Voki Games

Mobile Casual Gamingvokigames.com

Voki Games is an international mobile game studio and Playrix subsidiary that develops free-to-play casual hidden object puzzle adventure games, including Manor Matters and Mystery Matters, for global consumers on iOS and Android.

Company typePrivate
Founded2018
HeadquartersLimassol, Cyprus
Headcount251–500
GTM typeB2C
OfferingSoftware

What Voki Games does

Voki Games is an international mobile games studio that develops and publishes free-to-play casual games for iOS and Android. Founded in 2018 and headquartered in Limassol, Cyprus, with development offices in Kyiv and Odesa, Ukraine, the studio operates as a wholly-owned subsidiary of Playrix. Its core products are two hidden object puzzle adventure (HOPA) titles — Manor Matters, released in April 2021, and Mystery Matters, released in 2021 — both of which the company characterizes as world hits reaching millions of players globally.

The studio's technology stack is built around mobile game development for the casual genre, with content and design rather than proprietary platform infrastructure as the core capability. Distribution is exclusively through the Apple App Store and Google Play, with the Playrix group providing ecosystem-level distribution leverage. Revenue is generated through in-app purchases, including virtual items, boosters, and premium content, supplemented by in-game events and seasonal content updates.

Voki Games targets global mobile casual gamers seeking short-session entertainment across HOPA, match-3, and home renovation/restoration themes. The company maintains active community and employer branding across Facebook, Instagram, YouTube, and LinkedIn, operates an internal talent pipeline ("VOKI schools") feeding its Odesa office, and is registered as VOKI CYPRUS LTD in Nicosia. Financial statements for the Ukrainian subsidiary are filed for periods ending December 31, 2022 and December 31, 2023, indicating continued operating activity.

Voki Games firmographics

Firmographics

Name: Voki Games
Legal name: VOKI CYPRUS LTD
Website: https://vokigames.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 251–500 employees
Short description: Voki Games is an international mobile game studio and Playrix subsidiary that develops free-to-play casual hidden object puzzle adventure games, including Manor Matters and Mystery Matters, for global consumers on iOS and Android.
Ownership category
akta.pro rank

Voki Games industry classification

Industry

Product category: Mobile Casual Gaming
NAICS: Amusement Parks and Arcades (7131)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

Mobile game development
Casual mobile games
Hidden object puzzles
Free-to-play games
In-app purchases

Where Voki Games is headquartered

Location

Headquarters

HQ city: Limassol
HQ country: Cyprus
HQ region: Europe

Offices3 records

Markets served

Voki Games business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Free-to-Play Mobile Games with In-App Purchases: VOKI Games develops free-to-play mobile games monetized through in-app purchases. Players can download games for free and purchase virtual items, boosters, or premium content to enhance gameplay. The company also generates revenue through in-game events and seasonal content updates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Voki Games product offering

Product offering

Core offering

Voki Games is an international mobile games development studio that creates free-to-play casual mobile games in the hidden object puzzle adventure (HOPA), match-3, and simulation genres. Its flagship titles, Manor Matters and Mystery Matters, are distributed globally on iOS and Android app stores and monetized via in-app purchases, in-game events, and seasonal content updates.

Product overview

Voki Games is an international mobile games studio specializing in casual games. The company operates two flagship products: Manor Matters and Mystery Matters, both hidden object puzzle adventure (HOPA) games available on iOS and Android. The studio creates games that delight millions of players worldwide, with Manor Matters celebrating its one-year anniversary in April 2021.

Differentiator

Problem solved

Functional benefit

Products and services

Manor Matters A hidden object puzzle adventure (HOPA) casual mobile game where players search for hidden objects in detailed scenes and progress an engaging storyline featuring characters Carl and Elizabeth. Available globally on iOS and Android and monetized through in-app purchases.
Mystery Matters A casual mobile hidden object puzzle adventure game and one of VOKI's two world hits. Available globally on iOS (App Store) and Android (Google Play) and monetized via in-app purchases.

Companies that use Voki Games

Customer profile

Segments1 record

Ideal customer profiles1 record

Voki Games technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Voki Games partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Voki Games competitors and assessment

Company assessment

Broad incumbents

Zynga: Large-scale free-to-play mobile and social games publisher with multiple casual franchises. Comparable in F2P mobile distribution, in-app purchase monetization, and reliance on app store ecosystem.
Rovio Entertainment: Finnish mobile games publisher behind Angry Birds and small-town story-driven casual titles. Comparable as a publicly-traded casual mobile publisher with multi-game portfolios and global F2P distribution.
Playrix: Voki's parent company and a top-3 global casual mobile games publisher behind Homescapes, Gardenscapes, and Township. Directly comparable in HOPA/match-3 mechanics, free-to-play IAP monetization, and Eastern European development footprint.
King (Activision Blizzard): Category-defining casual/mobile studio behind Candy Crush and a large portfolio of match-3 and casual games. Comparable in freemium mobile distribution, IAP monetization, and reliance on App Store/Google Play economics.

Direct peers

Jam City: Mobile-focused casual and narrative games studio behind titles like Cookie Jam and Disney Mirrorverse. Comparable in mobile casual genre mix, match-3 mechanics, and global free-to-play publishing.
Outfit7: Slovenia-based casual mobile studio behind the Talking Tom franchise. Comparable as a privately-held casual mobile developer with global free-to-play IAP revenue from a multi-game portfolio.
Peak Games: Istanbul-based casual mobile studio famous for Toon Blast and Toy Blast — leading match-3 titles. Comparable in match-3 mechanics, IAP monetization, and large-scale global player base within the casual segment.
Moon Active: Israel-based casual mobile studio behind Coin Master, one of the highest-grossing casual games globally. Comparable in mobile-first F2P IAP model and ability to scale single casual IPs to hundreds of millions of players.
Wooga: Berlin-based casual mobile studio known for June's Journey, a leading HOPA/hidden object title. Closest direct peer in HOPA genre, target demographic (female-skewed casual audience), and narrative-driven free-to-play design.

Regional players

Goodgame Studios: Hamburg-based free-to-play mobile and online games developer. Comparable in F2P mobile publishing and casual/genre portfolio breadth, though stronger in mid-core than HOPA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Voki Games compliance and trust

Trust signal

Compliance1 record

Voki Games financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Voki Games leadership team

Management profile

Number of profiles

Profiles5 records

Voki Games subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Voki Games funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Voki Games M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voki Games

What does Voki Games do?

Is Voki Games a public or private company?

Voki Games is a private company. It is classified as corporate owned and is currently operating.

When was Voki Games founded?

Voki Games was founded in 2018. It employs 251 to 500 people.

Where is Voki Games based?

Voki Games is headquartered in Limassol, Cyprus, in the Europe region.

How does Voki Games make money?

One revenue line is on record: free-to-Play Mobile Games with In-App Purchases.

Who are Voki Games's main competitors?

Broad incumbents on record are Zynga, Rovio Entertainment, Playrix and King (Activision Blizzard). Direct peers are Jam City, Outfit7, Peak Games, Moon Active and Wooga. Goodgame Studios is listed as a regional player.

Does Voki Games have an API?

No public API is recorded for Voki Games.

What industry is Voki Games in?

Voki Games's product category is Mobile Casual Gaming. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 7131 and its SIC code is 7900.