New Zealand Film Commission
The New Zealand Film Commission is a statutory Crown entity that funds domestic screen productions, administers the NZ Screen Production Rebate, and promotes New Zealand as a destination for international film and television productions.
- Company typePrivate
- Founded1978
- HeadquartersWellington, New Zealand
- Headcount—
- GTM typeB2B
- OfferingServices
What New Zealand Film Commission does
The New Zealand Film Commission (NZFC) is a statutory Crown entity established under the NZ Film Commission Act 1978, headquartered in Wellington, New Zealand. Its core function is to grow the domestic screen sector and attract international productions to New Zealand through three operational pillars: development funding for New Zealand filmmakers, administration of the New Zealand Screen Production Rebate (NZSPR) including the rebate uplift announced in Budget 2026, and international trade promotion of the country as a screen production destination. The NZFC co-ordinates with Weta Workshop, Stone Street Studios, Park Road Post, and other local infrastructure providers to deliver end-to-end production support for both domestic and inbound projects.
NZFC's product surface spans the Tomo Mai audience and industry portal (consolidating funding pathways, development resources, and interactive tools), multiple talent development and script development funds (including the New Zealand Film Production Fund and Show Me Shorts and Fresh Shorts pathways), the 18+ country bilateral co-production treaty network (with Canada newly signed and UK modernised in 2025), and rebate administration backed by approximately NZ$241M of FY25 Crown appropriation to the NZSPR scheme. The organization does not produce films directly but operates a fiscal and policy infrastructure layer that underwrites both domestic cinema and inbound studio productions—from Disney and Amazon MGM tentpoles to New Zealand-led Oscar winners.
Its business model is government appropriation-funded rather than commercial: NZFC receives Crown funding to distribute as rebates, grants, loans, and equity investments to qualifying productions, with the broader NZ screen sector contributing approximately NZ$3.5B annually to the economy. Customer segments include major international studios (Disney, Amazon MGM, Warner Bros, Lionsgate/Spyglass, 20th Century), independent New Zealand filmmakers, and treaty-country co-production partners. The leadership team comprises CEO David Strong, Deputy CEO Chris Payne, and COO Dana Youngman.
New Zealand Film Commission firmographics
Firmographics- Name
- New Zealand Film Commission
- Legal name
- New Zealand Film Commission
- Website
- https://nzfilm.co.nz
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Short description
- The New Zealand Film Commission is a statutory Crown entity that funds domestic screen productions, administers the NZ Screen Production Rebate, and promotes New Zealand as a destination for international film and television productions.
- Ownership category
- akta.pro rank
New Zealand Film Commission industry classification
Industry- Product category
- Screen Industry Government Funding Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Tax Incentives & Rebate Monetization (MPADAAAD)
- akta.pro secondary industry
- Co-Production & Treaty Structuring (MPADAAAC)
Keywords
Where New Zealand Film Commission is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
New Zealand Film Commission business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Funding Allocation: NZFC operates as a Crown entity receiving government funding to support the New Zealand screen industry through grants, equity investment, and production rebates.
- Screen Production Rebate (NZSPR) Administration: NZFC administers the New Zealand Screen Production Rebate - a government-backed incentive scheme offering cash rebates to qualifying productions. International productions can access the International Rebate, domestic productions access the New Zealand Rebate, and PDV productions may qualify for additional rebates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | International Rebate - qualifying international productions filming in New Zealand |
| Other | Multi-year contract | Domestic Rebate - qualifying New Zealand productions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
New Zealand Film Commission product offering
Product offeringCore offering
New Zealand Film Commission is a Crown entity established under the NZ Film Commission Act 1978 that funds domestic film productions, administers screen production rebates (NZSPR International and Domestic), and certifies co-productions with treaty partner countries to support New Zealand's screen industry. It also operates the Tomo Mai online funding portal for application management.
Product overview
The New Zealand Film Commission operates a multi-layered offering structured around financial incentives, certification services, funding programmes, and a digital application platform. The core incentive products are the NZ Screen Production Rebate (NZSPR) — split into an International Rebate for overseas productions and a Domestic Rebate for New Zealand productions — both accessed through the Commission's regulatory and certification functions. Filmmakers engage with NZFC primarily through the Tomo Mai Film Application Portal (powered by Klevr Apps), which manages funding applications and contracts. Supporting services include Official Co-Production Certification (qualifying productions for multi-territory domestic status), New Zealand Film Certification for tax purposes, Feature Film Production Investment (equity/grants), and the Feature Film Finishing Grant. The Filmography serves as a public catalog of funded productions, while the Resource Library provides guidelines, treaties, and research. Inbound Production Support extends these services internationally, helping overseas productions leverage New Zealand's locations, talent, and infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Tomo Mai: NZFC's online application portal for filmmakers to view available funding opportunities and access funding applications.
Products and services
- NZ Screen Production Rebate (NZSPR) - International
Quantifiable outcome
- 27 Oscar wins and 70+ nominations for New Zealand filmmakers
- +3 more outcomes
Companies that use New Zealand Film Commission
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
New Zealand Film Commission technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
New Zealand Film Commission partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- AustraliacoreOfficial co-production MOU with Australia, one of New Zealand's closest screen industry partners. Enables bilateral film and TV co-productions with shared creative, financial and technical resources.
- CanadacoreCanada-NZ Audiovisual Co-Production Treaty (signed 2025) enabling official co-productions between the two countries.
- United KingdomcoreUK-NZ Film and Television Co-production Treaty from 1993. Governments committed in April 2025 to modernize the treaty, with joint work underway between NZFC, Ministry for Culture and Heritage, UK DCMS, and British Film Institute.
- ChinacoreComprehensive co-production treaties with China covering both film and television, including agreements in English and Chinese. 'Partnering For Success' guide documents NZ-China screen collaboration.
- FrancecoreFrance-NZ Co-production MOU and Agreement enabling European co-production partnerships with access to French film industry resources and European market.
- GermanycoreGermany-NZ Co-production Treaty enabling official co-productions with German partners and access to German funding and market.
- IndiacoreIndia-NZ Co-production Treaty enabling film collaborations between the two countries' screen industries.
- IrelandcoreIreland-NZ Co-production Treaty enabling official co-productions with Irish partners.
- IsraelcoreIsrael-NZ Film Co-production Agreement enabling official co-productions between the two countries.
- ItalycoreItaly-NZ Treaty with Annex enabling official co-productions with Italian partners.
- PolandcorePoland-NZ Co-production Agreement enabling official co-productions with Polish partners.
- South KoreacoreSouth Korea-NZ Co-production Agreement enabling official co-productions with Korean partners.
- SingaporecoreSingapore-NZ Co-production Treaty enabling official co-productions with Singapore.
- SpaincoreSpain-NZ Co-production Treaty enabling official co-productions with Spanish partners.
- South AfricacoreSouth Africa-NZ Co-production Treaty enabling official co-productions with South African partners.
- DenmarkcoreDenmark-NZ Film Co-production Agreement enabling official co-productions with Danish partners.
- Chinese TaipeicoreANZTEC Chapter 18 Co-production Agreement with Chinese Taipei enabling official co-productions.
- Ministry for Culture and HeritagecoreGovernment ministry providing policy oversight and alignment. NZFC works with MCH on co-production treaty modernization (UK treaty) and domestic rebate policy changes.
- Inland Revenue Department (IRD)coreGovernment department involved in assessing applications for NZSPR, NZ Film Certification for tax purposes, and co-production certification.
- Ministry of Business, Innovation and Employment (MBIE)coreGovernment ministry involved in assessing film funding and incentive applications.
- Tourism New ZealandminorGovernment tourism agency that may receive personal information for purposes of promoting New Zealand as a filming and tourism destination.
- Screen Industry Associations and GuildsminorPartnership with screen industry associations and guilds for stakeholder coordination and industry development.
- Distributors and Sales AgentsminorScreen industry participants including distributors and sales agents who are shared with for application processing purposes.
- Wētā FXcoreWorld-renowned visual effects studio based in Wellington. Long-standing collaboration with Avatar franchise, delivering groundbreaking VFX. Close iterative relationship between production and VFX house with technology and creative feedback.
- Stone Street StudioscorePurpose-built film studio in Wellington where Avatar: Fire and Ash was filmed. Home to advanced performance capture stages.
- Park Road Post ProductioncoreAward-winning post-production facility previously led by Peter Jackson. Handles sound post-production and digital intermediate services for productions like Heart Eyes.
- Ariki Group / Studio West (Jason Momoa, Taika Waititi, Cliff Curtis)coreAriki Group's acquisition of Studio West by Jason Momoa, Taika Waititi and Cliff Curtis, demonstrating commitment to New Zealand stories and infrastructure investment.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
New Zealand Film Commission competitors and assessment
Company assessmentDirect peers
- Screen Australia: Australia's national screen funding and development agency, administering production incentives and funding for Australian film and television. Closest peer given geographic proximity, similar Crown-equivalent status, shared co-production treaty, and overlapping mandate to fund domestic production and attract inbound international shoots.
- Screen Ireland: Ireland's national development agency for the screen industry, investing in Irish film, television, and animation. Closely comparable in scale and mandate — small-population nation with a global production-attraction strategy and a Section 481-style incentive regime. NZ-Ireland treaty partner.
- Telefilm Canada: Canadian federal cultural agency responsible for funding and promoting Canadian audiovisual content, including feature films, television, and digital media. Directly comparable in function — funding domestic production, administering incentives, and certifying co-productions. Canada is also a recent NZ treaty partner.
- British Film Institute (BFI): UK's lead organisation for film, television, and the moving image, distributing National Lottery funds for film production and supporting the UK screen sector. Directly comparable to NZFC in administering film funding, supporting filmmakers, and coordinating with major studios — and is a co-production treaty partner undergoing treaty modernization with NZ.
- Filmförderungsanstalt (FFA): German Federal Film Board supporting the German film industry through funding programs, incentive administration, and industry promotion. Closely comparable as a national film funding and promotion agency. NZ-Germany co-production treaty partner.
- Korea Film Council (KOFIC): South Korean government agency supporting the Korean film industry through funding, promotion, and policy. Comparable as a national film commission administering funding programs, supporting domestic production, and promoting Korea as a filming destination. NZ-South Korea co-production treaty partner.
- Infocomm Media Development Authority (IMDA): Singapore government agency responsible for the media sector, including film incentive administration and content development support. Comparable as an Asia-Pacific national film/media commission. NZ-Singapore co-production treaty partner, with NZFC actively engaging Singapore market per its 2026 trade activity.
- Centre national du cinéma et de l'image animée (CNC): French national agency supporting cinema and the audiovisual industry, administering production funding, tax credits, and co-production frameworks. Directly comparable in administering national film incentives, supporting co-productions, and operating a robust cultural policy mandate. NZ-France treaty partner.
Regional players
- Screen Scotland: Sub-national Scottish screen agency administering production incentives and funding for screen projects in Scotland. Comparable in mandate (regional/national funding and production attraction) but smaller jurisdiction within the UK. Comparable structural archetype to a sub-national film commission within a treaty-partner country.
- Creative BC: British Columbia's provincial Crown agency supporting the creative industries including film, television, and digital media, with a film commission administering provincial production incentives. Comparable as a sub-national film commission operating within a Canadian framework similar in spirit to how NZFC operates within NZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
New Zealand Film Commission social profiles
Digital presenceNew Zealand Film Commission compliance and trust
Trust signalCompliance5 records
New Zealand Film Commission financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Zealand Film Commission leadership team
Management profileNumber of profiles
Profiles2 records
New Zealand Film Commission funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Zealand Film Commission M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Zealand Film Commission
What does New Zealand Film Commission do?
New Zealand Film Commission is a Crown entity established under the NZ Film Commission Act 1978 that funds domestic film productions, administers screen production rebates (NZSPR International and Domestic), and certifies co-productions with treaty partner countries to support New Zealand's screen industry. It also operates the Tomo Mai online funding portal for application management.
Is New Zealand Film Commission a public or private company?
New Zealand Film Commission is a private company. It is classified as state government owned and is currently operating.
When was New Zealand Film Commission founded?
New Zealand Film Commission was founded in 1978.
Where is New Zealand Film Commission based?
New Zealand Film Commission is headquartered in Wellington, New Zealand, in the Oceania region.
How does New Zealand Film Commission make money?
Two revenue lines are on record. Government Funding Allocation is the primary driver. The others are screen Production Rebate (NZSPR) Administration.
Who are New Zealand Film Commission's main competitors?
Direct peers on record are Screen Australia, Screen Ireland, Telefilm Canada, British Film Institute (BFI), Filmförderungsanstalt (FFA), Korea Film Council (KOFIC), Infocomm Media Development Authority (IMDA) and Centre national du cinéma et de l'image animée (CNC). Regional players are Screen Scotland and Creative BC.
Does New Zealand Film Commission have an API?
No public API is recorded for New Zealand Film Commission.
What industry is New Zealand Film Commission in?
New Zealand Film Commission's product category is Screen Industry Government Funding Services. Its primary akta.pro industry code is MPADAAAD, Tax Incentives & Rebate Monetization, with a secondary code of MPADAAAC, Co-Production & Treaty Structuring. Its NAICS code is 512110 and its SIC code is 7819.