Beadaholique
Beadaholique is an online site for beading and jewelry supplies.
- Company typePrivate
- Founded2000
- HeadquartersGlendale, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Beadaholique firmographics
Firmographics- Name
- Beadaholique
- Legal name
- Beadaholique
- Website
- https://beadaholique.com/
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Beadaholique is an online site for beading and jewelry supplies.
- Ownership category
- akta.pro rank
Beadaholique industry classification
Industry- Product category
- Beading and Jewelry Making Supplies
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913), Jewelry Retailers (45831)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Beading & Jewelry-Making Supplies Retail (CRALACAE)
- akta.pro secondary industry
- Beading & Jewelry-Making Supplies Retail (CRALADAK)
Keywords
Where Beadaholique is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Markets served
Beadaholique business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Beadaholique generates revenue through direct-to-consumer online sales of beads, jewelry making supplies, tools, and finished jewelry components. Products range from individual beads and findings to complete kits and finished chain necklaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Beadaholique product offering
Product offeringCore offering
Beadaholique is an online specialty retailer selling beads, jewelry-making supplies, tools, kits, and finished components directly to hobbyist beaders and jewelry makers. Its catalog spans seed beads, Czech glass beads, PRESTIGE Crystal Components, gemstone beads, chain, findings, and curated bead mixes. The company also produces and distributes free instructional video content and live streaming classes to support its product sales.
Product overview
Beadaholique is a specialty e-commerce retailer of beads and jewelry making supplies currently undergoing store liquidation. The company offers a comprehensive portfolio of products organized across multiple categories: Seed Beads (including Toho and Miyuki precision brands), Czech Glass Beads (fire-polished, druks, and specialty two-hole beads like SuperDuo and MiniDuo), PRESTIGE Crystal Components (Swarovski crystals made in Austria, including beads, pendants, rhinestones, and fancy stones), Gemstone Beads (natural and semi-precious stones), Chain in various metals, Beading Components (findings, clasps, and hardware), Jewelry Making Supplies (wire, thread, cord, adhesives, storage), Jewelry Making Tools (pliers, cutters, looms), and Kits. Complementary to the product catalog, Beadaholique provides educational value through Beadaholique Live Classes (interactive streaming instruction), Free Beading Classes (pre-recorded tutorials), and content blogs covering techniques, guides, and business tips for makers.
Differentiator
Problem solved
Functional benefit
Products and services
- Seed Beads Precision-sized seed beads including Toho and Miyuki brands, available in sizes 6/0 through 15/0 for various beading techniques, sold to hobbyist jewelry makers.
- Czech Glass Beads Czech Republic-manufactured glass beads including fire-polished, seed beads, druks, and specialty two-hole shapes such as SuperDuo and MiniDuo, sold to jewelry makers.
- PRESTIGE Crystal Components Swarovski crystal beads, pendants, flatback rhinestones, fancy stones, pearls, buttons and sew-on stones made in Austria, including PRESTIGE Crystal Designer Bead Blends, sold to jewelry makers.
- Gemstone Beads Natural and semi-precious gemstone beads including amazonite, amethyst, jade, lapis, and various other stones for jewelry making.
- Beading Components Findings and hardware including clasps, crimps, cord ends, earring findings, jump rings, split rings, head pins, eye pins, links, connectors, pendant bails, bezel settings, ring findings, bracelet findings, rivets, studs, buttons, and grommets.
- Chain Various chain types including precious metal chain, brass and plated chain, stainless steel chain, beaded and charm chain, crystal chain, cut-to-order chain, finished chain, and other specialty chains.
- Jewelry Making Supplies Consumable supplies including beading wire, craft wire, memory wire, beading thread, needles, cord, ribbon, foundation materials, adhesives, sealers, storage, packaging, resin, mixed media supplies, cleaning supplies, and mask making supplies.
- Jewelry Making Tools Hand tools and equipment for jewelry making including pliers, cutters, looms, and specialty beading tools.
- Jewelry Making Kits Pre-packaged kits for creating specific jewelry projects including beaded bracelets, memory wire kits, and designer-curated collections.
- Mr. Kitty's Bead Mixes Bestselling curated bead mix collections featuring seed beads, SuperDuos, and Tila beads sold as packaged assortments to inspire jewelry designs.
- Wrapit Beading Loom A beading loom for creating bracelets with seed beads and two-hole beads, sold as a standalone tool product.
- Beadaholique Live Classes Interactive live streaming classes teaching jewelry making techniques including bracelet making, necklace design, Kumihimo braiding, beading basics, and memory wire projects, taught by designer Julie Bean and other instructors.
Quantifiable outcome
- Free shipping on orders over $35 for U.S. customers
Companies that use Beadaholique
Customer profileSegments1 record
Ideal customer profiles1 record
Beadaholique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beadaholique partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Beadaholique competitors and assessment
Company assessmentDirect peers
- Fire Mountain Gems: Direct competitor in online beading and jewelry-making supplies retail. Operates a similar DTC model with extensive SKU depth across beads, findings, and components, plus a long-running bead-and-jewelry magazine and educational content that mirrors Beadaholique's video library strategy.
- Fusion Beads: Specialty online retailer of beads and jewelry-making supplies with comparable SKU breadth and educational content, including free project instructions and technique guides. Targets the same hobbyist beader customer as Beadaholique with similar product categories.
- Artbeads: Online retailer of beading supplies, jewelry components, findings, and Swarovski crystals with a similar DTC focus on hobbyist jewelry makers. Comparable in product range, customer base, and content-driven marketing approach.
- Shipwreck Beads: Large-volume bead retailer with deep inventory across Czech glass, seed beads, gemstones, and findings. Targets the same DIY jewelry-maker audience with similar premium-brand assortments (Toho, Miyuki, Czech glass).
Broad incumbents
- JOANN: Large national craft and fabric retailer carrying beading supplies alongside broader craft categories. Competes with Beadaholique in the beading subset but operates a much wider assortment and physical store footprint.
- Michaels: North America's largest specialty arts and crafts retailer with beading supplies as one category among many. Competes on convenience and footprint rather than assortment depth or content.
- Hobby Lobby: National craft and hobby retailer with broad jewelry-making assortment at price-competitive positions. Overlaps with Beadaholique's customer base but with much larger physical retail presence.
- Amazon (Handmade & Craft Supplies): Mass-market e-commerce platform commoditizing beads, findings, and basic jewelry supplies with aggressive pricing. Structural pricing competitor that pressures niche DTC specialists like Beadaholique on commodity SKUs.
Others
- Etsy: Online marketplace where independent jewelry makers sell finished beaded jewelry — the downstream customer ecosystem Beadaholique's products feed into. Not a direct competitor in supplies but a key distribution channel for end-customer makers.
- Potter Barn / Marleylilly: Monogrammed/personalized jewelry retailer that exemplifies the downstream finished-jewelry market Beadaholique's supplies ultimately serve. Useful proxy for sizing end-customer demand and gifting seasonality in the beading-supply value chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beadaholique social profiles
Digital presenceBeadaholique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beadaholique leadership team
Management profileNumber of profiles
Beadaholique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beadaholique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beadaholique
What does Beadaholique do?
Beadaholique is an online specialty retailer selling beads, jewelry-making supplies, tools, kits, and finished components directly to hobbyist beaders and jewelry makers. Its catalog spans seed beads, Czech glass beads, PRESTIGE Crystal Components, gemstone beads, chain, findings, and curated bead mixes. The company also produces and distributes free instructional video content and live streaming classes to support its product sales.
Is Beadaholique a public or private company?
Beadaholique is a private company. It is classified as unknown and is currently operating.
When was Beadaholique founded?
Beadaholique was founded in 2000.
Where is Beadaholique based?
Beadaholique is headquartered in Glendale, United States, in the North America region.
How does Beadaholique make money?
One revenue line is on record: product Sales.
Who are Beadaholique's main competitors?
Direct peers on record are Fire Mountain Gems, Fusion Beads, Artbeads and Shipwreck Beads. Broad incumbents are JOANN, Michaels, Hobby Lobby and Amazon (Handmade & Craft Supplies). Others are Etsy and Potter Barn / Marleylilly.
Does Beadaholique have an API?
No public API is recorded for Beadaholique.
What industry is Beadaholique in?
Beadaholique's product category is Beading and Jewelry Making Supplies. Its primary akta.pro industry code is CRALACAE, Beading & Jewelry-Making Supplies Retail, with a secondary code of CRALADAK, Beading & Jewelry-Making Supplies Retail. Its NAICS code is 45913 and its SIC code is 5130.