AMZ

What AMZ does

AMZ Touringcars (Auto Maatschappij Zeeland) is a privately held, family-owned Dutch group passenger transport company headquartered in Borssele, Zeeland, Netherlands. Founded in 1923 by Abraham de Muynck as a single bus line between Borssele and Goes, the company has operated continuously for over a century and today operates a fleet of 40+ touringcars plus public transport line buses from a single integrated facility. It holds the Hofleverancier (Royal Purveyor) designation, ISO 9001 certification, and the Keurmerk Touringcarbedrijf quality mark, and it serves schools, businesses, associations, government, tour operators, families, and individual travelers across the Netherlands, Belgium, Germany, France, the UK, and broader Europe.

The company's core product is chauffeur-driven touringcar and bus rental across a vehicle spectrum from 9-seat vans through 19-, 30-, 34-, 54-, 62-, and 63-seat coaches to a 92-seat double-decker, including a wheelchair-accessible touringcar. Underpinning this fleet is a vertically integrated operating infrastructure: in-house maintenance and APK inspection (Garage de Muynck), industrial painting and damage repair (De Muynck Spuiterij), driver training and Code 95 certification (AMZ Academy), and self-drive vehicle rental (AMZ Autoverhuur). Recurring contracted revenue comes from public transport line concessions in Zeeland (currently under Connexxion and transitioning to EBS) and from long-tenured enterprise customers including daily employee transport for Koninklijke Schelde shipyard.

AMZ's revenue mechanics span three models: one-time per-trip leisure bookings (€39-€359 per person for day and multi-day tours), managed-services contracts for group and employee transport, and subscription/recurring revenue from public transport concessions, with ancillary catering add-ons and referral commissions on self-drive rentals. Go-to-market combines direct sales via website quote requests and phone (primarily Dutch and English), channel partnerships with tour operators and travel organizations across Europe, and event-driven sales for concerts, festivals, sports tournaments, and seasonal markets. The company is led by Managing Director Ries Spruit and operates under the broader AMZ – De Muynck family group umbrella.

Name

AMZ

Legal name

AMZ Touringcars

Website

https://amz.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

AMZ Touringcars is a privately held, family-owned Dutch group passenger transport company operating a fleet of 40+ touringcars and buses from Borssele, Zeeland, serving schools, businesses, associations, government, tour operators, and public transport concessions across the Benelux and broader Europe.

Ownership category

akta.pro rank

Product category

Charter Coach and Group Transport Services

NAICS

Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industry

Cross-Border / International Coach Operators (TLAFAFAD)

Keywords

• Group passenger transport
• Charter coach services
• School trip transport
• Event shuttle services
• Tour operator partnerships

Headquarters

HQ city

Borssele

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Touringcar Rental with Driver: Core revenue stream from renting touringcars with professional drivers for day trips, multi-day trips, school trips, company outings, and special events. Customers pay per trip based on distance, duration, vehicle type, and services included.
2. Group Transport Services: Contract-based group transport services including daily employee transport, student transport, and scheduled line services for public transport concessions.
3. Public Transport Operations: Line services for public transport in Zeeland region, currently operating under Connexxion and transitioning to EBS concession, providing recurring revenue from scheduled routes.
4. Catering Services: On-board catering including beverages, snacks, and meals during trips, sold as add-on service to transport customers.
5. Vehicle Rental without Driver: Referral revenue from directing customers to sister company AMZ Autoverhuur for bus rental without driver services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

AMZ Touringcars is a Dutch passenger transport company operating a fleet of 40+ touring cars and buses, providing professional group transport with drivers across the Netherlands, Belgium, Germany, and broader Europe. Core services include school trips, day excursions, multi-day tours, corporate group transport, event transport, tour operator partnerships, airport transfers, employee transport, on-board catering, and seasonal travel packages. The fleet ranges from 9-passenger vans to 92-seat double-deckers with modern amenities and wheelchair accessibility.

Product overview

AMZ Touringcars operates a diverse fleet of touringcars and buses, offering transport services for various group sizes and purposes. The core product portfolio includes standard touringcars (54 seats), Touringcar XL (62 seats), double-decker buses (92 seats), midibuses (30 seats), Club Coach (34 seats), wheelchair-accessible touringcars (62 seats), group transport buses (63 seats), minibuses (19 seats), and 9-person buses. These vehicles support a range of services including school trips, day trips, group transport, event transport, tour operating, airport transfers, employee transport, catering services, group travel packages, and seasonal travel packages. The company provides complete travel solutions from its base in Zeeland, Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average customer rating of 8.9 out of 10
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, strategic and minor.

• AMZ AutoverhuurcoreOthersSister company under AMZ - De Muynck group providing vehicle rental without driver services. AMZ refers customers needing self-drive vehicles to this partner, creating a complementary service offering within the same family business group.
• De Muynck SpuiterijcoreOthersIndustrial painting and vehicle body repair company within the AMZ - De Muynck group. Provides specialized painting and damage repair services for the AMZ fleet, ensuring quality control and quick turnaround for vehicle maintenance.
• Garage de MuynckcoreOthersVehicle maintenance and repair facility serving both AMZ fleet and external customers. Handles regular maintenance, repairs, and APK (vehicle inspection) services for company vehicles and passenger cars.
• Touroperators and Travel Organizations (Europe)coreChannel Partner/ Reseller/ DistributorLong-term partnerships with touroperators and travel agencies throughout Europe. AMZ serves as transport partner for incoming and outgoing tourist transport, offering flexible services including transfers, day trips, and multi-day tours for organized groups.
• ConnexxionmajorChannel Partner/ Reseller/ DistributorCurrent public transport concession partner for line services in Zeeland region. AMZ operates scheduled line services on behalf of Connexxion, primarily focusing on school transport routes.
• EBS (Egged Bus Systems)majorChannel Partner/ Reseller/ DistributorFuture public transport concession partner for Zeeland region. AMZ will become part of EBS concession starting next year, expanding their role in public transport services in the region.
• P&O FerriesstrategicStrategic or Co-development PartnerInternational transport partner for cross-channel ferry services on London trips. AMZ books ferry crossings between Calais and Dover as part of their multi-day international tour packages.
• Hotels and Hospitality PartnersminorStrategic or Co-development PartnerPartnerships with hotels (e.g., Premier Inn London Brentford) for multi-day tour packages, providing accommodation arrangements bundled with transport services.
• Event Organizers and FestivalsstrategicChannel Partner/ Reseller/ DistributorPartnerships with event organizers, concert venues (André Rieu, ABN AMRO Open), and festivals for dedicated transport services. AMZ provides complete transport solutions including shuttle services and coordinated group transport.
• Airports (Schiphol, Rotterdam, Eindhoven, Brussels, Charleroi, Düsseldorf)minorChannel Partner/ Reseller/ DistributorAirport transfer partners providing transport to major airports in Netherlands (Schiphol, Rotterdam, Eindhoven), Belgium (Brussels, Charleroi), and Germany (Düsseldorf, Cologne/Bonn) for group airport transfers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stagecoach Group: UK-based coach and bus operator (parent of Megabus). Comparable on long-distance and regional coach operations, fleet management, and PT contracting.
• VDL Groep: Dutch family-owned industrial group whose VDL Bus & Coach unit manufactures touring coaches and buses; also operates mobility services. Comparable as a Dutch family-controlled mobility/coach business with capital intensity and integrated operations.
• Keolis: French-based global public transport operator active in Dutch and Benelux PT markets. Comparable on concession bidding, multi-country operations, and integrated mobility services.
• National Express: UK-listed coach and bus operator with European operations including scheduled intercity coaches and PT concessions. Comparable on long-distance coach operations and concession portfolio.

Direct peers

• FlixBus: Europe's largest intercity coach operator serving 40+ countries with a fleet of partner-operated coaches. Directly comparable on coach transport fundamentals, though AMZ is charter/tour-focused while FlixBus is scheduled-line focused.
• Arriva: Pan-European bus and coach operator (Deutsche Bahn subsidiary) offering scheduled, charter, and PT services across the Netherlands, UK, and CEE. Closely comparable business model spanning charter and concession work.
• Qbuzz: Dutch regional bus operator holding multiple PT concessions and competing with AMZ for similar Dutch regional contracts. Comparable on fleet operations, school transport, and concession bidding.
• EBS (Egged Bus Systems): Dutch public transport operator and AMZ's future Zeeland concession partner. Direct comparable on PT line services, school routes, and Dutch regional concession economics.
• Connexxion: Major Dutch public transport operator (owned by Transdev); currently AMZ's Zeeland concession holder. Comparable for PT operations, concession bidding, and Benelux school/regional routes.

Regional players

• De Lijn: Belgian public transport operator covering Flanders and Brussels. Comparable for cross-border Benelux coach/charter work that AMZ conducts with Belgian tour operators and groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amzborssele
• LinkedInlinkedin.com/company/amz-borssele

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMZ