Pemberton & Whitefoord LLP
Pemberton & Whitefoord LLP is a London-based, independent packaging and branding design consultancy founded in 1987, serving global brands, multinational retailers, and foodservice companies via strategic brand planning, packaging design, and 3D visualisation, with anchor clients including Tesco and Ferrero.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pemberton & Whitefoord LLP firmographics
Firmographics- Name
- Pemberton & Whitefoord LLP
- Legal name
- Pemberton & Whitefoord LLP
- Website
- https://p-and-w.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pemberton & Whitefoord LLP is a London-based, independent packaging and branding design consultancy founded in 1987, serving global brands, multinational retailers, and foodservice companies via strategic brand planning, packaging design, and 3D visualisation, with anchor clients including Tesco and Ferrero.
- Ownership category
- akta.pro rank
Pemberton & Whitefoord LLP industry classification
Industry- Product category
- Branding & Packaging Design Consultancy
- NAICS
- Graphic Design Services (541430), Industrial Design Services (541420), Industrial Design Services (54142)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industry
- Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where Pemberton & Whitefoord LLP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pemberton & Whitefoord LLP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Design Services: Project-based design and branding consulting services with hourly rates for additional time. Estimates are provided based on project scope with additional fees for changes and outsourced resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly rate for professional design services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pemberton & Whitefoord LLP product offering
Product offeringCore offering
Pemberton & Whitefoord LLP is an award-winning packaging and branding design consultancy that delivers strategic brand planning, precision branding, packaging design, point-of-purchase optimisation, and pack performance verification services. The firm works primarily with global brands, multinational retailers, and foodservice companies, leveraging its proprietary Metric IQ methodology to forge emotional brand connections. Services span new product development, redesigns, in-store theatre, promotion support, and 3D visualisation for retail, food and beverage, alcohol, health, and non-food categories.
Product overview
Pemberton & Whitefoord LLP is an award-winning packaging and branding design consultancy founded in 1987, offering a comprehensive suite of creative services. The company's service portfolio spans strategic brand planning (using proprietary Metric IQ methodology), precision branding, packaging design (new strategies, redesigns, NPD), point of purchase optimisation (in-store theatre, POS, retail displays), promotion and brand support, and pack performance verification (3D visualisation). Specialized offerings include Wellbeing & Ethical Branding Solutions and Drinks Branding Solutions. The consultancy works across food, beverage, alcohol, health & beauty, and non-food categories with global and challenger brands, multinational retailers, and foodservice companies. P&W maintains long-standing partnerships with major clients including Tesco (over 30 years), Ferrero (over a decade), Coca-Cola, and serves markets across UK, Europe, Japan, US, and Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Brand Planning Strategic brand planning service utilizing P&W's proprietary Metric IQ methodology to guide brands through identification of correct approaches and delivery of intelligently crafted design solutions for global and challenger brands, retailers, and foodservice companies.
- Precision Branding Identity creation, alignment and development services for brands seeking distinctive visual and strategic positioning. Delivered as a standalone consultancy engagement for clients across FMCG, food and beverage, alcohol, and consumer goods sectors.
- Packaging Design New packaging design strategies, redesigns, and new product development (NPD) for retail, foodservice, and consumer goods sectors. Covers own-label retail ranges, branded FMCG, spirits, confectionery, and food products.
- Point of Purchase Optimisation In-store theatre, point-of-sale (POS) support, and retail display format design services to maximize brand visibility and consumer engagement at retail locations for retailers and brand owners.
- Promotion and Brand Support Website alignment, social media design, and trade advertising services to support brand marketing initiatives and customer engagement for brand owners across categories.
- Pack Performance Verification Photo-realistic visualisations and 3D software imaging services to test and verify packaging designs before production for brand owners and retailers.
- Wellbeing & Ethical Branding Solutions Specialized branding services for the organic, free-from, sustainability and ethical trading sectors, with relevant case studies in conscious consumer markets for health, wellness, and ethical brand owners.
- Drinks Branding Solutions Brand development partnerships with stakeholders across beer, wine, spirits, ready-to-drink and soft drinks categories for drinks brand owners and retailers.
Quantifiable outcome
- 24% sales increase at National Trust sites for Loseley Ice Cream rebrand
- +6 more outcomes
Companies that use Pemberton & Whitefoord LLP
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles4 records
Pemberton & Whitefoord LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pemberton & Whitefoord LLP partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
Pemberton & Whitefoord LLP competitors and assessment
Company assessmentDirect peers
- BrandOpus: London brand consultancy focused on brand strategy, identity, and packaging — a peer in the same mid-sized, brand-strategy-led packaging design category.
- Carter Wong Design: London-based brand and packaging design consultancy with a similar boutique scale, working across FMCG and consumer brands.
- Pearlfisher: London-based design agency specialized in brand identity and packaging design for FMCG and retail clients — directly comparable boutique to P&W with similar client profile and category focus.
- Saffron Brand Consultants: Global brand consultancy with strong FMCG and challenger-brand credentials — comparable on consultative brand strategy practice adjacent to P&W's Metric IQ positioning.
- Elmwood: UK design consultancy offering brand, packaging, and experience design — comparable boutique size and category mix to P&W.
- Dragon Rouge: London-headquartered brand design and packaging agency with comparable service portfolio across brand identity, packaging, and brand strategy for global brands.
- Bulletproof: London-based packaging and brand design agency with strong FMCG credentials — closely comparable on offering (brand identity, packaging) and customer base.
Emerging players
- Koto: Boutique branding and design studio with growing challenger-brand portfolio — an emerging player with comparable design/brand positioning capabilities to P&W but at an earlier maturity stage.
Broad incumbents
- Interbrand: Global brand consultancy operating across branding strategy and design at scale — broader portfolio but overlaps with P&W on brand identity for major enterprise clients.
- Landor & Fitch: Global brand consulting and design firm — a broader incumbent offering overlapping packaging and brand identity services to multinational brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pemberton & Whitefoord LLP social profiles
Digital presencePemberton & Whitefoord LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pemberton & Whitefoord LLP leadership team
Management profileNumber of profiles
Profiles3 records
Pemberton & Whitefoord LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pemberton & Whitefoord LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pemberton & Whitefoord LLP
What does Pemberton & Whitefoord LLP do?
Pemberton & Whitefoord LLP is an award-winning packaging and branding design consultancy that delivers strategic brand planning, precision branding, packaging design, point-of-purchase optimisation, and pack performance verification services. The firm works primarily with global brands, multinational retailers, and foodservice companies, leveraging its proprietary Metric IQ methodology to forge emotional brand connections. Services span new product development, redesigns, in-store theatre, promotion support, and 3D visualisation for retail, food and beverage, alcohol, health, and non-food categories.
Is Pemberton & Whitefoord LLP a public or private company?
Pemberton & Whitefoord LLP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pemberton & Whitefoord LLP founded?
Pemberton & Whitefoord LLP was founded in 1987. It employs 11 to 50 people.
Where is Pemberton & Whitefoord LLP based?
Pemberton & Whitefoord LLP is headquartered in London, United Kingdom, in the Europe region.
How does Pemberton & Whitefoord LLP make money?
One revenue line is on record: professional Design Services.
Who are Pemberton & Whitefoord LLP's main competitors?
Direct peers on record are BrandOpus, Carter Wong Design, Pearlfisher, Saffron Brand Consultants, Elmwood, Dragon Rouge and Bulletproof. Koto is listed as an emerging player. Broad incumbents are Interbrand and Landor & Fitch.
Does Pemberton & Whitefoord LLP have an API?
No public API is recorded for Pemberton & Whitefoord LLP.
What industry is Pemberton & Whitefoord LLP in?
Pemberton & Whitefoord LLP's product category is Branding & Packaging Design Consultancy. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling). Its NAICS code is 541430 and its SIC code is 7310.