Sundial Growers
Sundial Growers (SNDL Inc.) is a Canadian publicly traded retailer operating owned cannabis and liquor retail banners plus B2B and laboratory services for cannabis industry operators across Canada.
- Company typePublic
- Founded2014
- HeadquartersCalgary, Canada
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Sundial Growers does
Sundial Growers operates publicly as SNDL Inc. (ticker: SNDL), a Calgary, Canada-based company that runs a diversified portfolio of owned retail banners spanning the cannabis and liquor categories. The cannabis retail arm operates physical storefronts under multiple branded banners across Canada, complemented by a portfolio of proprietary cannabis product brands sold through those channels. The liquor retail arm operates separate company-owned banners, extending the platform into a second regulated consumer category and providing revenue diversification beyond cannabis alone. Underlying technology is not specified in available source data, and the company does not disclose proprietary technology components.
The business model is anchored in retail storefront revenue from both cannabis and liquor, with secondary revenue from business-to-business services and laboratory testing offered to other cannabis operators. The company sells primarily to end consumers (cannabis and liquor purchasers) and secondarily to enterprise customers (cannabis industry operators using B2B and lab services). Go-to-market is direct via physical storefronts, supported by an investor relations program and a LinkedIn corporate presence; pricing is not publicly disclosed. The Q1 2026 quarter showed revenue of $143.29 million, down 4.4% year-over-year with shrinking segments, against the backdrop of a Canadian cannabis market in which competitor High Tide holds an estimated 12% share.
Sundial Growers firmographics
Firmographics- Name
- Sundial Growers
- Legal name
- SNDL Inc.
- Website
- https://sundialcannabis.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sundial Growers (SNDL Inc.) is a Canadian publicly traded retailer operating owned cannabis and liquor retail banners plus B2B and laboratory services for cannabis industry operators across Canada.
- Ownership category
- akta.pro rank
Sundial Growers industry classification
Industry- Product category
- Cannabis Retail
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industry
- Regulated/Controlled Substance Compliance, Tax Stamp & Track-and-Trace Services (Alcohol/Tobacco/Cannabis) (CRAOAIAJ)
Keywords
Where Sundial Growers is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
Sundial Growers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Retail: Revenue from cannabis retail operations through company-owned banners. Q1 2026 revenue was $143.29 million, representing a 4.4% year-over-year decline.
- Liquor Retail: Revenue from liquor retail operations through company-owned banners.
- B2B Services: Business-to-business services offered to other operators in the cannabis industry.
- Lab Services: Laboratory testing services for the cannabis industry.
Distribution channels4 records
Marketing channels3 records
Sundial Growers product offering
Product offeringCore offering
SNDL Inc. (operating as Sundial Growers) operates a vertically integrated Canadian cannabis and liquor retail platform through company-owned branded storefront banners across Canada, complemented by proprietary cannabis product brands sold to consumers. In addition, the company offers B2B services and laboratory testing services to other cannabis industry operators.
Product overview
Sundial Growers (SNDL Inc.) operates a platform of retail banners and business services across the cannabis and liquor sectors. The portfolio consists of liquor retail banners and cannabis retail banners, complemented by proprietary cannabis brands for consumer sales. Additionally, the company offers B2B services and lab services as business support offerings. The core business model combines consumer-facing retail operations with wholesale brand development and service-based revenue streams.
Differentiator
Problem solved
Functional benefit
Brands
- Liquor Retail Banners: Company's liquor retail brand portfolio
- Cannabis Retail Banners
- Cannabis Brands
Products and services
- Liquor Retail Banners Retail banners for liquor sales operating under the company's liquor retail division across physical storefronts in Canada. Targeted at end consumers purchasing liquor products.
- Cannabis Retail Banners Retail banners for cannabis sales operating under the company's cannabis retail division through physical storefronts in Canada. Targeted at end consumers purchasing cannabis products.
- Cannabis Brands Proprietary cannabis product brands developed and sold by the company across its retail channels and to wholesale customers.
- B2B Services Business-to-business services offered to other cannabis industry operators, distinct from the consumer-facing retail operations.
- Lab Services Laboratory testing and analysis services offered to other cannabis operators for compliance and product testing needs.
Quantifiable outcome
- Q1 2026 revenue of $143.29 million
Companies that use Sundial Growers
Customer profileSegments3 records
Ideal customer profiles3 records
Sundial Growers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundial Growers partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Sundial Growers competitors and assessment
Company assessmentBroad incumbents
- Aurora Cannabis Inc. Major Canadian licensed cannabis producer with both cultivation and patient/consumer channels. Comparable as a Canadian-listed cannabis operator navigating regulated retail and wholesale markets alongside SNDL.
- OrganiGram Holdings: Canadian licensed cannabis producer with branded product lines sold through provincial and retail channels. Comparable as a Canadian cannabis operator with product-manufacturing and downstream retail exposure.
- Cronos Group: Canadian-headquartered cannabis operator with international brands and consumer-products exposure. Comparable as a publicly traded Canadian-listed cannabis company with a broad product and brand portfolio.
- Canopy Growth Corporation: Leading Canadian licensed cannabis producer and branded-products company with retail and B2B exposure. Comparable as a publicly traded Canadian cannabis operator with broader scale across cultivation, retail, and ancillary services.
- Tilray Brands: Large Canadian-headquartered cannabis and beverage company with both cultivation and consumer-products operations. Comparable to SNDL's cannabis-plus-liquor multi-category exposure at much larger scale.
Direct peers
- Fire & Flower Holdings: Canadian cannabis specialty retailer operating branded storefronts nationwide. Directly comparable business model — physical cannabis retail banners serving Canadian adult-use consumers.
- Nova Cannabis (Alcanna): Canadian cannabis retailer operating branded storefront banners. Directly comparable as a Canadian cannabis-retail-banner operator competing for the same in-store adult-use consumer.
- High Tide Inc. Canadian cannabis retailer that the company data directly flags as a competitor with 12% Canadian cannabis market share. Operates multi-banner cannabis retail (Canna Cabana, etc.) across Canada with comparable physical-retail GTM.
Emerging players
- Village Farms International: Canadian-listed agricultural and cannabis operator with greenhouse cultivation and branded cannabis products. Comparable on the cultivation/producer side, though smaller in pure retail scale than SNDL.
Others
- Loblaw Companies: Canadian retail conglomerate operating Shoppers Drug Mart cannabis retail and broader grocery/pharmacy retail. Comparable as an adjacent Canadian retail operator with regulated cannabis shelf space and consumer reach overlapping SNDL's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sundial Growers social profiles
Digital presenceSundial Growers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundial Growers leadership team
Management profileNumber of profiles
Profiles1 record
Sundial Growers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundial Growers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundial Growers
What does Sundial Growers do?
SNDL Inc. (operating as Sundial Growers) operates a vertically integrated Canadian cannabis and liquor retail platform through company-owned branded storefront banners across Canada, complemented by proprietary cannabis product brands sold to consumers. In addition, the company offers B2B services and laboratory testing services to other cannabis industry operators.
Is Sundial Growers a public or private company?
Sundial Growers is a public company. It is classified as public and is currently operating.
When was Sundial Growers founded?
Sundial Growers was founded in 2014. It employs 1,001 to 5,000 people.
Where is Sundial Growers based?
Sundial Growers is headquartered in Calgary, Canada, in the North America region.
How does Sundial Growers make money?
Four revenue lines are on record. Cannabis Retail is the primary driver. The others are liquor Retail, B2B Services and lab Services.
Who are Sundial Growers's main competitors?
Broad incumbents on record are Aurora Cannabis Inc., OrganiGram Holdings, Cronos Group, Canopy Growth Corporation and Tilray Brands. Direct peers are Fire & Flower Holdings, Nova Cannabis (Alcanna) and High Tide Inc.. Village Farms International is listed as an emerging player. Loblaw Companies is listed as an others.
Does Sundial Growers have an API?
No public API is recorded for Sundial Growers.
What industry is Sundial Growers in?
Sundial Growers's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRAOAIAJ, Regulated/Controlled Substance Compliance, Tax Stamp & Track-and-Trace Services (Alcohol/Tobacco/Cannabis). Its SIC code is 2833.