Sundial Growers

What Sundial Growers does

Sundial Growers operates publicly as SNDL Inc. (ticker: SNDL), a Calgary, Canada-based company that runs a diversified portfolio of owned retail banners spanning the cannabis and liquor categories. The cannabis retail arm operates physical storefronts under multiple branded banners across Canada, complemented by a portfolio of proprietary cannabis product brands sold through those channels. The liquor retail arm operates separate company-owned banners, extending the platform into a second regulated consumer category and providing revenue diversification beyond cannabis alone. Underlying technology is not specified in available source data, and the company does not disclose proprietary technology components.

The business model is anchored in retail storefront revenue from both cannabis and liquor, with secondary revenue from business-to-business services and laboratory testing offered to other cannabis operators. The company sells primarily to end consumers (cannabis and liquor purchasers) and secondarily to enterprise customers (cannabis industry operators using B2B and lab services). Go-to-market is direct via physical storefronts, supported by an investor relations program and a LinkedIn corporate presence; pricing is not publicly disclosed. The Q1 2026 quarter showed revenue of $143.29 million, down 4.4% year-over-year with shrinking segments, against the backdrop of a Canadian cannabis market in which competitor High Tide holds an estimated 12% share.

Name

Sundial Growers

Legal name

SNDL Inc.

Website

https://sundialcannabis.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sundial Growers (SNDL Inc.) is a Canadian publicly traded retailer operating owned cannabis and liquor retail banners plus B2B and laboratory services for cannabis industry operators across Canada.

Ownership category

akta.pro rank

Product category

Cannabis Retail

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industry

Regulated/Controlled Substance Compliance, Tax Stamp & Track-and-Trace Services (Alcohol/Tobacco/Cannabis) (CRAOAIAJ)

Keywords

• Cannabis retail
• Liquor retail
• Cannabis cultivation
• Cannabis lab testing
• B2B cannabis services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Retail: Revenue from cannabis retail operations through company-owned banners. Q1 2026 revenue was $143.29 million, representing a 4.4% year-over-year decline.
2. Liquor Retail: Revenue from liquor retail operations through company-owned banners.
3. B2B Services: Business-to-business services offered to other operators in the cannabis industry.
4. Lab Services: Laboratory testing services for the cannabis industry.

Distribution channels4 records

Marketing channels3 records

Core offering

SNDL Inc. (operating as Sundial Growers) operates a vertically integrated Canadian cannabis and liquor retail platform through company-owned branded storefront banners across Canada, complemented by proprietary cannabis product brands sold to consumers. In addition, the company offers B2B services and laboratory testing services to other cannabis industry operators.

Product overview

Sundial Growers (SNDL Inc.) operates a platform of retail banners and business services across the cannabis and liquor sectors. The portfolio consists of liquor retail banners and cannabis retail banners, complemented by proprietary cannabis brands for consumer sales. Additionally, the company offers B2B services and lab services as business support offerings. The core business model combines consumer-facing retail operations with wholesale brand development and service-based revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• Liquor Retail Banners: Company's liquor retail brand portfolio
• Cannabis Retail Banners
• Cannabis Brands

Products and services

• Liquor Retail Banners Retail banners for liquor sales operating under the company's liquor retail division across physical storefronts in Canada. Targeted at end consumers purchasing liquor products.
• Cannabis Retail Banners Retail banners for cannabis sales operating under the company's cannabis retail division through physical storefronts in Canada. Targeted at end consumers purchasing cannabis products.
• Cannabis Brands Proprietary cannabis product brands developed and sold by the company across its retail channels and to wholesale customers.
• B2B Services Business-to-business services offered to other cannabis industry operators, distinct from the consumer-facing retail operations.
• Lab Services Laboratory testing and analysis services offered to other cannabis operators for compliance and product testing needs.

Quantifiable outcome

• Q1 2026 revenue of $143.29 million

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aurora Cannabis Inc. Major Canadian licensed cannabis producer with both cultivation and patient/consumer channels. Comparable as a Canadian-listed cannabis operator navigating regulated retail and wholesale markets alongside SNDL.
• OrganiGram Holdings: Canadian licensed cannabis producer with branded product lines sold through provincial and retail channels. Comparable as a Canadian cannabis operator with product-manufacturing and downstream retail exposure.
• Cronos Group: Canadian-headquartered cannabis operator with international brands and consumer-products exposure. Comparable as a publicly traded Canadian-listed cannabis company with a broad product and brand portfolio.
• Canopy Growth Corporation: Leading Canadian licensed cannabis producer and branded-products company with retail and B2B exposure. Comparable as a publicly traded Canadian cannabis operator with broader scale across cultivation, retail, and ancillary services.
• Tilray Brands: Large Canadian-headquartered cannabis and beverage company with both cultivation and consumer-products operations. Comparable to SNDL's cannabis-plus-liquor multi-category exposure at much larger scale.

Direct peers

• Fire & Flower Holdings: Canadian cannabis specialty retailer operating branded storefronts nationwide. Directly comparable business model — physical cannabis retail banners serving Canadian adult-use consumers.
• Nova Cannabis (Alcanna): Canadian cannabis retailer operating branded storefront banners. Directly comparable as a Canadian cannabis-retail-banner operator competing for the same in-store adult-use consumer.
• High Tide Inc. Canadian cannabis retailer that the company data directly flags as a competitor with 12% Canadian cannabis market share. Operates multi-banner cannabis retail (Canna Cabana, etc.) across Canada with comparable physical-retail GTM.

Emerging players

• Village Farms International: Canadian-listed agricultural and cannabis operator with greenhouse cultivation and branded cannabis products. Comparable on the cultivation/producer side, though smaller in pure retail scale than SNDL.

Others

• Loblaw Companies: Canadian retail conglomerate operating Shoppers Drug Mart cannabis retail and broader grocery/pharmacy retail. Comparable as an adjacent Canadian retail operator with regulated cannabis shelf space and consumer reach overlapping SNDL's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sundialcannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundial Growers