Notaro Care Homes

What Notaro Care Homes does

Notaro Care Homes is a private UK care home operator headquartered in North Widcombe, established in 1984 with a group headcount of 501-1,000 employees. The publicly surfaced business is centred on Aspen Court Care Home, a purpose-built 42-bed facility on Hope Corner Lane in Taunton, Somerset, delivering residential, dementia, nursing, respite, and palliative care to elderly residents under a direct-to-consumer model. Aspen Court is split across three mixed-sex units and one male-only unit and offers en-suite bedrooms, communal lounges, a conservatory, secure landscaped gardens with raised beds, a minibus, and a varied activities programme. The home holds a Care Quality Commission 'Good' rating and a 9.4/10 score on carehome.co.uk, the two principal trust signals in the UK elderly care market.

Revenue is generated through recurring, quote-based monthly fees set after an individual care needs assessment, with price varying by care type and room selection. The go-to-market is direct: self-referrals from families, professional referrals from healthcare providers and social services (supported by a dedicated Referrers section on the website), and an online tour booking flow built into the September 2025 website rebuild. There is no disclosed technology platform, no AI/ML capability, and no proprietary software; the offering is a labour-intensive service business. Group-level operating scope beyond Aspen Court is not disclosed in the input, though the employee range implies a multi-site footprint across the South West of England that could not be supported by a single 42-bed home.

Name

Notaro Care Homes

Legal name

Aspen Court Care Home

Website

https://notarohomes.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Notaro Care Homes is a private UK operator of residential, dementia, nursing, respite, and palliative care services in the South West of England. Its Aspen Court Care Home in Taunton, Somerset is a purpose-built 42-resident facility holding a CQC 'Good' rating and a 9.4/10 carehome.co.uk score.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (6239), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Nursing Homes (Non-SNF) (HLAFAFAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Residential care services
• Dementia care services
• Nursing care services
• Elderly care facilities
• Palliative care services

Headquarters

HQ city

North Widcombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential and Nursing Care Services: Revenue is generated through recurring fees charged to residents for accommodation, personal care, nursing care, and additional services. Fees are determined based on the level of care required (standard residential, dementia, nursing, palliative, or respite care) and the type of room occupied. The model operates on a subscription/recurring basis, with residents paying on an ongoing basis for their stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Notaro Care Homes operates Aspen Court Care Home, a purpose-built residential facility in Taunton, Somerset providing private residential, dementia, nursing, respite, and palliative care for up to 42 residents. Services are delivered on-site with 24-hour Registered Nurse support, en-suite rooms, communal spaces, secure landscaped gardens, and a varied activities programme, with fees charged on a recurring monthly basis following an individual care needs assessment.

Product overview

Notaro Care Homes operates Aspen Court Care Home, a purpose-built care facility in Taunton, Somerset providing a comprehensive range of care services. The offering consists of a single core product (the care home facility) with multiple integrated care types: Nursing Care (24-hour professional medical support), Dementia Care (specialist awareness-trained staff with purpose-designed spaces), Respite Care (short-term temporary support), and Palliative Care (end-of-life comfort care). All services are delivered within the same 42-resident capacity facility, combining residential accommodation with en-suite rooms, communal spaces, conservatory, and landscaped secure gardens. The care home also provides a minibus service and varied activities programme to support resident wellbeing and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspen Court Care Home A purpose-built private care home in Taunton, Somerset providing residential, dementia, and nursing care for up to 42 residents across three mixed-sex units and one male-only unit, with en-suite bedrooms, communal lounges, a conservatory, secure landscaped gardens, a minibus, and a varied activities programme.
• Nursing Care 24-hour nursing support delivered by Registered Nurses and carers available day and night, providing professional medical care for residents requiring ongoing nursing attention.
• Dementia Care Specialist dementia care delivered by staff trained in dementia awareness, supported by a purpose-built environment with spacious lounges, walkways, and a conservatory with garden views designed for easy navigation by people living with dementia.
• Respite Care Short-term care services for individuals needing temporary support, allowing primary caregivers to take a break while residents receive professional care in a safe environment.
• Palliative Care End-of-life care focused on providing comfort, dignity, and support for residents with life-limiting conditions, delivered in coordination with families and specialist teams.

Quantifiable outcome

• 9.4 out of 10 rating on carehome.co.uk

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Care Quality CommissioncoreOthersThe Care Quality Commission (CQC) is the independent regulator of health and adult social care in England. Aspen Court Care Home is registered with and inspected by the CQC, which sets and monitors standards for care quality, safety, and leadership. The home displays the CQC rating badge on its website.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sunrise Senior Living UK / Gracewell Healthcare: Premium UK senior living operator offering residential, dementia, and nursing care in high-end purpose-built communities. Comparable in purpose-built facilities and premium pricing, though typically serving a higher-acuity affluent segment than mid-market operators.

Direct peers

• Care UK: Operates over 150 care homes across the UK providing residential, nursing, and dementia care. Comparable in multi-site structure, purpose-built facilities, and emphasis on quality-of-life programming for elderly residents.
• MHA (Methodist Homes): One of the UK's largest charitable care providers offering residential, nursing, dementia, and respite care across ~90 homes. Comparable in full-service care model, though a charity rather than for-profit, providing a reference for non-profit operating benchmarks.
• Anchor Hanover: Major not-for-profit provider of housing and care for older people in England, operating over 100 care homes with residential, nursing, and dementia services. Comparable in multi-acuity offering and CQC-regulated operating model.
• Avery Healthcare: Private UK care home group operating premium-positioned homes offering residential, nursing, dementia, and respite care. Highly comparable in service breadth, mid-to-premium pricing strategy, and private mid-sized operator profile.
• HC-One: The UK's largest care home operator with over 270 homes focused on residential, nursing, and dementia care. Closely comparable in service mix, acuity segmentation, and reliance on local authority and self-pay funding streams.
• Hamberley Care Homes: Growing UK care home operator with newer-build luxury homes offering residential, nursing, and dementia care. Comparable in purpose-built facility design, premium positioning, and integrated acuity service offering.
• Barchester Healthcare: One of the UK's largest private care home operators with ~250 homes offering residential, nursing, and dementia care. Directly comparable multi-site operator targeting similar self-pay and NHS-funded residents with comparable pricing tiers and CQC-rated facilities.
• Maria Mallaband Care Group: Private UK care home operator offering residential, nursing, dementia, and specialist care across a portfolio of homes. Comparable in mid-sized private operator profile and multi-acuity service model.
• Four Seasons Health Care: Historic UK care home operator providing residential, nursing, and dementia care across multiple sites. Comparable in core service offering though currently in financial restructuring, providing a benchmark for distressed-asset dynamics in the sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/notarocare
• Facebookfacebook.com/notarocarehomes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notaro Care Homes