What BHH does

BHH operates as SD Coastal Homes, a five-person luxury residential real estate team branded as The Gleeson Team, operating under the Berkshire Hathaway HomeServices California Properties franchise from Del Mar and La Jolla offices in San Diego County. The firm provides full-service buyer and seller representation for high-net-worth clients in coastal communities including La Jolla, Del Mar, Encinitas, Carlsbad, and Rancho Santa Fe, with specialized offerings in relocations (including international moves), trust and probate sales, 1031 exchanges, and senior transitions.

The business is built on a technology-enabled platform that combines traditional real estate workflows with digital marketing and AI-assisted productivity. Core technology components include MLS/IDX integration for property data, custom SEO-optimized property websites for each listing, a personalized 24/7 home search portal with saved searches and automated listing alerts, and integrations with Google and Facebook SSO, Google Analytics, and Meta advertising for funnel management. AI capabilities are applied in an assistive capacity for drafting communications, generating property descriptions and marketing copy, and analyzing communication patterns, with disclosed reliance on third-party language and machine learning systems rather than proprietary models.

The revenue model is purely transaction-based: the team earns a commission split on each closed residential sale, with rates not publicly disclosed and varying by transaction complexity, property value, and service scope. GTM motion is enterprise-style field sales delivered at the consumer level: a collaborative agent structure combining traditional relationship-driven representation with data-driven targeting, supported by a proprietary buyer database reportedly achieving twice the industry-average email open rates. Leadership holds Chairman's Circle-Diamond Level status (the highest tier) within the Berkshire Hathaway HomeServices network since 1999 and is recognized as Top 1% nationwide and Top 50 in San Diego County, anchored on a track record of 850+ closed transactions and over $1B in combined career sales volume.

Name

BHH

Legal name

Pickford Real Estate Inc

Website

https://sdcoastalhomes.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

BHH is SD Coastal Homes, a five-person luxury residential real estate team (The Gleeson Team) operating under Berkshire Hathaway HomeServices California Properties, serving high-net-worth buyers and sellers across San Diego County's coastal corridor from Del Mar and La Jolla offices.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate services
• Luxury home representation
• Coastal property sales
• Buyer seller representation
• Relocation specialist services

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based compensation for residential buying and selling services. Commission is typically split between listing agent and buyer's agent, with the team earning a portion as part of Berkshire Hathaway HomeServices California Properties brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BHH (SD Coastal Homes / The Gleeson Team) is a residential real estate brokerage team providing full-service buyer and seller representation across San Diego County under the Berkshire Hathaway HomeServices California Properties franchise. Core offerings include buyer representation, seller representation, a personalized online home search portal, home valuation tools, and specialized transaction services such as relocation, trust sales, probate sales, and 1031 exchanges, with particular specialization in luxury and coastal properties. Revenue is generated through commissions earned on closed residential real estate transactions.

Product overview

SD Coastal Homes, operating as The Gleeson Team under Berkshire Hathaway HomeServices California Properties, offers a comprehensive real estate service platform combining digital and traditional marketing channels. The core offering consists of buying and selling services supported by an integrated digital platform (Home Search Portal with property search and saved searches), home valuation tools, and mortgage calculator. Additional specialized services include relocation, trust/probate sales, and 1031 exchanges. The company differentiates through a strategic marketing mix combining SEO-optimized property websites, targeted online advertising, email campaigns, and traditional print materials (monthly newsletter, La Jolla Light ads, targeted mailers, property brochures). The platform integrates MLS listing data for property search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Services (Buyer Representation) Full-service residential real estate representation for home buyers including property search, financing coordination, inspections, and closing support, for individual buyers purchasing property in San Diego County.
• Selling Services (Seller Representation) Full-service residential real estate representation for home sellers including Comparative Market Analysis (a report comparing a home to similar nearby properties to determine competitive pricing), automated internet marketing, MLS listing, strategic pricing, and traditional marketing channels, intended for individual home sellers in San Diego County.
• Home Search Portal Personalized online property search tool with saved searches, map view, drawing tools for area selection, and automated listing alerts delivered via email, available 24 hours a day for prospective buyers in San Diego County.
• Home Valuation Tool Online home valuation tool providing estimated property values based on location, age, size, condition, and comparable sales; includes Comparative Market Analysis and professional appraisal options for prospective home sellers.
• Relocation Services Certified Relocation Specialist services supporting clients relocating to or from the San Diego area, including coordination of area orientation, neighborhood selection, and transactional support.
• Trust, Probate and 1031 Exchange Services Specialized transaction services covering trust sales, probate sales (court-supervised sale of a deceased person's property), 1031 exchanges (tax-deferred swap of one investment property for another), senior transitions, and investment property transactions for clients requiring non-standard representation.
• Mortgage Calculator Standalone online mortgage calculator for estimating monthly mortgage payments including principal, interest, property taxes, insurance, HOA dues, and private mortgage insurance, available to prospective buyers on the SD Coastal Homes website.
• Strategic Marketing Mix Integrated marketing service for every listing, blending custom SEO property websites, targeted online ads, agent property videos, and email campaigns with database marketing; supplements with traditional print including a monthly print newsletter, La Jolla Light newspaper ads, targeted mailers, and professional property brochures.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Berkshire Hathaway HomeServices California PropertiescoreChannel Partner/ Reseller/ DistributorThe Gleeson Team operates as a top-producing real estate team under the Berkshire Hathaway HomeServices California Properties brokerage. This franchise affiliation provides national brand recognition, access to exclusive marketing resources, training programs, and technology platforms. The team has achieved Chairman's Circle-Diamond Level status (highest tier) since 1999, demonstrating their elite standing within the network.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pacific Sotheby's International Realty: San Diego County luxury brokerage affiliated with Sotheby's International Realty, directly competing for high-net-worth coastal buyers and sellers across La Jolla, Del Mar, Rancho Santa Fe, and Carlsbad. Closest comparable on luxury coastal positioning, price points, and San Diego footprint.
• Engel & Völkers San Diego: International luxury brokerage with San Diego offices focused on high-end coastal and urban properties. Directly comparable on luxury buyer/seller representation, premium brand positioning, and reliance on personalized service in coastal San Diego.
• Willis Allen Real Estate: Long-established San Diego luxury brokerage specializing in coastal and estate properties across La Jolla, Del Mar, Rancho Santa Fe, and Point Loma. Directly comparable on luxury market focus, service intensity, and San Diego County geographic coverage.
• Compass: National luxury-leaning brokerage with significant San Diego coastal agent density and tech-forward platform (Compass Platform, AI tools). Directly comparable in serving luxury coastal buyers/sellers with a similar blend of digital marketing and high-touch service.

Emerging players

• eXp Realty: Cloud-based residential brokerage with growing agent count in San Diego County. Overlaps on commission-based buyer/seller representation in the same geography, but competes on a different model (low-overhead, agent-attraction) versus luxury specialization.
• Redfin: Tech-forward residential brokerage with active San Diego operations. Comparable as a real estate brokerage serving the same regional buyer/seller pool, but differentiated by a tech-and-volume model versus the team's luxury/high-touch positioning.

Broad incumbents

• Coldwell Banker Realty: National brokerage with a large San Diego County agent roster serving the same coastal luxury segments from a much broader portfolio. Comparable business model (commission-based buyer/seller representation) but operates at significantly greater scale and brand breadth.
• Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages serving the same high-net-worth coastal buyer pool the team targets. Overlapping value proposition on luxury credibility and access to international buyers, but at a much larger scale and broader geography.
• Berkshire Hathaway HomeServices: National franchise brand under which the team operates, providing brand credibility, technology platforms, and referral network. Comparable as the wider network of agents serving similar buyers/sellers, though not a peer in the direct-competition sense — it is the franchise parent.

Others

• HomeSmart Realty: Residential brokerage operating in San Diego County offering commission-based buyer and seller representation. Comparable business model at a broader, more transactional mass-market positioning rather than the team's luxury niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sd_coastal
• Facebookfacebook.com/sdcoastalhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHH