Bienestar

What Bienestar does

Bienestar is a 501(c)(3) nonprofit organization founded in 1981 and headquartered in Hillsboro, Oregon, that develops, owns, and operates affordable multifamily housing for low-income Latinx families, immigrants, and farmworkers in Washington County, Oregon. The organization owns 14 affordable housing properties serving more than 2,500 residents, with over 95% of residents identifying as Latinx and many being immigrants or farmworkers. Bienestar traces its origin to community organizing in response to substandard migrant camp conditions, and its first property, Elm Park in Forest Grove, was completed in 1983. Core operations are delivered through four integrated programs: an affordable housing portfolio; HUD-certified housing counseling (pre-purchase, mortgage delinquency, financial education); a Community Services program featuring the Promotores resident-leadership initiative, financial literacy, nutrition education, youth enrichment, and emergency preparedness; and a Supportive Housing Services program serving residents experiencing homelessness or housing instability.

Bienestar's revenue model combines below-market rental income from its owned portfolio with donations, event fundraising (Brilla Bienestar Gala, Una Noche de Bienestar), corporate sponsorships tiered from $1,000 (Esperanza) to $15,000 (Fuerza), and HUD-related housing counseling grants. Distribution is community-led rather than sales-driven: the Promotores program trains resident leaders at each property to surface needs and coordinate solutions, functioning as both a service delivery channel and a grassroots trust-building mechanism. The organization is an affiliate of Unidos US, a HUD-certified housing counseling agency, and partners with NALCAB, Washington County, Oregon Law Center, Community Connect, and other community-based organizations. A new 72-unit development, Armonía Apartments, is planned for McMinnville in Yamhill County, with construction beginning fall 2026 and lease-up in winter 2027, marking the first material geographic expansion beyond Washington County.

Leadership is provided by Executive Director Nathan Teske, supported by a Fund Development Director (Courtney Trezise), Event Coordinator (Unique L. Torres), and Homeownership Program Manager (Jessica Vitturi). With 251-500 employees and a 40+ year operating history, Bienestar functions as a regional affordable housing infrastructure provider rather than a technology or scalable venture, with growth driven by property development pipeline expansion and progressive layering of supportive services onto the housing platform.

Name

Bienestar

Legal name

Bienestar

Website

https://bienestar-or.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Bienestar is a 501(c)(3) nonprofit founded in 1981 in Hillsboro, Oregon, that owns and operates 14 affordable multifamily housing properties serving 2,500+ low-income Latinx families, immigrants, and farmworkers in Washington County through integrated housing, HUD-certified counseling, and community services programs.

Ownership category

akta.pro rank

Product category

Affordable Housing

NAICS

Other Community Housing Services (624229), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Real Estate (6500)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Housing Counseling, Foreclosure Prevention & Loss Mitigation Programs (FSALAKAM), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

Keywords

• Affordable housing
• Housing counseling
• Community services
• Supportive housing
• Nonprofit housing developer

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Fundraising: Bienestar relies on individual and corporate donations, event fundraising (Una Noche de Bienestar, Brilla Bienestar Gala), and sponsorship packages to fund operations and housing development.
2. Affordable Housing Operations: Owns and operates 14 affordable multifamily properties serving over 2,500 residents. Revenue comes from rental income at below-market rates.
3. Housing Counseling Services: Provides HUD-certified housing counseling services including pre-purchase counseling, mortgage delinquency assistance, and financial education workshops. Services offered in English and Spanish.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bienestar is a nonprofit organization that develops, owns, and operates affordable multifamily housing for low-income Latinx families, immigrants, and farmworkers in Washington County, Oregon. It supplements its 14 housing properties with HUD-certified housing counseling, supportive housing services for those experiencing homelessness, and community programs such as the Promotores resident leadership initiative.

Product overview

Bienestar is a nonprofit organization offering a portfolio of housing and community services. The core offering consists of 14 affordable multifamily properties providing housing for over 2,500 residents, complemented by the new Armonía Apartments development (72 units, coming 2027). Supporting services include HUD-certified Housing Counseling (pre-purchase counseling, mortgage default prevention), the Supportive Housing Services program for those experiencing homelessness, and the Community Services program featuring the Promotores resident leadership initiative. Education offerings include Homebuyer Education and Financial Education classes, all available in English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Multifamily Housing Portfolio Portfolio of 14 affordable multifamily rental properties owned and operated by Bienestar, providing below-market housing to more than 2,500 low-income residents (over 95% Latinx, many immigrants and farmworkers) in Washington County, Oregon.
• Armonía Apartments A 72-unit affordable housing development in McMinnville featuring studio, one-bedroom, two-bedroom, and three-bedroom units, with amenities including a community room, on-site laundry, bike storage, and garden terrace. Targeted at low-income families, including immigrants and farmworkers.
• Housing Counseling Program HUD-certified housing counseling service offering pre-purchase counseling, mortgage delinquency/default resolution, and financial education workshops for low-income individuals and families in Washington County, delivered in English and Spanish.
• Community Services Program Direct assistance and skill-building program for resident families that includes the Promotores resident leadership program, financial literacy, nutrition education, youth enrichment, and emergency preparedness services.
• Supportive Housing Services Trauma-informed, client-centered program providing prevention, intervention, restoration, and stabilization services for community members experiencing homelessness or housing instability in Washington County.
• Homebuyer Education Classes

Quantifiable outcome

• 2,500+ residents served across 14 properties
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Unidos UScoreStrategic or Co-development PartnerBienestar is an affiliate of Unidos US, the largest Latino nonprofit advocacy organization in the United States. This affiliation provides access to best practices in housing counseling, advocacy resources, and national network support for the Latinx community.
• NALCABcoreStrategic or Co-development PartnerListed as a key partner organization. NALCAB (National Association for Latino Community Asset Builders) supports Latino community development organizations.
• Centro CulturalminorStrategic or Co-development PartnerCo-founded by Hector Hinojosa, Centro Cultural has historical ties to Bienestar and shares commitment to serving the Latinx community.
• Virginia Garcia Memorial Health CenterminorStrategic or Co-development PartnerCo-founded by Hector Hinojosa, provides health services to the same communities served by Bienestar.
• Venetian HillsborominorGTM or Marketing PartnerEvent venue partner for Brilla Bienestar annual gala.
• HoloceneminorGTM or Marketing PartnerEvent venue for Una Noche de Bienestar annual community concert.
• Community ConnectcoreStrategic or Co-development PartnerReferral partner for housing insecurity resources - Community Connect at 503-640-3263 provides shelter and housing program referrals.
• HUD (U.S. Department of Housing and Urban Development)coreStrategic or Co-development PartnerBienestar is a HUD-certified housing counseling agency, providing pre-purchase counseling, mortgage delinquency assistance, and financial education.
• Washington CountycoreStrategic or Co-development PartnerPrimary service area - Washington County community-based partners for housing services.
• Oregon Law Center (Eviction Defense Project)coreStrategic or Co-development PartnerReferral partner for legal services - eviction defense at (888) 585-9638.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Community Partners: National nonprofit that develops and preserves affordable housing and provides capital and advisory services to mission-aligned developers. Comparable as a high-impact housing nonprofit, though operating at vastly greater scale and with a different geographic footprint.
• Mercy Housing: One of the largest U.S. nonprofit affordable housing developers and operators, providing rental housing and resident services nationwide. Comparable as a scaled nonprofit housing operator with wraparound services, though with a much larger footprint and broader resident base.
• BRIDGE Housing: Major nonprofit affordable housing developer on the West Coast with a portfolio of multifamily rental properties and resident services. Comparable as a mission-driven affordable housing operator with similar development and resident-support programs.

Others

• Unidos US: Largest Latino nonprofit advocacy organization in the U.S. and Bienestar's national affiliate. Provides housing counseling best practices, advocacy, and network resources that directly shape Bienestar's service model.
• NALCAB (National Association for Latino Community Asset Builders): National network supporting Latino-focused community development organizations. Listed as a key partner of Bienestar and provides advocacy, capacity-building, and funding access relevant to Bienestar's mission.

Direct peers

• Oregon Human Development Corporation: Oregon-based nonprofit providing workforce development and housing services to migrant and seasonal farmworkers, a core demographic Bienestar serves. Comparable in mission to support farmworker families with housing and economic stability services.
• Northwest Housing Alternatives: Oregon nonprofit that develops and manages affordable rental housing and supportive housing programs across the Portland metro region, serving populations similar to Bienestar's Latinx and immigrant families.
• Casa of Oregon: Oregon-based nonprofit affordable housing developer serving low-income families, including farmworkers, with a similar model of community-based housing development and resident services in the Pacific Northwest.
• Hacienda Community Development Corp: Portland-based nonprofit affordable housing developer focused on Latino families and immigrant communities in Oregon. Closely comparable in serving similar demographics with a community-led development model in the same regional market.

Regional players

• Housing Authority of Clackamas County (HACC): Nearby government housing authority operating affordable housing programs in Clackamas County, Oregon. Comparable in offering affordable housing and supportive services but serves an adjacent county rather than overlapping directly with Bienestar's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3097600/admin
• Xx.com/bienestaror

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bienestar