KIIS FM

What KIIS FM does

KIIS FM (102.7 KIIS-FM) is a Los Angeles-based contemporary hit radio (CHR) station broadcasting pop music, entertainment news, and celebrity-driven content to the LA metropolitan audience. The station is positioned as "LA's #1 Hit Music Station & The Home of Ryan Seacrest," with a flagship morning show hosted by Ryan Seacrest alongside on-air personalities including Sisanie, Gabby Diaz, JoJo Wright, EJ, and Frankie V. KIIS FM operates as a wholly owned station brand under iHeartMedia, Inc. (NYSE: IHRT), with broadcast studios located in Los Angeles, California, and is described as having 101–250 employees.

The station's product offering combines a terrestrial FM broadcast (102.7 MHz) with a digital streaming distribution layer via the iHeartRadio app and website, accessible across 500+ platforms and 2,000 devices. Beyond linear programming, KIIS FM produces an on-demand podcast portfolio (On Air with Ryan Seacrest, Breakfast at Sisanie's, Scrubbing In with Becca Tilley & Tanya Rad, Paranormalish) and operates major live event properties including the annual KIIS Jingle Ball, Wango Tango, and the iHeartRadio Music Festival. Marketing and distribution extend across on-air, digital, social media, street team activations, and event-based channels.

Revenue is generated almost exclusively through advertising and event sponsorships. The station sells commercial spots, sponsored content, and on-air promotions to advertisers targeting the LA metro and Southern California demographic, and secures presenting sponsorships for major events from national brand partners (e.g., Capital One, T-Mobile). The station is free-to-listener, with no direct consumer pricing. KIIS FM does not publicly disclose station-level revenue, which is consolidated into iHeartMedia's parent reporting. The iHeartMedia parent traces its corporate history to 1972 (Clear Channel Communications), rebranded to iHeartMedia in 2014, and emerged from Chapter 11 bankruptcy in 2019 with a reorganized capital structure.

Name

KIIS FM

Legal name

iHeartMedia, Inc.

Website

https://kiisfm.iheart.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

KIIS FM (102.7) is a Los Angeles-based contemporary hit radio station owned by iHeartMedia, delivering pop music, entertainment news, podcasts, and live events like Jingle Ball to LA metro audiences through FM broadcast and the iHeartRadio digital platform.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Contemporary hit radio
• Broadcast radio station
• Digital audio streaming
• Music entertainment
• Radio advertising

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising Sales: Radio broadcast advertising sold to businesses targeting the Los Angeles metropolitan area and Southern California demographic. Revenue generated through commercial spots, sponsored content, and on-air promotions.
2. Event Sponsorships: Major events including iHeartRadio Music Festival, KIIS Jingle Ball, and Wango Tango generate sponsorship revenue from brand partners such as Capital One, T-Mobile, and other national advertisers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KIIS FM (102.7 KIIS-FM) is a Los Angeles-based contemporary hit radio (CHR) station that delivers pop music, entertainment news, celebrity interviews, and pop culture content through terrestrial FM broadcast, the iHeartRadio digital streaming platform, on-demand podcasts, and signature live concert events including KIIS Jingle Ball and Wango Tango. The station is operated as part of iHeartMedia's portfolio and monetizes its audience through on-air advertising and event sponsorships.

Product overview

102.7 KIIS-FM is a Los Angeles-based contemporary hit radio (CHR) station owned and operated by iHeartMedia, operating as 'LA's #1 Hit Music Station & The Home Of Ryan Seacrest.' The station delivers a unified offering combining terrestrial FM broadcast on 102.7 frequency with digital streaming via the iHeartRadio app, on-demand podcasts, and live event experiences. Core programming includes the morning show 'On Air With Ryan Seacrest' alongside midday host Sisanie and other on-air talent, with popular events like KIIS Jingle Ball and Wango Tango. The station reaches audiences through traditional radio, the iHeartRadio streaming platform (available on 500+ platforms), and community engagement via the KIIS Street Team. Content spans music entertainment, celebrity news, pop culture, and local Los Angeles coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• 102.7 KIIS-FM Terrestrial Radio Broadcast Los Angeles's #1 Hit Music Station broadcasting contemporary hit radio (CHR) format on the 102.7 FM frequency, featuring current pop music, entertainment news, and celebrity interviews for the Los Angeles metropolitan area audience.
• iHeartRadio App Streaming
• On Air With Ryan Seacrest
• KIIS Jingle Ball
• Wango Tango
• KIIS FM Podcasts

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Capital OneflagshipGTM or Marketing Partner · 18 September 2026Capital One is the presenting sponsor of the iHeartRadio Music Festival. Capital One cardholders receive priority access to pre-sale tickets for the festival. The partnership includes exclusive pre-show experiences and branded promotional content.
• FOX SportscoreStrategic or Co-development Partner · 11 June 2026FOX Sports partnered with iHeartMedia to bring full English-language match commentary for the FIFA World Cup 2026 to iHeartRadio's audio platforms. The partnership delivers live broadcasts of all 104 matches across iHeartRadio's digital app and more than 100 broadcast stations nationwide, including FOX Sports Radio affiliates.
• T-Mobile ArenaminorOthersT-Mobile Arena in Las Vegas serves as the venue for the iHeartRadio Music Festival. The venue hosts the annual two-night music event featuring chart-topping performers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SiriusXM: SiriusXM is the dominant U.S. subscription satellite and streaming audio service, competing for the same in-car and mobile listening occasions as KIIS FM. It represents the broader subscription/digital audio model that is pulling ad-supported radio listeners and ad budgets.
• Cumulus Media: Cumulus is another top-tier U.S. radio group operator with CHR and pop stations across major markets. It is a structural peer to iHeartMedia/KIIS FM in the broadcast radio and digital audio space, competing for national ad buys and live event sponsorships.
• Spotify: Spotify is the leading global music streaming platform and a direct competitor for CHR/pop music listening time, especially among younger demographics that historically drove KIIS FM ratings. It is a key structural alternative to broadcast radio for both listeners and advertisers.
• CBS Radio (legacy) / Entercom: Entercom merged with CBS Radio and rebranded as Audacy, but its legacy portfolio of major-market CHR and pop stations (including in LA) historically competed directly with KIIS FM for listeners, talent, and advertisers. It remains a benchmark for major-market commercial radio economics.
• Audacy: Audacy is one of the largest U.S. radio broadcasters, owning multiple LA stations (including Power 106) and competing with iHeartMedia/KIIS FM for LA ad dollars, on-air talent, and digital audio share across the country. Comparable as a multi-station, multi-market commercial radio operator.

Direct peers

• Z100 (WHTZ): WHTZ is the New York market's #1 CHR station and the most direct format analog to KIIS FM in the largest U.S. radio market. Both are iHeartMedia CHR flagships competing on pop music, morning shows (Elvis Duran vs. Ryan Seacrest), and marquee live events (Jingle Ball).
• REAL 92.3 (KKLQ): KKLQ is a Los Angeles hip-hop/R&B-forward station that competes with KIIS FM for the same younger LA audience and advertiser relationships. Format and demo overlap make it a direct competitor for pop/crossover listening share and ad dollars in the LA market.
• AMP 97.1 (KAMP): KAMP is a Los Angeles CHR station that competes with KIIS FM for the same LA pop music audience and ad budget. Both stations chase the same morning-drive and total-day 18-34 CHR ratings, making it the closest head-to-head CHR format competitor in market.
• Power 106 (KPWR): KPWR is Los Angeles's other major CHR-leaning station and the most direct format competitor to KIIS FM in the LA DMA. Both target the same youth/urban pop music listener with morning shows, live events, and digital streaming, competing for the same advertising dollar in LA.
• 103.5 KTU: KTU is a New York CHR-leaning rhythmic station directly comparable to KIIS FM in format and audience. It is a flagship example of how top-tier rhythmic/CHR stations in major DMAs monetize broadcast, digital, and live event inventory against the same blue-chip advertisers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1027KIISFM
• YouTubeyoutube.com/channel/UCgK1IAtK1_3Z7V-WqIkYWXQ
• Facebookfacebook.com/1027kiisfm
• LinkedInlinkedin.com/company/iheartmedia
• Instagraminstagram.com/1027kiisfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIIS FM