RGB Media

What RGB Media does

RGB Media is a privately held Israeli technology and services firm founded in 2010 that functions as an outsourced digital department for news publishers and media organizations. The company bundles strategy, design, development, hosting, security, and editorial consulting into a single integrated engagement, replacing the typical stack of separate CMS, hosting, CDN, security, and design vendors with one journalism-fluent team. It serves more than 20 active publications globally, anchored by a 15-year continuous partnership with The Times of Israel — one of the world's largest English-language news sites — alongside mid-market and community publishers such as The 7th Eye, Davar1, JewishBoston, +972 Magazine, and Time Out Israel, as well as vertical publications in medical (Media Pharm, Camoni) and human rights (Gisha) sectors.

The company's core technology asset is Salamandra, a proprietary content-management system built by journalists for newsroom workflows. Salamandra enables editors to reshape homepages in seconds, manage multiple editions and languages from a single platform, and publish without developer involvement. RGB Media complements this with self-operated infrastructure including physical and cloud servers, a CDN with image optimization, WAF, DDoS mitigation, 24/7 monitoring with minute-by-minute checks, and automatic failover. The company is founder-led by journalists with backgrounds at Haaretz, NRG-Maariv, and Calcalist, and operates with 1-10 employees out of Israel while serving clients across Israel, the United States, the United Kingdom, and Australia.

Commercially, RGB Media operates on a custom, quote-based managed-services model with multi-year contracts. Revenue is not publicly disclosed; there are no funding rounds, no external investors, and no parent company. All client relationships are established directly through the company website or email, with tailored proposals and direct relationship management rather than channel partners or self-serve onboarding. The model emphasizes long-term partnership economics over project-based revenue, evidenced by client tenures ranging from 7 to 15 years.

Name

RGB Media

Legal name

RGB Media Ltd.

Website

https://rgbmedia.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

RGB Media is an Israeli boutique tech-services firm that provides news publishers with an integrated outsourced digital department, combining its proprietary Salamandra CMS, managed hosting, design, development, and editorial consulting for 20+ publications worldwide.

Ownership category

akta.pro rank

Product category

Digital Publishing Services

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

akta.pro secondary industries

White-Label/Hosted Publishing Platforms (MPACAIAJ), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Digital publishing services
• News CMS platform
• Managed web hosting
• Editorial tech consulting
• Publisher infrastructure

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Full-Service Tech Partnership: Comprehensive ongoing service contract covering strategy, design, development, hosting, and editorial consulting as an integrated team. Long-term partnerships with publishers, functioning as their digital department.
2. Managed Hosting Services: Standalone hosting and infrastructure services for sites they did not build. Includes servers, CDN, security, monitoring, and 24/7 support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

RGB Media functions as the outsourced digital department for news publishers, building, designing, hosting, and maintaining publication websites end-to-end. Their core technology is Salamandra, a proprietary CMS built by journalists for newsrooms, which is bundled with managed hosting (servers, CDN, security, 24/7 monitoring) and complemented by strategy, design, development, and editorial consulting services delivered as a single integrated team.

Product overview

RGB Media offers a complete tech department for publishers, combining a proprietary CMS platform called Salamandra with integrated hosting, design, development, strategy, and editorial consulting services. Salamandra is the core content-management system that powers all sites they build, enabling editors to manage homepage layouts and multi-edition publications without developer involvement. This core platform is paired with fully managed infrastructure services (servers, CDN, security) and strategic services, all delivered by a single team with deep journalism experience.

Differentiator

Problem solved

Functional benefit

Brands

• Salamandra: Content-display engine and content management system (CMS) built by journalists for newsrooms. Powers homepage flexibility for every site RGB Media builds, allowing editors to reshape the homepage in seconds without developer involvement.

Quantifiable outcome

• 8M+ monthly users, 25M+ monthly visits, 75M+ monthly pageviews for flagship client
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ghost: Open-source publishing platform monetized via a managed hosted version, popular with independent journalists and newsletters. Overlaps with Salamandra as a hosted CMS for newsroom use cases, though more focused on creator economics than enterprise publishers.
• Strapi: Open-source headless CMS with a hosted cloud offering, increasingly adopted by media organizations. Represents a more developer-centric alternative to Salamandra's journalist-friendly approach, competing for the same custom-platform engagements.
• Substack: A hosted publishing platform popular with independent journalists and newsletter writers. Tangentially comparable as a white-label hosted publishing platform, though focused on creator-monetization rather than enterprise publisher tech stacks.
• Newspack: A WordPress-based publishing platform built by Automattic and Google for small and medium news organizations. Competes for the same mid-market publisher segment that RGB addresses with custom development and hosting.

Direct peers

• Naviga: Provides content management, audience engagement, and monetization software to news media companies, with deep roots in community and local newspaper publishing. Comparable to RGB as a verticalized CMS-plus-services vendor targeting the same publisher customer base.
• TownNews: Long-standing CMS and digital services provider for community and local newspapers, now part of Naviga. Comparable to RGB as a deeply verticalized publishing-tech vendor with managed hosting and editorial workflow tooling for news organizations.
• Pugpig: A publishing platform focused on magazine and B2B media clients, offering CMS, app, and workflow tooling. Comparable to RGB as a smaller, specialist CMS-and-services vendor competing for niche publisher contracts.
• Arc XP: The commercial CMS and digital experience platform spun out of The Washington Post, offering content management, hosting, and monetization tools to enterprise news publishers. Most directly comparable to RGB Media as a full-service publishing tech partner serving major news brands.

Broad incumbents

• WordPress VIP: Automattic's enterprise WordPress offering, providing managed hosting, security, and support to large publishers and media companies. Competes with RGB for the same enterprise publishing customers but at significantly larger scale and with a broader feature roadmap.
• Contentful: A headless CMS platform used by enterprise content teams including publishers. While not newsroom-specific like Salamandra, it competes for the same digital publishing infrastructure budgets and offers a packaged alternative to RGB's custom builds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RGB Media