Advanced Detection Systems
Advanced Detection Systems is a Milwaukee-based manufacturer of industrial and food-grade metal detection equipment, selling conveyor, gravity-drop, and pipeline systems across nine verticals in the Americas through an exclusive rep network, direct factory sales, and supporting service and verification offerings.
- Company typePrivate
- Founded1989
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Advanced Detection Systems does
Advanced Detection Systems (ADS), headquartered in Milwaukee, Wisconsin, designs and manufactures industrial metal detection equipment under two product lines: ProScan for food processing and packaging, and SurroundScan for industrial, mining, quarry, recycling, plastics, and rubber applications. The core technology is a balanced-coil full-loop electromagnetic detector offered in conveyor, gravity-drop, and pipeline form factors, with patented vibration monitoring, patented auto-balance software, and AccuLearn technology that learns product characteristics in one to two passes to set sensitivity and minimize false rejects. Products carry an IP69K washdown rating, with the ProScan Max III adding a web-enabled touchscreen for local-network remote monitoring. The company also sells NIST-traceable certified test wands, spheres, and product samples.
ADS serves nine verticals across the Americas through a multi-channel go-to-market: an exclusive network of manufacturer sales representatives organized by geography into Food and Industrial categories, direct factory-sales engineering support out of Milwaukee, and event-driven demand generation via ConExpo-Con/Agg, Cheese Expo, Pack Expo, and online webinars/demos. Revenue is generated primarily through quote-based, build-to-order hardware sales backed by multi-year contracts, with secondary streams in replacement parts, free factory product testing (tied to a Sensitivity Guarantee), HACCP/GMP-compliant verification and calibration, field service and training, and a Stock/Loaner Program for uptime continuity. The company appears to be founder- or family-owned, with no disclosed outside capital or parent affiliation, and operates from a single Milwaukee facility housing engineering, manufacturing, the testing lab, and factory service technicians.
Advanced Detection Systems firmographics
Firmographics- Name
- Advanced Detection Systems
- Legal name
- Advanced Detection Systems
- Website
- https://adsdetection.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanced Detection Systems is a Milwaukee-based manufacturer of industrial and food-grade metal detection equipment, selling conveyor, gravity-drop, and pipeline systems across nine verticals in the Americas through an exclusive rep network, direct factory sales, and supporting service and verification offerings.
- Ownership category
- akta.pro rank
Advanced Detection Systems industry classification
Industry- Product category
- Industrial Metal Detection Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Packaging Machinery Manufacturing (333993), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Inspection, Checkweighing & Metal Detection Systems (IMAHAOAJ)
- akta.pro secondary industry
- Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH)
Keywords
Where Advanced Detection Systems is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advanced Detection Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Metal Detection Equipment Manufacturing: Manufacture and sale of industrial metal detection equipment including ProScan systems (for food processing) and SurroundScan systems (for industrial applications). Equipment is built to customer application specifications and sized to meet specific needs. Multiple form factors include conveyor-mounted, gravity drop, and pipeline systems.
- Product Testing Service: Free product testing service conducted at the Milwaukee factory lab where products are tested to determine optimal detection levels. Customers receive a factory Metal Detection Sensitivity Guarantee indicating optimal ferrous, non-ferrous and stainless steel detection levels for their specific products.
- Field Service and Maintenance: On-site troubleshooting, metal detector start-up and employee training, annual metal detection performance validations, software upgrades, and metal detector testing conducted by HACCP certified factory service technicians.
- Replacement Parts: Supply of replacement parts and spare parts lists for all inline, gravity drop and conveyor metal detection systems. Many parts are in stock for same-day shipment. Electronic replacement parts unique to specific metal detection systems are available.
- Verification and Calibration Services: Verification, validation, and calibration services conducted on any make/model metal detection system. Includes third-party verification that metal detectors and automatic reject devices are performing to documented standards, and annual certification services compliant with QA programs, HACCP and GMP standards.
- Metal Detector Training: Customized training programs conducted by certified factory service technicians and local representatives, available on-site or through computer screen/mobile device. Training covers operation, security features, data settings, reject device settings, and customer-specific requests.
- Stock/Loaner Program: Inventory of SurroundScan Protector HD and ProScan metal detection systems available as loaners while customers' purchased systems are being built or repaired.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on application requirements |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Advanced Detection Systems product offering
Product offeringCore offering
Advanced Detection Systems manufactures and sells industrial metal detection equipment under two product lines: ProScan for food processing and packaging applications, and SurroundScan for industrial applications including mining, quarry, recycling, plastics, rubber, and concrete recycling. Systems are available in conveyor-mounted, gravity drop, and pipeline configurations and use balanced coil full-loop electromagnetic technology with proprietary features including patented Vibration Monitoring, patented Auto-Balance Software, and AccuLearn Technology. The company complements hardware sales with free factory product testing, a Sensitivity Guarantee, field service, verification and calibration, training, replacement parts, and a stock/loaner program.
Product overview
Advanced Detection Systems manufactures metal detection equipment organized into two main product lines: ProScan (for food processing and packaging applications) and SurroundScan (for industrial, mining, quarry, and recycling applications). The ProScan line includes the flagship ProScan Max III metal detector as a core product, with ProScan Conveyor Systems, Pipeline Systems, and Gravity Drop Systems as configuration variants. All ProScan products feature IP69K washdown ratings, AccuLearn Technology, vibration monitoring, and auto-balance software, targeting food safety applications where sensitivity is measured in tenths of a millimeter. The SurroundScan industrial line includes Protector HD, Protector HD Ultra, Protector LP, and Defender III as distinct products targeting equipment protection and product purity in aggregate, mining, recycling, and manufacturing sectors. The Protector series sensitivity is measured in quarter-inch increments for tramp metal detection, while the Defender III offers high-sensitivity detection for rubber and plastics processing. A complete portfolio of reject devices (Sweep Arm, Push Arm/RAM, Flop Gate, Divert Arm, Air Blast, Retracting Pulley), accessories, and supporting services (product testing, training, field service, verification, calibration) complements the hardware products.
Differentiator
Problem solved
Functional benefit
Brands
- ProScan: Metal detection systems designed for food processing and packaging industry applications, featuring IP69K washdown rating and high sensitivity detection.
- SurroundScan
Products and services
- ProScan Max III State-of-the-art food industry metal detector with IP69K rating, offering optimum sensitivity in wet, dry, and conductive products. Features AccuLearn Technology for rapid product set-up, patented vibration monitoring, patented auto-balance software, and touchscreen operation. Designed for food processors and packaging operations requiring high-sensitivity detection.
- ProScan Conveyor System Heavy-duty stainless steel conveyor system engineered as a platform for reliable metal detection and reject device performance. Available in washdown (blasted stainless steel) and packaged dry (brushed stainless steel) configurations, with optional reject devices including Sweep Arm, Push Arm (RAM), Flop Gate, Divert Arm, Air Blast, and Retracting Pulley.
- ProScan Pipeline System Inline metal detection system for detecting metal in pumped or gravity fed viscous liquids, sauces, and ground meat. Features IP69K-rated ProScan Max III electronics, non-conductive product flow tube, and a three-way sanitary divert valve reject device. Targeted at food processors handling pumpable products.
- ProScan Gravity Drop System High sensitivity metal detection system for gravity fed bulk products such as powders, spices, and grains. Features a non-conductive product flow tube and fast-acting divert valve reject device integrated into a welded stainless steel frame. Designed for food and dry bulk processors.
- SurroundScan Protector HD Heavy duty industrial metal detector designed to detect tramp metal that damages crushers, screens, and processing equipment. Features AccuLearn Technology, auto-balance coils, a Product Monitor for real-time signal values, and programmable contacts for PLC integration. Sensitivity measured in quarter-inch increments. Targeted at mining, aggregate, and recycling operations.
- SurroundScan Protector HD Ultra Heavy industrial grade metal detector with up to 2X the sensitivity of the standard Protector HD. Designed to detect fire hazards such as lithium batteries in recycling applications and ensure product purity. Features adjustable RF protection and enhanced detection levels.
- SurroundScan Protector LP Low profile industrial metal detector with a 45% smaller coil enclosure and 40% weight reduction compared to Protector HD. Designed for portable conveyors and spliced conveyor belts with limited clearance. Provides reliable and durable tramp metal detection in space-constrained applications.
- SurroundScan Defender III Industrial metal detector offering exceptional detection levels for product purity and equipment protection. Sensitivity measured in tenths of a millimeter, detecting metal fragments such as knife blade chips, broken screen, needles, and filings. Features IP69K construction and auto-balanced technology. Targeted at rubber, plastics, and other high-sensitivity industrial applications.
- Certified Test Wands, Spheres, and Products Quality-tested metal detector test pieces designed for HACCP plans, consumer safety, and external audits. Made with ferrous, non-ferrous, or stainless steel, calibrated to NIST standards, with optional colors for visual identification. Imprinted with certification number and supplied with certification document.
Quantifiable outcome
- AccuLearn technology learns product characteristics in as few as 1-2 passes
- +3 more outcomes
Companies that use Advanced Detection Systems
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles8 records
Advanced Detection Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Advanced Detection Systems partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Advanced Detection Systems competitors and assessment
Company assessmentBroad incumbents
- Mettler-Toledo: Global leader in precision instruments with a large Safeline metal detection product line serving food, pharmaceutical, and industrial customers. Comparable as the dominant broad-line incumbent in the same metal detection market, with far greater scale, geographic reach, and complementary X-ray and checkweighing offerings.
- Thermo Fisher Scientific (Product Inspection): Diversified scientific instrumentation giant with APEX metal detection and X-ray product inspection offerings for food and pharmaceutical customers. Broad incumbent peer with overlapping metal detection technology and substantially greater R&D, service, and global sales resources.
Direct peers
- Eriez: Family-owned manufacturer of magnetic separation and metal detection equipment serving food, mining, recycling, and industrial markets. Direct peer with overlapping product scope in tramp metal detection for processing equipment protection, similar vertical mix, and comparable privately-held mid-market profile.
- CEIA: Italian-based manufacturer of industrial metal detection systems for food, plastics, textile, and mining applications. Direct peer with comparable conveyor and pipeline metal detection products and strong reputation in industrial verticals, though concentrated geographically in Europe.
- Anritsu (Industrial Solutions): Japanese manufacturer of industrial metal detectors for food processing and packaging applications. Direct peer with overlapping food-industry detection offerings and similar sensitivity-focused product positioning, though operating primarily from an Asia-Pacific base.
- Loma Systems: Specialist manufacturer of metal detection, X-ray, and checkweighing systems primarily for food processing and packaging. Direct peer to ADS's ProScan line with overlapping food-industry focus, conveyor and pipeline form factors, and complementary sensitivity-guarantee and washdown capabilities.
- Bunting Magnetics: Manufacturer of magnetic separators, metal detectors, and material handling equipment for food, recycling, aggregate, and mining markets. Direct peer with overlapping industrial detection offerings for tramp metal and product purity, particularly in mining and recycling verticals.
- Fortress Technology: Manufacturer of metal detection and X-ray inspection systems for food and pharmaceutical applications. Direct peer in food-industry metal detection with comparable product line breadth (conveyor, pipeline, gravity) and similar emphasis on washdown construction and false-trip reduction.
- Sesotec: European-based manufacturer of metal detection, X-ray, and sorting systems for food, plastics, and recycling. Direct peer with overlapping verticals (food processing, plastics, recycling) and comparable industrial detection offerings, though operating primarily from a European base.
Regional players
- Det-Tronics: Detector Electronics manufacturer of industrial gas and flame detection systems serving hazardous industrial environments. Partial overlap as an industrial sensing/detection specialist serving similar verticals (mining, processing), though focused on safety rather than contamination detection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Advanced Detection Systems social profiles
Digital presenceAdvanced Detection Systems compliance and trust
Trust signalCompliance1 record
Advanced Detection Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Detection Systems leadership team
Management profileNumber of profiles
Advanced Detection Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Detection Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Detection Systems
What does Advanced Detection Systems do?
Advanced Detection Systems manufactures and sells industrial metal detection equipment under two product lines: ProScan for food processing and packaging applications, and SurroundScan for industrial applications including mining, quarry, recycling, plastics, rubber, and concrete recycling. Systems are available in conveyor-mounted, gravity drop, and pipeline configurations and use balanced coil full-loop electromagnetic technology with proprietary features including patented Vibration Monitoring, patented Auto-Balance Software, and AccuLearn Technology. The company complements hardware sales with free factory product testing, a Sensitivity Guarantee, field service, verification and calibration, training, replacement parts, and a stock/loaner program.
Is Advanced Detection Systems a public or private company?
Advanced Detection Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advanced Detection Systems founded?
Advanced Detection Systems was founded in 1989. It employs 11 to 50 people.
Where is Advanced Detection Systems based?
Advanced Detection Systems is headquartered in Milwaukee, United States, in the North America region.
How does Advanced Detection Systems make money?
Seven revenue lines are on record. Metal Detection Equipment Manufacturing is the primary driver. The others are product Testing Service, field Service and Maintenance, replacement Parts, verification and Calibration Services, metal Detector Training and stock/Loaner Program.
Who are Advanced Detection Systems's main competitors?
Broad incumbents on record are Mettler-Toledo and Thermo Fisher Scientific (Product Inspection). Direct peers are Eriez, CEIA, Anritsu (Industrial Solutions), Loma Systems, Bunting Magnetics, Fortress Technology and Sesotec. Det-Tronics is listed as a regional player.
Does Advanced Detection Systems have an API?
No public API is recorded for Advanced Detection Systems.
What industry is Advanced Detection Systems in?
Advanced Detection Systems's product category is Industrial Metal Detection Equipment. Its primary akta.pro industry code is IMAHAOAJ, Inspection, Checkweighing & Metal Detection Systems, with a secondary code of IMALAOAH, Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray). Its NAICS code is 334513 and its SIC code is 3823.