Le Studio des Arts Vivants

What Le Studio des Arts Vivants does

Le Studio des Arts Vivants is a private, for-profit multidisciplinary arts school and cultural center founded in 2010 in Casablanca, Morocco. Operating from a 3,500m² purpose-built campus in the Ain Diab district designed by architect Omar Alaoui, it serves approximately 1,000 enrolled students across children, adolescents, and adults, offering structured courses in dance, theater, music, singing, visual arts, cinema, and physical coaching. Teaching is delivered by an international pedagogical team recruited from Argentina, Romania, France, and Morocco, with named instructors including Sonia Okacha (cinema), Marcello Catalano (vocal), members of Hoba Hoba Spirit (music), and former Moroccan judo champion Kristen Ré Guzzo (physical coaching). The campus integrates a 600-seat international-standard theater, the Galerie 38 contemporary art gallery, and flexible indoor/outdoor spaces used for both student performances and external rental.

The business operates three revenue streams: (1) recurring term-based tuition for arts education courses, (2) corporate event services and team-building programs delivered through its Studio Event agency, and (3) venue rental for meetings, conferences, and productions using the theater, meeting rooms, and gallery. Corporate clients include Moroccan and multinational sponsors visible on the partners page (OCP, TOTAL, MARRIOTT, JESA, MIFA). Distribution is direct and on-site at the single Casablanca campus; the school does not operate digital delivery channels. The annual Festival Artistique (13 editions by June 2023) functions as the primary community showcase and enrollment driver.

Governance is led by Nollane Charonnet (Director of Pedagogy and Arts since 2009) and Assya Najmi Sbai (Events Director), with Fihr Kettani identified as founder. The company has no disclosed funding rounds, parent company, or institutional investors, and operates as an independent privately-held cultural and educational enterprise with 11–50 employees. Pricing is not publicly disclosed beyond a referenced fee schedule page; revenue, growth rates, and financial performance are not reported in the available source material.

Name

Le Studio des Arts Vivants

Legal name

Le Studio des Arts Vivants

Website

https://lestudio.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Studio des Arts Vivants is a Casablanca-based multidisciplinary arts school and cultural center serving ~1,000 students with courses in dance, theater, music, vocal, cinema, and visual arts, plus corporate event and venue rental services from a 3,500m² campus with a 600-seat theater.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industry

University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)

Keywords

• Arts education programs
• Performing arts training
• Dance instruction
• Theater productions
• Visual arts classes

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Arts Education Courses: Tuition fees for structured arts courses in dance, theater, music, singing, cinema, and plastic arts, charged on a subscription basis per academic term.
2. Event Space Rental & Venue Hire: Rental of versatile indoor and outdoor spaces including meeting rooms, conference rooms, a 600-seat theater, and art gallery to businesses and individuals for events, seminars, and private functions.
3. Corporate Team Building & Event Organization: Studio Event agency organizes team building programs and corporate events for enterprises, including Bootcamp-style physical training sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Studio des Arts Vivants operates a multidisciplinary arts school and cultural center in Casablanca, offering structured courses in dance, theater, music, singing, cinema, and visual arts to children, adolescents, and adults. The 3,500m² campus integrates a 600-seat professional theater, the Galerie 38 contemporary art gallery, and a full-service event agency (Studio Event) that organizes corporate team building, seminars, conferences, and venue rentals. The school serves approximately 1,000 enrolled students with an international teaching faculty drawn from Argentina, Romania, France, and Morocco.

Product overview

Le Studio des Arts Vivants is the largest arts school in Casablanca, operating as a comprehensive arts and cultural center within a 3,500m² facility. The organization offers a multi-disciplinary arts education platform comprising core educational programs in dance, theater, music, vocal arts, visual arts, and cinema, taught by an international team from Argentina, Romania, France, and Morocco. The center integrates three complementary venue offerings: a 600-seat professional theater for student performances and international productions, La Galerie 38 for contemporary art exhibitions, and Studio Event for corporate events and team building services. The school provides approximately 1,000 students with a direct bridge between learning and practical application, culminating in annual festivals and professional performance opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts Education Programs Comprehensive multi-disciplinary arts education program for children, adolescents, and adults covering dance, theater, music, singing, visual arts, and cinema, taught by an international pedagogical team from Argentina, Romania, France, and Morocco. Students learn on a professional 600-seat stage and culminate their training in an annual festival.
• Theater Venue A 600-seat international-standard auditorium equipped with professional sound and lighting, hosting theatrical performances, ballets, musicals, concerts, and one-man shows for students and visiting productions.
• La Galerie 38 Contemporary art gallery on the Studio campus showcasing emerging and established national and international artists through personal exhibitions throughout the year, supporting the visual arts curriculum and the broader Casablanca arts community.
• Studio Event (Event Agency) Full-service event organization agency handling corporate and private events including seminars, team building, weddings, and conferences, utilizing the Studio's modular indoor and outdoor spaces and supported by an in-house régie générale and logistics team.
• Venue Rental Rental of meeting rooms, conference rooms, professional rehearsal studios, the 600-seat theater, and the art gallery to businesses and individuals for events, seminars, and private functions.
• Team Building Services Corporate team building activities built around artistic disciplines, led by qualified instructors and including boot camp-style physical training and coaching programs for enterprise clients.
• Film Program Film program covering acting training, camera work, and audiovisual production fundamentals taught by award-winning actress Sonia Okacha.
• Dance Department Dance instruction including Hip Hop, Modern Contemporary, and Classical Dance for various age groups and skill levels within the Studio's curriculum.
• Music Department

Quantifiable outcome

• Alumni such as Ghita Marrakchi have progressed to international music careers and prestigious institutions like Berklee College of Music.
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• JESAminorOthersJESA (J综合征?) appears as a logo partner on the Studio's partners page. No specific details about the nature or scope of partnership are provided beyond the visual acknowledgment.
• OCPminorOthersOCP Group (phosphate mining company, Morocco) appears as a logo partner on the Studio's partners page. No specific details about the nature or scope of partnership are provided beyond the visual acknowledgment.
• TOTALminorOthersTOTAL (energy company) appears as a logo partner on the Studio's partners page. No specific details about the nature or scope of partnership are provided beyond the visual acknowledgment.
• MARRIOTTminorOthersMarriott International (hotel chain) appears as a logo partner on the Studio's partners page. No specific details about the nature or scope of partnership are provided beyond the visual acknowledgment.
• MIFAminorOthersMIFA (Moroccan International Finance Academy?) appears as a logo partner on the Studio's partners page. No specific details about the nature or scope of partnership are provided beyond the visual acknowledgment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berklee College of Music: Premier global music and performing arts college in Boston, also offering Berklee Online. Comparable as the destination institution cited in Le Studio's alumni outcomes, and as the upper end of the arts education value chain Le Studio feeds into.
• Le 104 / CENTQUATRE-PARIS: Major Parisian public cultural center combining artist residencies, exhibition spaces, performance venue, and educational workshops. Comparable as a large multidisciplinary arts facility integrating school, gallery, and theater under one roof, similar to Le Studio's 3,500m² model.
• National Theatre of Morocco (Théâtre National Mohammed V): Morocco's flagship public theater in Rabat hosting productions, festivals, and cultural programming. Comparable as a venue-side peer competing for premium theatrical productions and corporate cultural events in Morocco.

Direct peers

• EICAR: Paris-based film and performing arts school covering cinema, acting, sound, and production. Comparable to Le Studio's film program offering (camera work, acting, audiovisual production taught by Sonia Okacha) in curriculum scope and pedagogy.
• Cours Florent: Leading private performing arts school headquartered in Paris with multiple international branches, including Morocco. Comparable as a multi-disciplinary theater/acting school model that Le Studio des Arts Vivants mirrors in the Casablanca market.
• Conservatoire de Casablanca: Public conservatory in Casablanca offering structured music, dance, and theater instruction. Comparable as the primary alternative arts education provider in the same city, competing for the same student pool.
• LaFactory: Casablanca-based performing arts school offering training in theater, dance, music, and circus to children and adults. Direct comparable as another large private Moroccan multidisciplinary arts school serving the same Casablanca market.

Emerging players

• Tanzhaus Zürich: Swiss dance and performing arts center combining training studios, performance venue, and event spaces. Comparable as a multi-revenue arts facility combining school, theater, and venue rental — a model Le Studio des Arts Vivants replicates at smaller scale in Casablanca.

Regional players

• ESAV Marrakech (École Supérieure des Arts Visuels): Marrakech-based higher-education arts school specializing in visual arts, design, and screen arts. Comparable as a Moroccan private arts education institution targeting similar demographics, operating in a different geography within Morocco.
• La Marocaine des Arts: Moroccan contemporary art fair and exhibition platform already linked from Le Studio's website header. Comparable as a regional player in the Moroccan contemporary art ecosystem that intersects with La Galerie 38's programming and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7pHGg4SG7jqr7u3qhod16Q
• Facebookfacebook.com/studiodesartsvivants
• LinkedInlinkedin.com/company/le-studio-des-arts-vivants
• Instagraminstagram.com/studiodesartsvivants
• Xx.com/LeVivants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Studio des Arts Vivants