East Texas Professional Credit Union

Name

East Texas Professional Credit Union

Legal name

East Texas Professional Credit Union

Website

https://etpcu.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Banking (Community Credit Union)

NAICS

Credit Unions (52213), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Mortgage financing
• Community credit union
• Deposit accounts

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from auto loans, mortgage loans, home equity loans, boat/RV loans, credit cards, commercial loans, and consumer loans with various APR rates.
2. Deposit Account Fees and Services: Fees from checking accounts, money market accounts, term share certificates, and IRA accounts including service fees, overdraft fees, and ATM fees.
3. Credit Card Fees: Revenue from Platinum MasterCard credit cards including interest charges (7.95%-17.95% APR non-variable), late fees up to $10.
4. Loan Processing and Service Fees: Various loan-related fees including electronic processing convenience fees ($4.95), return item fees, collection service fees.
5. Bill Payer Service: $4 monthly fee for Bill Payer service through Internet Banking (free with Platinum or Platinum Plus Checking accounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

East Texas Professional Credit Union is a member-owned financial cooperative providing retail banking products and services to individuals who live or work in 17 East Texas counties. Its core offerings include consumer lending (auto, boat/RV, mortgage, home equity, and credit card loans), deposit products (checking, savings, money market, term share certificates, and IRAs), commercial loans for small businesses, and digital banking services through a mobile app, online banking, and Bill Payer.

Product overview

East Texas Professional Credit Union operates as a financial services cooperative offering a comprehensive suite of banking products and services. The core product portfolio includes loan products (auto loans, boat & RV loans, mortgage loans, commercial loans, and credit cards with standard and CashBack Rewards variants) and deposit products (savings accounts, checking accounts with multiple tiers, money market accounts, IRAs, and Term Share Certificates). Digital banking services are delivered through a Banno-powered platform with mobile banking app, internet banking, and Bill Payer. Add-on services include debit/ATM cards with instant issue options, Card Suite Pro for enhanced card management, Project F.I.T. youth financial literacy program, overdraft and GAP protection services, direct deposit, payroll services, safe deposit boxes, security awareness education, scholarship programs, and a member auto center for vehicle shopping. The credit union operates 21 branch locations across 17 East Texas counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans Vehicle financing for new and used cars with up to 100% financing including tax, title, and license. Offers terms up to 72 months with fixed rates, optional GAP coverage, and payment protection for East Texas members.
• Boat & RV Loans Recreational vehicle financing including boats, motorcycles, other watercraft, and motorhomes/travel trailers with up to 100% financing and flexible terms.
• Mortgage Loans Home purchase financing, construction loans, home equity loans, home improvement loans, refinances, and land loans with in-house underwriting and servicing.
• Platinum MasterCard Credit Card Credit card with EMV chip technology, travel accident insurance, baggage delay insurance, cell phone protection, auto rental CDW, and identity theft resolution services. APR 7.95%-17.95% non-variable with no annual fee.
• Platinum MasterCard w/CashBack Rewards Credit card with 1% cash back on all purchases, travel and purchase protections, and cell phone coverage. APR 11.95%-17.95% non-variable. Requires qualifying credit score of 620 or above.
• Commercial Loans Business lending for commercial equipment, vehicles, and real estate financing solutions for small businesses in the field of membership.
• Savings Accounts Traditional savings accounts requiring minimum $5 deposit for membership. Dividends paid quarterly on balances of $100 or more. Includes Traditional Savings, Money Market Plus, Christmas Club, and Vacation Club accounts.
• Checking Accounts Multiple checking options including Advantage Checking, Platinum Checking, Platinum Plus Checking, Platinum Secure Checking, Priority Checking, Senior Checking (60+), Business Checking, and Money Market accounts.
• Individual Retirement Accounts (IRA) Retirement savings including Traditional Share IRA, IRA Certificate, and Roth IRA options with tax-advantaged savings.
• Term Share Certificates Higher-yielding certificates with various maturity terms from 91 days to 60 months. Minimum $1,000 to open. Dividends paid quarterly or at maturity.
• Debit & ATM Cards MasterCard debit cards and ATM cards with EMV chip technology, instant issue options, and customizable card designs.
• Mobile Banking App Mobile application for account management, loan applications, mobile deposits, biometric authentication, bill pay, Picture Pay, remote debit card control, and account alerts. Available on iOS and Android.
• Internet Banking 24-hour online account access for fund transfers, statement printing, balance and history checks, check imaging, and bill payment. Available at no charge.
• Bill Payer Online bill payment service integrated with Internet Banking for scheduling recurring payments and unlimited bill payments. $4 monthly fee.
• Project F.I.T. (Financial Independence Training) Financial literacy program for members age 12-22 with dedicated F.I.T. accounts (F.I.T. Savings, F.I.T. Checking, F.I.T. Term Share Certificates, F.I.T. First Time Auto Loan, F.I.T. Micro Loan) and courses teaching budgeting, saving, and living within earnings.

Quantifiable outcome

• Fourth in nation ranking by S&P Global Market Intelligence among credit unions over $100M in assets
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• MeridianLinkcoreTechnology or IntegrationProvides online loan application platform for consumer loans, mortgage loans, home equity loans, and credit cards. Members apply through app.consumer.meridianlink.com.
• BannocoreTechnology or IntegrationDigital banking platform provider powering the website and online banking experience. Created by Banno with JHA logo visible on site.
• MastercardcoreTechnology or IntegrationProvides Platinum MasterCard credit cards and debit cards with EMV chip technology, zero liability policy, and global acceptance.
• Apple PaycoreTechnology or IntegrationMobile payment integration allowing members to pay with Apple Pay at participating stores using iPhone or Apple Watch.
• Google PaycoreTechnology or IntegrationMobile payment integration allowing members to pay with Google Pay at participating stores using Android devices.
• Samsung PaycoreTechnology or IntegrationMobile payment integration allowing members to pay with Samsung Pay at participating stores using Samsung devices.
• ZellecoreTechnology or IntegrationP2P payment service integrated into mobile and online banking for sending money to family and friends.
• Auto Dealerships (60+)coreChannel Partner/ Reseller/ Distributor60+ local auto dealerships across East Texas offering ETPCU indirect financing including All Star Ford, Bacon Auto, BMW of Tyler, Elliott Chrysler, and others.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that insures member deposits up to $250,000 and provides regulatory oversight.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bank of America: National retail bank with East Texas branch presence competing for the same consumer deposit, mortgage, and credit card wallet as ETPCU at greater scale.
• Alliant Credit Union: Large national digital-first credit union offering competitive deposit and loan products to a broad membership base; competes for digitally-engaged members who value mobile UX and competitive rates.
• Navy Federal Credit Union: Largest U.S. credit union with a broad national field of membership; competes indirectly with ETPCU for mobile-banking-savvy members and sets the bar for digital product expectations.
• BECU (Boeing Employees Credit Union): Large community-charter credit union with similar cooperative structure, full-service deposit/lending products, and emphasis on member-owned value proposition.
• Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas with statewide field of membership; competes for the same consumer deposit, auto lending, and mortgage business across overlapping Texas geographies.

Others

• MeridianLink: Loan origination platform provider used by ETPCU for consumer loan applications; serves many similarly-sized credit unions with comparable deposit-and-lending digital infrastructure.
• Jack Henry & Associates: Parent of Banno, the digital banking platform ETPCU uses; key vendor/infrastructure peer that also sells core banking technology to other community credit unions of similar profile.

Direct peers

• Resource One Credit Union: Texas community credit union with comparable deposit, consumer lending, and indirect auto products targeting similar community membership profiles. Closest direct peer in business model and scale.

Regional players

• Austin Telco Federal Credit Union: Texas-based community credit union serving employer-based and geographic field-of-membership groups with deposit and lending products analogous to ETPCU's offerings.
• Texas Dow Employees Credit Union (TDECU): Large Texas-headquartered credit union serving members statewide with a similar full-service deposit and lending product set. Highly comparable as a Texas-based cooperative competitor pursuing member growth beyond a single metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/etpcu
• YouTubeyoutube.com/playlist?list=PLbuiTeSxnQUXTCW8RoncLqxmJWIpRP4LQ
• Facebookfacebook.com/ETXPCU
• Instagraminstagram.com/easttexasprofessionalcu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Texas Professional Credit Union