Abbracci Group

What Abbracci Group does

Abbracci Group is a privately held HR consulting and education company founded by Dr. Keri Ohlrich (CEO) and Kelly Guenther (COO) and based in Pasadena, California. It serves HR professionals, people leaders, and organizations that want HR to operate as a strategic function, anchored by the proprietary and trademarked CHARGE framework.

The company's product surface is a layered education and advisory offering. Core assets include the CHARGE framework (a six-phase methodology endorsed by HR thought leader Dave Ulrich), two published books ("The Way of the HR Warrior" and "Whatever the Hell You Want"), and The Breakout podcast, which has reached #1 in Self-Improvement and top-10 overall on Apple Podcasts. Distribution runs through a Kajabi-hosted content platform, podcast feeds, and Amazon book channels.

The business model stacks four revenue tiers: a self-serve membership and Full CHARGE Online Course Bundle ($499 one-time), a six-month VIP coaching program at $2,499 per month capped at 20 participants per cohort, individual courses such as Conflict Mastery, and corporate team programs priced at $10,000–$20,000+. The company is bootstrapped with 1–10 employees, serves named enterprise clients including Chamberlain Group, Western Shield, Floyd Lee Locums, Arch Staffing, Echo Inc, QSI Produce, Segerstrom Center for the Arts, and CGI, and does not disclose revenue, funding, or headcount metrics.

Name

Abbracci Group

Legal name

Abbracci Group, LLC

Website

https://abbraccigroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Abbracci Group is a bootstrapped HR consulting and education company that delivers courses, coaching, books, and a podcast built on the proprietary CHARGE framework, serving HR professionals and corporate teams seeking strategic HR leadership development.

Ownership category

akta.pro rank

Product category

HR Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• HR consulting services
• Leadership development programs
• HR professional training
• Organizational culture consulting
• Executive coaching services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Monthly recurring subscription at $149-199/month for Core Pro membership providing access to community, monthly development sessions, and HR Recharge gatherings. Auto-renewing subscriptions with monthly or annual billing.
2. Course Bundle Sales: One-time purchase of $499 for Full CHARGE Online Course Bundle (6 courses) with instant access, SHRM/HRCI credits, and private community. Individual courses also available.
3. Coaching Services: Six-month coaching program at $2,499/month with group coaching, hot seat sessions, open office hours, and leadership circles. Limited to 20 participants per cohort.
4. Add-on Services: Individual coaching ($250-$5,000), live virtual cohorts ($597-$997), boot camps ($297-$499), in-person workshops ($5,000-$15,000+), and keynote speaking ($5,000-$10,000).
5. Book Sales: Sale of published books including 'The Way of the HR Warrior' and 'Whatever the Hell You Want' through Amazon and other retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Abbracci Group provides HR consulting, leadership development, and personal growth services built around its proprietary CHARGE framework. The company sells published books, video-based online courses, monthly memberships, six-month intensive coaching programs, and delivers strategic HR consulting and keynote speaking services to individual HR professionals and organizations seeking to transform HR functions and build leadership capability.

Product overview

Abbracci Group is a consulting and education company offering a multi-product portfolio centered on HR leadership development and personal growth. The core offering includes two published books (The Way of the HR Warrior and Whatever the Hell You Want), the HR Warrior online course program built on the CHARGE framework (with individual courses, a monthly membership at $149, a course bundle at $499, and a 6-month coaching program at $2,499/month), The Breakout Podcast, and consulting/fractional HR services. The products are interconnected: the books provide foundational frameworks, the courses expand on the CHARGE methodology, the coaching program offers intensive support, and the podcast extends the brand's reach through interviews and discussions.

Differentiator

Problem solved

Functional benefit

Brands

• The Breakout Podcast: A podcast hosted by Dr. Keri Ohlrich and Kelly Guenther featuring unfiltered stories about leadership, growth, and breaking out of expectations. Reached #1 in Self-Improvement and Education on Apple Podcasts and Top 10 overall.

Products and services

• The Way of the HR Warrior A practical guide for HR professionals built on the CHARGE framework, helping readers move from reactive to strategic leadership and become trusted partners who shape organizational culture.
• Whatever the Hell You Want A guide for breaking free from societal expectations and living authentically, using personal stories and practical tools to help readers design lives on their own terms.
• HR Warrior Courses Video-based, self-paced courses covering the six CHARGE framework modules (Courage, Humility, Accuracy, Resiliency, Goal-Oriented, Exemplary) with printable reflection guides, each course eligible for SHRM/HRCI continuing education credits.
• HR Warrior Membership Monthly subscription at $149 providing access to the HR Warrior community, monthly development sessions, HR Recharge live gatherings, and exclusive member benefits.
• Full CHARGE Online Course Bundle One-time payment of $499 for instant access to all six CHARGE courses with private community access and monthly live sessions with Keri & Kelly.
• HR Warrior Coaching & Development Six-month intensive coaching program at $2,499/month with group coaching, hot seat coaching, open office hours with founders, leadership circles, accountability sessions, and limited to 20 participants.
• Consulting and Fractional HR Strategic partnership offering providing long-term people solutions, organizational clarity, alignment, and HR expertise for organizations seeking ongoing support.
• Speaking Engagements Keynote and workshop services covering topics including unleashing potential, human-centered leadership, HR Warrior mindset, and breaking out of expectations.

Quantifiable outcome

• Apple Podcasts #1 in Self-Improvement & Education category
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gallup:
• Deloitte Human Capital: Deloitte's Human Capital practice provides HR transformation, leadership development, and organizational consulting services to large enterprises. Overlaps with Abbracci's strategic HR partnership offering but operates as a Big-4 incumbent with comprehensive service breadth.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent management, executive search, and leadership development services. Comparable to Abbracci in the talent management and leadership advisory space, but operates at enterprise scale across hundreds of Fortune 500 clients.

Direct peers

• BetterUp: BetterUp is a leadership coaching and development platform combining 1:1 coaching, AI-driven tools, and content for professionals and enterprises. Directly comparable to Abbracci's HR Warrior Coaching program in offering premium coaching with SHRM-adjacent credentials, but at vastly larger scale and with proprietary tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thebreakoutpodcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbracci Group