate construction for optimal terminal performance.
- OTM Tactical Bullets Open Tip Match Tactical bullets for military, law enforcement, and competitive shooters, including Juggernaut transonic-stable and AR Hybrid variants.
- Varmint Bullets Bullets specifically designed for varmint hunting applications.
- Competition Packs (1,500 count) Bulk packaging of select bullet offerings in 1,500-count boxes for high-volume handloaders and competitive shooters.
- J4 Precision Jackets Premium bullet jackets with Total Indicated Runout (TIR) of +/- .0001 sold to custom bullet makers for match-grade bullet construction.
- Vital Zone Hunting Targets Paper target products for practicing hunting shots at vital zones of game animals.
Quantifiable outcome
- Sub 1/4 MOA accuracy potential with proper loading techniques, approaching 1/8 MOA in high-quality equipment
- +2 more outcomes
Companies that use Berger Bullets
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Berger Bullets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Berger Bullets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nammo GroupparentBerger Bullets is operated as a brand under Capstone Precision Group, LLC, which is part of Nammo Group, a global ammunition and weapons systems company. The parent company structure provides operational scale and resources while Berger maintains its specialized precision bullet manufacturing identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Berger Bullets competitors and assessment
Company assessmentBroad incumbents
- Winchester Ammunition: Legacy US ammunition brand with extensive catalog spanning sporting, hunting, and tactical ammunition. Broad incumbent whose match-grade and precision lines (e.g., Match, Expedition) partially overlap with Berger's offerings.
- Federal Premium (Vista Outdoor): Major US ammunition manufacturer with broad portfolio across hunting, target, tactical, and Mil/LE. Indirect overlap through Federal's Gold Medal and Tactical Bonded lines that compete in some of Berger's precision and tactical ammunition categories.
Direct peers
- Swift Bullet Company: US manufacturer of premium precision rifle bullets (Scirocco, A-Frame, Break-Away) targeting competitive shooters and big game hunters. Overlaps with Berger's hunting and tactical bullet lines in caliber and use case.
- Hornady Manufacturing: Family-owned US manufacturer of match-grade rifle bullets (ELD, AMAX) and factory loaded ammunition across hunting, target, and tactical segments. Most direct competitor to Berger in precision rifle bullets serving competitive shooters, hunters, and Mil/LE channels.
- Lapua: Finnish manufacturer of precision rifle ammunition and components, owned by Nammo Group (Berger's parent via Capstone Precision Group). Direct corporate sibling and direct competitor in precision and benchrest ammunition markets.
- Sierra Bullets: US manufacturer of premium rifle bullets (MatchKing, Tipped MatchKing, GameKing) widely used by competitive precision rifle shooters and hunters. Competes head-to-head with Berger in target and match-grade bullet categories.
- Barnes Bullets: US manufacturer of all-copper precision rifle bullets (TSX, LRX, TTSX) for hunting and long-range applications. Competes in the premium hunting/precision segment with distinct material technology.
- Nosler: Idaho-based manufacturer of premium rifle bullets (Partition, Ballistic Tip, AccuBond, RDF) and loaded ammunition. Direct competitor in premium hunting and target bullet segments with similar caliber coverage.
- Norma Precision: Swedish manufacturer of premium precision and hunting ammunition, also part of the Nammo Group family. Direct corporate sibling and competitor in factory-loaded precision ammunition categories like 6.5 Creedmoor and .338 Lapua Magnum.
Emerging players
- Cutting Edge Bullets: US manufacturer of monoblock solid copper and brass precision bullets for ELR and long-range hunting. Specialized niche competitor overlapping with Berger's ELR Match Solid and tactical offerings, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Berger Bullets social profiles
Digital presenceBerger Bullets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berger Bullets leadership team
Management profileNumber of profiles
Profiles9 records
Berger Bullets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berger Bullets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berger Bullets
What does Berger Bullets do?
Berger Bullets manufactures precision rifle bullets and factory-loaded rifle ammunition for target shooting, hunting, tactical/military, and varmint applications. Products span calibers from 17 through 375 and include VLD, Hybrid, BT, OTM Tactical (including Juggernaut and AR Hybrid), Elite Hunter, and Classic Hybrid Hunter lines sold individually and in bulk Competition Packs. The company also supplies J4 Precision Bullet Jackets to custom bullet makers and supports customers with ballistics and twist rate calculators plus reloading data.
Is Berger Bullets a public or private company?
Berger Bullets is a private company. It is classified as corporate owned and is currently operating.
When was Berger Bullets founded?
Berger Bullets was founded in 1955. It employs 11 to 50 people.
Where is Berger Bullets based?
Berger Bullets is headquartered in Mesa, United States, in the North America region.
How does Berger Bullets make money?
Three revenue lines are on record. Rifle Bullets are the primary driver. The others are rifle Ammunition and sponsorship Program.
Who are Berger Bullets's main competitors?
Broad incumbents on record are Winchester Ammunition and Federal Premium (Vista Outdoor). Direct peers are Swift Bullet Company, Hornady Manufacturing, Lapua, Sierra Bullets, Barnes Bullets, Nosler and Norma Precision. Cutting Edge Bullets is listed as an emerging player.
Does Berger Bullets have an API?
No public API is recorded for Berger Bullets.
What industry is Berger Bullets in?
Berger Bullets's product category is Precision Rifle Ammunition. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.