The Activ Group
The Activ Group is an Australia-based independent provider of e-waste management, product stewardship, and circular economy supply chain solutions, serving manufacturers, brands, retailers, and government across the Asia-Pacific region through its Ecoactiv platform and managed services.
- Company typePrivate
- Founded1999
- HeadquartersBurwood East, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The Activ Group does
The Activ Group, founded in 1999 and headquartered in Burwood East, Melbourne, is a privately held Australian provider of e-waste management, product stewardship, and circular economy supply chain services. Operating as The Activ Group Solutions Pty Ltd, the company serves manufacturers, brands, retailers, industry associations, and federal, state, and local government bodies across the Asia-Pacific region, with offices in Australia, India, and the Philippines and operational reach into 84 countries. The company is led by Founder and CEO Helen Jarman and employs 251-500 staff.
The core technology offering is the Ecoactiv Circular Economy Hub, positioned as the world's first platform connecting consumer durables to multiple circular economy solutions — recommerce, donation, and recycling — in a single ecosystem. This sits alongside a modular suite including a Waste Management dashboard platform, a Product Stewardship SaaS for end-to-end scheme operations, a multi-carrier Freight Management and Dispatch system, Inventory and Asset Disposal plugins, and bespoke software development. These platforms support managed services spanning product stewardship scheme design and operations, reverse logistics, post-sale support, and audit and assurance. The company holds ISO 14001:2015 and AS/NZS 5377:2013 certifications and was approved in July 2021 as a co-regulatory arrangement under Australia's National Television and Computer Recycling Scheme.
The business model combines multiple revenue streams: managed services contracts with manufacturers, brands, and government; subscription-based SaaS access to the technology platforms; transaction and user-pays fees for consumer waste collections via the Ecoactiv platform; and professional services for audit and compliance assurance. Go-to-market is multi-channel — direct enterprise field sales for B2B contracts, retail partner channels (JB Hi-Fi, The Good Guys) for consumer-facing e-waste take-back, and self-serve digital booking through the Ecoactiv platform — supplemented by the emeals community program with PonyUp for Good and SecondBite. To date, Activ Group has managed over $450 million of customer assets, collected approximately 27,000 tonnes of waste (including 24,000 tonnes of e-waste), and built what it describes as the largest independent supply chain and sustainability provider in the Asia-Pacific region.
The Activ Group firmographics
Firmographics- Name
- The Activ Group
- Legal name
- The Activ Group Solutions Pty Ltd
- Website
- https://activgroup.io
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Activ Group is an Australia-based independent provider of e-waste management, product stewardship, and circular economy supply chain solutions, serving manufacturers, brands, retailers, and government across the Asia-Pacific region through its Ecoactiv platform and managed services.
- Ownership category
- akta.pro rank
The Activ Group industry classification
Industry- Product category
- Waste Management and Circular Economy Services
- NAICS
- Waste Collection (5621), Business Support Services (5614)
- SIC
- Hazardous Waste Management (4955), Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB)
- akta.pro secondary industries
- Product Take-Back & Reverse Logistics Programs (EUAIANAA), Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Reuse & Resale / Recommerce Operations (EUAIANAC)
Keywords
Where The Activ Group is headquartered
LocationHeadquarters
- HQ city
- Burwood East
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Activ Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Product Stewardship Operations: End-to-end management of product stewardship programs including scheme design, implementation, ongoing operations, compliance tracking, and reporting for manufacturers and brands.
- Waste Collection Services: Fee-based e-waste and waste collection services for consumers and businesses, with fees calculated based on items being collected. Services include transportation, processing, and recycling.
- Technology Platform Services: SaaS-based technology platforms (Ecoactiv Hub, Waste Management, Product Stewardship SaaS, Freight Management) provided as subscription or usage-based services to enterprises and organisations.
- Reverse Logistics Services: Post-sale support services including warranty, triage, returns management, and reverse logistics operations for manufacturers and brands.
- Audit & Assurance Services: Independent audit services for supplier activity, invoice validation, and compliance monitoring. Provided as separate service or as part of managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | User-pays waste collection model |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
The Activ Group product offering
Product offeringCore offering
The Activ Group is an independent provider of e-waste management services and sustainable supply chain solutions. It designs and operates turn-key circular economy, product stewardship, and reverse logistics programs for manufacturers, brands, retailers, and government bodies across the Asia-Pacific region. Its flagship Ecoactiv Circular Economy Hub centralizes booking, collection, and disposal of consumer durables and waste streams into a single platform ecosystem.
Product overview
The Activ Group offers a modular platform architecture centered on the Ecoactiv Circular Economy Hub as the core consumer engagement and operational engine. Ecoactiv serves as the umbrella platform that connects to multiple specialized modules and standalone solutions including: the Waste Management Solution for internal/external waste program management, Product Stewardship SaaS for end-to-end stewardship operations, Freight Management & Dispatch System for multi-carrier logistics, Inventory & Asset Disposal Plugins for manufacturer compliance, and Bespoke Software Development for custom solutions. The company also delivers managed services including reverse logistics, post-sale support, and audit & assurance services. Together, these products form a comprehensive gate-to-cradle product lifecycle management ecosystem spanning product stewardship design, operations, reverse logistics, and circular economy activation.
Differentiator
Problem solved
Functional benefit
Brands
- Ecoactiv Circular Economy Hub: World's first platform of its kind: a hub for connecting consumer durables to multiple circular economy solutions, including re-commerce, donation and recycling. A circular economy hub that brings together all stakeholders, services and options across the waste hierarchy into one ecosystem.
Products and services
- Ecoactiv Circular Economy Hub A first-of-its-kind circular economy hub that brings together stakeholders, services, and options across the waste hierarchy into one integrated ecosystem, centralizing booking, collection, and disposal of product and waste streams. It is targeted at residents, businesses, and communities seeking convenient access to disposal services.
- Product Stewardship Design and Operations End-to-end design and operation of product stewardship programs for manufacturers and brands, including scheme design, implementation, ongoing operations, compliance tracking, and reporting under regulatory frameworks such as the NTCRS.
- Reverse Logistics and Supply Chain Services Post-sale reverse logistics services for manufacturers and brands including warranty support, triage, returns management, transportation, and 4PL coordination across the Asia-Pacific region.
- emeals Program A consumer-facing program that converts old electronics into meal donations; for each e-waste booking made, five meals are donated to SecondBite, supporting food-insecure Australians.
- Audit and Assurance Services Independent audit services covering supplier activity, invoice validation, and compliance monitoring for product stewardship and recycling programs, offered as a standalone service or as part of managed services.
- Waste Collection Services Fee-based e-waste and waste collection services for consumers and businesses with fees calculated based on the items being collected, including transportation, processing, and recycling.
Quantifiable outcome
- Managed over $450M of assets across 84 countries
- +3 more outcomes
Companies that use The Activ Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Activ Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Activ Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- National Television and Computer Recycling Scheme (NTCRS)flagshipApproved by the Australian Minister for the Environment as a co-regulatory arrangement under the NTCRS. The Ecoactiv Digital Platform forms the backbone of this initiative, integrating the scheme into broader sustainability initiatives for member liable parties.
- PonyUp for GoodcoreMelbourne social enterprise collaboration for the emeals program that turns old electronics into meals for those experiencing food insecurity. PonyUp for Good was founded in 2016 and has facilitated the donation of 350,000 meals and diversion of 180,000kg of e-waste from landfill.
- JB Hi-FiflagshipMajor retail partner that supported the Ecoactiv launch in June 2020 as part of the emeals program. Provides retail channel for consumer e-waste collection services.
- The Good GuysflagshipRetail partner that supported the Ecoactiv launch in June 2020 as part of the emeals program. Provides retail channel for consumer e-waste collection services.
- SecondBitecoreCharity partner in the emeals program. For each e-waste booking made, Emeals donates five meals to SecondBite. Currently feeds around 110,000 Australians every day.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
The Activ Group competitors and assessment
Company assessmentBroad incumbents
- Recology: Employee-owned waste and resource recovery company in the US providing collection, recycling, and circular economy services — comparable in scale and service mix to Activ's integrated recycling and reverse logistics operations.
- Cleanaway Waste Management: Australia's largest waste management company, offering collection, recycling, and resource recovery services across hazardous and non-hazardous waste streams — overlaps with Activ on e-waste collection, recycling logistics, and government-side waste program delivery.
- Veolia Environmental Services: Global environmental services and waste management major, with growing EPR, hazardous waste, and circular economy offerings — competes with Activ for multinational manufacturer contracts and reverse logistics programs across APAC.
- SUEZ Recycling and Recovery: International water and waste management group with significant resource recovery and circular economy capabilities — comparable as a broad incumbent serving manufacturers and municipalities with stewardship and recycling solutions.
Direct peers
- Sims Lifecycle Services: Global IT asset disposition (ITAD) and e-waste recycling arm of Sims Limited, providing collection, data destruction, remarketing and recycling services to enterprise and government customers — directly comparable to Activ's e-waste and product stewardship offering.
- Electronic Recyclers International (ERI): Large-scale e-waste recycling and ITAD provider in North America serving OEMs, retailers, and government — directly comparable business model to Activ's electronics take-back and recycling operations.
- Total Green Recycling: Australian e-waste and IT asset disposition specialist providing collection, data destruction, and recycling services — comparable as a domestic peer competing for similar enterprise and government customers.
- TES (Sustainable Technology Solutions): Global e-waste and IT asset disposition provider offering collection, refurbishment, and recycling for enterprise customers — directly comparable to Activ's electronics take-back, refurbishment, and product lifecycle services.
- Reverse Logistics Group (RLG): Global provider of EPR and product stewardship services, including scheme operations and compliance software — directly comparable to Activ's product stewardship design, operations, and consulting offerings for manufacturers.
Emerging players
- Closed Loop Partners: Investment firm and platform focused on building the circular economy through venture, private equity, and project finance — comparable as a partner/adjacent player working with brands and municipalities on circular supply chain solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Activ Group social profiles
Digital presenceThe Activ Group compliance and trust
Trust signalCompliance2 records
The Activ Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Activ Group leadership team
Management profileNumber of profiles
Profiles1 record
The Activ Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Activ Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Activ Group
What does The Activ Group do?
The Activ Group is an independent provider of e-waste management services and sustainable supply chain solutions. It designs and operates turn-key circular economy, product stewardship, and reverse logistics programs for manufacturers, brands, retailers, and government bodies across the Asia-Pacific region. Its flagship Ecoactiv Circular Economy Hub centralizes booking, collection, and disposal of consumer durables and waste streams into a single platform ecosystem.
Is The Activ Group a public or private company?
The Activ Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Activ Group founded?
The Activ Group was founded in 1999. It employs 251 to 500 people.
Where is The Activ Group based?
The Activ Group is headquartered in Burwood East, Australia, in the Oceania region.
How does The Activ Group make money?
Five revenue lines are on record. Product Stewardship Operations are the primary driver. The others are waste Collection Services, technology Platform Services, reverse Logistics Services and audit & Assurance Services.
Who are The Activ Group's main competitors?
Broad incumbents on record are Recology, Cleanaway Waste Management, Veolia Environmental Services and SUEZ Recycling and Recovery. Direct peers are Sims Lifecycle Services, Electronic Recyclers International (ERI), Total Green Recycling, TES (Sustainable Technology Solutions) and Reverse Logistics Group (RLG). Closed Loop Partners is listed as an emerging player.
Does The Activ Group have an API?
No public API is recorded for The Activ Group.
What industry is The Activ Group in?
The Activ Group's product category is Waste Management and Circular Economy Services. Its primary akta.pro industry code is BPALAIAB, E-waste Collection, Aggregation & Reverse Logistics, with a secondary code of EUAIANAA, Product Take-Back & Reverse Logistics Programs. Its NAICS code is 5621 and its SIC code is 4955.