ERB Financial Group

What ERB Financial Group does

ERB Financial Group, operating commercially as ERB Proximo, is a privately held B2B financial services firm headquartered in Tel Aviv that delivers outsourced CFO, bookkeeping, payroll, and tax compliance services to startups, technology companies, and multinational organizations with cross-border operations between Israel, the United States, and the United Kingdom. Founded in 1994, the firm operates from offices in Tel Aviv, London, New York (with locations in Goshen and Buffalo), and San Jose, and structures its offering around four core pillars—fractional CFO leadership, multi-currency bookkeeping and accounting, payroll processing, and Israeli/US tax compliance—supplemented by US/UK entity setup, FP&A, cash flow management, investor reporting and due diligence support, and a dedicated Medical & Biotech vertical. Service delivery is structured into an Early Stage package (for startups with up to 5 employees) and a Growth Stage package (adding dedicated CFO services, budgeting and forecasting, revenue recognition, parent/subsidiary consolidation, and transfer pricing), with quote-based monthly subscriptions as the primary commercial model.

The firm's go-to-market is sales-led and relationship-driven, combining direct consultative selling with referral networks across the Israeli startup ecosystem (investors, accelerators, legal advisors) and content marketing via a partnership with GeekTime. Technology stack relies on cloud-based ERP and payroll integrations (NetSuite, Priority, QuickBooks, SAP, Gusto, ADP, Rippling, Paychex) rather than proprietary software. ERB does not develop in-house AI/ML capabilities and holds no patents; its differentiation is grounded in 30+ years of practitioner experience, deep specialization in Israeli–US dual-jurisdiction structures (Delaware C-Corps, FBAR, Form 5471, transfer pricing), and bundled full-stack finance outsourcing that creates switching friction. The firm reports no external funding rounds and is founder-owned.

Name

ERB Financial Group

Legal name

ERB Financial Group

Website

https://erb.co.il

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

ERB Financial Group (ERB Proximo) is a Tel Aviv–headquartered B2B financial services firm providing outsourced CFO, bookkeeping, payroll, and tax compliance to Israeli startups and tech companies expanding to the US and UK. Founded 1994, it operates four offices across Israel, the US, and the UK.

Ownership category

akta.pro rank

Product category

Outsourced Financial Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Outsourced CFO services
• Startup bookkeeping accounting
• Cross-border tax compliance
• Payroll services Israel US
• Corporate entity setup

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced CFO Services: Fractional CFO services providing senior financial leadership to startups on a retainer basis. Includes financial strategy, budgeting, cash flow management, fundraising support, and investor reporting.
2. Bookkeeping and Accounting: Ongoing bookkeeping services including multi-currency accounting, bank reconciliations, financial reporting, and monthly close. Provided for both Israeli and US entities.
3. Payroll Services: Monthly payroll processing, employee payments, tax withholdings, and compliance reporting for employees in Israel and the US.
4. Tax Compliance and Filing: Tax return preparation and ongoing tax compliance services for Israeli and US tax authorities, including Delaware franchise tax and IRS filings.
5. US Entity Setup and Expansion Support: Incorporation guidance, EIN registration, bank account setup, and operational infrastructure establishment for companies expanding to the US market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ERB Financial Group (operating as ERB Proximo) provides outsourced CFO, bookkeeping, payroll, and tax compliance services to Israeli startups and technology companies expanding into the United States, United Kingdom, and operating as multinationals. The firm offers bundled subscription packages (Early Stage and Growth Stage) covering multi-currency accounting, US entity formation, Delaware C-Corp support, multi-state payroll, FP&A, investor reporting, and cross-border tax compliance including Delaware franchise tax and IRS filings. Offices in Tel Aviv, New York, San Jose, and London support clients across the full startup lifecycle from Pre-Seed through exit.

Product overview

ERB Proximo is a CFO-as-a-Service platform providing a suite of integrated financial services for startups, tech companies, and multinational organizations operating across Israel, the United States, and the United Kingdom. The offering is organized as a unified financial infrastructure platform built around four core pillars: outsourced CFO leadership, bookkeeping and accounting, payroll processing, and tax compliance. Supporting modules address US and UK entity setup, multinational consolidated reporting, transfer pricing, investor reporting, FP&A, cash flow management, and business plan preparation. Service tiers (Early Stage Package, Growth Stage Package) structure the delivery based on company size and growth stage, with add-on vertical specializations for medical, biotech, fintech, cybersecurity, SaaS, and e-commerce sectors. The platform integrates with major ERP systems (NetSuite, Priority, SAP) and accounting/payroll tools (QuickBooks, Gusto, ADP, Rippling, Paychex) to manage multi-entity, multi-currency financial operations for companies from Pre-Seed through Series B and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• CFO Services (Fractional/Outsourced CFO) Outsourced fractional CFO services providing senior financial leadership for startups and tech companies, including financial strategy, budgeting, cash flow management, investor reporting, fundraising preparation, and board support.
• Bookkeeping Services Outsourced bookkeeping and accounting services for startups, including multi-currency accounting, bank reconciliations, accounts payable/receivable management, monthly reporting, and financial data preparation for Israeli and US entities.
• Payroll Services Payroll processing and salary management services including monthly pay slips, tax calculations, national insurance deductions, ESOP management, and multi-state payroll compliance for companies operating in Israel and the US.
• Tax Compliance & Filing (US & Israel) Tax filing and compliance services including US federal and state tax returns (Form 1120, Form 5471, FBAR), Delaware franchise tax, Israeli tax reporting, and cross-border tax compliance for multinational operations.
• US Entity Setup & Subsidiary Accounting Formation of Delaware C-Corporations, EIN registration, US business bank account setup, and ongoing subsidiary accounting for Israeli startups expanding to the US market.
• UK Entity Setup & Subsidiary Accounting Formation and management of UK entity operations for Israeli startups expanding to the London market, including accounting and tax compliance under UK regulations.
• Multinational Company Services Financial services for multinational companies establishing operations in Israel or operating across Israel, US, and UK, including financial representation, multi-entity accounting, consolidated reporting, and transfer pricing.
• Business Plans for Visa & Fundraising Preparation of business plans tailored for visa applications and investor fundraising, supporting startup founders in US expansion and capital-raising processes.
• Early Stage Package Entry-level service package for startups with up to 5 employees, including registration with tax authorities, monthly multi-currency bookkeeping with bank reconciliations and reporting, monthly payroll processing, and a dedicated finance team.
• Growth Stage Package Mid-tier service package for scaling startups, including monthly payroll, dedicated CFO services, budgeting and forecasting, revenue recognition, parent/subsidiary consolidation, and transfer pricing implementation.
• Medical & Biotech Financial Services Specialized financial services for medical and biotech startups, including R&D budgeting, clinical burn rate management, FDA/EMA/ISO compliance accounting, R&D credit optimization, and milestone-based financial modeling for investor reporting.

Quantifiable outcome

• Multiple successful exits through acquisition supported by ERB financial services
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• GeekTimeminorGTM or Marketing PartnerContent partnership with GeekTime for publishing educational guides about C-Corporation formation and US expansion for Israeli startups. ERB contributes expertise through co-branded content resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1-800Accountant: 1-800Accountant provides outsourced accounting, bookkeeping, tax filing, and CFO advisory to small businesses and entrepreneurs on a subscription basis. Its broad service menu and recurring engagement model closely mirror ERB's integrated finance stack.
• Bench: Bench delivers monthly bookkeeping paired with a dedicated team and software for small businesses and startups. While more SMB-focused, its subscription-based, technology-augmented bookkeeping model competes with ERB's recurring bookkeeping and CFO service tiers.
• B2B CFO: B2B CFO is a national network of fractional CFOs serving privately held and growth-stage businesses across the US. Its part-time CFO positioning for companies that cannot yet afford a full-time finance leader is the same wedge ERB uses with Israeli startups.
• Bookkeeper360: Bookkeeper360 provides outsourced bookkeeping, controller services, CFO advisory, payroll, and tax for small businesses and startups. Its Xero-based platform and subscription pricing model directly parallel ERB's bookkeeping-plus-CFO stack for growing companies.
• Kruze Consulting: Kruze Consulting is a direct competitor offering fractional CFO, bookkeeping, and tax services to VC-backed startups in the US. Like ERB, it specializes in serving venture-funded technology companies from seed through exit, making its offering, customer profile, and delivery model nearly identical to ERB's.
• inDinero: inDinero offers outsourced bookkeeping, accounting, tax, and fractional CFO services to growth-stage and venture-backed companies. Its combined software-plus-services approach and startup customer base make it a comparable peer to ERB's offering.
• Pilot: Pilot provides outsourced bookkeeping, CFO advisory, and tax services primarily to startups and small businesses, combining human accountants with proprietary software. Its subscription-based fractional finance model targets the same growth-stage technology customers as ERB.

Broad incumbents

• BDO USA: BDO is a global accounting and advisory firm with outsourced accounting, tax, and CFO/advisory practices serving mid-market and high-growth technology clients. While not specialized in ERB's Israel-to-US niche, BDO's startup and cross-border practices compete for the same fractional finance engagements.
• KPMG US: KPMG's emerging-company and technology practices offer outsourced finance, tax, and advisory to venture-backed and multinational clients. Its broader portfolio competes with ERB primarily on multinational engagements that require Israeli, US, and UK tax fluency.

Regional players

• Bright!Tax: Bright!Tax specializes in US tax preparation and compliance for international entrepreneurs and US expats, including Israeli founders. It overlaps with ERB's US tax compliance and Delaware C-Corp formation services, though it is not a generalist outsourced finance firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ERB.complete.financial.solution
• LinkedInlinkedin.com/company/erb-financial-group
• Xx.com/danit92958022

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERB Financial Group