Mindfruits

What Mindfruits does

Mindfruits is a French professional services firm founded in 2008 and headquartered in Aix-en-Provence, operating as MIND FRUITS SARL with €30,000 of registered capital. The company delivers AI acculturation, training, and consulting to French enterprises, professional associations, public-sector bodies, and educational institutions. Its offering is organised around three flagship service lines — Formations IA (1-day to 2-day open-enrolment and on-site training), Conférences IA (executive, public, and a humorous 'Ange & Démon IA' format), and Consulting IA & Audit (custom GPT creation, road-mapping, and needs audits) — with an additional GEO (Generative Engine Optimization) service line for AI-search-engine visibility. Revenue is generated primarily through fee-for-service engagements (quote-based enterprise training and consulting, paid open-enrolment cohorts at €1,490 HT per participant, and bespoke conference fees) supplemented by subscription-based GEO retainers and a self-serve e-learning platform that is currently being deployed. All training is Qualiopi-certified and OPCO-financing-eligible, and the business is distributed almost entirely via direct sales, the founder's personal brand and conference presence, organic content marketing, and a growing community on the e-learning platform.

The underlying technology stack is centred on third-party generative AI tools — ChatGPT, Claude, Gemini, Perplexity, NotebookLM, Genspark, and Gamma — which the firm uses as teaching instruments and in client delivery across text, video, multimodal, and structured-data modalities. Mindfruits does not develop proprietary models or software platforms; instead, it has built a proprietary content and methodology layer on top of these tools, including a 'Guide IA Métiers' toolkit, prompt libraries, sectoral use-case guides, and a GEO audit framework combining semantic, technical, and E-E-A-T analysis with KPI tracking for AI search engines.

Go-to-market is sales-led and event-driven, anchored by founder Guillaume Eouzan, who personally delivers most conferences and training engagements and is supported by Lucas Arakelian as agency director. Customer segments span dirigeants/CODIR, functional managers and teams, entrepreneurs, public-sector collectivités, and organisations seeking AI-era digital visibility. The firm serves clients such as CJD (multiple chapters), UIMM, FFB, Action Logement, Kedge Business School, Sup de Pub, Aix-Marseille Université, Expensya, SEO Camp, and SMX Paris. There are no external funding rounds, the company remains founder-controlled, and the primary distribution footprint is single-country (France) with virtual/Visio delivery enabling limited cross-border reach.

Name

Mindfruits

Legal name

MIND FRUITS SARL

Website

https://mindfruits.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindfruits is a French AI training and consulting firm founded in 2008 in Aix-en-Provence, delivering AI acculturation, training, conferences, and GEO services to enterprises, associations, public bodies, and educational institutions across France.

Ownership category

akta.pro rank

Product category

AI Training and Consulting Services

NAICS

Professional and Management Development Training (611430), Other Scientific and Technical Consulting Services (54169), Computer Training (611420)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE), AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• AI training services
• GEO optimization
• AI consulting
• Digital marketing training
• AI conferences

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services – Training & Consulting: Mindfruits generates revenue primarily through fee-for-service training programmes, consulting engagements, and conference deliveries. Training is delivered in multiple formats: inter-entreprise sessions (open enrolment, multiple participants), intra-entreprise (on-site custom), workshops, and e-learning subscriptions. Consulting covers AI audits, GEO/SEO services, and strategic road-mapping engagements. Pricing is quote-based or published for open-enrolment sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mindfruits is a French AI consultancy and training firm founded in 2008 that delivers AI acculturation conferences, professional training programs (inter and intra-enterprise, workshops, e-learning), AI consulting engagements (audits, custom GPT creation, roadmaps), and Generative Engine Optimization (GEO) services to help businesses gain visibility in AI-powered search engines.

Product overview

Mindfruits is an AI consultancy offering a unified portfolio of conferences, training programs, consulting, and GEO (Generative Engine Optimization) services. The core offerings include Formations IA (AI training programs ranging from 3-hour workshops to 2-day intensives), Conférences IA (professional and public conferences in multiple formats), Consulting IA & Audit (custom AI agent creation, roadmaps, and needs assessment), and Référencement IA & GEO (optimization services for AI search engines). Supporting products include individual coaching, an e-learning platform (under deployment), and specialized workshops. The services are delivered through Guillaume Eouzan as the primary expert, targeting French businesses, collectives, and individuals seeking practical AI adoption.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations IA Structured AI training programs ranging from 3-hour thematic workshops to 2-day intensives covering generative AI fundamentals, prompt engineering, custom GPT creation, GEO, and process optimization. Delivered as inter-entreprise open enrolment sessions, intra-entreprise custom on-site programs, or thematic workshops for French business leaders, managers, and teams.
• Conférences IA AI conferences delivered in multiple formats: professional business conferences for enterprises, accessible sessions for the general public and collectivités, and the humorous 'Ange & Démon IA' format. Delivered as 15-minute flash sessions up to 1h30 immersive keynotes at client sites, theatres, auditoriums, and via webinar.
• Consulting IA & Audit Custom AI consulting services including AI needs audits, custom AI agent creation, 12-24 month AI roadmaps, technical implementation support, and AI referent services for dirigeants and CODIR. Delivered to SMEs, ETIs, and solopreneurs.
• Référencement IA & GEO Generative Engine Optimization services including 7-hour GEO training, combined SEO/GEO audits (semantic, technical, E-E-A-T/notoriety), GEO-friendly content structuring, and monthly retainer engagements (3/6/12 months) with KPI tracking across ChatGPT, Perplexity, Gemini, and other AI search engines.
• Plateforme E-learning Mindfruits Subscription-based e-learning platform with guided 12-week pathway (daily 15-20 minute video capsules, live sessions, toolkit, monthly video newsletter, community, individual coaching) and self-directed on-demand access for individual learners and SME subscribers.

Quantifiable outcome

• Participants report gaining hours per week through optimised prompting and AI workflow integration
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wild Code School: French tech education provider delivering AI, data, and web development bootcamps to individuals and enterprises. Comparable to Mindfruits on AI training delivery model and French market focus, with stronger employer placement infrastructure.
• Eskimoz: French SEO and digital marketing agency that has expanded into GEO/AEO (Generative Engine Optimization) services. Direct competitor to Mindfruits' GEO offering, with comparable focus on helping brands gain visibility in AI-powered search engines.
• Le Wagon: French-founded coding and AI bootcamp operator with programmes in generative AI, data science, and web development. Comparable to Mindfruits on bootcamp-style AI training delivery and French enterprise footprint, but operating at significantly larger scale internationally.
• DataScientest: French AI and data training provider offering bootcamps, corporate training, and continuing education in generative AI, data science, and machine learning. Closely comparable to Mindfruits in target market (French professionals and enterprises) and product (AI upskilling), with a larger catalogue and stronger employer brand.

Broad incumbents

• Orsys: Established French IT and digital training provider with extensive course catalogues spanning AI, data, cloud, and management. Directly comparable to Mindfruits as a Qualiopi-certified training organisation serving French enterprises with AI and digital upskilling programmes.
• Cegos: International training and development group with a strong French presence offering professional, management, and digital training programmes including AI acculturation. Comparable to Mindfruits' professional and management development training segment at a significantly larger scale.
• M2i Formation: One of France's largest professional training organisations with Qualiopi certification and a broad IT, digital, and AI catalogue. M2i is a broad incumbent offering AI training programmes that overlap directly with Mindfruits' core formations, though at significantly larger scale and a less specialised AI/GEO focus.

Emerging players

• AB Tasty: French AI-powered marketing and personalisation platform with educational content around AI-driven digital experience optimisation. Adjacent to Mindfruits on the AI-for-marketing intersection, though operating as a SaaS vendor rather than a training/consulting firm.
• Junto: French AI consulting and training firm focused on generative AI adoption for enterprises. Comparable to Mindfruits on AI consulting, custom GPT creation, and training delivery for French mid-market and enterprise clients.
• OpenClassrooms: French online education platform offering AI, tech, and management training programmes with subscription and bootcamp formats. Comparable to Mindfruits on the AI upskilling segment, but operating as a self-serve ed-tech platform rather than a boutique consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/mindfruits
• Facebookfacebook.com/Agence.MindFruits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfruits