Le Relais de l'Hermitage St Gilles

What Le Relais de l'Hermitage St Gilles does

Le Relais de l'Hermitage St Gilles is a 3-star beachfront resort hotel located at 123 Avenue Leconte de Lisle in Saint-Gilles les Bains on Réunion Island, France (an overseas department of France). The property operates 163 air-conditioned rooms in three categories (81 triple, 32 double, 48 family/quadruple) of 25 m² each with terrace or balcony, set within a 3-hectare tropical garden and offering direct access to the Ermitage lagoon, a classified marine reserve. The hotel was originally opened as Novotel Saint-Gilles in 1990, rebranded to its current name around 2017, and is operated by Société d'Exploitation pour l'Océn Indien et Limitrophe (SEOIL), a private SAS registered in Saint-Denis, Réunion, under the Stratom Group, a French hospitality conglomerate that also operates 4-star properties in Martinique, Guadeloupe, and French Guiana. The director is Claudette Naguin Coupin.

The integrated product combines accommodation, three F&B outlets (Le Papayer buffet restaurant, Case Vanille à la carte poolside lunch, Le Tamarin bar), two outdoor pools plus a heated pool and jacuzzi, a wellness and massage offering, and an Espace Aventure concierge selling helicopter, ultralight, paragliding, scuba, catamaran, and 4x4 excursions. Three seminar rooms (22 m², 45 m², 66 m²) and private garden spaces support corporate events and weddings. A dedicated corporate program, Privilège Affaires, packages B2B travelers with 5-10% discounts, free cancellation, late checkout to 13:00, and reduced meeting rates; the Journée Détente day-spa package (€42-€50/adult) monetizes pool and dining assets for non-staying guests. Distribution is primarily direct-to-consumer via the bilingual (FR/EN) website booking engine and telephone reservations, supplemented by IRT (Ile de la Réunion Tourism) and Office de Tourisme de l'Ouest referrals, a Europcar car-rental partnership, and a SecretBox gift-box channel. Revenue is not publicly disclosed; the company is private with no funding rounds and operates on a transactional, per-stay model across the leisure family, business, couples, and event-host customer segments.

Name

Le Relais de l'Hermitage St Gilles

Legal name

Société d'Exploitation pour l'Océan Indien et Limitrophe (SEOIL)

Website

https://relais-hermitage-saintgilles.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Relais de l'Hermitage St Gilles is a 3-star, 163-room beachfront resort on the Ermitage marine reserve lagoon in Saint-Gilles les Bains, Réunion, operated under the Stratom Group, serving leisure families, business travelers, couples, and event hosts with accommodation, three F&B outlets, spa, and excursion services.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Beachfront resort hotel
• Hospitality accommodation
• Hotel dining venues
• Meeting and event spaces
• Spa and wellness services

Headquarters

HQ city

Saint-gilles-les-bois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodation: Room rental across 163 standard rooms in three categories (double, triple, quadruple/family) with terrace or balcony, generating revenue through nightly stays with check-in from 14:00 and check-out until 11:00.
2. Food & Beverage: Three dining venues: Le Papayer restaurant (buffet breakfast and dinner), Case Vanille poolside restaurant (à la carte lunch), and Le Tamarin bar serving cocktails and local snacks. Revenue from cover charges and menu sales.
3. Meeting & Event Spaces: Three seminar rooms (Bougainvillier 22m², Hibiscus 45m², Fleur de Canne 66m²) and private garden spaces for corporate events, weddings, and banquets. Revenue from room rental and catering services.
4. Spa & Wellness: Massage and treatment services offered by Isabelle, including Relaxing Base (€60/60min, €35/30min), Base Tonic, Duo massage (€130), Altearah massage (€65), and Radiance facial (€40). Day spa packages ranging from €42-50 per adult.
5. Activities & Excursions: Adventure activities including helicopter, ultralight aircraft, paragliding, scuba diving, catamaran cruises, and 4x4 excursions offered through the hotel concierge for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Le Relais de l'Hermitage is a 3-star beachfront resort hotel on the Ermitage lagoon in Saint-Gilles-les-Bains, Réunion, operating 163 standard rooms across three categories (Double, Triple, and Family/Quadruple). The hotel offers an integrated hospitality experience combining accommodation, three on-site dining venues (Le Papayer buffet restaurant, Case Vanille à la carte lunch, and Le Tamarin bar), direct lagoon access with marine reserve beach, two outdoor pools, massage and spa services, three seminar rooms, and concierge-bookable adventure activities.

Product overview

Le Relais de l'Hermitage is a 3-star beachfront resort hotel on Reunion Island offering a unified hospitality product centered around 163 rooms across three categories (Double, Triple/Standard, and Family/Quadruple), complemented by three dining venues (Restaurant Le Papayer for breakfast and dinner buffets, Restaurant Case Vanille for à la carte lunch, and Bar Le Tamarin for cocktails and snacks). The property features extensive leisure facilities including two outdoor pools, direct access to the Ermitage lagoon marine reserve, massage and wellness services, and adventure activity bookings. For business travelers, the hotel provides three configurable seminar rooms and the Privilège Affaires corporate membership program. A Day Spa Package (Journée Détente) offers bundled pool access and dining. The hotel operates under the Stratom Group, which manages similar properties in Martinique, Guadeloupe, and French Guiana.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Le Papayer: Main restaurant serving breakfast and dinner buffet with live music evenings
• Restaurant Case Vanille
• Bar Le Tamarin

Products and services

• Triple Standard Rooms
• Double Standard Rooms
• Family Quadruple Rooms
• Restaurant Le Papayer
• Restaurant Case Vanille
• Bar Le Tamarin
• Seminar & Meeting Rooms
• Massages and Wellness Treatments
• Day Spa Package (Journée Détente)
• Privilège Affaires Corporate Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• EuropcarminorGTM or Marketing PartnerCar rental partnership providing guests with preferential rates and vehicle delivery to the hotel. Addresses guest need for transportation to explore the island's attractions (volcano, cirques, markets).
• IRT (Ile de la Réunion Tourism)minorGTM or Marketing PartnerRegional tourism board partnership for destination marketing. IRT promotes Réunion Island internationally and includes hotel partners in regional promotional materials and visitor referrals.
• Office de Tourisme de l'OuestminorGTM or Marketing PartnerLocal western Réunion tourism office partnership for regional destination promotion. Co-markets Saint-Gilles area attractions including beaches, lagoon, and nearby sites.
• Stratom GroupcoreOthersParent company operating 4 beachfront hotels across Martinique, Guadeloupe, French Guiana, and Réunion. Group provides central management, marketing synergies, and loyalty crossover for repeat guests. Sister properties: Hôtel Bakoua 4* (Martinique, 132 rooms, 6 suites, infinity pool, 2 restaurants, 2 bars, seminar rooms up to 400 persons), Auberge de la Vieille Tour 4* (Guadeloupe, 105 rooms/suites, pool, restaurant/bar, 4 meeting rooms), Grand Hôtel Montabo 4* (French Guiana, 102 rooms, pool, fitness, restaurant/bar, seminar rooms).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hôtel Palm & Spa Reunion: Boutique competitor in Reunion offering wellness-focused experiences overlapping with Relais's spa and day-spa packages but at a smaller scale.

Direct peers

• Ness by D-Ocean (now Les Créoles Hotel): Older independent 3-star in Saint-Gilles-les-Bains competing for the same family leisure segment with similar beach proximity and conference facilities.
• Hôtel Bakoua Martinique: Sister property of Le Relais de l'Hermitage under Stratom Group's hotel network in the French Caribbean/Indian Ocean. Comparable beachfront 4-star resort operating as part of the same brand ecosystem.
• Dina Morgabine Saint-Denis: Reunion-based 3-star hotel in the same star category targeting similar leisure and business clientele, useful as a domestic price/margin benchmark.
• Hôtel Iloha Seaview Reunion: Independent 3-star beachfront hotel on Reunion's western coast offering comparable family amenities, kitchenette rooms, and lagoon-area positioning.
• Grand Hôtel Montabo: Fourth Stratom Group property based in French Guiana. Same operating model and family of brand standards, offering a benchmark for occupancy, ADR, and ancillary revenue trends.
• Hôtel Boucan Canot: 4-star beachfront hotel also located on Reunion's western lagoon in Saint-Gilles-les-Bains. Direct competitor targeting the same family and couple segments with comparable room counts and meeting facilities.
• Hôtel Le Récif Saint-Gilles: 3-star beachfront hotel on the Ermitage lagoon same as Relais, owned by the Loisirs & Hôtels group. Most direct comparator on room count, category, and family positioning.
• Auberge de la Vieille Tour: Stratom Group sister property in Guadeloupe. Identical corporate playbook, target segments, and distribution infrastructure, making it a near-perfect comparable for benchmarking.

Regional players

• Le Saint-Alexis (Relais & Châteaux Saint-Gilles): 4-star beachfront property on the same west coast, serving as the local upscale benchmark above Relais and useful for measuring share-shift pressure in upgrade demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/relaishermitage
• Facebookfacebook.com/relaishermitagestgilles
• LinkedInlinkedin.com/company/le-relais-de-l-hermitage-saint-gilles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Relais de l'Hermitage St Gilles