Bethany Lutheran Home for the Aged

What Bethany Lutheran Home for the Aged does

Bethany Lutheran Home for the Aged, Inc. is a non-profit, faith-based senior living organization founded in 1950 by ten cooperating Lutheran Church in America (LCA) churches and headquartered at 1901 S. Holly Ave., Sioux Falls, South Dakota. It operates a continuum-of-care platform across three campuses: Bethany Home Sioux Falls (skilled nursing, assisted living, and independent rental Bethany Houses), Bethany Home Brandon (skilled nursing with private rooms), and Bethany Meadows in Brandon (Garden Homes, independent apartments, assisted living, and The Gardens memory care). Service lines span skilled nursing, rehabilitation therapy delivered in partnership with Blue Stone Therapy, memory care, and community wellness amenities including a FitExpress Signature Series hydraulic fitness equipment and Wellness Center. The organization is sponsored by five named ELCA congregations and is affiliated with a separate 501(c)(3) fundraising entity, Bethany Lutheran Foundation, Inc.

The revenue model is a mix of recurring private-pay resident fees across care levels, Wellness Center community memberships ($16-$48/month tiers plus per-visit and punch-pass options), online resident payments processed through Carefeed, and charitable contributions (cash, in-kind, stocks, real property, and bequests) routed through the Foundation. Go-to-market is direct-to-consumer via referral and family-driven selection in a tri-state SD/MN/IA service area, with community-based engagement (Wellness Center, fitness programming, foundation fundraisers) used for demand generation. The technology stack is non-AI: a concrete5 CMS website, HireClick for careers, Carefeed for payments, Click & Pledge for donations, and Wild Apricot for membership management. There is no equity ownership, no parent company, and no investor base; governance is tied to the five sponsoring Lutheran churches.

Name

Bethany Lutheran Home for the Aged

Legal name

Bethany Lutheran Home for the Aged, Inc.

Website

https://mybethanyhome.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Non-profit, faith-based senior living organization operating three Sioux Falls/Brandon, SD campuses that provide skilled nursing, assisted living, memory care, independent living, and rehabilitation therapy to seniors across the SD/MN/IA tri-state region.

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Skilled nursing care
• Assisted living community
• Memory care facility
• Independent living housing

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Senior Living Service Fees (Skilled Nursing, Assisted Living, Independent Living, Memory Care): Recurring fees from residents/families for housing, care, meals, housekeeping, and amenities across independent apartments, assisted living, memory care, skilled nursing, and Garden Homes / Bethany Houses. Preferred provider status for select insurance options.
2. Wellness Center Community Memberships: Recurring monthly and per-visit membership fees for community members and staff access to the on-campus Wellness Center, fitness center, and pool/hot tub. Includes single, couple, punch-pass, and guest pass options.
3. Online Resident Payments (Carefeed): Per-resident payment processing routed through Carefeed's online payment portal for Bethany Home Brandon, Bethany Meadows, Bethany Home Sioux Falls Assisted Living, and Bethany Home Sioux Falls Skilled Nursing.
4. Bethany Lutheran Foundation Donations: Charitable contributions to the affiliated 501(c)(3) Bethany Lutheran Foundation, Inc. in forms including cash, in-kind contributions, stocks, retirement plan funds, land/real property, and bequests. Used to benefit residents and staff.

Pricing tiers

Go-to-market motion2 records

Core offering

Bethany Lutheran Home for the Aged operates a multi-campus senior living organization providing a full continuum of care that includes skilled nursing, assisted living, memory care, independent living (Garden Homes, apartments, and Bethany Houses), rehabilitation therapy, and a community-based wellness center. Services are delivered across locations in Sioux Falls and Brandon, South Dakota, with affiliated communities in Minnesota and Iowa under a faith-based, non-profit operating model.

Product overview

Bethany Lutheran Home for the Aged operates a continuum-of-care platform across three physical communities: Bethany Home Sioux Falls (skilled nursing, assisted living, and the standalone Bethany Houses), Bethany Home Brandon (skilled nursing with private rooms), and Bethany Meadows in Brandon (Garden Homes, independent apartments, assisted living, and The Gardens memory care). Shared service lines spanning these locations include Skilled Nursing Care, Rehabilitation Therapy (delivered with Blue Stone Therapy), and community amenities such as the Bethany Wellness Center, Fitness Center, and indoor Main Street area, all supported by the Bethany Lutheran Foundation for fundraising and an online payment flow through Carefeed. The three locations function as one integrated senior-living platform, with each campus offering a distinct level of care that residents can transition through as needs change.

Differentiator

Problem solved

Functional benefit

Brands

• Bethany Home Sioux Falls: Skilled nursing, rehabilitation, assisted living, and independent Bethany Houses in Sioux Falls, South Dakota.
• Bethany Home Brandon
• Bethany Meadows
• Bethany Foundation

Products and services

• Skilled Nursing Care

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Sanford Health: Major Upper Midwest regional health system based in Sioux Falls with senior living, skilled nursing, and home health services; overlapping senior-care footprint with Bethany in the same SD/MN/IA market.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care communities; competes in the same product categories as Bethany though as a broader portfolio incumbent rather than a faith-based non-profit.
• Avera Health: Regional non-profit Catholic health system serving SD/MN/IA with senior services including long-term care, assisted living, and rehabilitation; competes for the same senior population in the same geographies.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing nationally. Overlaps Bethany's service categories but as a large for-profit incumbent rather than a faith-based non-profit.

Direct peers

• Augustana Care: Non-profit ELCA-affiliated senior housing, skilled nursing, and memory care organization operating across Minnesota and surrounding states. Matches Bethany's Lutheran heritage and multi-level care model.
• National Lutheran Communities & Services: Faith-based, non-profit senior living and care organization offering independent living, assisted living, memory care, and skilled nursing; comparable mission and continuum-of-care structure to Bethany.
• Presbyterian Homes & Services: Non-profit, faith-based senior living operator with independent living, assisted living, memory care, skilled nursing and rehabilitation across the Upper Midwest. Closely comparable on mission, services, and market geography.
• Good Samaritan Society: One of the largest U.S. non-profit senior care organizations operating skilled nursing, assisted living, and independent living across multiple states. Directly comparable to Bethany's non-profit, faith-inspired, continuum-of-care model and senior care services.
• Cassia (formerly Elim Care): Non-profit senior housing, assisted living, memory care, and skilled nursing provider affiliated with ELCA Lutheran heritage. Closely comparable in faith-based origins, continuum-of-care offering, and Minnesota/Upper Midwest presence.

Regional players

• Edgewood Healthcare: Non-profit/privately held senior living provider with assisted living, memory care, and skilled nursing concentrated in the Upper Midwest (SD, MN, ND, IA). Direct geographic overlap with Bethany's tri-state service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/187031492116
• LinkedInlinkedin.com/company/bethany-lutheran-home-for-the-aged-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Lutheran Home for the Aged