Driving school

What Driving school does

Fahrschule XXL GmbH is a privately held, founder-managed driving school operating from a single location at Gotthardstrasse 16 in Zug, Switzerland, directly adjacent to the Zug train station. Founded in 2002, the company delivers the full spectrum of Swiss driver education across car (Category B), motorcycle (Categories A and A1), and trailer (Category BE) segments, alongside the legally mandated coursework — Nothelferkurs (first aid, ASTRA-certified), Verkehrskundeunterricht (VKU traffic knowledge), Motorrad Grundkurs (PGS motorcycle basic training), WAB two-phase continuing education, and Kontrollfahrt control drives for foreign license conversion.

The school's technical stack centers on the QualiDrive online booking and lesson management platform, supplemented by a VR-enabled driving simulator with motion sensors that it markets as the only such unit in Canton Zug. The fleet comprises modern Mercedes-Benz vehicles (EQA 350 and B 200) maintained under a strategic partnership with MB Autocenter Zug AG, and the company sells a growing catalog of theory preparation materials — books, VIP portal access for theorie24.ch, learning flash cards, learner-driver bundles, L-signs, and gift vouchers — through an on-site e-commerce shop.

Commercial operations are direct-to-consumer and pre-paid, with pricing structured around per-lesson and multi-lesson packs (CHF 99-110 per 50-minute car lesson via 10-pack; CHF 630 for the 12-hour motorcycle PGS; CHF 120-180 for Nothelferkurs; CHF 250 for VKU; CHF 45 per simulator session) plus a one-time CHF 120 administrative fee per license category. The team of approximately 11-50 staff, including eight instructors covering seven languages, delivers 150+ regulated courses annually and supports multilingual demand from the canton's significant foreign-resident population. Revenue is not publicly disclosed.

Name

Driving school

Legal name

Fahrschule XXL GmbH

Website

https://fahrschule-xxl.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Fahrschule XXL GmbH is a privately held Swiss driving school in Zug delivering car, motorcycle, and trailer lessons alongside ASTRA-certified mandatory courses (Nothelferkurs, VKU, PGS, WAB) and foreign-license conversion drives for individual learners across Canton Zug.

Ownership category

akta.pro rank

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Driving Lessons (Auto): Core revenue from car driving lessons sold as single lessons (CHF 103), 5-packs (CHF 507.50), or 10-packs (CHF 990-1100). Lessons are 50 minutes each.
2. Motorcycle Courses (PGS): Practical basic training for motorcycle categories A1 and A at CHF 630 for full course (12 hours), with additional private motorcycle lessons available.
3. Nothelferkurs (First Aid): Mandatory first aid course for license seekers, priced at CHF 120 (German) or CHF 180 (English), 10 lessons including materials and certificate.
4. Verkehrskundeunterricht (VKU): Traffic knowledge course required before practical exam, priced at CHF 250 including materials and confirmation.
5. Theory Materials and Books: Sale of theory learning books (CHF 24 each), VIP cards for online theory portal (CHF 24), learning cards (CHF 49.90), and L-signs for learner drivers.
6. Trailer (Anhänger) Lessons: Trailer license lessons with own combination at CHF 105/single or CHF 1000 for 10-pack, or with school combination at CHF 135/single or CHF 1300 for 10-pack.
7. Driving Simulator Sessions: Simulator sessions at CHF 45 per session (45 minutes), with first double lesson offered free as promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fahrschule XXL is a driving school in Zug, Switzerland delivering practical car, motorcycle, and trailer driving lessons together with the mandatory Swiss licensing courses — Nothelferkurs (first aid), Verkehrskundeunterricht/VKU (traffic knowledge), Motorrad Grundkurs/PGS (motorcycle basic training), and WAB (two-phase continuing education). Lessons are booked through the QualiDrive platform and delivered using a modern Mercedes-Benz fleet, complemented by the only driving simulator in Canton Zug and an e-commerce shop for theory books, flash cards, VIP access cards, L-signs, and gift vouchers.

Product overview

Fahrschule XXL is a driving school in Zug, Switzerland offering a comprehensive driving education portfolio. The core offering consists of practical driving lessons for cars (Autofahrstunden), motorcycles (Motorradfahrstunden), and trailers (Anhängerfahrstunden), complemented by a driving simulator (Fahrschulsimulator) - the only one in the canton. The school provides mandatory theoretical courses including Nothelferkurs (first aid), Verkehrskundeunterricht (VKU - traffic knowledge), and Motorrad Grundkurs (PGS - motorcycle basic training). Additional services include Kontrollfahrt for foreign license conversions, WAB Kurse for post-license education, and motorcycle warm-up/tour courses. The school also operates an e-commerce shop selling theory learning materials (theory books, flash cards, VIP access cards) and L-signs. Lessons are booked through the QualiDrive App and theorie24.ch integration, with theory exams prepared via theorie24.ch platform. The fleet consists of Mercedes EQA 350 and B 200 vehicles, emphasizing modern, sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Driving Lessons (Autofahrstunden)

Quantifiable outcome

• 90%+ driving test pass rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MB Autocenter Zug AGcoreOthersStrategic partnership for the car fleet. MB Autocenter Zug provides and maintains the Mercedes-Benz vehicles (EQA 350 and B 200) used for driving lessons. The partnership includes a lounge area at MB Auto Center where students can wait for their lessons.
• töff garage truttmannminorOthersMotorcycle garage partner in Cham for 2-wheel vehicle sales and service support for motorcycle students.
• Touring Club Schweiz (TCS)minorGTM or Marketing PartnerTCS membership offered as gift to motorcycle course graduates (CHF 96 value plus CHF 69 traffic legal protection for 1 year). TCS is Switzerland's largest automobile club providing roadside assistance and traffic services.
• SIEB & STICHminorOthersProfessional textile printing and embroidery service partner, likely for branded merchandise and uniforms.
• Timix Motocross TeamminorOthersLocal motocross team partnership with Tim Vuillemier, connecting with the motorcycle enthusiast community.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Ecole de Pilotage Lausanne: Lausanne-area driving school serving French-speaking Canton of Vaud. Comparable course mix and foreign license conversion services but operates in a distinct linguistic region with different local competitors.
• ADAC Fahrsicherheitstraining: Driving safety training arm of Germany's largest auto club. Same 'auto club + driving school' structural model as TCS, illustrating alternative scale pathways and serving as a German-market comparable for what a club-branded driving school can become at scale.

Broad incumbents

• Mercedes-Benz Driving Academy: OEM-affiliated driver training leveraging Mercedes-Benz vehicles. Fahrschule XXL's Mercedes EQA 350 and B 200 fleet partnership puts it in adjacent positioning, illustrating a broader-industry reference point for premium OEM-branded instruction.
• Klubschule Migros: Switzerland's largest adult education provider, offering driving courses alongside a much broader vocational and lifestyle catalog. Reaches learners via Migros's nationwide retail footprint and competes across the same mandatory-course segments (Nothelfer, VKU).

Direct peers

• Fahrschule Bern: Canton of Bern driving school offering car and motorcycle training under the same Swiss regulatory framework. Closely parallels Fahrschule XXL's service structure and mandatory course portfolio.
• Easy Driver: Swiss driving school chain operating across multiple cantons with car, motorcycle and trailer lessons. Mirrors Fahrschule XXL's direct-to-consumer model, multi-language positioning, and course catalog under the same ASTRA regulatory framework.
• TCS Fahrsicherheit: Driving school program operated by Touring Club Schweiz, Switzerland's largest automobile club. Competes head-to-head in the same ASTRA-regulated environment and overlaps with Fahrschule XXL's motorcycle course graduates via TCS partnership benefits.
• Verkehrsschule Zürich: Established Zürich-based driving school operating under identical ASTRA regulations with car, motorcycle, and trailer instruction. Closely comparable on service mix and target learner; differs only in operating canton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fahrschulexxl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving school