Custom Gold Grillz

What Custom Gold Grillz does

Custom Gold Grillz is a private direct-to-consumer e-commerce company that designs, manufactures, and sells custom-fitted and pre-made removable dental jewelry ("grillz") along with complementary hip-hop style jewelry. The firm is headquartered in Martinez, California, with customer support operations anchored in the San Francisco Bay Area (phone area code 415). The company employs 51-100 people and is led by founder and owner Garvin L., with no disclosed institutional investors, parent company, or public listings.

The core product offering centers on two fulfillment models. Custom Fitted Grillz are produced from at-home dental impression kits (two trays plus putty enabling self-impression in roughly 10 minutes) and manufactured to specification in solid 10K, 14K, 18K, or 24K gold, sterling silver, or platinum, with optional natural diamond, moissanite, CZ, or opal stones across styles such as solid, deep cut, diamond cut/diamond dust, open face, bar/bridge, cap, drip, and iced configurations. Pre-Made Grillz employ a silicone molding bar system that allows customers to hot-mold a one-size-fits-most piece at home, with prices from $9.99 to roughly $250 depending on material and design. Custom production takes 3-5 weeks from receipt of the mold; pre-made items typically ship within one business day. Complementary inventory includes solid gold and diamond chains, Cuban link bracelets, diamond rings, custom pendants, and a DIY tooth gem kit. Accessories (replacement mold kits, silicone bars, storage boxes, polishing cloths, diamond testers) generate ancillary revenue.

The go-to-market is exclusively online through a customgoldgrillz.com Shopify storefront, shipping domestically via USPS and FedEx and internationally to 15+ countries including Canada, the UK, Australia, Japan, Germany, France, South Korea, and multiple EU nations. Pricing spans entry-level at $9.99-$24.99 through premium custom natural diamond sets above $2,000, with free shipping above $400 and four BNPL providers (Affirm, Klarna, Afterpay, Shop Pay Installments) unlocking installment plans for higher AOV purchases. A wholesale program ships plain, unbranded product with minimum 3-piece orders to resellers. Customer acquisition is driven by Instagram, Facebook, email newsletter, an educational blog, and customer testimonials, with thousands of customers served and more than 2,000 product reviews aggregated across the catalog.

Name

Custom Gold Grillz

Legal name

Custom Gold Grillz

Website

https://customgoldgrillz.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Custom Gold Grillz is a private direct-to-consumer e-commerce company that designs, manufactures, and sells custom-fitted and pre-made removable dental jewelry (grillz) and complementary hip-hop style jewelry through a Shopify storefront serving thousands of consumers across 15+ countries.

Ownership category

akta.pro rank

Product category

Custom Dental Jewelry (Grillz)

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Stone Setting & Gem Mounting Services (CRAKAIAG), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)

Keywords

• Custom grillz
• Gold teeth jewelry
• Hip hop jewelry
• Dental jewelry
• Iced out chains

Headquarters

HQ city

Martinez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Grillz Product Sales: One-time purchase revenue from selling custom-fitted and pre-made grillz in various materials (gold, silver, platinum) and styles (solid, diamond, moissanite, opal). Prices range from $9.99 for basic pre-made to over $2,000 for premium natural diamond pieces.
2. Jewelry Sales: Additional revenue from complementary jewelry products including chains, bracelets, rings, and pendants. Prices range from under $50 to over $500.
3. Financing Services Revenue: Partnered with financing providers (Affirm, Klarna, Afterpay, Shop Pay Installments) to offer installment payment plans, enabling customers to purchase higher-value items through monthly payments
4. Wholesale/B2B Sales: Wholesale program allowing businesses to purchase grillz at wholesale pricing with minimum 3-piece orders. Products ship plain and unbranded for reseller branding.
5. Accessories and Add-ons: Replacement mold kits, silicone molding bars, storage boxes, polishing cloths, diamond testers, and tooth gem DIY kits sold as supplementary products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Custom Gold Grillz is a direct-to-consumer e-commerce retailer specializing in custom-fitted and pre-made removable dental jewelry (grillz) in solid gold (10K, 14K, 18K, 24K), sterling silver, and platinum with stone options including CZ, VVS moissanite, natural diamonds (SI/VS/VVS), and opal. Customers order online and either create dental impressions at home using a proprietary DIY mold kit (no dentist required) or fit pre-made grillz using included silicone molding bars. The company also sells complementary hip-hop style jewelry including solid gold chains, iced chains, bracelets, rings, pendants, and tooth gem kits, with financing available through Affirm, Klarna, Afterpay, and Shop Pay Installments.

Product overview

Custom Gold Grillz is a direct-to-consumer jewelry company specializing in custom-fitted and pre-made grillz (removable dental jewelry) and hip-hop style jewelry. The core product portfolio centers on Custom Fitted Grillz and Pre-Made Grillz, both available in multiple tiers: basic gold-plated options, solid sterling silver, solid gold (10K/14K/18K), and premium natural diamond and moissanite variations. Grillz styles include Solid Style, Deep Cut, Diamond Cut/Diamond Dust, Open Face, Drip, Bar/Bridge, Cap (single/double/triple), Fanged, Opal, and Iced/Diamond varieties. The company also offers a complementary jewelry line including Solid Gold Chains, Diamond Chains, Diamond Bracelets, Diamond Rings, and Custom Pendants. Accessories include Replacement Molding Kits, Silicone Molding Bars, Storage Boxes, Polishing Cloths, Diamond Testers, and the DIY CGG Gemz Kit for tooth gems. Products are sold primarily through their Shopify e-commerce platform with financing options via Shop Pay Installments, Affirm, Klarna, and Afterpay.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fitted Grillz Custom-fitted removable dental jewelry made from mold impressions of the customer's teeth, available in solid gold, sterling silver, and various styles with customizations such as diamond cuts, deep cuts, fang extensions, and open face designs.
• Gold Grillz Gold teeth jewelry available in 10K, 14K, 18K, and 24K solid gold, as well as gold-plated options, offered as custom-fitted or pre-made pieces.
• Sterling Silver Grillz Grillz made from solid .925 sterling silver or white gold plating, offering a more affordable and versatile alternative to gold with rhodium plating for durability.
• Moissanite Grillz Premium grillz featuring VVS moissanite stones that pass diamond testers, offering diamond-level brilliance at a fraction of the cost with eco-friendly lab-created stones.
• Natural Diamond Grillz High-end grillz featuring certified natural diamonds in SI, VS, and VVS clarity, prong-set in solid gold with straight or zig-zag settings for maximum brilliance.
• Bar Grillz Subtle bridge-style grillz covering 6 teeth with a connecting bar, offering a minimalist look that can be customized with fang extensions, diamond dust, or iced options.
• Cap Grillz Single, double, and triple tooth cap grillz available in polished or iced-out styles with VVS moissanites, crafted from sterling silver, 10K, 14K, or 18K gold.
• Opal Grillz Custom-fit grillz featuring opal inlays available in white, blue, pink, and green hues, meticulously custom-cut to match tooth shape for a unique look.
• Diamond Dust and Diamond Cut Grillz Grillz featuring small diamond chips coating the surface or diagonal criss-cross cuts creating a faceted diamond pattern, offering sparkle at an affordable price point.
• Open Face Grillz Window-style grillz that show the natural teeth through an opening, available in sterling silver, 10K, 14K, and 18K gold with customization options such as deep cuts, diamond dust, and fang extensions.
• Drip Grillz Solid grillz featuring dripping molten-gold styled designs, representing a unique aesthetic where gold appears to drip over the teeth.
• Pre-Made Grillz One-size-fits-most grillz that customers can mold at home using included silicone bars and hot water instructions, significantly cheaper than custom-fitted options.
• Iced Diamond Grillz Diamond-encrusted grillz featuring cubic zirconia, natural diamonds, or moissanite stones in various clarity grades (SI, VS, VVS), offered fully iced or accented with stones.
• Women's Grillz Grillz collection specifically designed for women featuring elegant styles, dainty single caps, and feminine designs in solid gold, diamonds, or opal inlays.
• Solid Style Grillz Classic solid grillz made from solid .925 sterling silver or solid gold without ice, serving as a blank canvas for customization with various color platings and cut styles.
• Gold and Diamond Chains Solid gold chains (Miami Cuban Link, Franco, Rope) and iced out diamond chains featuring CZ or natural diamonds (SI, VS, VVS) in Cuban link, Mariner, Baguette, Prong Set, and Tennis styles.
• Diamond Bracelets Cuban link and Tennis style bracelets available in iced out configurations with CZ or natural diamonds, in various widths and metals.
• Diamond Rings Iced out rings featuring diamond baguettes, eternity bands, and promise rings in yellow and white gold with hand-set stones.
• Custom Pendants Custom-designed pendants and name necklaces crafted in solid gold or sterling silver with optional engraving, diamond accents, and custom fonts.
• Replacement Molding Kit DIY kit for creating dental impressions at home, required for custom-fitted grillz orders and available as a replacement for ongoing use.
• Silicone Molding Bars Reusable silicone bars for molding pre-made grillz to fit the customer's teeth shape using hot water.
• Grillz Storage Box Protective metal storage box with suede interior for safely storing grillz when not in use, protecting against scratches and falls.
• Jewelry Polishing Cloth Cloth for polishing and maintaining the shine of gold and silver grillz and jewelry.
• Diamond Tester Battery-operated device for testing diamond authenticity, useful for verifying moissanite stones that pass diamond testers.
• CGG Gemz Kit DIY tooth gem kit containing Swarovski crystals, UV lamp, etch bottle, bond bottle, composite, applicator tips, and instructions for applying crystal gems to teeth at home.
• Wholesale Program Wholesale channel for businesses (retail resellers, pawn shops, jewelry stores, online sellers) purchasing grillz at wholesale pricing with a minimum 3-piece order; products ship plain and unbranded for reseller branding; approved wholesale partners receive pricing packets and bulk discount codes.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the customgoldgrillz.com online store. Provides payment processing, checkout functionality, and infrastructure for the direct-to-consumer sales channel.
• USPSminorOthersPrimary shipping carrier for domestic US orders. Used for Ground Advantage, Priority Mail, and Express shipping options. FedEx also available based on order value and region.
• FedExminorOthersAlternative shipping carrier used for certain orders based on region and order value to ensure safe and timely delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GotGrillz: Direct D2C competitor in custom gold and diamond grillz, offering a similar Shopify-based custom-mold process and hip-hop style portfolio. Closest direct comp to Custom Gold Grillz on product, channel, and customer base.
• West Coast Gold: California-based custom gold grillz maker with at-home mold kits and a similar price ladder; directly comparable D2C operator in the same niche.
• IceCartel: D2C custom grillz brand selling solid gold, moissanite, and diamond pieces online with home mold kits; very similar product mix, pricing ladder, and target buyer as Custom Gold Grillz.
• TraxNYC: NYC-based custom grillz and hip-hop jewelry maker with D2C and showroom channels; offers custom gold grillz, chains, and pendants to a directly overlapping hip-hop fashion customer.
• Grillz Godz: D2C custom grillz retailer offering solid gold, diamond, and iced-out styles to a hip-hop audience, mirroring Custom Gold Grillz's product breadth and Shopify-led model.
• Gold Teeth God: Online custom grillz retailer offering gold, diamond, and moissanite pieces with at-home impression kits, competing head-to-head for the same hip-hop and streetwear customer.

Broad incumbents

• Avianne & Co. NYC-based custom jeweler with a strong custom grillz offering plus broader fine jewelry (chains, pendants, rings); overlaps with Custom Gold Grillz on grillz but competes as a wider custom jewelry house.
• Johnny Dang & Co. Houston-based celebrity jeweler widely credited with popularizing grillz in hip-hop culture; offers custom grillz and broader diamond jewelry with both in-store and online channels. Established incumbent in the same category.

Regional players

• Joke's Gold Teeth Shop: Long-running custom grillz jeweler based in the Southeast US with a regional reputation; comparable product set but different geographic and channel footprint versus Custom Gold Grillz.

Others

• Custom Gold Grillz Wholesale Resellers (Pawn Shops / Etsy Sellers): Etsy and pawn-shop resellers using CGG's wholesale program or white-label molds to resell custom grillz locally; adjacent distribution rather than direct brand competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/customgrills
• Instagraminstagram.com/customgoldgrillz
• Xx.com/customgoldgrill
• LinkedInlinkedin.com/company/custom-gold-grillz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Gold Grillz