Texas Organization of Nursing Leaders

What Texas Organization of Nursing Leaders does

Texas Organization for Nursing Leadership (TONL) is a Texas-based non-profit professional membership association for nurse leaders, founded in 1968 as the Texas Society for Hospital Nursing Service Administrators and rebranded to its current name in 2019-2020 to align with the national AONL. The organization serves 950+ members across 13 geographic chapters covering major Texas metros including Dallas, Houston, San Antonio, Austin, Lubbock, and West Texas, with a core customer base of Chief Nursing Officers, nurse executives, directors, managers, and faculty in graduate and undergraduate nursing programs.

TONL's core offering is annual membership priced at $0-$255 depending on tier (Graduate Student, Student, Retired, Primary Full, Additional Full, Affiliate), with discounted group membership packages ($95-$115 per person) for hospital systems enrolling 10 or more members. Beyond dues, the organization monetizes through two annual conferences (the Austin Fall Conference in September and the Dallas Annual Conference) with registration fees, sponsorship packages, and exhibitor fees; a Career Center job board; and newsletter advertising. Membership benefits include access to 13 local chapters, free webinars, legislative updates via the Nursing Legislative Agenda Coalition, scholarships, and continuing education programming.

The organization holds strategic affiliations as the official state chapter of the American Organization for Nursing Leadership (AONL) and as an affiliate of the Texas Hospital Association, with representation on Texas Board of Nursing committees. Day-to-day operations are outsourced to CMP Management, a professional association management company, and the technology stack is built on the YourMembership AMS platform for member portal, event registration, online community, and billing. TONL has no proprietary technology platform, no software product, and no disclosed AI capabilities; its value proposition is rooted in regulatory access, professional community, and advocacy rather than technology differentiation.

Name

Texas Organization of Nursing Leaders

Legal name

Texas Organization for Nursing Leadership

Website

https://tonl.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Organization for Nursing Leadership is a Texas-based non-profit professional membership association serving 950+ nurse leaders across 13 state chapters through tiered memberships, two annual conferences, advocacy, and a career center. As the AONL state chapter and Texas Hospital Association affiliate, it provides regulatory access and professional development for hospital nurse executives.

Ownership category

akta.pro rank

Product category

Professional Association / Nursing Leadership

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Nursing leadership association
• Professional membership organization
• Healthcare professional development
• Nursing advocacy services
• Continuing nursing education

Headquarters

HQ city

Leander

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues at multiple tier levels (Primary Full Member $150, Additional Full Member $125, Student $125, Graduate Student $0, Affiliate $255, Retired $120). Anniversary-based annual renewals. Group discounts available for organizations enrolling 10+ members, reducing per-person cost to $95-$115 depending on group size.
2. Annual Conferences and Events: Revenue generated through the annual TONL conference (Austin Fall Conference in September, and the Dallas Annual Conference). Income streams include registration fees, sponsorship packages, and vendor/exhibitor fees. The 2026 Austin Conference offers sponsorship opportunities and is open for registration.
3. Career Center Services: The TONL Career Center serves both organizations recruiting talent and individual members seeking career opportunities, providing a job posting and candidate search platform.
4. Newsletter Advertising: The TONL Monthly Newsletter accepts advertising from external organizations, providing a revenue stream and also a channel for member value.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Texas Organization for Nursing Leadership (TONL) is a non-profit professional membership association that provides annual memberships, networking through 13 local chapters, state-level annual conferences (Austin and Dallas), continuing education, career resources, legislative advocacy, and recognition programs for nurse leaders across Texas. Members include CNOs, nurse executives, directors, managers, faculty, students, and healthcare organizations enrolling groups of 10+ nurse leaders.

Product overview

TONL operates as a professional membership organization, not a software product company. Its core offering is TONL Membership, which provides nursing leaders across Texas with access to annual conferences (Austin Fall Conference and Dallas Annual Conference), the TONL Monthly Newsletter, a Career Center job board, scholarship programs, and local chapter affiliations (CTONL, HONL, NCONL, NTONL, SCTONL, SPONL, WTONL). The organization also administers two prestigious awards: the Excellence in Leadership Award and the Elizabeth Sjoberg Lifetime Achievement Award. TONL has no named software products, platform, or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• TONL Membership Annual membership providing nursing leaders in Texas access to networking through 13 local chapters, legislative updates, educational programs, scholarships, career center, professional development webinars, and recognition opportunities. Multiple tiers for full members, students, graduate students, affiliates, and retired members, plus group memberships for healthcare organizations enrolling 10+ nurse leaders.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• 2026 Austin Conference Sponsors (UNT Health, Gateway Health, Gratia Health, HatchMed, Qualivis, Texas Center for Nursing Workforce Studies)minorGTM or Marketing Partner · 3 September 2026The 2026 TONL Austin Fall Conference (September 3-4, 2026) has multiple Diamond and Platinum sponsors including UNT Health, Gateway Health, Gratia Health, HatchMed, Qualivis, and Texas Center for Nursing Workforce Studies. Sponsorship packages are available at various levels for organizations seeking to reach Texas nurse leaders at TONL's largest annual event.
• American Organization for Nursing Leadership (AONL)coreStrategic or Co-development PartnerTONL is the official state chapter for AONL (formerly AONE). This national affiliation provides members with access to AONL resources, national conferences, and connects Texas nurse leaders to the broader national nursing leadership agenda. TONL board includes a Region 7 AONL Board Director position held by Dr. Christi Nguyen. This is TONL's most strategic partnership, anchoring its national identity.
• Texas Hospital Association (THA)coreStrategic or Co-development PartnerTONL serves in an affiliate capacity with the Texas Hospital Association. TONL history notes that in the 2000s, TONE (now TONL) became an affiliate of THA, operating as a separate organization rather than a subsidiary. THA provides state-level institutional support, and the Excellence in Leadership Award is presented during THA's Leadership Conference Awards Luncheon. TONL also provides a THA Ex-Officio Representative on its board (Laura Cornelson, VP for Clinical Initiatives at THA).
• Texas Board of NursingcoreStrategic or Co-development PartnerTONL represents nurse leadership on Texas Board of Nursing committees and is a member of the Nursing Legislative Agenda Coalition (NLAC). TONL history notes that in the 1970s a Board member was appointed to the Board of Nurse Examiners to develop working papers on proposed standards for nursing practice. This regulatory partnership gives TONL members direct input into nursing practice standards in Texas.
• Nursing Legislative Agenda Coalition (NLAC)coreStrategic or Co-development PartnerTONL is a member of the Nursing Legislative Agenda Coalition, a statewide coalition of nursing organizations working together on nursing legislative priorities in Texas. TONL maintains representation on NLAC and its NLAC Legislative Updates are shared with members.
• CMP ManagementminorOthersCMP Management is the professional management company contracted to manage TONL's day-to-day operations, including membership services, event management, and administrative functions. TONL's website notes 'TONL is professionally managed by CMP Management.'
• DAISY FoundationminorGTM or Marketing PartnerTONL partners with the DAISY Foundation, with DAISY Foundation banners featured on the TONL website homepage. The DAISY Award recognizes extraordinary nurses, aligning with TONL's mission to celebrate nursing excellence.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• American Nurses Association (ANA): The largest U.S. professional association for registered nurses. Broader scope than TONL (all RNs vs. nurse leaders) and not AONL-affiliated, but addresses overlapping advocacy and professional development needs.
• American Organization for Nursing Leadership (AONL): National parent organization of which TONL is the Texas state chapter. AONL serves all U.S. nurse leaders and is the most direct comparable for TONL's member services, advocacy, and conference programming.

Others

• Texas Hospital Association (THA): State-level hospital industry association with which TONL is an affiliate. THA provides state-level policy reach, the venue for the Excellence in Leadership Award, and a board-level ex-officio relationship.
• Nurses on Boards Coalition (NOBC): National coalition promoting nurse representation on corporate and nonprofit boards. Listed as a resource partner on the TONL website; thematically aligned with TONL's leadership development mission.
• Sigma Theta Tau International (Sigma Nursing): International nursing honor society focused on scholarship, leadership, and professional development. Adjacent peer serving overlapping nursing leadership audience with academic/credentialing emphasis rather than state-level advocacy.

Direct peers

• Illinois Organization for Nursing Leadership (IONL): Illinois state chapter of AONL. Direct peer as state-level nurse leadership association with comparable governance, conference, and advocacy structure.
• Organization of Nurse Leaders of New Jersey (ONL NJ): State-level AONL-affiliated nurse leadership organization in New Jersey. Comparable in mission, member composition (nurse executives), and chapter/member engagement model.
• California Association for Nurse Leaders (CAHL): California state chapter of AONL. Comparable in mission, member base (nurse leaders), and AONL chapter structure; operates at larger absolute scale given California's size.
• Florida Organization for Nursing Leadership (FONL): Another large AONL state chapter serving nurse leaders in Florida. Closest structural parallel to TONL: similar size, state-level chapter model, and AONL affiliation.

Regional players

• Texas Nurses Association (TNA): Texas-based professional association for registered nurses more broadly (not leadership-specific). Adjacent peer serving overlapping Texas nursing community with different member focus and advocacy scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nurse_leaderstx
• Facebookfacebook.com/NurseLeadersOfTexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Organization of Nursing Leaders