What Epic does

Epic Pass is the multi-resort season pass program operated by Vail Resorts, Inc. (NYSE: MTN), providing skiers and snowboarders annual access to 90+ ski resorts across North America, Europe, Japan, and Australia. The portfolio of pass products includes flagship multi-day access (Epic Pass, Epic Local Pass), restricted regional passes (Tahoe Local, Summit Value, Keystone Plus, Northeast Value/Midweek), a pay-as-you-go punchcard (Epic Day Pass), and specialty tiers covering military, adaptive, college, senior, and youth demographics (including Epic SchoolKids for K-5 students at Colorado, Utah, and Whistler Blackcomb resorts).

The platform is delivered via epicpass.com and the My Epic mobile app, which provides Bluetooth-enabled Mobile Pass scanning for hands-free lift access across 37 owned-and-operated North American resorts, GPS-enabled interactive trail maps with real-time and predictive lift line wait times, personalized stats tracking, Find My Friends, and in-app lesson features. Distribution is direct-to-consumer digital with phone support and in-resort ticket offices as secondary channels; the partner resort network (including Telluride, Resorts of the Canadian Rockies, Hakuba Valley, Rusutsu, Les 3 Vallées, Verbier 4 Vallées, Ski Arlberg, Zillertal Arena, Saalbach, Perisher, Falls Creek, and Hotham) extends global reach beyond Vail Resorts-owned properties.

The business model is subscription-based, with annual pass revenue as the primary stream, supplemented by Epic Day Pass, Epic Mountain Rewards (20% loyalty discounts on food, lodging, rentals, and lessons), Epic Friend Tickets (up to 50% off lift tickets for friends and family), Epic FlexPay ($0 down, 0% APR installment financing via Upgrade), and Epic Coverage pass protection. Pricing tiers span $220 (Military) to $1,119 (Adult Epic Pass), with Auto Renew driving recurring renewal behavior and age-based discounts (Youth, Young Adult, Senior) and adaptive pricing for ADA-qualified guests broadening accessibility.

Name

Epic

Legal name

Vail Resorts Management Company

Website

https://epicpass.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Epic Pass is the multi-resort ski and snowboard season pass program operated by Vail Resorts (NYSE: MTN), providing annual access to 90+ resorts across North America, Europe, Japan, and Australia through subscription passes and the My Epic mobile app.

Ownership category

akta.pro rank

Product category

Mountain Resort Ski Passes

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Ski season passes
• Multi-resort access
• Snowboard lift tickets
• Mountain resort booking
• Loyalty ski program

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Season Pass Sales: Primary revenue from sale of multi-resort season passes (Epic Pass, Epic Local Pass, regional passes) providing unlimited or limited access to 90+ resorts globally. Passes sold annually for upcoming ski season with various pricing tiers by age and access level.
2. Epic Day Pass Sales: Flexible day pass product allowing 1-7 days of access at 39+ resorts with savings up to 65% vs lift tickets. Allows customization of resort access and peak date inclusion.
3. Epic Mountain Rewards: Loyalty program included with passes providing 20% discounts on food, lodging, rentals, lessons. While discounts reduce revenue per transaction, drives customer lifetime value and resort spending.
4. Epic Friend Tickets: Up to 10 discounted lift tickets per pass holder (up to 50% off window rate) enabling pass holders to bring friends/family to resorts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Epic Pass is a ski and snowboard multi-resort access platform operated by Vail Resorts, selling annual season passes and flexible day passes that grant holders access to 90+ owned and partner ski resorts across North America, Europe, Japan, and Australia. The portfolio includes the unlimited Epic Pass, restricted Epic Local Pass, Epic Day Pass (1–7 days), regional passes (Tahoe, Keystone Plus, Summit Value, Northeast), and specialty passes for military, college, seniors, adaptive skiers, and children, supported by the Epic Mountain Rewards loyalty program and the My Epic mobile app with Mobile Pass Bluetooth lift access.

Product overview

Epic Pass is a comprehensive ski and snowboard season pass platform operated by Vail Resorts, offering a portfolio of pass products ranging from the flagship unlimited Epic Pass to regional and specialty passes. The core products include Epic Pass (unlimited access to 90+ global resorts), Epic Local Pass (50+ resorts with restrictions), and Epic Day Pass (1-7 day flexible punchcard). The portfolio extends to regional passes like Tahoe Local/Value, Keystone Plus, Summit Value, and Northeast Value/Midweek passes. Supporting offerings include Epic Mountain Rewards loyalty program, Epic Friend Tickets discount benefit, Epic Coverage insurance, Epic FlexPay financing, and the My Epic mobile app with Mobile Pass Bluetooth technology. Specialty programs target military, college students, seniors, adaptive skiers, and children through Epic SchoolKids.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Mountain Rewards: Loyalty program offering 20% off food, lodging, lessons, rentals and more for pass holders
• Epic FlexPay
• Epic Coverage
• Epic Local Pass
• Epic Day Pass
• Epic SchoolKids
• Epic Friend Tickets

Products and services

• Epic Pass Flagship annual season pass offering unlimited, unrestricted access to 90+ resorts worldwide including Vail, Whistler Blackcomb, Park City, and partner resorts across North America, Europe, Japan, and Australia with no peak date restrictions; includes Epic Mountain Rewards, Epic Friend Tickets, and Epic Coverage.
• Epic Local Pass Annual season pass providing access to 50+ resorts with peak date restrictions at certain destinations including Vail, Beaver Creek, Park City, Whistler Blackcomb, Heavenly, Northstar, Kirkwood, and Stowe.
• Epic Day Pass Flexible punchcard-style pass offering 1–7 days of lift access at up to 39 resorts with savings up to 65% versus window lift tickets; includes Epic Mountain Rewards benefits and optional peak date access add-on.
• Tahoe Local Pass Regional annual season pass focused on three Tahoe resorts (Heavenly, Northstar, Kirkwood) with unlimited access excluding peak dates, plus 5 days at Colorado resorts.
• Tahoe Value Pass Budget regional annual pass for Tahoe skiing with unlimited access at Heavenly excluding peak dates, and restricted access at Northstar and Kirkwood (excluding Saturdays).
• Keystone Plus Pass Regional annual pass centered on Keystone with unlimited access excluding peak dates, 5 days at Crested Butte, and unlimited Breckenridge starting April 1, 2027.
• Summit Value Pass Colorado-focused regional annual pass offering unlimited access to Keystone and restricted access to Breckenridge for Summit County skiing.
• Northeast Value Pass Regional annual pass providing access to 21 Northeast and Midwest resorts including unlimited access to Mount Sunapee and restricted access to Okemo, Mount Snow, plus 10 days at Stowe.
• Northeast Midweek Pass Weekday-focused regional annual pass providing weekday access to 21 Northeast and Midwest resorts with restricted access on peak dates and select weekends.
• Epic Military Pass Discounted annual season passes for active duty, retired, and veteran military personnel and their dependents offering unlimited access to major North American and European resorts, with a separate Liberty Pass for Keystone access.
• Epic SchoolKids Free annual skiing introduction program for Kindergarten through 5th graders providing four days of skiing at Colorado, Utah, and Whistler Blackcomb resorts, including free first-timer lesson and rental package.
• Epic Mountain Rewards Pass holder loyalty program offering 20% off food, lodging, group lessons, equipment rentals, Epic Mountain Express transportation, and Whistler Heli-Skiing, plus free wax and half-off tune; auto-enrolled with pass purchase.
• Epic Friend Tickets Discounted lift ticket benefit allowing pass holders to share up to 10 tickets (up to 50% off window rate) with friends and family per season.
• Epic Coverage Included pass protection providing refunds for qualifying personal injury, job loss, and resort closures during the Core Season (December 7 through April 17).
• Epic FlexPay Installment payment option powered by Upgrade, allowing pass purchases with $0 down and 0% APR with flexible monthly payments for eligible U.S. and Canadian residents (min $49, max $25,000).
• My Epic App Mobile application for iOS and Android enabling Mobile Pass Bluetooth hands-free lift access, interactive GPS trail maps with real-time wait times, personalized stats tracking, ski patrol assistance, Find My Friends GPS tracking, and in-app lesson features.

Quantifiable outcome

• Up to 65% savings compared to individual lift tickets with Epic Day Pass
• +4 more outcomes

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered major, strategic, flagship, minor and core.

• Telluride Ski ResortmajorStrategic or Co-development PartnerEpic Pass holders receive 7 total days of skiing/riding at Telluride, CO. 50% off additional lift tickets after 7 days. Physical pass card required (Mobile Pass not accepted).
• Resorts of the Canadian Rockies (RCR)majorStrategic or Co-development PartnerPartnership includes 7 resorts: Fernie Alpine Resort, Kicking Horse Mountain Resort, Kimberley Alpine Resort, Nakiska Ski Area, Mont-Sainte-Anne, Stoneham (Quebec). Epic Pass holders receive 7 total days across RCR resorts with 50% off additional tickets.
• Hakuba Valley (Japan)strategicStrategic or Co-development PartnerEpic Pass holders receive 5 consecutive days at Hakuba Valley's 10 ski resorts in Japan. Includes Hakuba 47, Goryu, Iwatake, Jigatake, Tsugaike Kogen, Cortina, Happo-One, Norikura, Kashimayari, Sanosaka.
• Rusutsu Resort (Japan)strategicStrategic or Co-development PartnerEpic Pass holders receive 5 consecutive days of skiing/riding at Rusutsu Resort in Japan.
• Skirama Dolomiti (Italy)strategicStrategic or Co-development Partner36 European partner resorts across Italy, France, Switzerland, Austria. Italian partner Skirama Dolomiti included in Epic Pass access.
• Les 3 Vallées (France)flagshipStrategic or Co-development PartnerOne of the world's largest ski areas, Les 3 Vallées is included in Epic Pass 36 European partner resort access. Includes Courchevel, Méribel, Val Thorens, and others.
• Verbier 4 Vallées (Switzerland)flagshipStrategic or Co-development PartnerSwiss partner resort offering 5 consecutive days on Epic Local Pass (excluding peak dates) or unlimited on Epic Pass. Extended restrictions Feb 6-20, 2027.
• Ski Arlberg (Austria)strategicStrategic or Co-development PartnerAustrian partner resort region included in Epic Pass European partner access. Major alpine ski destination.
• Zillertal Arena (Austria)strategicStrategic or Co-development PartnerNew for 25/26 season: Epic Pass holders can use 5 consecutive days at Zillertal Arena, Hochzillertal, Hochfügen, and Spieljoch in Austria's Zillertal valley, building on existing Mayrhofen and Hintertux partnership.
• Saalbach & Zell am See-Kaprun (Austria)strategicStrategic or Co-development PartnerAustrian partner resorts included in Epic Pass 36 European partner resort access.
• Silvretta Montafon (Austria)minorStrategic or Co-development PartnerAustrian partner resort included in Epic Pass European partner access.
• Sölden (Austria)minorStrategic or Co-development PartnerAustrian partner resort (host of ski races) included in Epic Pass European partner access.
• Andermatt-Sedrun-Disentis (Switzerland)strategicStrategic or Co-development PartnerSwiss partner resort offering 5 days each at Andermatt-Sedrun-Disentis and Crans-Montana on Epic Local Pass. Unlimited on Epic Pass.
• Crans-Montana (Switzerland)strategicStrategic or Co-development PartnerSwiss partner resort offering 5 days each at Crans-Montana and Andermatt-Sedrun-Disentis on Epic Local Pass. Unlimited on Epic Pass.
• Perisher (Australia)strategicStrategic or Co-development PartnerAustralian partner resort with 2027 access for Epic Pass holders. Epic Australia Pass also available for Australian-specific access. Free Night Skiing and First Tracks included.
• Falls Creek (Australia)strategicStrategic or Co-development PartnerAustralian partner resort with 2027 access for Epic Pass holders. Free Night Skiing and First Tracks included with Epic Pass.
• Hotham (Australia)strategicStrategic or Co-development PartnerAustralian partner resort with 2027 access for Epic Pass holders. Free Night Skiing and First Tracks included with Epic Pass.
• PepsiminorGTM or Marketing PartnerStrategic alliance partner with Pepsi. Pepsi logo displayed on Epic Pass website footer.
• Epic Mountain ExpresscoreStrategic or Co-development PartnerTransportation partner providing shuttle services from Denver International Airport and Eagle County (Vail) Regional Airport to mountain resorts. 20% discount for Epic Pass holders via Epic Mountain Rewards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Boyne Resorts: Family-owned operator of 11+ North American ski resorts (Big Sky, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Brighton). Operates its own multi-resort Boyne Rewards pass program targeting similar regional/frequent skier segments as Epic's regional passes.
• Powdr Corporation: Privately held operator of 10+ North American mountain resorts including Killington, Pico, Mt. Bachelor, Schweitzer, and SilverStar. Operates its own multi-resort season pass product directly competing with Epic's regional passes in overlapping markets.

Regional players

• Ski Big 3 (Banff Jasper): Multi-resort pass product bundling Banff Sunshine, Lake Louise, and Mt. Norquay in the Canadian Rockies. Competes with Epic Pass Whistler Blackcomb access for international destination skiers visiting Western Canada.
• Telluride Ski Resort: Independently operated Colorado destination resort included in Epic Pass as a 7-day partner. Direct geographic competitor in the destination skier segment where Telluride competes with Vail/Beaver Creek for high-end traveler spend, but also partner of Epic Pass (with Mobile Pass excluded — physical card required).
• Jackson Hole Mountain Resort: Iconic Wyoming destination resort exclusively accessible via Ikon Pass (previously on Mountain Collective). Direct competitor for premium destination skiers who might otherwise consider Epic Pass flagship resorts like Vail or Whistler Blackcomb.
• Deer Valley Resort: Recently acquired by Alterra Mountain Company, the Utah luxury ski resort was previously accessible via both Epic and Ikon. Now Ikon-exclusive, it serves as a relevant benchmark for premium ski-resort operating economics within the multi-resort pass ecosystem that Epic anchors.

Direct peers

• Mountain Collective Pass: A coalition of independent destination ski resorts (including Alta, Aspen, Jackson Hole, Squaw Valley/Alpine Meadows, Sun Valley, Taos, Chamonix) offering 2 days at each member resort plus 50% off additional days. Targets the same destination skier segment as Epic Pass, but on a smaller, independent-resort basis.
• Ikon Pass: Operated by Alterra Mountain Company, Ikon Pass is the closest direct competitor to Epic Pass — a multi-resort season pass providing access to 50+ destinations across North America, Europe, Japan, and Australia (Aspen, Jackson Hole, Deer Valley, Steamboat, Niseko, etc.). Comparable unlimited, local, and day-pass tier structure makes it the most direct substitute for premium skier segments.

Broad incumbents

• Alterra Mountain Company: Owner-operator of Ikon Pass and 18+ mountain resorts in North America (Deer Valley just acquired). Public-company-backed resort operator with a directly competing multi-resort pass product. Comparable in vertical integration of lift operations, lodging, and pass access.
• Aspen Snowmass: Operates four Colorado resorts (Aspen Mountain, Aspen Highlands, Buttermilk, Snowmass) with multi-day and season pass products. Was previously accessible via Epic Pass (5-day benefit) but is now exclusively accessible via Ikon Pass, illustrating direct inter-pass competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VailResorts
• YouTubeyoutube.com/snow
• Facebookfacebook.com/epicpass
• Instagraminstagram.com/epicpass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic