What Brandon School District does

Brandon School District is a public K-12 school district headquartered in Ortonville, Michigan, serving students residing in Brandon Township, Groveland Township, and Hadley Township within Oakland County. Operating under the "Home of the Blackhawks" brand, the district runs six schools spanning early childhood through grade 12: Early Childhood & Preschool, Harvey-Swanson Elementary, Oakwood Elementary, Brandon Middle School, Brandon High School, and Summit Virtual School. The district is led by Superintendent Carly Stone and governed by an elected Board of Education, and it is classified as a government state entity rather than a private business.

The district's technology stack consists of standard K-12 educational platforms rather than proprietary systems. Core infrastructure includes Schoology as the learning management system, Mistar (Oakland Schools) as the student information system, NWEA MAP for academic growth assessment, Google Workspace for Education, Bridges Math curriculum for K-5 and CMP3 for grades 6-8, Xello and Career Cruising for career exploration, Follett Destiny for library management, ParentSquare for family engagement, and Clever for single sign-on. Harvey-Swanson Elementary maintains a 1:1 device-to-student ratio, representing the leading edge of classroom technology deployment within the district.

As a government entity, the district is funded through a combination of Michigan state per-pupil foundation allowance, local property taxes via millage rates, and federal education grants. Education is tuition-free for district residents, with fees applicable only to optional programs such as Latchkey child care, Continuing Education, and Aquatics. The district operates Flint Metro League athletic programs that have produced state-level recognition in pole vault (Allison Shelton, 2026), football (Drew Hickmott, 2025), and track and field, and maintains an annual Distinguished Alumni Wall of Fame. No revenue figures, enrollment counts, or growth metrics are disclosed in the available data.

Name

Brandon School District

Legal name

Brandon School District

Website

https://brandonschooldistrict.org

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Brandon School District is a public K-12 school district in Ortonville, Michigan, operating six schools from early childhood through high school (including a virtual school) and serving students across Brandon, Groveland, and Hadley Townships in Oakland County.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC), Academic/School-Readiness Preschools (EDACABAB)

Keywords

• Public K-12 education
• Early childhood learning
• Virtual K-12 schooling
• Before after school care
• Community continuing education

Headquarters

HQ city

Ortonville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Public Education Funding: Public school district funded primarily through local property taxes (millage rates), state per-pupil funding, and federal education grants. Revenue supports K-12 educational operations including academics, athletics, arts, and special programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brandon School District is a public K-12 school district operating Early Childhood & Preschool, two elementary schools (Harvey-Swanson and Oakwood), Brandon Middle School, Brandon High School, and Summit Virtual School, delivering tuition-free public education to students residing in Brandon, Groveland, and Hadley Townships. The district supplements academics with Latchkey before/after care, Aquatics programs, Oakland Schools Technical Campuses vocational partnerships, Continuing Education, athletics, music, and arts programs.

Product overview

Brandon School District is a public K-12 school district providing educational services from early childhood through high school. The district operates a unified portfolio of schools including Early Childhood & Preschool, two elementary schools (Harvey-Swanson and Oakwood), Brandon Middle School, and Brandon High School, along with Summit Virtual School for online learning. The district also offers complementary services including Latchkey child care, an Aquatics program with community pool access, technical education through Oakland Schools Technical Campuses, and Continuing Education programs. Technology integration is a core emphasis, with Harvey-Swanson Elementary featuring a 1:1 device-to-student ratio. The district participates in athletics competing in the Flint Metro League and offers advanced/honors academic programs along with AP courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood & Preschool Early childhood education program serving young learners with developmental and preschool services within the Brandon School District.
• Harvey-Swanson Elementary Elementary school serving students with a 1:1 device-to-student ratio, featuring state-of-the-art technology integration.
• Oakwood Elementary Elementary school providing education for students in the Brandon School District.
• Brandon Middle School Middle school serving grades 6-8 with comprehensive academic and extracurricular programs.
• Brandon High School High school offering advanced placement courses, athletics, and college preparation programs.
• Summit Virtual School Virtual learning option for students requiring flexible scheduling or special academic arrangements within the Brandon School District.
• Latchkey Before and after school child care program for working families within the Brandon School District community.
• Aquatics Program Swimming and aquatic programs including open swim, competitive swimming, and pool facilities open to the Brandon community.
• Oakland Schools Technical Campuses Technical and vocational education programs offered to Brandon School District students through partnership with Oakland Schools Technical Campuses.
• Continuing Education Adult and continuing education programs for community members in the Brandon School District service area.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Summit Virtual SchoolcoreStrategic or Co-development PartnerOnline virtual school option for students requiring flexible scheduling or special academic arrangements. Provides alternative educational pathway within the district offerings.
• Oakland Schools Technical CampusescoreStrategic or Co-development PartnerTechnical education partnership providing students with career and technical education opportunities beyond traditional academics.
• Oakland Schools School Funding ProjectminorOthersAdvocacy partnership focused on school funding reform and legislative advocacy for adequate public school funding.
• Learning Achievement CoalitionminorStrategic or Co-development PartnerRegional educational coalition focused on improving student achievement and educational outcomes in the area.
• Brandon Groveland Youth AssistanceminorOthersYouth assistance organization providing support services to students and families in the community.
• MSU Federal Credit UnionminorOthersFinancial institution partnership providing banking services and potentially financial literacy resources for students.
• Brandon TownshipcoreOthersPrimary township partnership - major source of district's student enrollment base and community support.
• Groveland TownshipcoreOthersTownship partnership - contributes to district's enrollment and community connections.
• Hadley TownshipcoreOthersTownship partnership - contributes to district's enrollment and community connections.
• Brandon Township LibraryminorOthersLibrary partnership supporting literacy, learning resources, and community education initiatives.
• Ortonville DDA (Downtown Development Authority)minorOthersDowntown development partnership supporting community economic development and local business engagement.
• Village of OrtonvilleminorOthersVillage government partnership supporting community services and local coordination.
• Brandon Blackhawks (Athletics)coreOthersAthletics program operating under brandonblackhawks.org, competing in the Flint Metro League with regular berths in state tournaments.
• SchoologycoreTechnology or IntegrationLearning management system (LMS) used by teachers and students for course materials, assignments, and communication.
• MistarcoreTechnology or IntegrationStudent information system (SIS) used by Oakland County schools for grades, attendance, and student records management.
• NWEA MAPcoreTechnology or IntegrationAssessment platform used to measure student academic growth and identify learning needs through standardized testing.
• Bridges MathcoreTechnology or IntegrationMathematics curriculum program used K-5 for elementary math instruction with online components for students and teachers.
• ParentSquarecoreTechnology or IntegrationFamily engagement platform for school-to-home communication, announcements, and messaging.
• Google Workspace for EducationcoreTechnology or IntegrationDistrict uses Google Workspace including Student Gmail, Google Classroom functionality, and cloud storage for education.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Huron Valley Schools: Oakland County K-12 public district of similar community-anchored profile; competes for the same northeastern Oakland County family demographic.
• Holly Area Schools: Adjacent K-12 public district straddling the Oakland/Genesee county line; very similar scale and rural-suburban community model.
• Grand Blanc Community Schools: Genesee County K-12 public district in the same Flint Metro League competitive set; closely comparable athletic profile and community-driven funding model.
• Rochester Community Schools: Larger Oakland County K-12 public district that captures schools-of-choice outflow from Brandon-area families; comparable academic programming and athletics footprint.
• Lake Orion Community Schools: Larger neighboring Oakland County K-12 public district; competes directly for Brandon-area residents seeking broader curricular and athletic offerings.
• Clarkston Community School District: Adjacent Oakland County K-12 public district of comparable suburban-community scale; directly competes with Brandon for Schools-of-choice families in the same labor and housing market.
• Goodrich Area Schools: Small Genesee County K-12 district of comparable enrollment scale; a relevant peer for benchmarking operating budget and program scope.
• Oxford Community Schools: Oakland County K-12 public district explicitly referenced in Brandon's own marketing materials (existing cross-district enrollments); a regional competitor with similar small-district positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bsdschoolnews
• YouTubeyoutube.com/user/BHSNewsChannel
• Facebookfacebook.com/brandonschooldistrict
• Instagraminstagram.com/brandonschooldistrict
• LinkedInlinkedin.com/company/982949

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandon School District