Radiologists of North Iowa

What Radiologists of North Iowa does

Radiologists of North Iowa is a physician-owned radiology practice headquartered in Mason City, Iowa, established in 1946 and currently staffed by eleven board-certified radiologists and two radiology assistants under business manager Carol Kelly and president Dr. Ryan Smith. The practice delivers specialized radiology services to hospitals, referring physicians, and patients across northern Iowa, providing the full range of radiology procedures at Mercy Medical Center - North Iowa, operating the jointly run Forest Park outpatient facility (an ACR-accredited Breast Imaging Center of Excellence and ISCD-certified bone densitometry site), and extending onsite coverage plus teleradiology interpretations to approximately ten rural Iowa community hospitals and eleven non-hospital-based clinics. Service breadth spans general radiology, MRI, breast imaging including 3-D mammography (tomosynthesis), musculoskeletal imaging, neuroimaging, interventional radiology, body imaging, bone densitometry, nuclear and cardiac imaging, and fluoroscopy, with multiple radiologists holding subspecialty training across these areas.

The business model is professional-services fee-for-service radiology billed through hospital partnerships and outpatient facility operations, reimbursed via insurance, Medicare, and Medicaid. Distribution is enterprise field sales through direct institutional relationships: onsite radiologists embedded at Mercy Medical Center and rural hospitals one to two days per week, the Forest Park outpatient facility for women's imaging and bone densitometry, and a teleradiology network providing seven-day remote coverage for rural facilities when onsite radiologists are not present. The go-to-market relies on healthcare provider referral networks, hospital and clinic partnerships, and a professional informational website; there is no consumer-direct marketing, no software/API product, and no disclosed pricing beyond the standard third-party-payor structure. The practice holds no patents, has no subsidiaries, no disclosed funding rounds, no M&A activity, and no AI/ML capabilities evidenced in the input data.

Name

Radiologists of North Iowa

Legal name

Radiologists of North Iowa

Website

https://radiologistsofnorthiowa.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Radiologists of North Iowa is a physician-owned radiology practice founded in 1946 in Mason City, Iowa, delivering subspecialty radiology interpretations and imaging services to Mercy Medical Center, ten rural Iowa hospitals, and eleven clinics across northern Iowa.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAKAA

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAD

Breast Imaging Centers (Mammography/Tomosynthesis)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAC

Mobile Imaging Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Diagnostic radiology services
• Medical imaging
• Teleradiology services
• Breast imaging
• Interventional radiology

Headquarters

HQ city

Mason City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Radiology Services: Fee-for-service professional radiology interpretation and imaging services provided to hospitals, physicians, and patients. Services include onsite coverage, teleradiology interpretations, and outpatient imaging procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Radiologists of North Iowa is a physician-owned radiology practice established in 1946 that provides diagnostic imaging interpretation and related radiology services to hospitals, referring physicians, and patients across northern Iowa. The practice offers a comprehensive suite of imaging services — including general radiology, MRI, breast imaging with 3-D mammography, musculoskeletal imaging, neuroimaging, interventional radiology, body imaging, and bone densitometry — and delivers teleradiology coverage to community hospitals outside the Mason City area.

Product overview

Radiologists of North Iowa is a physician-owned radiology practice established in 1946, providing specialized radiology services through a single unified practice model. The company operates primarily at Mercy Medical Center - North Iowa in Mason City and the ACR-accredited Forest Park outpatient facility, while also serving ten Iowa community hospitals and eleven non-hospital-based clinics. The practice offers a comprehensive range of radiology services including general radiology, MRI, breast imaging (including 3-D mammography/tomosynthesis), musculoskeletal imaging, neuroimaging, interventional radiology, body imaging, bone densitometry, and teleradiology for remote interpretation. All services are delivered by eleven board-certified radiologists and two radiology assistants with various subspecialty training.

Differentiator

Problem solved

Functional benefit

Products and services

• General Radiology
• MRI Services
• Breast Imaging with 3-D Mammography
• Musculoskeletal Imaging
• Neuroimaging
• Interventional Radiology
• Body Imaging
• Bone Densitometry
• Teleradiology Services

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mercy Medical Center - North IowacoreStrategic or Co-development PartnerPartnership with Mercy Medical Center to provide full-range radiology procedures and imaging services. In partnership with Mercy Medical Center, they operate the Forest Park outpatient facility which has earned ACR accreditation as a Breast Imaging Center of Excellence.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Foundation Radiology Group: Radiology practice providing onsite and teleradiology services to community and rural hospitals across multiple states. Directly comparable business model — physician-led group delivering subspecialty reads to small/rural hospitals.
• Center for Diagnostic Imaging (CDI): Outpatient diagnostic imaging network offering MRI, CT, mammography, and other imaging services with subspecialty radiologist reads. Comparable in offering a multi-modality outpatient imaging platform including breast imaging, though with broader geographic reach.
• vRad (Virtual Radiologic): One of the largest teleradiology providers in the US, providing remote interpretation services to hospitals, including rural and critical-access facilities. Directly comparable on the teleradiology layer that Radiologists of North Iowa uses to serve its rural Iowa hospitals.
• LucidHealth: Radiology group providing onsite and remote radiology services to community hospitals and health systems. Comparable physician-owned model delivering subspecialty reads to mid-sized and rural hospitals.
• SimonMed Imaging: Large outpatient diagnostic imaging provider with comprehensive services including mammography, MRI, CT, and subspecialty interpretations. Comparable in offering full-service diagnostic imaging including breast imaging with advanced modalities like 3D mammography.

Broad incumbents

• Radiology Partners: Largest US physician-owned radiology practice, backed by PE, providing multi-state onsite and teleradiology services to hospitals and health systems. Comparable as a multi-hospital radiology services platform with subspecialty reads, though it operates at national scale rather than rural Iowa scale.
• US Radiology Specialists: PE-backed radiology platform combining onsite physician coverage, subspecialty reads, and outpatient imaging centers across multiple states. Comparable in service mix (diagnostic imaging + teleradiology + subspecialty), but operates at much larger multi-region scale.
• RAYUS Radiology: National outpatient imaging network with subspecialty teleradiology and breast imaging services. Comparable in offering breast imaging, MRI, and teleradiology, with similar subspecialty-trained radiologist model, though at multi-state scale.

Others

• Shields Health Solutions: Specialty health services platform integrating imaging and other specialty services with hospital systems. Comparable as an enabler for hospital-system partnerships in specialty care delivery, though primarily focused on pharmacy/infusion rather than imaging.

Regional players

• Hawaii Radiologic Associates: Physician-owned radiology group providing comprehensive diagnostic imaging and teleradiology services to hospitals in Hawaii. Comparable as an independent, subspecialty-capable group serving a defined regional geography, though in a different market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/radiologists-of-north-iowa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiologists of North Iowa