Fitch & Fitch

What Fitch & Fitch does

Fitch & Fitch is a London-headquartered, privately held financial services firm founded in 2013 that operates as an advisory and brokerage in the UK mortgage and broader finance market. The firm assists clients with five product lines: residential mortgages, buy-to-let mortgages, private finance, portfolio finance, and commercial finance — spanning both consumer (owner-occupiers, individual buyers, residential investors) and commercial borrowers requiring structured or specialist debt facilities. This multi-vertical positioning suggests Fitch & Fitch targets clients whose finance needs extend beyond a single property transaction into broader balance-sheet or portfolio financing.

The firm operates with a headcount of 11-50 employees, placing it firmly in the boutique-brokerage tier where differentiation rests on adviser competence, lender-panel access and origination skills rather than proprietary technology or scale economics. No underlying technology stack, proprietary platform, integrations, or digital product surface is disclosed in the available input; the firm's sole digital presence is the corporate website at fitchandfitch.co.uk. No management team, awards, partnerships, or certifications are disclosed in the supplied data.

The revenue model is not publicly disclosed. Given the product set (mortgage and finance origination and arrangement) and the small employee base, revenue is most plausibly derived from lender-paid commissions on successfully arranged facilities, broker fees charged to clients, and/or advisory fees on commercial or portfolio mandates. Geographic scope appears confined to the United Kingdom, and there is no disclosed international footprint, parent company, or subsidiary structure.

Name

Fitch & Fitch

Website

https://fitchandfitch.co.uk

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Fitch & Fitch is a London-based, privately held financial advisory and brokerage firm founded in 2013 that assists UK clients with residential mortgages, buy-to-let mortgages, private finance, portfolio finance, and commercial finance.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSALACAA

Wholesale Mortgage Lending (Broker Channel)

Financial & Insurance/Mortgage & Housing Finance/Wholesale & Correspondent Mortgage Lending

SECONDARYFSALADAG

Balance-Sheet / Portfolio CRE Lending

Financial & Insurance/Mortgage & Housing Finance/Commercial & Multifamily Mortgage Lending

Keywords

• Residential mortgage brokerage
• Buy-to-let mortgages
• Commercial finance advisory
• Portfolio finance services
• Private finance brokerage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Core offering

Fitch & Fitch is a London-based mortgage and finance brokerage that arranges residential mortgages, buy-to-let mortgages, private finance, portfolio finance, and commercial finance on behalf of its clients. The firm acts as an intermediary sourcing and structuring lending solutions across consumer and commercial lending categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Mortgages

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• John Charcol: Long-established London-based mortgage broker focused on complex residential, BTL, and high-net-worth cases. Directly comparable specialist-broker positioning to Fitch & Fitch's London base and complex-case orientation.
• Private Finance: London-based specialist broker in mortgages, BTL, and complex property finance. Highly comparable to Fitch & Fitch's mix of residential, BTL, and private/portfolio finance products.
• Habito: UK digital-first mortgage broker offering residential and remortgage advice online. Comparable product category to Fitch & Fitch, with a contrasting tech-led delivery model versus an advisory-led one.
• SPF Private Clients: UK mortgage and private finance broker serving professionals, high earners, and complex cases. Comparable to Fitch & Fitch on the specialist/private-finance side of the book.
• London & Country Mortgages: One of the UK's largest independent mortgage brokers, offering residential, BTL, and remortgage advice. Directly comparable to Fitch & Fitch on product scope and UK broker model, but at significantly larger scale.
• Trussle: UK online mortgage broker focused on remortgages and residential purchase. Operates in the same product category as Fitch & Fitch, though with a digital rather than advisory delivery model.
• Optimum Finance: UK commercial finance broker arranging business loans, asset finance, and commercial mortgages. Directly comparable to the commercial finance portion of Fitch & Fitch's offering.

Emerging players

• Haysto: UK mortgage broker specialising in self-employed and adverse-credit borrowers. Comparable niche-specialist broker model, though focused on a different borrower segment than Fitch & Fitch.
• Simply Asset Finance: UK broker arranging asset and business finance for SMEs. Adjacent to Fitch & Fitch's commercial and portfolio finance lines, with a more narrowly focused product set.

Broad incumbents

• Mortgage Advice Bureau: UK-wide network of mortgage advisers offering residential and BTL advice. A scaled incumbent operating in the same product category as Fitch & Fitch but through a large, distributed adviser network rather than a single London office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/fitchandfitch
• Facebookfacebook.com/fitchandfitch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitch & Fitch