Advertising Plus

What Advertising Plus does

Advertising Plus Inc is a privately held promotional products distributor founded in 1989 and headquartered in Springfield, Missouri. The company sells branded merchandise — including apparel, bags, drinkware, office supplies, tech accessories, leisure goods, event items, recognition awards, and wellness products — to business customers for use in marketing campaigns, trade shows, employee recognition, customer appreciation, and corporate events. Its catalog spans ten primary product categories with extensive subcategory depth (e.g., apparel alone contains 12 subcategories from t-shirts to safety wear), and it offers in-house decoration services including silk screen printing, laser engraving, and embroidery.

The business operates a sales-led go-to-market model supported by a self-service e-commerce website. Nine named sales representatives (Marc Kiser, Christy Workman, Monica Hill, Candice Miller, Micha Pelkey, Mitchell Kiser, Vicki Schaper, Linda Yates, and Debbie Henry) manage individual customer accounts with personalized contact information, and the website supports product search, wishlist, cart, account registration, and invoice payment. Underlying technology is a standard promotional products e-commerce platform with no proprietary AI or technology assets disclosed; product images and SKUs are hosted on tscstatic.advertising-plus.com, and the catalog is refreshed with curated "Signature Collection" items and themed campaigns (Tradeshow, Made in USA, Athleisure, Eco-Aware, Home Essentials, 2026 New Products, etc.).

Revenue mechanics are product resale with margin: Advertising Plus sources branded merchandise from manufacturers and distributors, adds customization/decoration services, and sells at unit pricing that scales by order volume (observed product price ranges from roughly $4.49 for small bamboo cutting boards to $64.68 for a DRI DUCK Workman's Apron). The company is bootstrapped, appears closely held (two Kiser family members are on the sales team and Marc Kiser is identified as president and owner), and has no disclosed institutional investors, parent company, or M&A history. It is a small Midwestern operator in a highly fragmented industry with no publicly disclosed revenue.

Name

Advertising Plus

Legal name

Advertising Plus Inc

Website

https://advertising-plus.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Advertising Plus is a Springfield, Missouri-based promotional products distributor founded in 1989 that sells branded merchandise across apparel, drinkware, bags, tech, and office categories to B2B customers via a nine-person direct sales team and an e-commerce website.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Advertising Agencies (54181), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Advertising (7310), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Promotional Products & Branded Merchandise Retail (CRALAJAM), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Promotional products
• Branded merchandise
• Custom apparel
• Corporate gifts
• Tradeshow giveaways

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Promotional products distributor selling branded merchandise including apparel, bags, drinkware, office supplies, tech items, and wellness products. Customers purchase products with custom branding/decoration applied. Revenue generated through product markup on items sourced from manufacturers and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Advertising Plus is a Springfield, Missouri-based promotional products distributor founded in 1989 that sells branded merchandise across categories including apparel, bags, drinkware, tech accessories, office products, recognition items, and wellness goods. The company sources blank merchandise from manufacturers and applies custom decoration in-house via silk screen printing, laser engraving, and embroidery to produce branded merchandise for business clients. Sales are fulfilled through a direct sales team of nine representatives plus an e-commerce storefront, serving customers seeking products for tradeshows, employee recognition, customer appreciation, and corporate events.

Product overview

Advertising Plus is a promotional products company founded in 1989 offering a unified catalog of branded merchandise through their Signature Collection. Their product portfolio spans ten main categories: Apparel (with 12 subcategories including t-shirts, polos, safety wear), Bags (8 subcategories), Drinkware (5 subcategories), Events (4 subcategories), Leisure (11 subcategories), Office (8 subcategories), Recognition (4 subcategories), Tech (5 subcategories), and Wellness (4 subcategories). The company features a curated Home Essentials collection with branded kitchen and home products like the Slowtide® Throw Blanket, CORKCICLE® Flute Glass Set, bamboo cutting boards, and DRI DUCK Workman's Apron. They offer customization services including silk screen printing, laser engraving, and embroidery for brand promotion purposes.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: Online-first promotional products distributor offering customizable branded merchandise. Comparable in product mix and decoration services, though with a heavier digital-first orientation than Advertising Plus's rep-led model.
• HALO: Large-scale promotional products distributor offering branded merchandise, apparel, and corporate gifts to B2B customers. Direct competitor with overlapping product categories, decoration services, and hybrid sales/online distribution.
• 4imprint: The largest publicly visible direct competitor in the North American promotional products distribution space. Operates a similar sales-and-e-commerce hybrid model serving B2B customers with branded merchandise across apparel, drinkware, bags, and office categories.
• Brandful: Promotional products and branded merchandise distributor serving B2B customers. Overlaps with Advertising Plus in custom-branded apparel, drinkware, and corporate gift categories.
• Boundless: B2B branded merchandise and company store platform serving corporate customers. Comparable in product breadth and decoration services, with a tech-enabled approach to managed corporate merchandise programs.
• Crestline: Promotional products and corporate gifts distributor serving B2B customers across the US. Directly comparable in product breadth, decoration capabilities, and customer segments to Advertising Plus.
• Hub Pen: US-based promotional pen and writing instrument specialist with broader branded merchandise offerings. Comparable in B2B promotional products distribution, though more focused on writing instruments than Advertising Plus's broader catalog.
• National Pen (Yumi): Promotional products company specializing in custom-printed pens and writing instruments, with broader branded merchandise offerings. Direct competitor in the corporate gifts and promotional merchandise segment.

Broad incumbents

• Polyconcept (PCNA): One of the largest global suppliers of promotional products, supplying distributors like Advertising Plus as well as direct enterprise customers. Comparable product portfolio but operates at far greater scale across multiple brands.
• Cimpress / Vistaprint: Large-scale printing and promotional products platform serving SMBs and enterprises. Offers overlapping customization and decoration capabilities, though positioned more broadly across print marketing than pure promotional merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdvertisingPlus
• LinkedInlinkedin.com/company/advertising-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising Plus