We Care Spa

What We Care Spa does

We Care Spa is a private, founder-owned detox and longevity retreat founded in 1986 by Susana Belen in Desert Hot Springs, California. It operates a single 20-acre property within roughly 100 acres of land, with 28 suites across eight categories ranging from Colony Rooms to Executive Plus Suites. The core program, branded 'The Miracle Cleanse,' is a liquid-only protocol serving 14 different juices, soups, teas, and shakes hourly, designed to activate autophagy at roughly the 48-hour mark and supported by FDA-registered colon hydrotherapy sessions, daily yoga and pilates, and access to purpose-built healing installations (The Ancient Labyrinth, Meditation Pyramid, Floating Bed, Grounding Path, Gong, Sunset Swing, Prayer Tree, Peace Pole, Fire Ceremony, Lymphatic Studio). Guests choose from three package tiers: a 2-night Revival ($1,677+ per guest), a 5-night Renewal ($4,184+), and a 7-night Restoration ($5,122+), with all rates based on double occupancy and an $899-style $299 non-refundable deposit required at booking.

The company is run as a direct-to-consumer luxury hospitality business with no intermediaries. Distribution is entirely owned: the wecarespa.com website, a toll-free reservation line (1-800-888-2523) staffed by 'Journey Guides,' return-guest re-bookings before departure, and a separate e-commerce storefront at shop.wecarespa.com for supplements and founder-authored content such as the book 'Healthy And Free.' Pricing tiers reflect accommodation class rather than service level, with executive/villa suites priced up to ~$7,802 per guest for the 8-day/7-night stay. The customer base is dominated by affluent individuals, celebrities, biohackers, and high-pressure executives, and the business reports that more than 80% of guests return, with many booking multiple annual visits. The operation is small (51-100 employees), legally organized as DHS We Care INC. in California, and remains controlled by Susana Belen (Founder), her daughter Susan (Co-founder), and Jim Root (Managing Director).

Revenue is not publicly disclosed and there is no institutional capital, no parent company, and no subsidiaries. We Care Spa is monetarily differentiated by its 40-year operating history, a content library covering nutrition, yoga, shamanic practice, and autophagy, sustained third-party validation in Condé Nast Traveller, Oprah Daily, Forbes, Vogue, WWD, and Hollywood Reporter, and a celebrity-endorsement moat that includes named guests Liv Tyler, Matt Bomer, Lisa Rinna, Molly Sims, Sonja Morgan, Josh Radnor, and medical referrer Dr. Michael Sinel MD. No AI/ML, software, or technology platform capabilities are present; the offering is fundamentally physical hospitality with a content-marketing layer.

Name

We Care Spa

Legal name

DHS We Care INC.

Website

https://wecarespa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

We Care Spa is a founder-owned, direct-to-consumer detox and longevity retreat founded in 1986 in Desert Hot Springs, California, serving affluent individuals, celebrities, and biohackers with multi-night liquid-cleanse packages, colon hydrotherapy, holistic spa treatments, and luxury suite accommodations.

Ownership category

akta.pro rank

Product category

Wellness Retreat / Detox Spa Services

NAICS

Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Luxury Wellness & Spa Resorts (THAGACAG), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Detox retreat services
• Wellness spa packages
• Colon hydrotherapy
• Holistic health programs
• Liquid nutrition cleansing

Headquarters

HQ city

Desert Hot Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. All-Inclusive Wellness Retreat Packages: Multi-night all-inclusive package pricing covering luxury accommodations, hourly liquid nutrition, colon hydrotherapy treatments, spa treatments, yoga/pilates classes, wellness classes, and unlimited access to resort amenities. Packages range from 2-night to 8-day stays with per-guest pricing based on double occupancy.
2. Luxury Suite Accommodations: Premium suite upgrades including Executive Plus Suite, Executive Suite, Villas, Club Suite, Premier Suite, Deluxe Suite, Resort Room, and Colony Room. Pricing varies by suite category and length of stay.
3. À La Carte Spa Treatments: Over 40 additional spa treatments available beyond the base program including massage therapy, body wraps, scrubs, facials, NLP, hypnosis, reiki, crystal healing, sound baths, and body technology treatments.
4. Retail Products: Online shop (shop.wecarespa.com) offering health products and supplements including the book 'Healthy And Free' by Susana Belen.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

We Care Spa operates a destination detox and wellness retreat on a 20-acre site in Desert Hot Springs, California, selling multi-night all-inclusive packages built around its proprietary Liquid Cleanse Program (The Miracle Cleanse) of 14 juices, soups, teas, and shakes, paired with colon hydrotherapy, holistic spa treatments, healing installations, yoga and wellness classes, and luxury suite accommodations. Guests choose between 2-night, 5-night, and 7-night packages priced per guest based on double occupancy, with eight suite categories ranging from Colony Rooms to Executive Plus Suites.

Product overview

We Care Spa is a detox retreat wellness center offering a unified liquid cleanse program centered around 'The Miracle Cleanse' combined with colon hydrotherapy, holistic spa treatments, healing installations, wellness classes, and luxury accommodations. The core program is The We Care Spa Liquid Cleanse Program which works in conjunction with Colon Hydrotherapy treatments. Guests can choose from three package tiers (Restoration 7-night, Renewal 5-night, Revival 2-night) that include accommodations, liquid nutrition, colonics, and access to healing installations and wellness classes. Additional add-on services include over 40 spa treatments, immersive healing structures (Ancient Labyrinth, Meditation Pyramid, Floating Bed, etc.), and comprehensive wellness education.

Differentiator

Problem solved

Functional benefit

Products and services

• The We Care Spa Liquid Cleanse Program (The Miracle Cleanse) The signature detoxification program featuring 14 different juices, soups, teas, and shakes consumed hourly, including organic fruit and vegetable juices, ashwagandha, spirulina, psyllium husk fiber, and Pau d'arco tea, designed to activate autophagy and support the body's natural cellular repair.
• Colon Hydrotherapy Treatments A series of 40-minute colon cleansing sessions delivered by trained therapists using FDA-registered equipment, with warm purified water introduced to assist the body in releasing accumulated toxins and waste.
• À La Carte Holistic Spa Treatments Over 40 individual treatments including massage therapy, body wraps, scrubs, facials, NLP, hypnosis, reiki, crystal healing, sound baths, and body technology treatments that guests can book à la carte to complement their retreat package.
• The Revival Package (2-Night Stay) All-inclusive 2-night package including 2 nights of luxury accommodation, 3 days of hourly liquid nutrition, 2 colon hydrotherapy treatments, daily classes, healing installations, infrared sauna, organic amenities, and a check-out salad.
• The Renewal Package (5-Night Stay) All-inclusive 5-night package including 5 nights of luxury accommodation, 6 days of hourly liquid nutrition, 4 colon hydrotherapy treatments, 2 digestive release massages, daily yoga/pilates classes, daily wellness classes, and unlimited resort amenities.
• The Restoration Package (7-Night Stay) All-inclusive 7-night package including 7 nights of luxury accommodation, 8 days of hourly liquid nutrition, 6 colon hydrotherapy treatments, 2 digestive release massages, daily yoga/pilates classes, daily wellness classes, and unlimited resort amenities.
• Luxury Suite Accommodations (8 Categories) Eight categories of on-property luxury accommodations — Executive Plus Suite, Executive Suite, Villas, Club Suite, Premier Suite, Deluxe Suite, Resort Room, and Colony Room — priced per guest based on double occupancy and length of stay, with features such as Circadian sleep systems, marble juice bars, private gardens, and al fresco soaking tubs.
• Holistic Wellness Classes Educational and movement classes covering nutrition, immunity, gut health, breathwork, yoga, water aerobics, pilates, tai chi, numerology, shamanic practices, astrology, meditation workshops, and spiritual wellbeing.
• We Care Spa Online Retail Products Online shop offering health products and supplements, including the book "Healthy And Free" by Susana Belen, available to consumers globally as a complement to the in-person retreat.

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SHA Wellness Clinic: International luxury wellness destination combining medical, nutrition, and holistic programming. Comparable as premium-priced integrative wellness retreat targeting HNW longevity-focused guests.
• Cal-a-Vie Health Spa: California luxury destination spa offering fitness, spa, nutrition, and wellness retreats. Comparable boutique-scale destination spa serving HNW guests with multi-night packages.
• The Ranch Malibu: California-based immersive wellness retreat focused on plant-based nutrition, hiking, yoga, and detox. Most direct competitor to We Care Spa in Southern California destination detox retreats with premium pricing.
• Miraval Resorts: Luxury destination spa resorts offering mindfulness, nutrition, fitness, and spa programming. Directly comparable premium-priced wellness retreat experience with HNW and celebrity clientele.
• Golden Door: California destination spa offering all-inclusive fitness, nutrition, and wellness programming in a residential retreat setting. Direct peer in legacy Southern California destination spa category.
• Canyon Ranch: Multi-location destination wellness resort offering all-inclusive programs combining nutrition, spa, fitness, and medical/wellness services. Most direct comparable to We Care Spa in business model and target customer, though larger scale and broader programming.
• Mii amo (Enchantment Resort): Destination spa within a luxury resort in Sedona offering all-inclusive wellness packages including nutrition, spa, and Native American-inspired healing experiences. Comparable as immersive multi-night destination wellness retreat.
• Lanserhof: European destination medical spa combining diagnostics, detox, and holistic treatments in luxury settings. Comparable as premium-priced destination wellness retreat with longevity and detox focus.
• Chiva-Som: International destination spa resort in Thailand offering holistic wellness, nutrition, and spa programs. Comparable as established destination spa with multi-night all-inclusive wellness packages for HNW clientele.

Emerging players

• Optimum Health Institute: San Diego-based holistic health retreat offering supervised fasting, juice cleanses, and wellness education. Partial overlap in the juice cleanse and fasting retreat niche serving wellness-focused consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WeCareSpa
• Facebookfacebook.com/WeCareSpa
• Instagraminstagram.com/wecarespa
• TikToktiktok.com/@wecarespaca
• Xx.com/wecarespa
• LinkedInlinkedin.com/company/we-care-spa-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Care Spa