What Designflooring International does

Designflooring International Limited is a UK-headquartered, privately held manufacturer and distributor of luxury vinyl tile (LVT) flooring, operating as the European arm of a globally recognised LVT brand with parent operations in the USA, Canada, Australia, and New Zealand. The company sells into commercial specification channels — architects, interior designers, specifiers, flooring contractors, and end users across hospitality, retail, healthcare, education, corporate offices, and multi-family residential — using a dedicated team of Commercial Specification Managers and a structured project registration, pricing, stock allocation, and contractor coordination workflow. Family-owned, it runs a wholly-owned German subsidiary (Designflooring GmbH) out of Frankfurt alongside its Evesham headquarters, serving the UK, Germany, France, the Netherlands, Poland, and Spain, and reports being trusted by Fortune 500 customers and millions of end users globally.

The product platform is built on a five-layer LVT construction — two PVC backing layers (containing up to 50% recycled content), a high-definition photographic layer, a clear PVC embossed wear layer, and a polyurethane K-Guard+ top coating — offered across seven ranges (Art Select, Van Gogh, Opus, Rubens, LooseLay, plus gluedown and rigid core installation formats). Three installation formats (gluedown, LooseLay with proprietary K-Wave friction-grip backing and SureFit dimensional stability, and rigid core click-lock) address different project constraints, backed by 10- to 20-year commercial warranties and up to 35-year residential warranties. Differentiated specification support includes a BIM library via BIMstore, Floorstyle and MattoBoard visualisation tools, technical data sheets, EPDs, free sample programmes, and a multi-pillar sustainability programme (Designflooring Evolve) covering BREEAM A/A+, FloorScore, ISO 14001, SEDEX, SBTi-validated 2030 emission reduction targets, and 100% phthalate-free formulations.

Revenue is generated principally through one-time product sales of LVT flooring at quote-based, project-specific pricing via Commercial Specification Managers, with a secondary professional-services stream around project registration, tendering, stock allocation, contractor selection, and post-installation training. The company reports no public price list and offers free chip samples plus a next-day full-size sample service to support specification decisions. Geographic reach spans UK, USA, Canada, Australia, and New Zealand through parent operations and UK, Germany, France, the Netherlands, Poland, and Spain via this European entity, anchored by an award-winning Frankfurt Brand Experience Centre showroom.

Name

Designflooring International

Legal name

Designflooring International Limited

Website

https://designflooring.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Designflooring International is a UK-headquartered, family-owned manufacturer and distributor of luxury vinyl tile flooring, serving commercial architects, designers, and contractors across Europe as the European subsidiary of a global LVT brand. It sells proprietary LVT products in gluedown, loose-lay, and rigid core formats through dedicated commercial specification managers and sustainability-certified ranges.

Ownership category

akta.pro rank

Product category

Luxury Vinyl Flooring

NAICS

Floor Covering Retailers (449121)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring Adhesives & Underlayments (IMADAOAE)

Keywords

• Luxury vinyl tile
• Commercial flooring specification
• Resilient floor coverings
• Vinyl plank flooring
• LVT installation systems

Headquarters

HQ city

Evesham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. LVT Flooring Product Sales: Designflooring generates revenue through direct sales of luxury vinyl tile (LVT) flooring products to commercial customers. Products are sold through commercial specification managers, account holders ordering direct, and project-based specification. Pricing is quote-based, with commercial specification managers providing project-specific pricing for volume and contract orders.
2. Project Management & Specification Services: Commercial team provides project management services including pricing, stock allocation, contractor selection, tendering, and post-installation training as part of the project specification process for commercial clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Designflooring International manufactures and distributes luxury vinyl tile (LVT) flooring products across five core ranges — Art Select, Van Gogh, Opus, Rubens, and Designflooring LooseLay — supplied in three installation formats: gluedown, loose lay, and rigid core. The products are sold primarily to commercial specification professionals, including architects, interior designers, specifiers, and flooring contractors, with dedicated technical specification support, BIM objects, and Commercial Specification Managers serving the UK and European markets.

Product overview

Designflooring International is a luxury vinyl tile (LVT) flooring company offering a portfolio of commercial flooring products across three installation formats: gluedown, loose lay, and rigid core. The product line consists of five core ranges: Art Select (premium), Van Gogh (mid-priced), Opus (contemporary gluedown), Rubens (entry-level), and Designflooring Looselay (ergonomic). All ranges replicate natural wood and stone aesthetics using a five-layer vinyl structure with K-Guard+ surface protection. The company supplements its flooring products with digital tools including the Floorstyle Designer Tool for room visualization and a BIM library for architectural specification.

Differentiator

Problem solved

Functional benefit

Brands

• Art Select: Premium range offering bespoke, handcrafted designs inspired by the highest quality wood and stone species. The pinnacle of design excellence with unique embossing and texture, 3mm thickness / 0.7mm wear layer, and 20 year commercial guarantee.
• Van Gogh
• Opus
• Rubens
• Designflooring LooseLay
• Designflooring Evolve

Products and services

• Art Select
• Van Gogh
• Opus
• Rubens
• Designflooring LooseLay

Quantifiable outcome

• Products contain up to 50% recycled content in backing layers
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BIMstoresupportingTechnology or IntegrationDesignflooring Commercial BIM library is available for download via bimstore.co, enabling architects and designers to access and incorporate Designflooring product specifications into their building information modelling (BIM) projects. The BIM library supports the specification and design process for commercial projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• BIMstore: Building Information Modelling object library used by Designflooring to distribute its commercial BIM files. Ecosystem partner rather than competitor, but represents the specification channel infrastructure that drives commercial flooring sales.

Direct peers

• Amtico: UK-based manufacturer of premium luxury vinyl tile flooring with a comparable range architecture (gluedown, loose lay, rigid core) and similar commercial specification channel. Closest direct competitor in the design-led LVT segment.
• Gerflor: French-headquartered specialist in vinyl and resilient flooring for commercial and residential applications. Direct competitor in the European LVT market with overlapping product formats and commercial segment focus.
• Polyflor: UK-based manufacturer of commercial vinyl flooring including LVT and safety flooring. Directly comparable in commercial specification channel and UK/European market presence.

Broad incumbents

• Mohawk Industries: Global flooring conglomerate with LVT (via IVC) and extensive resilient flooring portfolios. Competes in commercial specification and benefits from much larger scale and distribution.
• Forbo Flooring Systems: European-headquartered manufacturer of resilient commercial flooring including vinyl and LVT products. Serves similar commercial specification channels (healthcare, education, retail) and competes on sustainability credentials.
• Shaw Industries: One of the world's largest flooring manufacturers with significant LVT and resilient flooring offerings. Competes broadly in commercial flooring specification and operates at greater scale.
• Mannington Mills: US-based flooring manufacturer with commercial LVT and resilient ranges. Comparable in commercial specification focus and design-led product positioning.
• Interface: Global modular flooring manufacturer with LVT and carpet tile ranges targeted at commercial specification. Competes in similar commercial verticals and overlaps in modular, design-led flooring categories.
• Tarkett: Global flooring manufacturer with extensive LVT, vinyl, and resilient flooring ranges sold across commercial and residential channels. Overlaps directly with Designflooring's specification-led commercial business but operates across a much broader flooring portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/designflooringinternational
• LinkedInlinkedin.com/company/designflooring-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designflooring International