ObjetRama

What ObjetRama does

ObjetRama operates a direct-to-consumer B2B e-commerce model with no disclosed external funding, M&A, or parent ownership. Revenue is generated one-time at the order level through unit pricing (entry-level items from €0.11, premium jackets from €9.33, all prices HT excluding VAT), with a €150 HT minimum order threshold and a complimentary gift incentive above that threshold. The company monetizes urgency through express shipping tiers (24H to 192H), offers a free BAT (proof approval) service and 24-hour quote turnaround, and distributes free physical catalogs by postal mail alongside its online storefront. Distribution is single-country/domestic, limited to France, supported by a small sales/account team for B2B accounts and SEO/content marketing via a French-language blog and newsletter. Auxiliary positioning includes Ecovadis sustainability certification, a Made in France product line, and donation-linked partnerships with FFAC, Linkee, and Terre d'Abeilles.

Name

ObjetRama

Legal name

OBJETRAMA

Website

https://objetrama.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

ObjetRama is a French B2B e-commerce distributor founded in 2003 that sells 50,000+ customizable promotional products, business gifts, and corporate merchandise to businesses, associations, and local authorities across France, with in-house printing, embroidery, and engraving services.

Ownership category

akta.pro rank

Headquarters

HQ city

Reichstett

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Revenue generated from one-time purchases of customized promotional items, merchandise, and business gifts. Products include personalized textiles, pens, bags, drinkware, tech accessories, and event materials sold directly to B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ObjetRama sells customizable promotional objects, personalized business gifts, and branded merchandise directly to businesses, associations, and public-sector organizations via its e-commerce platform. The offering spans more than 50,000 product references across textiles, writing instruments, bags, drinkware, event/POS items, tech accessories, home and outdoor goods, and packaging, with in-house marking services including screen printing, embroidery, laser engraving, full-color printing, and hot stamping. Orders are supported by free proof (BAT) service, quantity minimums starting at 10 units, express shipping tiers, and a free gift program above €150 HT.

Product overview

ObjetRama is a French B2B promotional products company offering over 50,000 customizable advertising objects, gifts, and business merchandise. The product portfolio spans 13 main categories including textiles (T-shirts, polos, jackets, workwear), writing instruments and office supplies, bags and luggage, drinkware (mugs, bottles, glasses), event promotional items and signage, high-tech accessories, home and garden products, outdoor and rain gear, health and wellness items, sports and leisure products, tools and automotive accessories, food and beverages, and packaging solutions. The company operates through specialized catalogs (general, CHR/hospitality, BTP/construction, agricultural, public sector, business gifts) and offers customization services using techniques such as screen printing, embroidery, laser engraving, pad printing, and digital printing. Additional services include express shipping (24H-96H), free BAT (proof approval), complimentary gifts with orders over 150€ HT, and quote turnaround within 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Textile, Mode & Accessoires
• Stylos & Fournitures de Bureau
• Sacs, Bagages & Maroquinerie
• Gobelets, Mugs & Gourdes
• Événementiels, PLV & Signalétiques
• High-Tech & Multimédia
• Maison, Décoration & Jardin
• Outdoor & Articles de Pluie
• Santé, Beauté & Bien-être
• Sport, Jeux & Loisirs
• Outils, Auto & Sécurité
• Boissons & Gourmandises
• Packagings & Emballages
• Objets Publicitaires Made in France
• Catalogue Cadeaux d'Affaires
• Catalogue CHR (Café, Hôtel, Restaurant)
• Catalogue BTP (Bâtiment et Travaux Publics)
• Catalogue Monde Agricole & Viticole
• Catalogue Collectivités & Associations
• Personnalisation & Marquage
• Expédition Express

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and moderate.

• FFAC (Fondation Française pour l'Assistance aux Chiens)minorOthersCharitable partnership where ObjetRama donates to FFAC based on customer order amounts. FFAC trains assistance dogs for visually impaired and disabled individuals.
• LinkeeminorOthersAnti-food waste charity partnership. ObjetRama makes donations to Linkee organization based on customer order values, supporting food waste reduction initiatives.
• Terre d'AbeillesminorOthersEnvironmental partnership supporting bee conservation. ObjetRama contributes donations to Terre d'Abeilles based on customer purchase amounts, promoting biodiversity and environmental awareness.
• EcovadismoderateOthersObjetRama has received Ecovadis sustainability certification, demonstrating their commitment to environmental and social responsibility in their operations and product sourcing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HALO: Large US branded merchandise and promotional products company offering custom apparel, awards, and corporate gifting; broader incumbent with overlapping value proposition in corporate branding and employee gifting segments.
• Vistaprint (Cimpress): Global custom printing and marketing products platform owned by Cimpress; broader portfolio spans print, signage, apparel, and promotional items with overlapping customization capabilities, but not a pure-play promotional products specialist.
• BAMKO: US-headquartered promotional products and branded merchandise distributor with broad product portfolio and corporate customer base; useful comparable for promotional products economics, though US-focused and at larger scale.

Direct peers

• PF Concept: One of Europe's largest promotional product suppliers, offering a broad catalog of customizable branded merchandise across multiple European countries; closely comparable business model to ObjetRama but at significantly larger scale.
• Cadeau Maestro: French business gift and corporate gift specialist with a curated catalog of premium customizable items; comparable to ObjetRama's 'Catalogue Cadeaux d'Affaires' segment with focus on higher-end corporate gifting.
• 4imprim': French B2B promotional products and personalized merchandise company operating a similar e-commerce model with catalog breadth, customization services, and French SMB/corporate customer base.
• Goodies.fr: French promotional products and business gifts e-commerce platform with comparable product breadth and customization offerings, serving B2B customers across France.
• Spreadshirt: European custom apparel and accessories platform with on-demand printing/embroidery for businesses and individuals; comparable customization model and B2B/B2C mix, though with stronger focus on textile/apparel than ObjetRama's full-spectrum catalog.
• Discount Promo: French online promotional products specialist targeting cost-conscious B2B buyers with a similar customizable catalog and personalization services; competes directly on price-sensitive French corporate customers.
• Alphaprint: European promotional products distributor with comparable customizable merchandise catalog and B2B go-to-market across multiple European geographies; similar model but broader pan-European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/objetrama
• LinkedInlinkedin.com/company/objetrama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ObjetRama