Association Française du Marketing

What Association Française du Marketing does

The Association Française du Marketing (AFM) is a non-profit academic association governed by French loi 1901, founded in 1984 with the support of the Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE). Headquartered in Paris at 8 avenue de la porte de Champerret, AFM operates as the leading French scientific reference for marketing research, with a stated priority focus on the Francophone world. It serves a community of approximately 700 members comprising teacher-researchers, doctoral students, and marketing practitioners.

AFM's product portfolio centers on scholarly publications and academic programming. The association publishes two peer-reviewed scientific journals — Recherche et Applications en Marketing (RAM) and Décisions Marketing (DM) — alongside annual conference proceedings and an English translation support service for accepted articles. It runs an annual international congress now in its 42nd edition (rotating through Paris, Lille, and Angers), doctoral symposia and bootcamps, 13 thematic interest groups (GIT) spanning domains from digital marketing and data science to health marketing and francophone Africa, a JOB Market portal, and a portfolio of academic awards (thesis, case study with CCMP, pedagogical innovation, best communication, best dissertation). Distribution is primarily through the afm-marketing.org website, direct subscriptions, and in-person events.

AFM's business model is membership-based recurring revenue, combining annual membership fees from approximately 700 members with journal subscription revenue from institutions and individual researchers. Additional revenue is generated through congress/event participation, partnership contributions, and award-related collaborations (notably with CCMP for case study awards). Pricing is not publicly disclosed. The organization is governed through a president-led structure (currently Julien Schmitt) and a wider governance body, with no parent company, subsidiaries, or external investment.

Name

Association Française du Marketing

Legal name

Association Française du Marketing

Website

https://www.afm-marketing.org/

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Association Française du Marketing is a non-profit organization that promotes research in marketing management and conducts workshops.

Ownership category

akta.pro rank

Product category

Professional Association / Marketing Research

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Marketing research association
• Academic publishing
• Scholarly journals
• Professional conferences
• Marketing education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from approximately 700 members including academic researchers, doctoral students, and practitioners in the marketing field.
2. Journal Subscriptions: Revenue from subscriptions to scientific journals including Recherche et Applications en Marketing (RAM) and Décisions Marketing (DM), as well as special issue publications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Association Française du Marketing (AFM) is a French non-profit academic association (loi 1901) that promotes marketing research, supports teacher-researchers and doctoral students, and transfers knowledge to organizations and society. It sells annual memberships, publishes two peer-reviewed scientific journals (Recherche et Applications en Marketing - RAM and Décisions Marketing - DM), and organizes the annual Congrès International, Rencontres de l'AFM, doctoral symposiums, thematic interest groups, and academic awards.

Product overview

Association Française du Marketing (AFM) is a non-profit scientific association (loi 1901) founded in 1984 with the mission to promote marketing research and transfer knowledge to education, organizations, and society. The organization's portfolio consists primarily of scholarly publications including two peer-reviewed journals (Recherche et Applications en Marketing - RAM, and Décisions Marketing - DM), conference proceedings, and annual awards recognizing excellence in thesis research, case studies, pedagogical innovation, and communications. AFM organizes the annual Congrès International and professional Rencontres events, runs doctoral programs including a symposium and bootcamp, maintains thematic interest groups (GIT) covering specialized marketing domains, and operates a job market portal for the academic marketing community. The organization serves approximately 700 members including researchers, doctoral candidates, and practitioners, with a priority focus on Francophone countries.

Differentiator

Problem solved

Functional benefit

Brands

• Recherche et Applications en Marketing (RAM): Scientific journal published by AFM focusing on marketing research and applications.
• Décisions Marketing (DM)

Products and services

• Recherche et Applications en Marketing (RAM) A peer-reviewed scientific journal published by AFM, focusing on marketing research and applications, available by subscription to academic institutions, libraries, and individual researchers.
• Décisions Marketing (DM) A peer-reviewed scientific journal published by AFM covering customer relationship and marketing decisions, available by subscription to academic institutions, libraries, and individual researchers.
• Congrès International de l'AFM Annual international marketing conference held in France, rotating through French cities, hosting hundreds of marketing researchers from France and the international Francophone community. Includes call for papers, presentations, and networking.
• Rencontres de l'AFM Professional meetings and gatherings organized by AFM for its community of marketing researchers and practitioners, focused on research presentations and professional development.
• Colloque Doctoral AFM Doctoral symposium and Doctoral Bootcamp providing research training, methodology workshops, and networking opportunities for PhD candidates in marketing.
• Publications Scientifiques AFM Scientific publication services including journal issues, conference proceedings, and support for English translation of accepted articles for publication.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises)coreStrategic or Co-development Partner · 1 January 1984FNEGE supported the founding of the Association Française du Marketing in 1984. FNEGE is the National Foundation for Management Education in France.
• CCMP (Case Center France)coreStrategic or Co-development PartnerCCMP (Case Center France) partners with AFM for the 'Prix du meilleur cas afm-CCMP' award recognizing best business case studies in marketing.
• Université Paris Dauphine-PSLminorStrategic or Co-development PartnerCollaborated on case study 'Telmont au nom de la Terre' involving university researchers and AFM.
• Maison TelmontminorStrategic or Co-development PartnerChampagne house collaborating with Université Paris Dauphine-PSL and AFM on the 'Telmont au nom de la Terre' case study.
• Copenhagen Declaration SignatoriesminorOthersThe AFM president Julien Schmitt signed the Copenhagen Declaration, joining international scholarly associations in condemning wars and defending academic freedom. Partner organizations include various international management associations including members of IFSAM.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Marketing Association: The leading US-based professional association for marketing academics and practitioners, publishing flagship journals (e.g., JMR, JM) and running large annual conferences. It is the most direct international analogue to AFM in mission (promoting marketing scholarship) and product mix (journals, conferences, membership, awards).
• European Marketing Academy (EMAC): Pan-European association of marketing academics that organizes the annual EMAC Annual Conference and supports marketing scholarship across Europe. It is highly comparable as a regional academic marketing association competing for the same European/French researcher audience as AFM.
• Academy of Marketing Science: International scholarly organization for marketing academics, operating conferences, journals (e.g., JAMS), and a global membership program. It is comparable to AFM as a membership-driven marketing research association with journals and conferences, though operating at much larger scale.

Broad incumbents

• Chartered Institute of Marketing (CIM): UK-based professional body for marketing practitioners offering qualifications, training, and events. It is comparable to AFM as a marketing-focused membership organization but is practitioner-oriented rather than academically focused, and operates in a different (anglophone) geography.
• Association Francophone pour le Savoir (ACFAS): Canadian Francophone association that promotes research across all disciplines and hosts a major annual congress. It is comparable to AFM as a Francophone academic research promoter with congress and publication activities, though ACFAS covers all disciplines rather than marketing specifically.

Regional players

• Market Research Society (MRS): UK-based professional association for the market research sector, offering membership, certifications, and publications. It is comparable to AFM as a research-oriented marketing association but is geographically UK-focused and practitioner-leaning rather than French-academic in orientation.

Others

• International Federation of Scholarly Associations of Management (IFSAM): Global federation of national management scholarly associations, of which AFM-affiliated bodies are part. It is comparable as an umbrella organization relevant to AFM's international positioning and Copenhagen Declaration participation, though it is not a direct competitor for members or events.

Emerging players

• Société Française des Sciences de l'Information et de la Communication (SFSIC): French academic association covering information and communication sciences, including marketing-adjacent digital communication research. It is comparable as a French loi 1901 academic association with conferences and publications that overlaps with AFM on digital marketing members and topics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/afm_marketing
• YouTubeyoutube.com/channel/UCSKRBO_i9gtUmp77uOzMS3g
• Facebookfacebook.com/afmmarketing
• LinkedInlinkedin.com/company/afm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Française du Marketing