Florette
Florette Iberica is a Spanish producer of pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, ready-to-cook micro-steamed vegetables and ready-to-heat meals sold to Spanish grocery shoppers under the Florette brand and to HORECA operators via the Florette Foodservice sub-brand.
- Company typePrivate
- Founded1989
- HeadquartersMilagro, Spain
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Florette does
Florette Iberica, S.L. is a Spanish private limited company (Sociedad Limitada) operating the Florette brand for pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, complete salads with toppings, micro-steamed ready-to-cook vegetables, healthy snacks and a small ready-to-heat hot-meals line. The company sits inside Grupo Florette, a Spanish group of at least eight wholly-owned sister entities that vertically integrate regional horticultural production (Navarra, Murcia, Canarias), R&D (Florette Innova Iberica), food-grade manufacturing, an organic sub-line (Florette Bio Iberia) and a dedicated B2B foodservice sub-brand (Florette Foodservice Iberica). Operations are anchored at a registered Pamplona head office and a Milagro (Navarra) processing plant, with a second production facility in Tarragona built in 2019 and co-financed by Generalitat de Catalunya/EU rural-development funds; production follows a documented "Crecimiento Natural" protocol with a stated "del campo a la mesa en 24 horas" field-to-table freshness SLA.
The business operates a dual-channel GTM in Spain only: a mass-market B2C retail motion (grocery-distributed branded SKUs in 80g-250g formats, supported by a heavy consumer content library spanning Recetas Florette, Florettepedia, YouTube, and six social platforms) plus a parallel B2B foodservice/HORECA channel operated by Florette Foodservice Iberica targeting hotels, restaurants and catering. Revenue mechanics are unit-priced FMCG pack sales at retailer-set prices on the consumer side and quote-based bulk supply on the foodservice side; no public price list exists. The company also captures non-dilutive public funding (Gobierno de Navarra SINAI grants, FEDER 2021-2027, Catalonia rural-development funds) underwriting collaborative R&D in bioactive ingredients, circular agriculture, microbial fertilization and disinfection control. Recurring product launches in 2026 (Mix de Verduras, Micro Brotes Mezcla, Patata/Atún/Huevo summer salad, ongoing Platos Calientes) sustain the SKU pipeline.
Florette firmographics
Firmographics- Name
- Florette
- Legal name
- Florette Iberica, S.L
- Website
- https://florette.es
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Florette Iberica is a Spanish producer of pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, ready-to-cook micro-steamed vegetables and ready-to-heat meals sold to Spanish grocery shoppers under the Florette brand and to HORECA operators via the Florette Foodservice sub-brand.
- Ownership category
- akta.pro rank
Florette industry classification
Industry- Product category
- Packaged Salads and Fresh-Cut Vegetables
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
- akta.pro secondary industries
- Foodservice / HORECA Produce Wholesale (AFAIACAI), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)
Keywords
Where Florette is headquartered
LocationHeadquarters
- HQ city
- Milagro
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Florette business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Retail packaged salads and vegetables (B2C): Core revenue stream from the sale of branded pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, complete salads with toppings, toppings/sauces, healthy snacks and ready-to-cook vegetable mixes to end consumers via Spanish grocery/retail channels. SKUs are unit-priced per pack (e.g., 80g–250g formats). Repeated purchase, FMCG-style consumption cycle.
- Foodservice / HORECA (B2B): B2B revenue line operated through the dedicated Florette Foodservice Iberica S.L.U. entity and florettefoodservice.es domain, supplying bulk fresh-cut produce to hotels, restaurants, catering and other foodservice operators.
- Public co-funded R&D grants (non-dilutive funding): Non-dilutive financing from Gobierno de Navarra, FEDER (Fondo Europeo de Desarrollo Regional) through the FEDER 2021-2027 Navarra Operational Programme, Generalitat de Catalunya (Resolución ARP/2259/2019, Rural Development Programme of Catalonia 2014-2020) and EU funds to support collaborative R&D (SINAI projects — BIOREVEAL, FORESTCHART, MICRO-REGENERA), the Worldwide Desinfection Control System project, the Vecaipa project and the construction of the new Tarragona production plant.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Florette product offering
Product offeringCore offering
Florette Iberica, S.L. cultivates, processes, packages and sells pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, complete salads with toppings, sauces, healthy snacks and ready-to-cook microwave-steamed vegetable mixes for the Spanish market. Products are sold under the Florette consumer brand via Spanish grocery/retail and through a dedicated B2B foodservice entity (Florette Foodservice Iberica, S.L.U.) serving hotels, restaurants and catering operators.
Product overview
Florette Iberica, S.L. operates a single, unified packaged-salad and ready-to-eat fresh-food brand for the Spanish market, organised into a platform-plus-modules architecture: one corporate brand ("Florette") with eight product families acting as modules. The core product families (Ensaladas Completas, Primeros Brotes, Ensaladas Mezcla, Ensaladas Monoproducto, Nuestras Verduras, Platos Calientes, Snacks Saludables, and Toppings y Salsas) share the same brand, sourcing philosophy ("crecimiento natural," from field to table in 24 hours), and production footprint, while each family contains multiple named SKUs (e.g., Pollo y Quinoa, Sabores del mundo: Japón, Ensalada Origen, Mix de Verduras, Micro al vapor Brócoli, Platos Calientes Carbonara). The brand is complemented by parallel channels: a consumer newsroom (Sala de Prensa), a recipe hub (Recetas Florette), a B2B foodservice sub-brand (Florette Foodservice, via florettefoodservice.es), an HR portal powered by Talentclue, an ethics channel hosted on Agrial's integrityline, and a logistics consumer-incidence portal at logisticaflorette.es. Recent additions (2026) extend the portfolio into ready-to-cook micro-steamed vegetables (Mix de Verduras, Micro Brotes Mezcla) and ready-to-heat hot dishes (Carbonara).
Differentiator
Problem solved
Functional benefit
Brands
- Florette Foodservice: B2B foodservice channel operated via a separate website (florettefoodservice.es); backed by the group entity Florette Food Services Iberica, S.L.U.
Quantifiable outcome
- Field-to-table freshness SLA of 24 hours
- +3 more outcomes
Companies that use Florette
Customer profileSegments3 records
Ideal customer profiles2 records
Florette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Florette partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Florette Food Services Iberica, S.L.U. (intra-group HORECA entity)coreSister company within Grupo Florette, dedicated to the foodservice/HORECA channel via florettefoodservice.es. Allows Florette Iberica to monetise the same agricultural and processing assets through a separate B2B commercial motion targeting hotels, restaurants and catering operators.
- Florette Innova Iberica, S.L.U. (intra-group R&D entity)coreSister company within Grupo Florette that acts as the R&D and innovation vehicle, holding the SINAI 2024 collaborative R&D grants (BIOREVEAL, FORESTCHART, MICRO-REGENERA) and the FEDER-funded Worldwide Desinfection Control System project. Co-development partner to Florette Iberica for new products and processes.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Florette competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Florette social profiles
Digital presenceFlorette compliance and trust
Trust signalCompliance5 records
Florette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florette leadership team
Management profileNumber of profiles
Florette subsidiaries and ownership
Company hierarchySubsidiaries8 records
Florette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florette
What does Florette do?
Florette Iberica, S.L. cultivates, processes, packages and sells pre-washed, ready-to-eat bagged salads, fresh-cut vegetables, complete salads with toppings, sauces, healthy snacks and ready-to-cook microwave-steamed vegetable mixes for the Spanish market. Products are sold under the Florette consumer brand via Spanish grocery/retail and through a dedicated B2B foodservice entity (Florette Foodservice Iberica, S.L.U.) serving hotels, restaurants and catering operators.
Is Florette a public or private company?
Florette is a private company. It is classified as corporate owned and is currently operating.
When was Florette founded?
Florette was founded in 1989. It employs 1,001 to 5,000 people.
Where is Florette based?
Florette is headquartered in Milagro, Spain, in the Europe region.
How does Florette make money?
Three revenue lines are on record. Retail packaged salads and vegetables (B2C) is the primary driver. The others are foodservice / HORECA (B2B) and public co-funded R&D grants (non-dilutive funding).
Does Florette have an API?
No public API is recorded for Florette.
What industry is Florette in?
Florette's product category is Packaged Salads and Fresh-Cut Vegetables. Its primary akta.pro industry code is CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads), with a secondary code of AFAIACAI, Foodservice / HORECA Produce Wholesale. Its NAICS code is 44529 and its SIC code is 2090.