Bethany Lutheran Home for the Aged
Non-profit, faith-based senior living organization operating three Sioux Falls/Brandon, SD campuses that provide skilled nursing, assisted living, memory care, independent living, and rehabilitation therapy to seniors across the SD/MN/IA tri-state region.
- Company typePrivate
- Founded1950
- HeadquartersSioux Falls, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bethany Lutheran Home for the Aged does
Bethany Lutheran Home for the Aged, Inc. is a non-profit, faith-based senior living organization founded in 1950 by ten cooperating Lutheran Church in America (LCA) churches and headquartered at 1901 S. Holly Ave., Sioux Falls, South Dakota. It operates a continuum-of-care platform across three campuses: Bethany Home Sioux Falls (skilled nursing, assisted living, and independent rental Bethany Houses), Bethany Home Brandon (skilled nursing with private rooms), and Bethany Meadows in Brandon (Garden Homes, independent apartments, assisted living, and The Gardens memory care). Service lines span skilled nursing, rehabilitation therapy delivered in partnership with Blue Stone Therapy, memory care, and community wellness amenities including a FitExpress Signature Series hydraulic fitness equipment and Wellness Center. The organization is sponsored by five named ELCA congregations and is affiliated with a separate 501(c)(3) fundraising entity, Bethany Lutheran Foundation, Inc.
The revenue model is a mix of recurring private-pay resident fees across care levels, Wellness Center community memberships ($16-$48/month tiers plus per-visit and punch-pass options), online resident payments processed through Carefeed, and charitable contributions (cash, in-kind, stocks, real property, and bequests) routed through the Foundation. Go-to-market is direct-to-consumer via referral and family-driven selection in a tri-state SD/MN/IA service area, with community-based engagement (Wellness Center, fitness programming, foundation fundraisers) used for demand generation. The technology stack is non-AI: a concrete5 CMS website, HireClick for careers, Carefeed for payments, Click & Pledge for donations, and Wild Apricot for membership management. There is no equity ownership, no parent company, and no investor base; governance is tied to the five sponsoring Lutheran churches.
Bethany Lutheran Home for the Aged firmographics
Firmographics- Name
- Bethany Lutheran Home for the Aged
- Legal name
- Bethany Lutheran Home for the Aged, Inc.
- Website
- https://mybethanyhome.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Non-profit, faith-based senior living organization operating three Sioux Falls/Brandon, SD campuses that provide skilled nursing, assisted living, memory care, independent living, and rehabilitation therapy to seniors across the SD/MN/IA tri-state region.
- Ownership category
- akta.pro rank
Bethany Lutheran Home for the Aged industry classification
Industry- Product category
- Senior Living and Long-Term Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Bethany Lutheran Home for the Aged is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bethany Lutheran Home for the Aged business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Senior Living Service Fees (Skilled Nursing, Assisted Living, Independent Living, Memory Care): Recurring fees from residents/families for housing, care, meals, housekeeping, and amenities across independent apartments, assisted living, memory care, skilled nursing, and Garden Homes / Bethany Houses. Preferred provider status for select insurance options.
- Wellness Center Community Memberships: Recurring monthly and per-visit membership fees for community members and staff access to the on-campus Wellness Center, fitness center, and pool/hot tub. Includes single, couple, punch-pass, and guest pass options.
- Online Resident Payments (Carefeed): Per-resident payment processing routed through Carefeed's online payment portal for Bethany Home Brandon, Bethany Meadows, Bethany Home Sioux Falls Assisted Living, and Bethany Home Sioux Falls Skilled Nursing.
- Bethany Lutheran Foundation Donations: Charitable contributions to the affiliated 501(c)(3) Bethany Lutheran Foundation, Inc. in forms including cash, in-kind contributions, stocks, retirement plan funds, land/real property, and bequests. Used to benefit residents and staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wellness Center - Community Single membership |
| Subscription | Monthly | Wellness Center - Community Couple membership |
| Subscription | Monthly | Wellness Center - Staff Single membership |
| Subscription | Monthly | Wellness Center - Staff Couple membership |
| Usage-based | Pay-as-you-go | Wellness Center - 10-punch Punchpass |
| Usage-based | Pay-as-you-go | Wellness Center - Guest Pass |
Go-to-market motion2 records
Bethany Lutheran Home for the Aged product offering
Product offeringCore offering
Bethany Lutheran Home for the Aged operates a multi-campus senior living organization providing a full continuum of care that includes skilled nursing, assisted living, memory care, independent living (Garden Homes, apartments, and Bethany Houses), rehabilitation therapy, and a community-based wellness center. Services are delivered across locations in Sioux Falls and Brandon, South Dakota, with affiliated communities in Minnesota and Iowa under a faith-based, non-profit operating model.
Product overview
Bethany Lutheran Home for the Aged operates a continuum-of-care platform across three physical communities: Bethany Home Sioux Falls (skilled nursing, assisted living, and the standalone Bethany Houses), Bethany Home Brandon (skilled nursing with private rooms), and Bethany Meadows in Brandon (Garden Homes, independent apartments, assisted living, and The Gardens memory care). Shared service lines spanning these locations include Skilled Nursing Care, Rehabilitation Therapy (delivered with Blue Stone Therapy), and community amenities such as the Bethany Wellness Center, Fitness Center, and indoor Main Street area, all supported by the Bethany Lutheran Foundation for fundraising and an online payment flow through Carefeed. The three locations function as one integrated senior-living platform, with each campus offering a distinct level of care that residents can transition through as needs change.
Differentiator
Problem solved
Functional benefit
Brands
- Bethany Home Sioux Falls: Skilled nursing, rehabilitation, assisted living, and independent Bethany Houses in Sioux Falls, South Dakota.
- Bethany Home Brandon
- Bethany Meadows
- Bethany Foundation
Products and services
- Skilled Nursing Care
Companies that use Bethany Lutheran Home for the Aged
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Bethany Lutheran Home for the Aged technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Bethany Lutheran Home for the Aged partnerships and signals
Strategic signalScale indicators7 records
Recent moves10 records
Expansion highlights5 records
Bethany Lutheran Home for the Aged competitors and assessment
Company assessmentBroad incumbents
- Sanford Health: Major Upper Midwest regional health system based in Sioux Falls with senior living, skilled nursing, and home health services; overlapping senior-care footprint with Bethany in the same SD/MN/IA market.
- Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care communities; competes in the same product categories as Bethany though as a broader portfolio incumbent rather than a faith-based non-profit.
- Avera Health: Regional non-profit Catholic health system serving SD/MN/IA with senior services including long-term care, assisted living, and rehabilitation; competes for the same senior population in the same geographies.
- Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing nationally. Overlaps Bethany's service categories but as a large for-profit incumbent rather than a faith-based non-profit.
Direct peers
- Augustana Care: Non-profit ELCA-affiliated senior housing, skilled nursing, and memory care organization operating across Minnesota and surrounding states. Matches Bethany's Lutheran heritage and multi-level care model.
- National Lutheran Communities & Services: Faith-based, non-profit senior living and care organization offering independent living, assisted living, memory care, and skilled nursing; comparable mission and continuum-of-care structure to Bethany.
- Presbyterian Homes & Services: Non-profit, faith-based senior living operator with independent living, assisted living, memory care, skilled nursing and rehabilitation across the Upper Midwest. Closely comparable on mission, services, and market geography.
- Good Samaritan Society: One of the largest U.S. non-profit senior care organizations operating skilled nursing, assisted living, and independent living across multiple states. Directly comparable to Bethany's non-profit, faith-inspired, continuum-of-care model and senior care services.
- Cassia (formerly Elim Care): Non-profit senior housing, assisted living, memory care, and skilled nursing provider affiliated with ELCA Lutheran heritage. Closely comparable in faith-based origins, continuum-of-care offering, and Minnesota/Upper Midwest presence.
Regional players
- Edgewood Healthcare: Non-profit/privately held senior living provider with assisted living, memory care, and skilled nursing concentrated in the Upper Midwest (SD, MN, ND, IA). Direct geographic overlap with Bethany's tri-state service area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bethany Lutheran Home for the Aged social profiles
Digital presenceBethany Lutheran Home for the Aged compliance and trust
Trust signalCompliance4 records
Bethany Lutheran Home for the Aged financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethany Lutheran Home for the Aged leadership team
Management profileNumber of profiles
Profiles3 records
Bethany Lutheran Home for the Aged subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bethany Lutheran Home for the Aged funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethany Lutheran Home for the Aged M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethany Lutheran Home for the Aged
What does Bethany Lutheran Home for the Aged do?
Bethany Lutheran Home for the Aged operates a multi-campus senior living organization providing a full continuum of care that includes skilled nursing, assisted living, memory care, independent living (Garden Homes, apartments, and Bethany Houses), rehabilitation therapy, and a community-based wellness center. Services are delivered across locations in Sioux Falls and Brandon, South Dakota, with affiliated communities in Minnesota and Iowa under a faith-based, non-profit operating model.
Is Bethany Lutheran Home for the Aged a public or private company?
Bethany Lutheran Home for the Aged is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bethany Lutheran Home for the Aged founded?
Bethany Lutheran Home for the Aged was founded in 1950. It employs 51 to 100 people.
Where is Bethany Lutheran Home for the Aged based?
Bethany Lutheran Home for the Aged is headquartered in Sioux Falls, United States, in the North America region.
How does Bethany Lutheran Home for the Aged make money?
Four revenue lines are on record. Senior Living Service Fees (Skilled Nursing, Assisted Living, Independent Living, Memory Care) is the primary driver. The others are wellness Center Community Memberships, online Resident Payments (Carefeed) and bethany Lutheran Foundation Donations.
Who are Bethany Lutheran Home for the Aged's main competitors?
Broad incumbents on record are Sanford Health, Five Star Senior Living, Avera Health and Brookdale Senior Living. Direct peers are Augustana Care, National Lutheran Communities & Services, Presbyterian Homes & Services, Good Samaritan Society and Cassia (formerly Elim Care). Edgewood Healthcare is listed as a regional player.
Does Bethany Lutheran Home for the Aged have an API?
No public API is recorded for Bethany Lutheran Home for the Aged.
What industry is Bethany Lutheran Home for the Aged in?
Bethany Lutheran Home for the Aged's product category is Senior Living and Long-Term Care Services. Its primary akta.pro industry code is HLADABAH, Faith-Based / Nonprofit Assisted Living Providers, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 623312 and its SIC code is 8050.