A2B
A2B is a Danish language education provider operating multi-site language centers and online courses across Denmark, delivering the state-recognized Danskuddannelse to international employees, students, and citizenship seekers via municipal referrals and B2B contracts.
- Company typePrivate
- Founded2012
- HeadquartersViby, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What A2B does
A2B A/S (CVR 26017297) is a Danish language education provider operating as the language-training subsidiary of the Nordic consulting group AS3 Companies. The company delivers the Official Danish Language Course (Danskuddannelse), a state-recognized program funded by municipal kommune referrals for eligible international residents, across three certification levels (DU1, DU2, DU3) and a total of six modules, and administers the Prøve i Dansk and citizenship examinations.
The operating model combines a physical network of language centers in Aarhus, Hjørring, Hobro, Nykøbing Mors, Sønderborg (embedded on the SDU campus), Thisted, and Aabybro/Birkelse, with an online channel delivering teacher-led classes via Microsoft Teams and a self-study portal (portal-en.a2b.dk). The technology stack is conventional for the sector: a web-based learning management environment, Microsoft Teams for synchronous instruction, and MobilePay/credit-card processing through a branded shop. Some teachers also serve as officially appointed external examiners, which is incorporated into paid PD3 preparation products.
Commercially, revenue is generated primarily through per-module fees for self-paying students and corporate clients, municipal reimbursement for referred students (free to the student, paid by the kommune), unit-priced private lessons, exam registration fees for self-study candidates, and B2B on-site tuition for employers such as Arla, Vestas, Aarhus University, Business Academy Aarhus, and SDU. The customer base comprises international employees, international students, citizenship seekers, accompanying spouses, and Danish employers with international workforces. A2B holds membership in De Danske Sprogcentre and operates under AS3 A/S shared services.
A2B firmographics
Firmographics- Name
- A2B
- Legal name
- A2B A/S
- Website
- https://a2b.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- A2B is a Danish language education provider operating multi-site language centers and online courses across Denmark, delivering the state-recognized Danskuddannelse to international employees, students, and citizenship seekers via municipal referrals and B2B contracts.
- Ownership category
- akta.pro rank
A2B industry classification
Industry- Product category
- Language Education Services
- NAICS
- Language Schools (61163), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)
Keywords
Where A2B is headquartered
LocationHeadquarters
- HQ city
- Viby
- HQ country
- Denmark
- HQ region
- Europe
Offices9 records
Markets served
A2B business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Danish Language Education Services: A2B provides Danish language education primarily funded through municipal referrals. The Official Danish Language Course is free for eligible participants who have a referral from their municipality. Revenue is generated through module purchases for self-paying students, exam fees for self-study candidates, private lesson fees, and preparation course fees.
- Examination and Testing Services: Registration fees for official Danish exams including Prøve i Dansk 1, 2, and 3, as well as citizenship tests (Indfødsretsprøven and Medborgerskabsprøven). Exam fees apply to self-study students not covered by municipal referral.
- Private Danish Lessons: One-to-one intensive Danish language instruction offered online via Microsoft Teams, with customers purchasing lesson packages.
- Teacher-Led Online Courses: Structured online Danish courses with live teacher instruction, sold as course enrollments with access to learning materials and portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mandatory Deposit - Refundable upon module completion |
| One time/ perpetual license | Pay-as-you-go | PD3 Exam Fee |
| Unit Pricing | Pay-as-you-go | Private Danish Lessons |
| Unit Pricing | Pay-as-you-go | PD3 One-to-One Exam Preparation |
| Subscription | Pay-as-you-go | PD3 Online Group Preparation Course |
| Subscription | Pay-as-you-go | Danish Conversation Training After PD3 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
A2B product offering
Product offeringCore offering
A2B provides Official Danish Language Education (Danskuddannelse) to international residents, students, and employees across Denmark, both in-person at 7+ language centers and online via Microsoft Teams. The company delivers the government-certified Danish curriculum across three levels (DU1, DU2, DU3), supplemented by PD3 exam preparation, private lessons, self-study courses, and B2B corporate Danish tuition for companies with international staff.
Product overview
A2B is a Danish language education company offering a comprehensive portfolio of Danish language courses and related services. The core offering is The Official Danish Language Course (Danskuddannelse), a government-funded program available in three levels (Danish Education 1, 2, and 3) provided free to international residents with municipal referrals. Supporting the core curriculum, A2B provides PD3 preparation courses (both group and one-to-one formats), self-study programs, private lessons, and teacher-led online courses via Microsoft Teams. The company operates physical language centers in seven Danish cities and provides fully online options. Additional services include exam registration for PD3 and citizenship tests, deposit management, and B2B corporate Danish training for companies and educational institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- The Official Danish Language Course (Danskuddannelse) Government-certified Danish language education program covering language, culture, and labor market conditions; free for international residents with a municipal referral, designed to integrate candidates into Danish society and workforce.
- Danish Education 1 (Danskuddannelse 1) Foundational Danish language course for beginners with little prior Danish knowledge; includes modules 1-5 with varying access periods of 12-16 weeks per module.
- Danish Education 2 (Danskuddannelse 2) Intermediate Danish language course for candidates with some prior Danish knowledge; includes modules 1-6 with access periods of 8-18 weeks.
- Danish Education 3 (Danskuddannelse 3) Advanced Danish course for candidates with medium-to-long educational backgrounds; includes modules 3-5 with 14-20 week access periods and concludes with the Prøve i Dansk 3 (PD3) final exam.
- PD3 Online Preparatory Course Intensive online group preparation for the Prøve i Dansk 3 exam; 4 hours of instruction split into written preparation (reading comprehension, written production) and oral preparation (monologue, dialogue). Maximum 8 participants per cohort, delivered via Microsoft Teams.
- PD3 One-to-One Exam Preparation Private intensive PD3 exam preparation with a choice of 2, 4, or 6 lessons of 45 minutes each, tailored to candidate needs and taught by teachers who frequently serve as official external examiners.
- One-to-One Danish Private Lessons Personalized one-to-one Danish lessons with a qualified teacher, available as 45-minute sessions and package purchases, for individuals seeking to improve specific aspects such as pronunciation, conversation, or presentation skills. Delivered online via Microsoft Teams.
- Teacher-Led Online Danish Courses Live online Danish courses taught by teachers via Microsoft Teams, with access to A2B's online learning portal containing teaching materials and homework assignments. Includes post-PD3 conversation training priced at 6,500 DKK.
- Self-Study Danish Courses Online self-paced Danish courses for independent learners, including basic beginner courses and extended options with varying durations of access to the self-study portal.
- B2B Danish Tuition for Companies Corporate Danish language training for international employees, delivered on-site at the workplace, online, or at an A2B language center for groups of minimum 15 employees; curriculum customized to workplace context and industry.
- Prøve i Dansk 3 (PD3) Exam Registration Registration service for the official Prøve i Dansk 3 (PD3) exam covering both written and oral components, available to self-study candidates twice yearly (May/June and November/December); a 250 DKK cancellation fee applies if cancelled before the deadline.
Quantifiable outcome
- High pass rates: Danish Course 1: 90-100%, Danish Course 2: 90-100%, Danish Course 3: 80-92% across different centers in 2024
- +1 more outcomes
Companies that use A2B
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
A2B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
A2B partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AS3 CompaniescoreA2B is part of AS3 Companies, a Nordic consulting company. AS3 handles recruitment for A2B and provides corporate support including HR, IT, and administrative functions. The relationship provides A2B with institutional backing and shared services across the Nordic region.
- De Danske SprogcentrecoreA2B is a member of De Danske Sprogcentre (The Danish Language Centers), an association of Danish language schools. This membership provides official recognition and network benefits within the Danish language education sector.
- Danish Municipalities (Kommuner)coreA2B partners with local Danish municipalities to provide official Danish language education. Municipalities refer eligible international residents to A2B for free Danish courses under the official Danish Education program. This is the primary channel for student acquisition.
- Aarhus UniversityminorA2B provides Danish language education services at Aarhus University for international staff and students, offering on-campus instruction.
- ArlaminorA2B provides Danish language training for Arla's international employees, demonstrating corporate B2B partnerships.
- VestasminorA2B provides Danish language training for Vestas' international employees at their Danish operations.
- Business Academy AarhusminorA2B offers Danish education services at Business Academy Aarhus for international students and staff.
- SDU (University of Southern Denmark)coreA2B operates a dedicated language center on SDU's campus in Sønderborg (Alsion 2), specifically serving SDU international employees, students, and accompanying spouses with Danish language courses.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
A2B competitors and assessment
Company assessmentDirect peers
- Studieskolen: Major Danish language school based in Copenhagen offering the Official Danish Language Course, exam preparation (PD1/PD2/PD3), and integration programs for international residents. Direct competitor to A2B within the regulated Danish language education market and member of the same De Danske Sprogcentre network.
- Københavns Sprogcenter (CPH Language Center): Approved Danish language school in Copenhagen delivering the official Danskuddannelse modules under municipal referral. Direct competitor offering the same regulated curriculum, exam preparation, and corporate Danish training that A2B does.
- AOF Danmark: National adult education association providing Danish language courses, exam preparation, and integration offerings across Denmark. Direct peer in the regulated adult Danish language education space, with overlapping municipal referral customers and B2B contracts.
- Sprogcenter Midtjylland: Regional Danish language center serving Central Jutland, offering the official Danskuddannelse and integration programs. Direct regional competitor to A2B in overlapping Jutland municipalities, with similar curriculum and exam administration mandate.
- CLAVIS (sprogcenter): Danish language school in the Copenhagen area providing official Danish education and corporate Danish training. Direct competitor offering the same Danskuddannelse curriculum and corporate B2B Danish services as A2B.
Emerging players
- International House Copenhagen: Copenhagen-based language school offering Danish courses and integration training. Partial overlap with A2B on Danish language instruction for internationals, with a primarily Copenhagen focus.
- Babbel: Consumer online language learning subscription product. An indirect competitor for self-study Danish learners that could erode A2B's self-study revenue stream, though it does not offer certified Danish Education modules or municipal-referral delivery.
- Rosetta Stone: Online language learning platform with a Danish offering. Adjacent competitor for self-paced learners considering A2B's self-study portal, but does not provide certified Danskuddannelse or exam preparation.
Broad incumbents
- Berlitz Denmark: Global language training provider with a Denmark presence, offering corporate language training including Danish. Comparable on B2B corporate language training delivery model, though Berlitz covers many languages rather than specializing in Danish.
- inlingua International: Global language training network providing corporate and individual language instruction. Overlaps with A2B on corporate B2B language training delivery, though broader in language portfolio and geographic coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
A2B social profiles
Digital presenceA2B financial estimates
Financial estimateRevenue estimate
Valuation estimate
A2B leadership team
Management profileNumber of profiles
Profiles9 records
A2B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A2B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A2B
What does A2B do?
A2B provides Official Danish Language Education (Danskuddannelse) to international residents, students, and employees across Denmark, both in-person at 7+ language centers and online via Microsoft Teams. The company delivers the government-certified Danish curriculum across three levels (DU1, DU2, DU3), supplemented by PD3 exam preparation, private lessons, self-study courses, and B2B corporate Danish tuition for companies with international staff.
Is A2B a public or private company?
A2B is a private company. It is classified as corporate owned and is currently operating.
When was A2B founded?
A2B was founded in 2012. It employs 51 to 100 people.
Where is A2B based?
A2B is headquartered in Viby, Denmark, in the Europe region.
How does A2B make money?
Four revenue lines are on record. Danish Language Education Services are the primary driver. The others are examination and Testing Services, private Danish Lessons and teacher-Led Online Courses.
Who are A2B's main competitors?
Direct peers on record are Studieskolen, Københavns Sprogcenter (CPH Language Center), AOF Danmark, Sprogcenter Midtjylland and CLAVIS (sprogcenter). Emerging players are International House Copenhagen, Babbel and Rosetta Stone. Broad incumbents are Berlitz Denmark and inlingua International.
Does A2B have an API?
No public API is recorded for A2B.
What industry is A2B in?
A2B's product category is Language Education Services. Its primary akta.pro industry code is EDANACAD, Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE). Its NAICS code is 61163 and its SIC code is 8200.