Apparent Insurance
Apparent Insurance was a U.S. direct-to-consumer personal auto insurance provider, founded in 2019 as a subsidiary of Elephant Insurance, targeting parents and families. The company is currently winding down operations and redirecting customers to its parent.
- Company typePrivate
- Founded2019
- HeadquartersGlen Allen, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Apparent Insurance firmographics
Firmographics- Name
- Apparent Insurance
- Website
- https://apparentinsurance.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Apparent Insurance was a U.S. direct-to-consumer personal auto insurance provider, founded in 2019 as a subsidiary of Elephant Insurance, targeting parents and families. The company is currently winding down operations and redirecting customers to its parent.
- Ownership category
- akta.pro rank
Apparent Insurance industry classification
Industry- Product category
- Personal Auto Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life Insurance Carriers (524113)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD)
Keywords
Where Apparent Insurance is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Markets served
Apparent Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Apparent Insurance product offering
Product offeringCore offering
Apparent Insurance offered auto insurance policies designed specifically for parents and families, branded as 'Auto Insurance for Parents by Parents.' The company sold personal auto insurance coverage directly to consumers through its website. Operations are winding down, with former policyholders being redirected to parent company Elephant Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Apparent Auto Insurance
Companies that use Apparent Insurance
Customer profileSegments1 record
Ideal customer profiles1 record
Apparent Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apparent Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elephant InsurancecoreElephant Insurance is identified as the parent company of Apparent Insurance. As Apparent Insurance winds down operations, customers are being referred to Elephant Insurance for quotes and continued coverage. This represents a corporate restructuring or wind-down of the Apparent brand under the Elephant Insurance umbrella.
Apparent Insurance competitors and assessment
Company assessmentDirect peers
- Elephant Insurance: Parent company of Apparent and the carrier now absorbing its book. Operates in the same personal auto insurance category with overlapping customer demographics and effectively replaces Apparent in the market.
- Direct Auto Insurance: Non-standard personal auto carrier targeting budget- and lifestyle-specific consumer segments (e.g., motorcycle, SR-22). Comparable to Apparent in segmenting personal auto around a specific consumer profile.
Emerging players
- Root Insurance: Tech-forward personal auto insurer using telematics-based pricing, sold direct-to-consumer online. Comparable to Apparent in product category and digital GTM, though Root leads on proprietary technology.
- Branch Insurance: Insurtech offering home and auto bundling through a digital direct channel. Comparable to Apparent in targeting digital-native consumers and bundling auto with adjacent lines, though broader in geography and product.
- Lemonade: Direct-to-consumer digital insurance carrier with a multi-line product set. Overlaps with Apparent on DTC distribution and life/auto offerings, though Lemonade emphasizes renters first and is more tech-branded.
Broad incumbents
- Allstate: Major US personal lines carrier with strong direct and agent channels. Direct competitor in the personal auto category that Apparent targeted with its family-focused brand.
- Progressive: Top-tier US personal auto carrier with a strong direct online channel and broad demographic reach. Closely comparable to Apparent on product (personal auto) and direct distribution model.
- State Farm: Largest US personal lines insurer by premium. Directly competes in personal auto and overlaps with Apparent's family-household customer base, though State Farm's distribution skews agent-led.
- GEICO: Largest direct-to-consumer personal auto insurer in the US. Competes with Apparent on the same self-serve online quote-and-bind motion, but with vastly broader scale, brand, and product breadth.
- Nationwide: Large diversified US personal lines carrier with auto, home, and life offerings — mirroring Apparent's multi-line product set. Direct competitor for family-household personal auto customers.
Market position
Customer concentration
Apparent Insurance social profiles
Digital presenceApparent Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparent Insurance leadership team
Management profileNumber of profiles
Apparent Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparent Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparent Insurance
What does Apparent Insurance do?
Apparent Insurance offered auto insurance policies designed specifically for parents and families, branded as 'Auto Insurance for Parents by Parents.' The company sold personal auto insurance coverage directly to consumers through its website. Operations are winding down, with former policyholders being redirected to parent company Elephant Insurance.
Is Apparent Insurance a public or private company?
Apparent Insurance is a private company. It is classified as corporate owned and is currently closed.
When was Apparent Insurance founded?
Apparent Insurance was founded in 2019. It employs 101 to 250 people.
Where is Apparent Insurance based?
Apparent Insurance is headquartered in Glen Allen, United States, in the North America region.
Who are Apparent Insurance's main competitors?
Direct peers on record are Elephant Insurance and Direct Auto Insurance. Emerging players are Root Insurance, Branch Insurance and Lemonade. Broad incumbents are Allstate, Progressive, State Farm, GEICO and Nationwide.
Does Apparent Insurance have an API?
No public API is recorded for Apparent Insurance.
What industry is Apparent Insurance in?
Apparent Insurance's product category is Personal Auto Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.