2MAG

What 2MAG does

2MAG is a Casablanca-based digital marketing agency operating for 15+ years (founded 2010), serving startups, SMEs, and large enterprises across Morocco and internationally. The company delivers an integrated service portfolio spanning SEO and paid search, web and mobile development, strategy and branding, social media management, photo and video production, UX/UI design, press relations, and influence marketing. Its business model is project-based and retainer-driven, with tiered packaging across three branding tiers (Starter, Professional, Executive) and three social media communication tiers (Essential, Performance, Premium), plus a multi-channel demand generation engine spanning blog content, SEO, Google/Meta ads, LinkedIn, and TikTok.

Underlying the agency services is a multi-brand proprietary technology ecosystem: AI2MAG (AI-powered marketing solutions), 2maglab (innovation and R&D), Postra (AI social media management platform), Azuleo (tile visualization tool), and Swiprod (audiovisual production subsidiary). The company applies AI across text, image, video, and audio modalities for content creation, marketing automation, predictive analytics, and customer segmentation, while distributing its offering through a UK subsidiary (2mag.uk) for international clients. Named enterprise customers include AXA Crédit, Decathlon, DS Smith, Masen, DeFacto, and International Paper, against a stated base of 4,000+ clients and 7,000+ projects.

Name

2MAG

Legal name

2MAG

Website

https://2magency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

2MAG is a Casablanca-based digital marketing agency offering SEO, web development, branding, social media, and AI-powered content services to startups, SMEs, and large enterprises across Morocco and internationally, supported by a proprietary multi-brand technology ecosystem.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Digital marketing services
• Web development agency
• SEO optimization services
• Social media management
• Brand strategy consulting

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing comprehensive digital marketing services including SEO, web development, branding, social media management, content production, and AI-integrated marketing solutions. Services are delivered through project-based engagements and ongoing retainer contracts for continuous marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

2MAG is a Casablanca-based digital communication agency delivering integrated digital marketing services including SEO and paid ads, web and mobile development, branding, photo and video production, social media management, press relations, and influence marketing. The firm also operates proprietary tools (Postra for AI-driven social media management and Azuleo for tile visualization) under an AI-focused sub-brand called AI2MAG, serving startups, SMEs, and large enterprises across Morocco and internationally.

Product overview

2MAG is a comprehensive digital marketing agency offering an integrated portfolio of services and proprietary digital products. The agency operates across core service verticals including SEO & Ads Performance, Web & Mobile Development, Strategy & Branding, Photo & Video Production, Digital Marketing, Social Media Management with AI, UX/UI Design, Press Relations, and Influence Marketing. The ecosystem includes sub-brands AI 2MAG (AI-powered marketing solutions), 2maglab (innovation division), and productized tools including Postra (social media AI management) and Azuleo (tile visualization). The offerings are delivered as professional services rather than a self-service SaaS platform, with communication packs structured in tiers (Starter, Professional, Executive) for branding and booster packages for ongoing communication support.

Differentiator

Problem solved

Functional benefit

Brands

• AI2MAG (ai2mag.com): AI-focused digital marketing solutions and services
• 2maglab
• Azuleo (azuleo.ma)
• Postra (postra.io)

Products and services

• SEO & Ads Performance
• Web Development & Mobile Creation of showcase websites, e-commerce platforms, business applications, and SEO-optimized web and mobile applications for businesses needing fast, secure digital properties.
• Strategy & Branding Brand identity development and communication strategy that creates coherent and differentiated positioning to build strong brand presence for client companies.
• Photo & Video Production Professional visual content production for social media and corporate communications to enhance brand visibility through Swiprod, an in-house audiovisual subsidiary.
• Digital Marketing Client acquisition strategies combining SEO, SEA, social media, and marketing automation for comprehensive digital growth across channels.
• Social Media & Content AI Community engagement with creative content produced using AI technologies for social media management across platforms, leveraging the proprietary Postra tool.
• UX/UI Design Modern interface design to improve user experience and increase conversion rates through user-centered design principles applied to digital products.
• Press Relations Media relations campaigns to enhance brand reputation and develop credibility with media outlets and stakeholders on behalf of client companies.
• Influence Marketing Influencer marketing services to expand brand reach and leverage influencer audiences for authentic promotional campaigns on social platforms.
• Postra AI-powered social media management platform for generating, scheduling, and analyzing content across social networks from a unified workspace. Developed in-house by 2MAG.
• Azuleo Tile visualization tool that allows users to view different tiles in realistic room settings and compare styles before making purchasing decisions. Developed in-house by 2MAG.

Quantifiable outcome

• 98% client satisfaction rate
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• AzuleominorOthersAzuleo is an internal innovation/product developed by the 2MAG group, launched as a tile visualization tool allowing users to preview different tiles in realistic room settings and compare styles before making purchase decisions.
• PostraminorOthersPostra is an internal AI-powered social media management platform developed by 2MAG, enabling users to generate, schedule, and analyze social media content across platforms from a unified workspace.
• AI2MAGminorOthersAI2MAG is an internal AI agency brand operated by 2MAG, specializing in artificial intelligence integration for marketing and business automation solutions.
• 2maglabminorOthers2maglab is the innovation and R&D arm of the 2MAG group, focusing on developing new digital marketing tools and technologies including the company's various AI solutions.
• SwiprodminorOthersSwiprod is an audiovisual production subsidiary under 2MAG's innovation ecosystem, providing professional photo and video production services for marketing and communication needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB: Global creative advertising network (Omnicom) with services spanning digital marketing, brand strategy, social, and content — directly overlapping with 2MAG's creative-and-digital offering and competing for enterprise brand work in MENA.
• McCann: Global advertising agency network with strong MENA presence (FP7 McCann) covering digital marketing, branding, social, and PR. Competes with 2MAG for multinational enterprise clients and shares the full-service agency model, but with much larger scale and global tooling.
• BBDO: Global creative advertising network (Omnicom) offering integrated digital marketing, brand-building, and content services. Comparable to 2MAG on service breadth and enterprise client focus, competing in MENA for the same multinational brands.
• Publicis Groupe: Global advertising holding company with operations in Morocco (Leo Burnett Morocco, Publicis 133). Offers digital marketing, media buying, branding, and AI-powered services comparable to 2MAG's stack, primarily competing for enterprise retainers.
• Havas: Global advertising and communications group with Havas Creative, Havas Media, and digital verticals covering brand strategy, content, and performance. Comparable to 2MAG as a full-service agency competing for the same enterprise marketing budgets in MENA.
• Dentsu: Global advertising network with MENA operations (Dentsu Creative, Merkle, Isobar) offering integrated digital marketing, SEO, content, and AI-driven campaign work comparable to 2MAG's full-service offering, including AI2MAG-style capabilities.
• WPP: Global advertising holding company whose networks (Ogilvy, VMLY&R, Wunderman Thompson) compete with 2MAG across Morocco and Africa for digital, creative, branding, and media services targeting the same multinational advertisers.
• Ogilvy: Global advertising and PR network offering branding, digital marketing, SEO, social, and content services across MENA. Comparable to 2MAG on service offering and enterprise clients, but operates at vastly larger scale and competes with 2MAG for the same Moroccan and pan-African accounts.

Direct peers

• VML: Global digital-first advertising agency formed from VMLY&R and Wunderman Thompson offering branding, commerce, CX, and AI-enabled marketing — directly comparable to 2MAG's full-service digital agency model, with MENA delivery capability that competes for similar clients.

Emerging players

• Kijamii: Egypt-based independent digital agency offering digital marketing, social media, content, web development, and influencer marketing in the MENA/Africa region. Comparable to 2MAG as a similarly sized, similarly scoped emerging regional digital agency competing for the same SMB and enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2MAGMarketing
• LinkedInlinkedin.com/company/2magmarketing
• Instagraminstagram.com/2mag.marketing
• TikToktiktok.com/@2magmarketing
• Xx.com/2magmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2MAG